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Writing on the Web

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High Quality Content Sites Is What Google Wants

Writing on the Web

But you should always be alert for how such changes affect your site and make corrections when needed. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Content Marketing Optimized for Search Engines.

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My Business Website: Content for Customers… or SEO?

Writing on the Web

The “SEO Friendly” site: For good SEO results , each page needs to be both keyword-rich and current. It helps to be clear about the goals for your site. Knowing how to optimize content for search engines isn’t difficult, but it’s a separate skill from writing content for customers. There’s no exact number.

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5 Uses for Your Business Blog

Writing on the Web

They also keep customers returning to informational business sites. These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites.

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5 Ways to Get Readers to Respond

Writing on the Web

Online newspapers learned that the hard way, but bloggers are discovering ways to use the Web as a means for two-way interaction – increasing the relevance of a blog while boosting Search Engine Optimization efforts to drive traffic. This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics.

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