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  • VIDYARD  |  TUESDAY, AUGUST 20, 2013
    [Analytics, Optimization] 8 tips for creating great video content right now
    Using analytics here can mean that the first set of content you produce can influence the performance of the next set with the insight gained along the way. Blog Video Optimization business videos content marketing creating video ideas online video strategy video content video content marketing video marketing strategy vidyard
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Analytics, Optimization] How does Time affect Marketing Accountability?
    must admit, while the concept of marketing accountability is nothing new, until now, no marketing analytics solution has effectively understood the deep role that time must play in an accurate marketing analytics. Time” influences marketing analytics in many ways. Where is the disconnect? CMO Council: Marketing Outlook 2008.).
  • LEAD VIEWS  |  FRIDAY, DECEMBER 2, 2011
    [Analytics, Optimization] 4 Things B2B Marketers Should Focus on in 2012
    Optimizing the use of our Marketing Automation platform. But optimizing their investment, by ensuring their marketing and sales teams use the platform effectively is something they should work on in the coming year. After all it means that our marketing strategies, tactics and efforts over time have borne the fruits of our labor.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Analytics, Optimization] Revenue Performance Management: Webtrends Tackles Data Overload
    top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. But for Myllisa Patterson , Senior Marketing Optimization Analyst at Webtrends, all that expertise drilling deep down into analytics created an internal struggle.
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Analytics, Optimization] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. We are fortunate; we have Big Data, we have Predictive Analytics, we have Customer Experience Optimization (CXO) tools. Reigning world champions, Spain have had to bow out of the tournament already.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics, Optimization] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. In this web- and information-driven world, data on buying behavior is omnipresent and must be leveraged and analyzed to optimize sales and marketing at every critical step in the process.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Analytics, Optimization] Best Email Marketing Tips, Tactics and Metrics of 2010
    Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Avoid mistakes that will cost you readers?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Analytics, Optimization] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. 
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Analytics, Optimization] What I Learned at Video Marketing Space Camp
    They’re branded, can be shared socially, and with analytics they’re trackable. Blog Video Optimization b2b marketers b2b video content marketing content marketing tips content strategy online video marketing thought leadership video marketing strategy video marketing trends Vidyard Space Camp videospacecamp.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Analytics, Optimization] Understanding the Value of Your B2B Newsletter
    What's important to keep in mind is that newsletters take a lot of time to create so it's worth the effort to follow good email marketing best practices , capture the newsletter campaign results, optimize to increase their success, and analyze their impact on revenue.  will cause you to not get true open data.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 23, 2011
    [Analytics, Optimization] 6 reasons why your organization might need a Marketing Automation Solution
    The tool helps you optimize your marketing spend by helping you focus your resources on channels that gives you the maximum bang for your buck. Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool. Does your organization struggle to generate leads?
  • CROSS-CHANNEL CONVERSATION  |  WEDNESDAY, MAY 8, 2013
    [Analytics, Optimization] The Art of Marketing Performance Management
    Today measurement and analytics are as much a part of marketing as creative and strategy.   Online channels deliver a wealth of quantitative information that can be used for ongoing optimization.  '[Posted by Francois Laxalt, Director of Product Marketing, Neolane, Inc.] Marketing Performance Management Francois Laxalt Posts
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Analytics, Optimization] The Difference Between Drip Marketing and Closed Loop Marketing
      The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. lead nurturing
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2010
    [Analytics, Optimization] Best of 2009: SEO Tips and Tactics, Part 2
    Is it really impossible to optimize a Flash website? Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Jonathan Hochman writes that “Flash gets a bad rap&# for optimization, and explains in detail how to SEO a Flash website. Digg this!
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Analytics, Optimization] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Testing is key to creating relevant and optimized landing pages. With Q2 halfway over, it’s the perfect time of year to recognize areas of improvements and make positive changes.   Hear your customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of  20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Analytics, Optimization] Accelerating Revenue Performance
    This Revenue Performance Management strategy is about this transformation process in which these two teams come to work together, and not only do their jobs in a different way, but also think about how to measure and optimize their jobs in a different way. It’s truly transformative. At that time, they pass the ball to the sales organization.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Analytics, Optimization] Why Elevating Your Metrics’ Sophistication Matters
    To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides. B2B Marketing b2b marketing b2b marketing roi Lead Nurturing Marketing Analytics
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Analytics, Optimization] B2B Social Media: How to Leverage Your LinkedIn Profile
    recently shared this presentation on how to optimize your LinkedIn profile for search. Each employee should be educated and encouraged to utilize social media following your company’s best practices and optimizing their profiles. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile.
