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OCTOBER 4, 2023
That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.
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DECEMBER 7, 2023
A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.
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SEPTEMBER 24, 2023
Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We love using Google Analytics to find this data. Create related optimized content for each pillar page. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered 6.
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SEPTEMBER 24, 2023
Seed keyword Long-tail keyword Marketing automation How to purchase marketing automation tools Email marketing platform Email marketing platform demos Marketing analytics How to buy a marketing analytics platform In addition to choosing long-tail keywords, you’ll also want to look for words that signal intent to purchase.
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OCTOBER 2, 2023
Landing Pages and Web Content Personalization Automation tools help you personalize and optimize the content on your website and landing pages to deliver a better experience to visitors while improving campaign results. They also use data and analytics tools to more effectively understand member behavior and run reports.
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