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Tony Zambito

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Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

NOVEMBER 8, 2015

Here are important elements based on working with organizations over the past fifteen years who have utilized an experience mapping approach to achieve customer-centered strategies: Get to know your buyer : companies today are beginning to understand the need to go beyond data analytics. Related articles.

Buy 100
Buy Buyer Personas Acquisitions Correlation 100
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How To Get To Know The New SMB Buyer

Tony Zambito

MARCH 21, 2012

Additionally, this gives you the ability to address fragmentation and identify sub-market segments that have the best optimal scenarios to be part of the SMB buyer’s solution. Analytics will play an important role towards reaching understanding. Buyer behavior within the SMB world is rapidly changing.

SMB 100
SMB Lead Ranking Top of Funnel Buyer Personas 100
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