Digital B2B Marketing

OCTOBER 4, 2012

Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. You Don’t!

Marketing Management 100

Marketing Management Planning Sales Qualified Leads B2B Marketing 100

Digital B2B Marketing

AUGUST 2, 2011

The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. I am a digital and B2B marketer with a background in online media and analytics. What are the most significant challenges? About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

JULY 21, 2011

Marketers that approach content marketing this way optimize promotions, not content. I am a digital and B2B marketer with a background in online media and analytics. Yes, the content might be valuable, but it doesn’t improve the position of the company offering it. This content marketing is about promotion, not content.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

SEPTEMBER 6, 2011

When should you optimize your campaign? Here are three guidelines I have used over the years to cut through emotions and focus on optimization opportunities in digital campaigns. For a brand campaign, some have the impulse to optimize based on click rate. What guidelines do you use to determine when to optimize campaigns?

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

DECEMBER 19, 2013

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. Cost-effective, constantly optimized, highly targeted.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

FEBRUARY 5, 2013

For example, what if you optimized your website content based on the average time spent on site? Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

JUNE 7, 2012

SEO : Search Engine Optimization. LPO : Landing Page Optimization. GA : Google Analytics. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. Includes both SEO and paid search. PPC : Pay Per Click.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100