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  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Analytics, Optimization] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social. . Social Media’s Impact on Search.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Analytics, Optimization] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign. Learn from them. Absolutely.
  • CONFLUENT FORMS  |  THURSDAY, JULY 18, 2013
    [Analytics, Optimization] Your website can be your best salesman (but probably isn't)
    Rather than focus on the user and the user''s goals when coming to the web site (for whatever reason they''re coming to the site), the site was instead set up under the notions of required content, required features, search engine optimization, and looking nice. Any mention of customer or client captures? Any mention of success rates?
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Analytics, Optimization] Google’s Mobile Search Update: Are You Ready for April 21?
    Week One: Mobility Optimization. First, review our Mobile Search Engine Optimization Best Practices document and ensure you and your team are following these guidelines. Next, understand exactly how much mobile traffic you’re receiving by reviewing Google Analytics or another web analytics platform. Bold emphasis ours.).
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Analytics, Optimization] Quick & Simple Tips To Improve Your Email Marketing Right Now
    Optimize for Mobile. The importance of optimizing for mobile can be summarized in a few facts. According to a recent study by Litmus , about 53 percent of all emails are opened on mobile devices and over 69 percent of those mobile users end up deleting the email because they weren’t optimized for their device. class].image_banner
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, Optimization] When to Check on Your Marketing Metrics: A Simple Guide
    Gathering this information on a weekly basis will help you constantly optimize your site and look for improvements and new points of conversion. Analytics Daily There are lots of metrics you can track on a regular basis. You can check your visits, leads, and customers from all of your marketing activities. Metrics to Check on Daily.
  • VISIONEDGE  |  THURSDAY, JUNE 10, 2010
    [Analytics, Optimization] Plunging into the World of Cross-Channel Analytics
    Organizations deploying using cross-channel analytics to understand the impact of each channel on customer behavior are trying to understand what’s really working and how to enrich customers’ experiences. What does it take to do cross channel analytics? We’re going to need skills, tools and models that go beyond web-analytics.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 4, 2013
    [Analytics, Optimization] The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
    Every year I share my own experiences using WordPress plugins to run Windmill Networking to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I do not blog without optimizing my posts for SEO, which I have done using this plugin for some time now.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Analytics, Optimization] Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users
    New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . The post Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users appeared first on Vidyard. About Adobe Marketing Cloud. About Vidyard. Press Releases
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Analytics, Optimization] Six SEO Tips for UX Designers
    Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Before you revise your navigation, look at your analytics. Guest post by Alex Berg. Search Engine Land.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Analytics, Optimization] Why You Should Measure New and Mature B2B Blogs Differently
    As a general rule of thumb, make sure you''re seeing steady month over month traffic growth to your blog for many months (primarily from organic search) before you start thinking about optimizing your blog for leads. Blogging Analytics With blogging, success doesn''t happen overnight. I know, right? Yes, there''s a strategy.
  • FATHOM  |  THURSDAY, JANUARY 2, 2014
    [Analytics, Optimization] New Year; New Data Plan: The Allure of Big Data Wanes
    Do employ visual analytics tools (like inSITE ). If things aren’t going well, offer solutions and opportunities to optimize. Big Data/Predictive Analytics Google Analytics New roles were created…the data scientist moved to center stage along with new tools such as No SQL and Hadoop. Do tell the real story.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 15, 2007
    [Analytics, Optimization] Speed-trap and SAS Promise More Accurate Web Analytics
    Here’s an intriguing claim: a February 2 press release from SAS UK touts “SAS for Customer Experience Analytics” as linking “online and off-line customer data with world class business intelligence technology to deliver new levels of actionable insight for multi-channel organisations.” Back to the SAS UK press release.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 27, 2014
    [Analytics, Optimization] Algorithm Updates: Common Questions & What You Should Know
    That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic. B2B Online Marketing Blog Search Engine Optimization How often do updates happen? Algorithms – Google Inside Search. Not technically. Me too.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Analytics, Optimization] 5 Key Steps to Consider When Guest Blogging
    If you’re tracking visits, use Google Analytics to see what type of audience your post has sent to your site. B2B Online Marketing Blog Content Marketing Search Engine Optimization content marketing Guest BloggingThe core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, OCTOBER 24, 2008
    [Analytics, Optimization] B2B Pipeline Optimization
    Friday, October 24, 2008 B2B Pipeline Optimization Interesting case study available on [link] on pipeline optimization for Siemens Medical. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Gaps in performance have a cumulative effect through the funnel.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Analytics, Optimization] May Brings New Products and Updates from Google
    Hello Search Analytics. Many of our ongoing SEO clients are quite familiar with the Queries report that was available through both Google Webmaster Tools and Google Analytics. It remains to be seen whether or not Google’s claims of improved accuracy of the data included within the Search Analytics report will prove to be true.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics, Optimization] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. You can also optimize for certain keywords. marketing data Analytics the list is never-ending. Look at Attribution by Channel. link].
