Basic Questions For Social-Optimizing Your Company Website by BlueGlass. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made. Magazine.

The information returned can help you modify the page in question for better optimization, and can even help you isolate problematic code when you believe your site's been hacked. This quick snapshot gives a publisher or SEO manager a quick reference as to where changes can easily be made to help optimize the page. and a Google bot!

Google Analytics has a new feature that can credit attribution. For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. Now back to analytics and getting ready to measure social media ROI for lead generation. I’m a former Media Director at an ad agency.  Conferences? Sales: 7.

Optimize your bid price and reach to get the best price. HubSpot’s software, for instance, includes an analytics tool that gives you exactly this information. Google Analytics is another great tool for in-depth analysis. If you don’t have Google Analytics installed on your website, it isn’t hard to do.

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. EMC Corp. 100,000.

On the other hand, a call tracking number can provide you call data, conversation analytics, close rate data, conversion rate data, marketing ROI information, agent sales performance data, and a host of other information. You''ll be able to optimize and you''ll get better results. 4) Track Conversions via Conversation Analytics.

The first step to measuring marketing’s contribution to the business is by analyzing the common revenue analytics stages: Common Revenue Analytics Stages. This stage is an optimal holding area, as it doesn’t have a time limit. But measuring doesn't have to be difficult. " Ardath Albee. Ardath Albee's Tip. Blogs.

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name? Jivox, xy3).

Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. These are the potential visitors for whom you really need an optimized mobile website experience.

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. On the web today, things change fast. Blip.TV - Blip.TV link] ).

Ken Mueller uses the example of Dave’s Ace Hardware in Wisconsin to demonstrate how to optimize business engagement on Facebook: be personal, use photos and video, provide great customer service among other things. It’s hard to overstate the impact of Facebook. Facebook Marketing Tips and Guides. Branding & Engagement, pt.

Includes analytics like demographics, industry, region, company size, and more. Search Engine Optimization – LinkedIn Jobs appear in search results and on Twitter. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.

Knowing how to optimize content for search engines isn’t difficult, but it’s a separate skill from writing content for customers. Don’t ignore basic search engines optimization basics. His area of expertise includes project management, list management services, SEO and social media analytics.

News & Notes

Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. We love analytics, metrics, and targeting because those are the tools we use to create great marketing. For us marketers, this is wonderful news. Enjoy! Read the full article at CNN Money.

Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management. 

Analytics. Replicate that type of content, as this is the kind of content with the highest engagement and best value for news feed optimization. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Posting Statuses on Your Wall. Photos.

Powerful demographic information and analytics. Why spend money building, promoting and optimizing a website nobody wants to visit?  One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. Certainly this is a valid issue. Product sampling and local coupons. Do we surrender? 

Here’s an example of a Promoted Trend: Analytics. Twitter advertisers get their own analytics to monitor their promoted accounts and promoted tweets so performance can be measured. Bring audiences to specific landing pages to optimize conversion and lead capture. Test and optimize. LinkedIn. Targeting. Job function.

The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. am a digital and B2B marketer with a background in online media and analytics. Value. Many companies simply do not value marketing strategy. Time and resources. Alignment.

Fix It: Look for marketers who understand how to tell interesting stories online and have the data analysis skills to constantly optimize and improve their marketing efforts. Search engine optimization and social media are like peanut butter and jelly; they go together. Yes, B2B companies should be using social media.

BackType - BackType is a social media analytics company that helps companies measure their social engagement. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. On the web today, things change fast.

It’s time to get your own Company Page updated and optimized to suit the new look. Tumblr Finally Gives Marketers Access to Analytics, From Mashable. So when brands and marketers don’t have an analytics dashboard to consult to see what’s working and what’s not, they feel pretty lost. Happy Columbus Day weekend, marketers! Uh oh.

In addition, be sure you're optimizing your social media posts and updates with appropriate keywords for your business to help it get found by searchers. Twitter Announces Twitter Web Analytics. Twitter announced last week that it will be releasing its own official Twitter Web Analytics tool. Connect with HubSpot

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. Platform functions are supporting technologies such as the marketing database, planning and budgeting, content management, analytics, and security.

successfully optimized search campaign can help your business generate more leads and get found by potential customers. It's crucial to craft your list of keywords carefully so you can optimize for search and ultimately rank higher in search results. In search engine optimization , inbound links are a marketer's most powerful asset.

