Industrial Marketing Today
NOVEMBER 28, 2010
Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Mistake #3: Lack of off-site optimization tactics.
Industrial Marketing Today
MAY 1, 2012
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. Congratulations! Sorry to rain on your parade but that is only half the equation.
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Industrial Marketing Today
AUGUST 3, 2010
To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.
Industrial Marketing Today
SEPTEMBER 26, 2011
In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. How about free?
Industrial Marketing Today
DECEMBER 1, 2011
Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Your digital content must address these issues, offer content in various formats and optimized for smartphones and tablets. Learn to interpret the data from your site analytics and develop customer personas.
Industrial Marketing Today
JANUARY 18, 2012
The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Many manufacturers and industrial companies consider a website redesign during Q1.
Industrial Marketing Today
JANUARY 30, 2011
Here’s why optimizing your landing page is so important for converting clicks into contacts. Optimized landing pages. Either way, there is a learning curve to optimizing your landing pages in order to increase your conversion rate. Traffic and clicks are people who’ve only raised their hands to indicate they are interested.
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