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Analytics, Optimization] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Agency agency web web design web optimization website website design“We need a good website, can you just make it for us?” Great! That’s why they hired you!
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Analytics, Optimization] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    do you see a bump in your social analytics? Is the form optimized for your audience? analytics This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Analytics, Optimization] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Website design/optimization, content creation, and even trade shows/events can be steps in the right direction because they provide core, educational value to target audiences. Analytics Lead Generation DailyIn an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Analytics, Optimization] Best Email Marketing Tips, Tactics and Metrics of 2010
    Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Avoid mistakes that will cost you readers?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 25, 2013
    [Analytics, Optimization] 6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G
    We now know that Google doesn’t like that and won’t rank your site as high if you have an artificial or over-optimized link profile. Be sure to limit your meta description to 160 characters for optimal results. Think back to high school and your first puppy love experience. Diversity. This is also known as internal linking.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 6, 2015
    [Analytics, Optimization] Are CMOs Putting Too Many Eggs in One Media Basket?
    Image credit: Pear Analytics. But CMOs do need to focus on the most revealing, future-looking KPIs in order to make the optimal decisions for their specific circumstances. Learn about web presence optimization as a web marketing strategy. Editor’s note: this post was originally published on the MeasureMyBrand blog.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Analytics, Optimization] How to Design and Validate CRO Experiments [Free Template + Calculator]
    That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. By the numbers, this optimization led to over 2.8 Marketing Data Analytics Daily PromoJust how powerful is it?
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. But what’s next? Keyword Analysis.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Analytics, Optimization] Your website sucks
    They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible. You need a fast site, a site that caches, you need a site that’s embedded through Google Analytics and referred to through your Google+ Profile page. That sucks.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Analytics, Optimization] How to monitor social media for business
    But many still do not quantitatively analyze and optimize their social media efforts, instead relying on writing “what I think people will like” because “I’ve known my customers for years.” Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work!
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, Optimization] Putting Google’s ‘not provided’ Keyword Update in Context
    We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Google Analytics SEO
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 1, 2013
    [Analytics, Optimization] 10 Ideas to Make Boring B2B Social Media Posts Captivating
    Consider an occasional longer analytical post that really takes a point of view. Blogging Marketing Social Media 101 b2b social media marketing business blogging Content Marketing search engine optimization Many B2B marketers are still trying to figure out social media for their companies. Start by making it remarkable! Or captivating.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Using this methodology, you can conduct an onsite audit for search engine optimization. Website Traffic Behavior Analytics. Review Sitemap.
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Analytics, Optimization] Speed Matters: 5 Tips to Make Your Website Load Faster
    3 Essential Tools to Measure How Fast Your Site Is – and to Optimize It. His video walks you through an actual optimization of a site based on the PageSpeed results. Page Speed Tool #3: Google Analytics. It’s Google Analytics. Analytics actually has three different reports related to speed. Optimize your images.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, SEPTEMBER 25, 2009
    [Analytics, Optimization] B2B Marketing Confidential: Build vs. Buy to Land Marketing Analytics
    Friday, September 25, 2009 Build vs. Buy to Land Marketing Analytics I break analytical marketing into two families: performance optimization and performance improvement. However, Im still seeing significant frustration landing "analytical marketing", particularly in large companies. A dork like me. software guru.
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 20, 2007
    [Analytics, Optimization] Executive-Level Web Analytics
    Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Analytics, Optimization] 7 Things to Know Before You Run an App Install Ad Campaign
    So if you're one of those marketers who is thinking about running, analyzing, and optimizing their very first app install ad campaign, keep on reading. This information is invaluable in helping app marketers optimize their future ad spend and targeting. Analytics Advertising Daily CanonicalA whopping 1.4
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Analytics, Optimization] 20+ Benchmarks for Measuring B2B SEO Performance
    The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. Search Engine Optimization Fundamentals. Now pulled through Google Search Console’s search analytics reports. Absolutely not.
