Crimson Marketing

APRIL 1, 2015

That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

FEBRUARY 3, 2015

Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100!

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

AUGUST 27, 2014

Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JULY 31, 2014

Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers. ” Learn more from McKinsey on how you can improve your marketing solutions in these three areas and optimize your buyer experience. . ” Design.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

AUGUST 19, 2013

Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Using Data Marketing to Optimize Website Conversion. The key to understanding your buyer’s journey is to understand buyer mobile usage.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

JULY 10, 2014

” Every product or service offered by your company has an optimal price the buyer will pay. But you can start making better pricing decisions now by following these four steps to turn data and marketing intelligence into profits: Listen to the data and marketing analytics. Build skills and confidence. Actively manage performance.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

DECEMBER 16, 2013

Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. Business2Community ] Image Courtesy of Optimize My Brand. Budget Will Be As Important As Ever. Vendors will need to integrate seamlessly with these online buying systems. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

OCTOBER 15, 2015

“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” Social Is A Top-Of-Funnel Channel. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MAY 30, 2013

It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.” Map your measurement - “The ultimate benefit of mapping is identifying the mix of touchpoints and messages that drive the best conversion rate.

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

NOVEMBER 18, 2013

Take full advantage of that opportunity by creating high-impact content that is optimized for search, reflects a deep understanding of your buyers, demonstrates your brand aspirations, drives conversions, and promotes engagement and virality.” Repurpose, repackage, and recycle. Measure and analyze. Hold frequent retrospectives.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

MARCH 30, 2015

A recent study from Econsultancy and Ensighten found that “41% of company marketers consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates.” What are the data types marketers use most often to optimize the customer experience? .

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. ” Now you can optimize your content and identify the best keywords to engage a wider audience. Key metrics you want to be able to measure are: Brand Awareness.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. Monetization Optimization: How can CMOs do the above? Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. SOASTA is the leader in performance analytics.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency Planning CPA 100

Crimson Marketing

SEPTEMBER 29, 2015

To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before.

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100

Crimson Marketing

AUGUST 21, 2014

Digital CMOs “use first- and third-party data to target contextually relevant offers and experiences guided by predictive marketing analytics and algorithms that learn and adapt” as buyers move down the sales funnel. The result is a performance-driven discipline where marketing investments can be optimized to highest yield.”

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100