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. You will continue to roll out new web pages and enhance existing ones as you continue your keyword research and optimization. Free Ebook: Introduction to Search Engine Optimization. Step 3: Set Up a Blog.

Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. Web design isn’t only about creating a visually striking site of course; designers also need to keep in mind factors like site load speed, user experience and search optimization. From 2008.”

Further optimization reduced costs even more. Tactics: As any good marketing company will do, Resolution Media tested various budget levels of CTC spend to determine optimal levels. They used call tracking phone numbers to measure call analytics. The ads resulted in insurances quotes with a 70% lower CPA for State Farm.

Led by Lee Odden of TopRank Marketing and Rand Fishkin of SEOmoz, this webinar discusses the best ways to harness social media, SEO and other ways to curate content and optimize its marketing potential. Analytics tools are your friends. Measure and optimize how you share. Here are five notable tips from the session.

These are critical to broaden and expedite the insight you need to inform CRM-driven capabilities like new program design, campaign planning, content and product development, or even basic contact optimization strategies. . From the data assessment, consolidation, and ongoing collection tactics to cross-platform behavioral analytics.

Share lots of pictures : Google plus is optimized for sharing photos. Ask your webmaster to include it in your analytics in order to see how much traffic is being generated from your Google+ page. Set benchmarks and goals in your analytics so you can know where you are and where you are going with your social media and online exposure.

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Analytics. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Rx: Design your message with mobile in mind and reduce the amount of content for mobile devices - dont just optimize it.

Mobile landing page optimization is a different universe. Most online analytics platforms can track online coupon redemption. The most optimized mobile landing pages have a couple of bullet points of explanatory text. IN MANY WAYS, mobile landing page optimization rules differ totally from standard landing page optimization.

Let's say you already have a robust analytics package in place. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. There are two basic pieces of search engine optimization -- on page, and off page. These are all on-page SEO elements that you can fully control and optimize.

How can you optimize SEO benefits from internal link building? Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. How does Google view search quality, from the inside?

eConsultancy) Introduction to Social Marketing Automation (Infographic)  (Socialnomics). News & Notes

Landing Page and Conversion Optimization. Measurement and Analytics. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  Generate Leads: 46%. . Of course! .

Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Your organic keywords obtained from your analytics program. Actual query: Pay-per-click optimization techniques. So you really have to plan for your keyword strategy.  Awareness.  Research. 

I want to better optimize my marketing to drive stronger results.". If it's been a while, there could be plenty of missed optimization opportunities you never even knew existed. Are there certain pages on your site that aren't optimized at all -- for search and for conversion ? It’s almost here -- the turn of the new year.

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic.

It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. Mobile Marketing: Is my web presence optimized for mobile devices? With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps.

Marketers that approach content marketing this way optimize promotions, not content. am a digital and B2B marketer with a background in online media and analytics. Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. But how do people find your content?

But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes , attention to landing page optimization can also easily fly out the window. Be sure to pay close attention to your analytics so you know how your A/B test performed.

11 Free Tools for Social Media Optimization - by @leeodden via @toprank Here's a very handy list of social media and SEO tools that can be used for research, marketing and promotion or analytics. From where we're sitting, time seems to be flying by. Sit back, take a deep breath, and lose yourself for just a bit. You betcha, but Mark W.

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Optimize, that's what!

Make sure you take advantage of Google Analytics to optimize your customer experience online. Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers?

Make Sure Your Website Is Optimized. Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available.

Those fingers are flying over mobile keyboards with people now spending, on average, 94 minutes per day using mobile applications, according to analytics firm Flurry. So if you have limited time, resources, or ideas for a valuable mobile app, the best thing you can focus on is optimizing your website for mobile web browsing.

This involves testing and optimization to determine your ideal publishing frequency, and it usually involves pushing the limit a little bit. Be sure you're scheduling your updates for times that make sense for your audience, and don't be afraid to do some testing and experimentation to determine exactly what that optimal timing is.

Not surprisingly, web optimization is top of mind for most marketers, as they experiment with customized landing pages and different types of marketing content. Interestingly, only 9% of survey respondents said that analytics is most important to their success. The companies in the Gartner survey spent, on average, 10.4% on digital.

Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website. To address the specifics of our analysis, the following data is based on 5,644 HubSpot customers who use HubSpot’s analytics package on their website.

You may be missing optimization opportunities you didn't know existed. Optimize your landing pages with A/B tests. Optimizing your landing pages can result in more conversions without generating more traffic. Optimizing an email before hitting send could increase open or click-through rates immensely. Track analytics.

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Here’s another tip: If you want to gain mastery in SEO optimized posts for your blog, consider purchasing Scribe SEO Optimizer. Hire a good writer.

Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Social media and inbound marketing techniques have been a boon for marketers. Which U.S. Tumblr.

What you don't seem to get in this download is any sort of analytics (such as clicks on your tweets, etc.) Coupled with your closed-loop marketing analytics , use your Twitter Archive to zone in on times when you've noticed a spike or deficiency in your referral traffic and leads from Twitter. So let's put it all together in one place.

If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should  be qualified email submissions, so that prospects enter your funnel. Measuring ROI? Sorry.

Here’s why optimizing your landing page is so important for converting clicks into contacts. Optimized landing pages. Either way, there is a learning curve to optimizing your landing pages in order to increase your conversion rate. Your landing page may be the culprit if your lead generation campaign is performing poorly.

Based in Barrie, Ontario (just north of Toronto), Chris is CTO and co-founder of gShift Labs , a developer of web presence optimization software for midsized companies and agencies. Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. Jeffrey L.

have a consistent, optimized image everywhere, and 3.) Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). use real time data to target content; 2.)

Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. To ensure optimal results, research a specific date and time to broadcast the email message. Analytics. Understand the objective, have a plan. Strong subject line. Testing.

3) Be Iterative: Focusing on customer experience means putting the right processes in place to understand customer behavior, and make improvements to digital channels through constant optimization. Is your landing page optimized to provide an equally excellent user experience from inbox to landing page? Let's learn more, shall we?

The description gets pulled from the page's meta description, so make sure any blog content you publish has a complete and enticing meta description to optimize its presence if it gets shared on Facebook. Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain.

Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts.  Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Where should we assign credit? 

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Act-On Software added dynamic content , progressive profiling, new survey components, search engine optimization meta-tags and source tracking, and performance reports. Few would be considered relevant for most B2B campaigns.

Use of optimization copy means even on a smartphone the reader will see the primary selling message. Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. Here’s what I like: 1. And here’s what I’d change: 6.

Using analytics from your website’s site search (if you have one) can also prove to be insightful, as it will actually tell you what people are looking for. Think about what SEO really means these days : Search experience optimization, with an end goal of increasing conversions. The Marketer's Guide to Excellent Site Structure. Right.

Go into your analytics and take a look at the posts that are generating the most views, shares, and leads, and figure out how you can replicate that success. Here at Shareaholic, for instance, we use our Top Content report to identify our blog's sweet spots; HubSpot does something similar with their Blog Analytics. Seriously. For free.

Topics will include: Always Be Testing: Marketing Optimization in Challenging Times. The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference.

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. urge you add Google analytics to your Facebook page so that you can get better insights into who is visiting the page and how they are getting there. Your Facebook fan page is hopping. Offer a Custom Welcome Page.

'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes

Hootsuite can schedule your tweets based on the most optimal time for the tweet to go out when it will gain the most visibility. Reports and Analytics – There are personalized reports and statistics, with many different templates to choose from that best fit your needs.

One of the main benefits of business blogging are the rewards it can deliver for your business' search engine optimization. Make sure your SEO and blogging strategy are well-aligned and that you're optimizing your blog content with the keywords for which your business is seeking to rank high in search engines. Analytics and Everything!

While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Evaluate your marketing analytics data to determine performance. The most important part of this step is to schedule the time regularly to ensure that optimization is consistent and opportunities aren’t missed.

not just surface level stuff like how optimized your homepage is. giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. This week, Inc.com announced the 2012 Inc. Needless to say, we're pretty pumped.

SEO (search engine optimization) used to be a B2B marketer’s dream come true. Then, using Web analytics, you could match up the keywords people were using to find your site with the keywords you used to optimize your site — and yay! Woohoo! you could see that your SEO efforts were working (or not). Run away! Fast!).

We've identified seven steps of website redesign: strategy, plan, design, build, optimize, launch, and analyze. If you don’t have access to this information, then I absolutely recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance.

