ANNUITAS

MAY 31, 2023

It seems we have come to a point where the intersection of traditional digital marketing, account-based marketing, and AI/analytics is finally enabling hyper-personalization along the customer journey in some new and exciting ways. Another key trend featured front-and-center at the event was the importance of personalization.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

MAY 21, 2020

This magically changes the corporate posture surrounding attribution models from one of attack-and-defense to that of an alliance focused on deliberate optimization. Optimizing investment to capitalize on predictive indicators of future buying intent [Operational Model]. One Model to Rule Them All? 2005 Called.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

AUGUST 19, 2020

In this scenario, a typical example of a micro growth tactic would be to optimize the landing page that Sarah finds – reduce friction, expose her to the content, and get her wanting more. Both have to be optimized in order to achieve growth. you can start connecting dots.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

JUNE 6, 2023

Over the past year, our series of posts on go-to-market transformation have made the case for and laid out an approach to operationalizing go-to-market activities around the customer lifecycle in a way that better orchestrates engagement, prioritizes customer journey stewardship, and optimizes sustainable client growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

APRIL 19, 2022

Read more: How to Optimize Your Engagement Channel Strategy. Sure, your analytics might be able to focus on acquisition metrics like click-through and conversion rate, but it’s unlikely you’re able to connect the dots between how a lead’s engagement with each channel impacts their progression through the funnel.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

AUGUST 30, 2016

Given that development, big data analytics has now become a field focused on taking massive databases and turning them into actionable insights. Author: Scott Parent @ScottGParent Optimization Strategy Manager, ANNUITAS. When in Doubt: Collect More Data-. It sounds much more difficult than it actually is.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

FEBRUARY 18, 2015

Sessions were packed with 450 plus attendees in addition to a full solution zone with vendors and solution providers to help marketers achieve greatness with marketing automation, predictive analytics, database optimization and many, many more.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

SEPTEMBER 15, 2015

Slacking off on Your Analytics: The last way to destroy your marketing automation comes long after your program is up and running. Analytics are the only true way to see the impact of your marketing automation efforts. Things couldn’t be better. How do you know? Only the data will tell you.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

AUGUST 20, 2015

Demand generation : Marketing automation, CRM, HTML, analytics tools, content management applications, email marketing, mobile and interactive marketing applications, business intelligence/data applications and webinar applications. Wouldn’t we save our organizations time and resources if we could better utilize the tools we pay to use?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Clearly, we are in need of more and more technology to enable us to perform our jobs, yet who has the time to learn new skills, let alone perfect the ones we just acquired last quarter?

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

MAY 5, 2015

In marketing automation, every day is about work flow, technology integrations and analytics that students can untangle and optimize! If you are looking at engineering students, the role you are hiring for is a critical thinker as they will be learning about building and integrating major business processes.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

SEPTEMBER 3, 2020

When used properly, this technology can be a critical extension of a go-to-market technology stack and optimize end-to-end Demand Process. This lack of orchestration also has a significant impact on customer data and analytics.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

SEPTEMBER 10, 2015

You’ve worked hard to develop it based on research, analytics, testing and more data than you care to admit. I’m not saying there won’t need to be tweaks and adjustments along the way, there will always be a need to optimize your strategy. Don’t stray from the strategy! Stick with the plan. However, stick with the plan.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

FEBRUARY 24, 2015

Marketers Are Still Struggling With Measurement & Analytics. Measurement, analysis and optimization are the job of any B2B marketer who is involved in Demand Generation. As the analysts from Regalix state, marketers are not finding a direct correlation.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

DECEMBER 9, 2014

Instead, help them obtain new skills and optimize their existing talents. Make metrics matter with a live class or online course on marketing analytics that tie into your KPIs. In 2015 we need to focus on marketing enablement for our teams. Don’t rely solely on your team to seek out and obtain their training or skills development.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Optimize digital channels to ensure they are personalized, timely and relevant. Not a task for the faint of heart. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

MAY 12, 2023

However, Zia is more of an analytics and machine learning algorithm. While there are a lot of deep analytics and AI inside the portfolio, we believe the additions to the following applications will have the most impact for go-to-market leaders: CRM, Cliq, LandingPage, Mail, Writer, Social, and Analytics.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

MARCH 4, 2014

This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology. It’s no wonder that CEO’s are disillusioned with the performance of their marketing departments. .”