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Analytics, Optimization] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? Do you really understand your visitor?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Analytics, Optimization] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    'We''re on a historical blog optimization kick over here on the HubSpot blogging team. What in the Sam Hill is ''historical blog optimization,''" you ask? Basically, it means optimizing our "old" blog content to generate more traffic and leads. How We Approached Conversion Optimization. If so, same question as above.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Analytics, Optimization] B2B Email Marketing Best Practices eBook
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Analytics, Optimization] The Giants in the Marketing Technology Landscape
    Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Optimization] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
    Even though LogMyCalls claims that advanced call tracking, aka Conversation Analytics, originated with them. We believe that L ogMyCalls Conversation Analytics --the functionality that won them the Amazon Web Services (AWS) Global Startup Challenge --was actually invented by Tony Stark. 1) Ironman uses speech analytics a lot.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Analytics, Optimization] Marketing needs to be more Adaptive!
    We need better systems to take in data and analytics in order to make smarter better business decisions. And as a result you get silos of sub-optimized media. As marketers we need to be optimized for speed and rapidly effective decision-making. In a real time marketing world speed will be key.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2012
    [Analytics, Optimization] Et Tu, David: Why Raab Associates Became Part of Left Brain DGA
    My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. Left Brain and itsclients are eager for the optimization work because many of their programs havenow passed their initial deployment and need this sort of analysis and tuning. It will be fun.
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Analytics, Optimization] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    'The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Analytics, Optimization] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
    Landing Page Optimization is more than changing fonts and graphics. Oh, and if you don’t know where your customers are, use web analytics (originating sources), social media searches, or simply ask so you can participate where you are going to make the biggest impact online.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Analytics, Optimization] The A-Z Guide to B2B Lead Generation
    Feel free to challenge me with your own list or a replacement term for one of the letters.    Here we go: A-    Analytics. All activity of the lead generation process needs to be measured via a robust analytics program.  By optimizing website and landing page traffic; conversion lifts will increase. F-    Funnel Optimization.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 14, 2011
    [Analytics, Optimization] The Massive Shift to Online Advertising Spend: Who is best poised to tap into that revenue?
    Those industries that are best poised include: Online Analytic Vendors (Omniture, Unica.): Current online analytic vendors capture and store the online interactions and provide business intelligence interfaces to their clients so they may track online usage.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Analytics, Optimization] Social Media & SEO: Are You There Yet?
    Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Keep adding content.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics, Optimization] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
    In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Analytics, Optimization] The COMPLETE Conversion Funnel
    Clever Zebo is a team of hands-on marketers who deliver revenue by helping companies understand their true conversion funnel and how to optimize it. am not arguing that companies should stop optimizing. Long-Term Conversion Optimization. 'Guest blog by Josh Krafchin, Founder of Clever Zebo. Phone Conversions.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
    Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Analytics, Optimization] A Framework for Writing a Good Post
    framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. 'I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! The Main Body.
  • PR MEETS MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [Analytics, Optimization] Recent Twitter Update and Implications for Marketing
    Rather, by “logging the click,&#  I see this as part of Twitter’s continued efforts to provide value-added services and data tracking for corporations: Measurement and Analytics : The click-through rate will help with Twitter’s “Resonance&# rating. found the update about moving to t.co Conclusions. What do you think?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 27, 2011
    [Analytics, Optimization] Book Review: Marketing in the Age of Google
    There are plenty of excellent works in that category, including Website Optimization by Andrew King and The Truth About Search Engine Optimization by Rebecca Lieb.) But is it reasonable to say that search has changed everything ? This is not just another “how to do SEO” book for practitioners.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Analytics, Optimization] 10 Simple Steps to Social Media Success
    Optimize Your WEBSITE/BLOG. Make sure you’ve installed Google Analytics tracking code to your website (visit: www.google.com/analytics [[link] www.google.com/analytics] for more information), and study your visitor behavior. Identify Your TARGETS. These should relate to your key business objectives. News & Notes
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Analytics, Optimization] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Utilize optimization tools to perform A/B tests to ensure your messages are being communicated properly and conversion rates are being optimized.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
    Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics, Optimization] 25 social media listening aids to increase your hearing
    Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. It’s also equipped to import Goggle Analytics.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Analytics, Optimization] What Determines Success for B2B in the Online World?
    Without a good conversion rate optimization strategy, your visitors will flail around your site. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. To put it plainly, success=sales. