Biznology

FEBRUARY 28, 2018

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. The next level is IT transformation, where the CIO and the technology organization begin to migrate infrastructure to the cloud and introduce “as-a-service” application models to make the company more flexible, scalable, and resilient.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

APRIL 6, 2022

Specifically, ask: Where does social media sit within your organization? Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. How do you use data and analytics in social media work? So how do you find a good social media agency? Look for answers that are very specific.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Choosing the right tools: In large organizations, building a comprehensive audit without the right tools is a fool’s errand.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

MARCH 6, 2017

Tap into your web analytics. Analytics are beautiful aren’t they? For the pages that rank well for target keywords, look at the following: Organic search referrals – ideally you should be getting a decent amount of referrals from the pages that rank well. Take a look at your target URLs.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

MARCH 21, 2018

It’s time to redesign the organizations themselves. Advertising teams create ad banners and landing pages that aren’t integrated into the organic experience. Make sure you have good analytics tools in place, and that you have accurate data on the current state. In fact it happens often, thanks to organizational blockers.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

MAY 29, 2018

Writing copy for search is all about creating content that is the most compelling to Google and Bing search so that their sites show up organically on Google under these terms. In the new search, all parts contribute to where your site shows up organically on search. CMS Site Analytics. Optimizing Drupal for Search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

JULY 26, 2017

It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Just as a basketball coach develops a system of organizing the team, things move so fast in marketing that that we need to have a set of plays in place. Second is analytics.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

SEPTEMBER 4, 2018

Firmographics : What organization are they from? The organizations’s characteristics include the industry, company size, and more. We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Entry : How did the visitor find your site or app?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

SEPTEMBER 19, 2019

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. But this can’t be a reason to give up on analytics. How do you, as a marketer, demonstrate the value you’re adding to the organization? But wait a minute.

Top of Funnel 91

Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

NOVEMBER 13, 2018

Even with great site architecture, content organization, and interface design, it’s going to be nearly impossible for site visitors to find everything that might be relevant for them on a particular subject. One point of Mike’s that bears repeating is the importance of analytics. The Advantages of Filtering.

Marketing Websites 144

Marketing Websites Organic Leads Search Marketing Rules 144

Biznology

MARCH 2, 2021

Enterprise resource management software allows you to organize and manage multiple sales channels for your business and handle everything from a centralized cloud location in real-time. That’s why omni-channel selling is so big nowadays, and why you need to create an omni-channel sales approach for your store. And so should you.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Organic vs paid social media: 12 myths vs realities.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

DECEMBER 22, 2016

Organic traffic is on the decline. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. It likely isn’t going to happen organically. Social analytics. Live and vicarious experiences will increase.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

NOVEMBER 9, 2017

We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack. Mike, in particular, has deep expertise in text analytics. Perhaps we can be excused for this omission.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MAY 16, 2016

In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. Check the Backend via Analytics. Don’t Fight the Competition.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

NOVEMBER 12, 2020

Analytics tools can help you determine what content should stay, what should go, and what should be revamped. Anything with good organic traffic numbers, lots of backlinks, or both is worth keeping. How to Perform a Content Audit. Of course, not every piece is going to be salvageable.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

MARCH 21, 2019

2:22 What are the attributes of top performing organizations? 18:45 Why CMOS are planning to use that data for AI, personalization and predictive analytics. Stop ignoring it, stop questioning it, start acknowledging that you may be struggling and work to utilize that data. 0:00 Intro. 29:20 Outro. SearchChat is available on.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

MARCH 12, 2019

He was talking about how they’re applying advanced text analytics (embeddings for you geeks out there) to help them with content findability. Resist the entreaties of some experts that the measurements already exists in some analytics system. What organizations are going to be blockers? That’s Holy Grail talk.

Peer-to-peer 112

Peer-to-peer Work Management Marketing Management Urgency Marketing 112

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

AUGUST 6, 2019

Do mature marketing organizations need to be including martech? We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Do mature marketing organizations need to be including martech?

Personalization 99

Personalization Customer Satisfaction Search Marketing B2B Marketing 99

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. A CMO develops technology fluency, digital expertise, and data analytics to ensure the company can compete in the future.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Biznology

JULY 13, 2016

Organic search effectiveness (ranking, referrals minus bounces). The same process that you can do rather quickly with paid search can be replicated with organic search. It just takes longer, and requires more integration with data from your web analytics system. Engagement effectiveness (clicks minus bounces).

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Biznology

JANUARY 21, 2021

Has an understanding of employee burnout and how organizations will be forced to addressed burn-out solutions for employees working longer hours and juggling increasing family obligations that accompany the pandemic. IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Mike Moran.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

JULY 3, 2015

This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. One company that has been very successful using predictive analytics to run their core business is UPS. Like this post?

Cross-Selling 80

Cross-Selling Buzz Analytics Buyer's Journey 80

Biznology

SEPTEMBER 16, 2019

Here are the must-have features for an e-commerce CRM: Market analytics; Marketing campaigns creation; Activity tracking; Well-organized support; Customer lifecycle analytics; Messaging channel. Besides, you can add basic features required for an MVP first and then, with your business expansion, add more complex ones.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

NOVEMBER 18, 2020

Since its founding in 1995 in Burbank, CA, Visual Data has grown organically and through acquisitions.In To accelerate the Visual Data’s next stage of growth, Henry Shapiro, Chairman of MarketCast , a global entertainment research and analytics company, will join the company’s board of directors as Lead Director.

Work Management 104

Work Management Marketing Management Service Media 104

Biznology

AUGUST 16, 2019

In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Finally, we must consider the way big data provides checks and balances within your organization for service quality.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

JULY 3, 2014

New technology platforms have been implemented, executives are waking up to their roles in digital transformation, and both strategic and cultural changes have started to permeate organizations. Social analytics – There is a push to assess and understand sentiment and behavior across networks.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Biznology

NOVEMBER 16, 2020

The goal of any user-oriented organization is to build an omnichannel customer service strategy. Modern call centers include call recordings, call transcripts, and AI-driven call analytics features, such as sentiment analysis. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

MARCH 22, 2021

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. One way to make all that data is more digestible is to organize the metrics you’re tracking by category. In part, that’s because they aren’t captured in your analytics program.

Analytics 104

Analytics Marketing Analytics Tools Distribution Social Media 104

Biznology

APRIL 18, 2018

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). If you can manage to guide prospects through their particular buyer journeys to an ultimate sale, Marketing becomes a less intrusive sales organization that does not require actual sales people until deals need to be closed.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

DECEMBER 20, 2018

For instance, teaching your dev team how to set-up a text analytics platform has a lot of value in the long run. Many problems where AI can help requires data from across the organization. Building the connections, both technically and within the management system, with other organizations to access the data is critically important.

Work Management 144

Work Management Budget Programs Barriers Domain 144

Biznology

MAY 13, 2020

Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. Science deals with the knowledge of tangible and concrete forms of matter in the physical world, from the structure of atoms to computers and beyond.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

AUGUST 29, 2017

When I initially set up the WordPress blog, I hooked it to Google Webmaster Tools, Bing Webmaster Tools, to Yandex, and to Google Analytics. I have been passively keeping my sports blog going since early August, 2015. I also hooked the nascent blog to the free version of the popular Cloudflare CDN–well before I even had my first client.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

FEBRUARY 19, 2014

Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. That’s particularly true of organic search. SEO pros understand that gains in organic search tend to raise other non-paid programs, including direct. This ecommerce site needs a strategy to improve organic search.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

NOVEMBER 12, 2013

Organic Search Slider Author Google google analytic Google Latitude Search engine optimization steven levy Unison Agency YouTube' According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. Spending More Time on SEO Than Adding Value to Google?

Google 80

Google Paid Search Agency Adsense Brand Identity 80