Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg
FEBRUARY 21, 2019
This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. But what comes next is almost as important.
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