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Analytics, Optimization] How to Calculate Email Subscriber Value (and Why it Matters)
    This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. After those are figured in, you might need to do some optimization if you want to see positive ROI. There are a lot of metrics in email marketing. 1,875.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Analytics, Optimization] Five Areas Where B2B Marketers Can Leverage Big Data
    Marketing teams are busy planning and implementing campaigns, such as email campaigns, web page optimization, social media participation, tradeshows, and more. Furthermore, Data Studio comes with analytics and visualizations capabilities built in, and gives you the ability to use external business intelligence tools. What is Big Data?
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Analytics, Optimization] What Oracle’s Acquisition of Maxymiser Means
    Yesterday, Oracle announced that it had signed an agreement to acquire Maxymiser , a leading provider of cloud-based, website optimization software. Customer Experience Trending customer analytics Maxymiser oracleOnly 4% of companies out there are satisfied with their ability to use customer data. Managing the Customer Journey.
  • LATTICE  |  TUESDAY, MARCH 15, 2016
    [Analytics, Optimization] What the AlphaGo victory means for Marketing and Sales
    For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. data science predictive analyticsImage via www.gogameguru.com and the Bridge Group. W hat does this mean for those of us in marketing and sales?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Analytics, Optimization] 3 OTHER Things Your SEO Team Should Be Doing
    Conversion Optimization. This means they are consistently on your site, assessing your competitors’ sites, and in Analytics, so they likely know what works and what could be improved. B2B Online Marketing Blog Brand Management Search Engine Optimization It’s even creeping into other departments like IT. Brand Monitoring.
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Analytics, Optimization] Does Marketing Increase Revenue?
    Remember: you can control how you optimize revenue, just know what actions to focus on. Marketing AnalyticsDoes marketing really lead to more sales? If so, how , exactly? We could automate all aspects of marketing and save a lot of money as a result. It can take years of experimentation to find your path through the forest.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 13, 2012
    [Analytics, Optimization] Google+: The Time is Now for Your Business
    Ripples”: a visual analytics tool for G+, Ripples shows your statistics for a public post, including number of +1′s, shares, average chain length, and top contributors. Google+ SEO (Search Engine Optimization) Social Media Marketing G+ Google google searchDo you think that Google+ is one too many platforms to spend time on?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 21, 2006
    [Analytics, Optimization] Sorting Out the Web Optimization Options
    I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. Examples are Google Website Optimizer, Offermatica, Optimost, SiteSpect and Vertster. These do log file or page beacon analysis to track page views by visitors.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 14, 2005
    [Analytics, Optimization] B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?
    « Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.
  • BIZNOLOGY  |  TUESDAY, AUGUST 7, 2012
    [Analytics, Optimization] How to court Google with chivalry and courtly love
    Google is optimized for the real-time-web, something they call real-time-search. Online reputation is a marathon and not a sprint. Google Demands Courtly Love. If you decide to take control of your brand and think you can do it in a weekend, don’t. Google requires courtship and courtly behavior. Yes, that bad! I am obsessed. Never.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 6, 2012
    [Analytics, Optimization] Three Types of Relevant Internal Links to Boost SEO
    There are, of course, more sophisticated content analytics tools to learn the semantic relationships between your content, but internal search is universal.) e-Commerce Internet Marketing Organic Search Internal link Search engine optimization social mediaPhoto credit: Horia Varlan. This will look like gaming the system. Back-up links.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, Optimization] 6 Traits of Highly Effective Data Analysts
    On the back end, data allows marketers to measure the success of a campaign or program and optimize future plans based on those results. I spend about a third of my day in front of a white board, with my team brainstorming different ways we can solve a problem,” says Dean Malmgren, a Data Scientist and Partner at Datascope Analytics.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 4, 2015
    [Analytics, Optimization] The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
    This change further solidifies that our clients should keep crafting the rich, optimized, quality content that we always recommend. Content Development Google Analytics Search Engine Marketing SEOSurprise! Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Optimization] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Analytics, Optimization] Segmentation key to content marketing
    Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. Filed under: Buyer behavior , Content marketing , Lead management , Marketing automation , Marketing measurement , Marketing optimization , Marketing technology Tagged: Content marketing , Implementing marketing automation , Marketing , Marketing audit.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Analytics, Optimization] Now, Go and Do: Create standardized, well-understood metrics for your organization
    Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Create a consensus on data management standards.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Analytics, Optimization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    Craig Rosenberg illustrates this point with a story about two of his clients at Focus: Both get the same leads, but one passes the leads directly to sales while the other has an optimized lead qualification group. This means marketing gets better data accuracy and information they can use to optimize future lead generation efforts.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. How much traffic is coming to your website?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics, Optimization] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Analytics show that for business sites, 40% or more of your users are logged in to Google while using the web. Google Plus Personal Branding Google Google Authors Google Pagerank google plus Mark Traphagen Pagerank Search engine optimizationPhoto credit: Aray Chen). Take our Google Plus contributor, Mark Traphagen , for example.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Analytics, Optimization] How to Reduce Your Website's HTTP Requests
    While there isn't necessarily an optimal number of files your webpage should be reduced to, HubSpot's principal product marketing manager Jeffrey Vocell suggests aiming for between 10–30 files. Analytics Design Daily CanonicalEvery time you surf the web, there's a whole world of technical stuff going on behind the scenes.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Analytics, Optimization] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. e-Commerce Organic Search Google Panda Google Panda Update search Search engine optimization SEO You think you’ve got e-Commerce SEO problems? The lesson: Don’t do that.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Analytics, Optimization] Google Introduces Analytics App Store
    Trying to get more out of your Google Analytics? Today's launch of Google's Analytics Application Gallery will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics' reach deeper into specific areas like eCommerce and content management. Why is this helpful for marketers?