Online newspapers learned that the hard way, but bloggers are discovering ways to use the Web as a means for two-way interaction – increasing the relevance of a blog while boosting Search Engine Optimization efforts to drive traffic. This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. Polls.

Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook. Every marketer faces different challenges. And hey -- that’s great! and their solutions. Check 'em out!

One of the best ways to learn about user intent as it relates to your particular audience -- and the people who are actually visiting your site -- is to look at your own marketing analytics. Optimizing landing pages with today’s SEO best practices in mind is a difficult, detail-oriented procedure that eats up a lot of time and resources.

It’s like Moneyball: analytics + baseball = new game.” Analytics. We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. Michael J. Content.

The optimization of the content for search engines (on-page and off-page). Measuring the content (through analytics, conversions, direct/cross sales or other qualitative measures). Reevaluating the content (based on the feedback about the content through analytics ).  And who wouldn't want to know?  per hole.

Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Lead Generation).

And hey, good for you for having a handle on your inbound marketing analytics. Make sure your emails are mobile optimized. If you're not optimizing your emails for mobile, you're completely missing out on a huge opportunity for these mobile readers to click your calls-to-action. It's not that email open rate isn't important.

Search Engine Optimization: Walmart Wins Again! Mobile Optimization: Tie! Both sites are optimized for mobile devices , enabling me and everyone else to do some holiday shopping on the train ride home. Mobile optimization has already shifted from a nice-to-have to a must-have for most companies. Give it a try.

A recent blog post titled Marketing Analytics – Measuring Most What Matters in B2B Marketing , covers this in subject in greater detail. One marketing and sales automation system to optimize every part of the process. I often write about the importance on numbers in B2B marketing success.  One consistent go-to-market strategy.

What is Social Media Optimization and Why Should I Care? Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities. by Kuno Creative. 5 stars.

Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc. If you are running a program like Google Analytics, you can easily see which words people are using to get to your website.

Sherice Jacob provides an “‘email marketing campaign checklist’ of how to not only launch a profitable mailing list, but keep subscribers hungry for more,” from creating your signup form and determining the optimal placement for it on your website to personalizing email subject lines and continually testing. Adam T.

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach.

Leveraging this feature will help you create a more targeted and thus, a more optimized experience for your page visitors. Furthermore, you'll also want to use your marketing analytics tool to track the effect of your LinkedIn targeting on the referral traffic and leads you're generating from LinkedIn to your business' website.

Optimize your content for phones. Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media has ROI. don’t.

Visibility into complete repair history and analytical tools for spotting trends. More importantly, they allow you to monitor, test and refine your content for optimal results. Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. Think again!

The way we optimize is about to change drastically. Even the way we optimize our time with social media is changing due to the recent death of LinkedIn Answers. When (and how) can we start optimizing to gain visibility immediately? Want to learn more about how you can optimize for Facebook’s new Graph Search? Awesome.

They can shorten sales cycles, increase win rates, ramp up new salespeople, increase deal sizes and optimize overall sales performance. After completing your initial sales playbook, you’ll be able to enhance and optimize it, use it as a template, and evolve your own process for additional sales playbook development.

Then, mobile analytics firm  Flurry  updated it’s report from last summer that showed that time spent on mobile apps has been higher than time spent on the web since June of last year! Additionally, marketers need to consider mobile-optimized content and mobile-optimized landing pages and websites to meet the needs of their audience.

Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. You may have advanced keyword analytics tools at your disposal, such as HubSpot's Keyword Grader tool, that allow you to get more granular with your long tail search efforts. What Are Long Tail Keywords?

Blog Analytics. Blog analytics gives marketers remarkable insight into their marketing campaigns and helps to increase their blog performances.  In HubSpot’s article, “ 10 Amazing Blogging Insights Your Analytics Can Tell You ,” you will gain actionable insights to increase your conversation rate.  And it’s all about winning. 

Note: For more information on these and other ways to use social for lead generation, download our new eBook How to Optimize Your Social Channels for Lead Generation. Source: Marketo Revenue Cycle Analytics. Source: Marketo Revenue Cycle Analytics. Here’s what we’ve learned! Twitter Promoted Tweets. Facebook Promoted Posts.

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The intelligence derived from these visits drives future content production and optimization efforts, and so it repeats. But that's just one part of the whole story. Marketers: What Now?