KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Marketers See Organizations Falling Short with Data. However, 44% claim that they intend to develop data preparation processes in time.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. This was followed by digital media and search (69%), data analytics (65.7%) and direct digital marketing (63.6%). Optimizing Marketing Automation for Success.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 322

Planning Analytics Enterprise Management Work Management 322

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. These insights reveal something unexpected and as a result your organization is compelled to take action. Improved strategy and planning .

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. So let’s take a look at fourteen professionals in the field who are doing some great work in data and analytics: 1.Steve

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Marketing Insider Group

MAY 11, 2021

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Source: Grand View Research. Predictive analytics involves using data to predict future user behavior, events, and results. Quick Takeaways.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Marketing Insider Group

DECEMBER 21, 2020

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. this year as well. Makes sense.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. Gartner’s research also shows that, on average, buyers only spend 17 percent of their time meeting with sellers during the buyer journey. The importance of personalized buyer experiences.

Top of Funnel 89

Top of Funnel Marketing AI Analytics Organization 89

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Well, you know what?

Traffic 328

Traffic Organization SEO Tips 328

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. The analytics are crucial for providing insight into the value of your production. The analytics are crucial for providing insight into the value of your production.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. HIMSS Analytics.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

FEBRUARY 12, 2018

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 Their organizations are 2.1 Prescriptive analytics defines it. times more likely to experience above industry average revenue growth rates.

Analytics 280

Analytics Marketing & Strategy B2B Marketing Marketing 280

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. It may seem impossible to gain traction through organic ranking with so much competition. It’s not magic.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

KoMarketing Associates

APRIL 30, 2020

Although marketers have a wide array of data at their fingertips, new research shows that not all of them are confident in the accuracy of this information. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Marketing Report 156

Marketing Report Analytics Statistics Class 156

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. In order for marketers to make the most of data and analytics, accuracy is imperative. Leveraging Accurate Data for Marketing Purposes.

Positioning 157

Positioning Analytics Generation Work Management 157

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.)

CMO 52

CMO Customer Surveys Analytics Research 52

Vision Edge Marketing

MARCH 26, 2024

Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Data Insights and Analytics : The power of technology extends beyond instant interactions to the realm of data insights and analytics.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Tony Zambito

DECEMBER 6, 2020

Sometimes, B2B organizations can act and behave in the same way. Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Many B2B organizations struggle to interpret buyer insights into actionable growth strategies. .

Organization 183

Organization B2B Buyer Personas Fulfillment 183

Valasys

JANUARY 25, 2024

In the fast-evolving landscape of data analytics, a game-changing synergy has emerged – ICP Analytics with AI. Now, introduce ICP Analytics with AI – it’s akin to giving your data a big brain. What is ICP Analytics with AI? How AI is Used in Data Analytics? How to Implement ICP Analytics with AI?

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

ScanmarQED

FEBRUARY 23, 2021

A mid-sized research agency active in the field of Brand Heath Management was experiencing increased competition from other well-known international research firms. The research agency’s clients were also not satisfied with the way they were being serviced. Check out the demo video of our Market Research Software here.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Analytics 52

Zoominfo

JUNE 6, 2018

But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for. Provide an easy application process.

Organization 250

Organization Ad Building Tips Keywords 250

Webbiquity

SEPTEMBER 10, 2020

However, it should be well-researched and backed by relevant studies, data, and credible sources, and it should clearly mention the name of the author. It’s a good idea to seek a professional SEO services company’s counsel on how to improve user engagement that leverages a strategic approach but keeps it organic and authentic.

Practices 187

Practices Organization Best Practices Content 187

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success.

Analytics 227

Analytics B2B Marketing Tools B2B 227

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! This article offers two areas to guide your successful use of data and analytics.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” EKOM also uses traffic analytics to create recommendations. The post AI-powered martech: This week’s releases and research appeared first on MarTech. This is followed by the “Trough of Disillusionment” on the firm’s hype cycle matrix.

Marketing AI 84

Marketing AI Research Digital Asset Management Enterprise Management 84

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Building a marketing plan helps your organization meet both marketing and business objectives.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

B2B Marketing Directions

JANUARY 24, 2021

But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. Read on to learn what senior marketers are saying about the unfulfilled promise of marketing analytics. of the time. That was down from 43.5%

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Excelsior Research

SEPTEMBER 16, 2022

Why organic search marketing is better? This blog explains Why organic search marketing is better above all, so that this practice can be adopted in real life. Why organic search marketing is better? Organic search marketing is the only method which is scalable and improves overall results. September 16, 2022. Contact Us.

Search Marketing 52

Search Marketing Organization Mobile Advertising Paid Search Agency 52