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Analytics, Optimization] The Easiest Ways to Measure Marketing ROI
    Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, with A/B testing dropping to second. It also enables brands to bridge the gap between technology and customers, measure marketing ROI more effectively, and understand how to optimize specific aspects of the overall sales funnel.
  • BIZNOLOGY  |  THURSDAY, MARCH 7, 2013
    [Analytics, Optimization] How do you persuade your boss that search is important?
    But if your company isn’t ready for that yet, at least do the free thing–join us for our webinar next Wednesday at 3 pm ET on search marketing and analytics that walks through the basics of what’s important in search marketing and how you explain it to the boss. Photo credit: Wikipedia. And that usually means numbers.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 19, 2013
    [Analytics, Optimization] MozCon 2013: The Recap of all Recaps
    They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Win Through Optimization and Testing: by Kyle Rush | Download Slides | Related post from The Moz Blog.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 23, 2009
    [Analytics, Optimization] Book Review: Website Optimization
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 2, 2008
    [Analytics, Optimization] Web Analytics for B2B Lead Generation
    So the challenge is connecting our website data (analytics), with marketing data (inquiries and leads) with the sales process and revenue (closing the loop). I came across Manoj Jasra post, " B2B Web Analytics: Deeper Dive - Web Analytics World " and thought it was relevant to share. If so, what's been working for you
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, OCTOBER 21, 2006
    [Analytics, Optimization] The Mix Optimization Craze, Part 1
    Saturday, October 21, 2006 The Mix Optimization Craze, Part 1 Over the past several months, Ive received more RFIs and RFPs for marketing mix optimization / media mix optimization than I had received over my entire career up to this point. So what is media mix optimization when you strip away all the trimmings?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Analytics, Optimization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 10, 2009
    [Analytics, Optimization] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Analytics, Optimization] SEO & WP: Killing it in 2012 – WordCamp Boston
    ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. W3 Total Cache (For site speed optimization). Analytics. Plugins: Google Analytics Plugin (An easy way to get extra info). Plugins: Yoast SEO.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics, Optimization] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The proof is in the pudding -- Lyris’s Annual Email Optimizer Report illustrates that marketers who segmented their email lists experienced a 39% increase in open rates and 24% better deliverability to the inbox. email marketing analytics Did you know that 83% of delivery problems are caused by reputation issues ? Forwarding an email.
  • DOCALYTICS  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Optimization] The #1 Key to Success with Marketing Metrics
    Metrics, data, analytics, NUMBERS. As more and more of what I do is directly tied to company revenue, it's critical that I continue to learn more about tracking metrics and continuously optimize all components of my marketing. How do you utilize metrics and/or analytics tools to create constant improvement in your marketing?
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Analytics, Optimization] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. So then what is SEM?
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics, Optimization] 5 Marketing Stats for New Business in 2014
    If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Analytics, Optimization] Unleashing the predictive power of data
    This has created a focus on the predictive power of data and predictive analytics. Predictive analytics do not actually provide exact views of what will happen, but they do provide probabilities. One company that has been very successful using predictive analytics to run their core business is UPS. Like this post?
