Industrial Marketing Today
OCTOBER 17, 2010
While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.
Industrial Marketing Today
DECEMBER 16, 2014
I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: It’s time to look back at the most read industrial marketing posts that I published in 2014. 1: What’s Hot and What’s Not in [.]
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Industrial Marketing Today
DECEMBER 22, 2011
I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Unlike David Letterman’s Top Ten list; my industrial marketing blog posts are listed in decreasing order of popularity.
Industrial Marketing Today
FEBRUARY 24, 2012
During an internal discovery meeting with the client’s Director of Marketing and the Marcom Manager, we spent considerable amount of time reviewing their clickthru reports, traffic, pageviews behavior and engagement stats from Google Analytics. All very impressive “Marketing Talking Points” to prove their success.
Industrial Marketing Today
JUNE 22, 2011
Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. Sales and marketing must agree on a numerical score that a prospect must reach in order for him/her to be ranked as a Sales Qualified Lead (SQL) before being handed off to sales for follow up action for conversion.
Industrial Marketing Today
SEPTEMBER 1, 2011
You need to tie together web analytics and your e-mail marketing in order to get a complete picture about subscriber behavior. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ). Better list segmentation leads to a deeper understanding of your subscribers.
Industrial Marketing Today
DECEMBER 1, 2011
In order to write for the customer, you must know them well. Learn to interpret the data from your site analytics and develop customer personas. Okay, now that you have a good idea of what digital content is and what it is not, how do you figure out what you need? My advice – put yourself in your customers’ shoes. Easy, right?
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