Buzz Marketing for Technology
MARCH 16, 2011
As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&#
Buzz Marketing for Technology
MARCH 11, 2015
Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation' Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
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Buzz Marketing for Technology
MAY 15, 2013
Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.
Buzz Marketing for Technology
APRIL 10, 2013
Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in. Slice and dice your site traffic analytics all you want. Or doubling your conversion rate?
Buzz Marketing for Technology
MAY 29, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. Interactive Marketing Online Testing Strategy.
Buzz Marketing for Technology
NOVEMBER 28, 2012
Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
Buzz Marketing for Technology
NOVEMBER 7, 2012
Posted in Conversion Conversion Optimization. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Your site can be an ever- expanding and evolving centerpiece of your brand with a strategy for “continuous optimization.” Learn from those who are bigger, faster and stronger.
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