ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

ViewPoint

FEBRUARY 9, 2012

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. You can’t have one without the other!

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

FEBRUARY 28, 2018

Software to optimize the insurance business through predictive analytics. An analytics solution for manufacturers that improves decision-making, and plant operations. Ninety percent of the CMOs that engage us have worked with us before. Here’s a sampling: Multiple civic platforms designed for various government entities.

PointClear 120

PointClear Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

APRIL 11, 2018

Cadence is a rhythmic flow of activity—with an important analytical component. We continually test the timing, the number and the type of touches so that we can optimize the process. Voicemails and emails are tested frequently and constantly tweaked. Cadence Involves Analysis, Automation.

PointClear 136

PointClear Sales Qualified Leads Leads Lead 136

ViewPoint

MAY 20, 2016

Here is how Mark Nadolny, Manager of Benchmarking Analytics at SiriusDecisions breaks it down: “Tier 1: Direct Enterprise Accounts. In the next blog in this series we will show you how to document and then optimize cost per: Lead, Sales Accepted Lead, Sales Qualified Lead and Closed Deal. How do you measure marketing’s accountability?

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

ViewPoint

AUGUST 20, 2015

Measurement and reporting: What are we tracking, measuring, and reporting on to ensure our lead-to-revenue performance is optimized? Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” In my world, there are four distinct steps in conducting a lead-to-revenue assessment.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

SEPTEMBER 20, 2012

This current view of RPM—it’s really about how do you optimize the marketing and sales process.”. He says reports he’s getting indicate alignment is improving, adding, “A part of it’s been a better job of this optimization, but I think another part of it clearly is that customers are driving more of this integrated approach.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120