Paul Gillin

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How to Summarize Content for a Business Audience

Paul Gillin

Highlights of IBM Analytics Research Report from Paul Gillin. ” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics.

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Know Thy Customer

Paul Gillin

Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? I think the next generation of leaders is going to be not only aware of analytics but also masters of it. Is this a generational issue?

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A CIO Who Gets Social Business

Paul Gillin

All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. Organizations that are going to optimize social are going to need to make organizational changes, put tools in the hands of their employees and then get out of the way.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

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How to Calculate Social Marketing ROI

Paul Gillin

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago.

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