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

MARCH 28, 2023

Shift from data-driven approach to insight-driven approach CGOs need to evolve the use of analytics from dated concepts like attribution, and build a more holistic view around the key levers in the customer journey and those levers can be optimized to drive repeatable, optimized customer critical paths.

Lead Ranking 130

Lead Ranking Marketing Analytics Tools Demand Act-On 130

ANNUITAS

AUGUST 6, 2015

In most cases, what marketing is doing today isn’t working optimally. It may be fear that they don’t have the right resources to conduct the change. Or it may be fear that the ROI of their efforts won’t meet expectations. So in reality, what do we have to lose by trying new things as long as we track results and learn from them?

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

OCTOBER 1, 2020

Optimizing this process requires tuning the points of interaction during the customer journey. It also enables an objective look at how to optimize demand marketing ROI. Your demand marketing is broken if it can’t enable a repeatable Demand Process. Every content interaction, every channel interaction, every sales touchpoint.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

NOVEMBER 11, 2020

Your analytics give you a thorough understanding of your prospects’ journey. I recommend reading How to Optimize your Marketing Engagement Channel Strategy to learn more about this. The competitor’s site, however, focuses on serving a huge amount of content without concern for optimization, and Google notices.

SEO 147

SEO CMS Development Paid Search Agency Lead Scoring 147

ANNUITAS

MAY 10, 2023

The core of a Converged Growth approach is to operationalize go-to-market activities around customer lifecycle in a way that better orchestrates engagement, that prioritizes customer journey stewardship and that optimizes sustainable client growth. highly aligned to specific stages and teams in the end-to-end customer journey and b.)

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

ANNUITAS

OCTOBER 26, 2020

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. Shift to a growth mindset!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

ANNUITAS

NOVEMBER 5, 2015

How do we become successful in new areas like data analytics or marketing automation? And for organizations trying to provide training or access to new information for their marketing teams, it is critical to understand how different people learn to optimize marketing enablement efforts.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

ANNUITAS

MAY 19, 2015

It seems again and again, marketers are not able to keep up with the perpetual quest to obtain new skills in areas including marketing automation (now really a basic requirement for any marketer), analytics, content marketing, search engine optimization, content management systems and others.

Webinar Metrics 100

Webinar Metrics Class Marketo Demand Generation 100

ANNUITAS

JUNE 2, 2015

The features and functions of any technology need to be managed, integrated and optimized for maximum results no matter how sophisticated the platform, user or environment. Gone are the days when batch and blast email campaigns were the sole focus of marketers and the only use of marketing automation. Sounds great, right?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

ANNUITAS

MARCH 3, 2015

Key areas of focus include building a Demand Generation Strategy, content development, effective use of core technology like marketing automation to enable programs, to use of analytics and continual optimization of the entire process. What areas matter most to marketers and their organizations?

Demand Generation 100

Demand Generation Training Marketing & Strategy Demand 100

ANNUITAS

FEBRUARY 16, 2011

The marketing automation platform doesn’t care whether your processes and skills are optimized or not, it will automate them either way. JB: One aspect is that many organizations still subscribe to the notion that the technology itself will transform how they do marketing rather than viewing it as an enabler. JB: Two words: data quality.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Lead Ranking 100

ANNUITAS

JULY 13, 2023

Growth leaders now have better tools to more readily identify and engage with the right people inside the customer base to optimize lifetime value. Cross-channel analytics and optimization is also a cited use case. This also allows users to better identify potential opportunities within existing clients (i.e.,

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130