  • INFER  |  TUESDAY, DECEMBER 13, 2016
    [Analytics, Optimization] When AI and Analytics Drive Business Disruption vs. Hype
    To help cut through the noise, I’ve outlined below four key roles that analytics plays in the sales and marketing landscape. Descriptive analytics tells us what happened in the past. Predictive analytics tells us what is likely to happen next. Prescriptive analytics tells us what we should do next.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
  • NUSPARK  |  MONDAY, NOVEMBER 1, 2010
    [Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    Questions abound: * How to I optimize my media mix? * For most companies, the challenge of measuring online and offline media can be a daunting task. How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? *
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
    Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] How Helping Others Helps You …Get More Links
    Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Search Engine Marketing Blog Search Engine Optimization Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics, Optimization] How to Choose the Right Domain Name and Extension for Your Website
    If purchasing from an existing site owner, ask to see the Google Analytics overview from the last six months. SEO website optimization This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. chosen your business name (“Greg’s Kielbasa” -- after your grandfather!), Imagine that on your business card!
  • BIZNOLOGY  |  FRIDAY, DECEMBER 4, 2015
    [Analytics, Optimization] Search: what is it good for?
    As we know, SEO involves thoughtful choices, code, and analytics resulting in an investment in time and money. Internet Marketing Market Research Website Search Andreas Ekstrom Bing Fact Based Search Google Microsoft search search engine Search engine optimization SEO TED Web search engineHow well does Search serve us? Like this post?
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycleCapture Metrics.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Analytics, Optimization] Twitter SEO? Think Twylah.
    Below are my Google Analytics for my Twylah page from the past month: Now, I haven’t been sending out Power Tweets on a daily basis but my Twylah page hits are already comprising 1.4% In his words: Do a google search for “Influence Measure Optimization&#. SEO (Search Engine Optimization) TwitterYes, there is.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 25, 2008
    [Analytics, Optimization] Best of 2007: Web Analytics
    And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Personally, I'm skeptical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Analytics, Optimization] Drones, Bots and AI oh my. SXSW highlights
    Developers talked about creating a “bot experience” which includes a plan to drive traffic to the bot, optimize sales conversions, build fun into the conversations. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is PART ONE of my report from Austin.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle Capture Metrics.
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics, Optimization] 5 Tips for Better Website Usability
    Thinking about all of your potential visitors will let you optimize your website for specific audiences and devices. Installing and understanding analytics on your site is a great first step in determining your website’s traffic sources. Optimize your site for mobile devices. Determine who is coming to your site, and how.
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Optimization] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
    First, make sure your website is mobile-optimized. Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. Don't Ignore the Importance of Mobile Traffic! The Takeaway: Have a website that is mobile-friendly!
  • BIZNOLOGY  |  MONDAY, OCTOBER 14, 2013
    [Analytics, Optimization] Google took my keywords. 10 resources to get them back
    Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. Image via CrunchBase. It is rich with insights.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Analytics, Optimization] 15 Effective Ways to Reduce Cost Per Acquisition
    More often than not, marketers focus on sales or gaining traffic before optimizing costs. They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Optimize Your Landing Page . Optimize with a Clear Objective in Mind.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Analytics, Optimization] 3 Top Takeaways from SMX West 2015
    In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization Click to Enlarge.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. 2) We should put more time and resources into conversion optimizing old, high-trafficked posts. Those are great targets for conversion optimization!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 12, 2007
    [Analytics, Optimization] Advanced Analytics and Still More Reasons I Love QlikView
    One theme I’ve picked up is a greater interest in advanced analytics. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. This is apparently common knowledge in the modeling community, although it was news to me. Back to NCDM.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Analytics, Optimization] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • I-SCOOP  |  THURSDAY, MAY 14, 2015
    [Analytics, Optimization] A (good) data-driven business is a customer-centric business
    Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIMarketers have […].
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] Google Penalties – All You Need to Know
    Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 25, 2006
    [Analytics, Optimization] Mix Optimization at Wachovia in Business Week
    Wednesday, October 25, 2006 Mix Optimization at Wachovia in Business Week Business Week highlighted Wachovias efforts at media mix optimization this week. Posted by Andy Hasselwander at 11:14 AM Labels: marketers , marketing mix optimization , ROMI , wachovia 4comments: CreditBoss said. sports vs. news. On a final note.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Analytics, Optimization] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? Please submit speaker proposals in one of the following tracks: Advanced Analytics. Adva nced Analytics.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Analytics, Optimization] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products.
  • FATHOM  |  TUESDAY, OCTOBER 22, 2013
    [Analytics, Optimization] Attribution Modeling for EDU
    Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently.
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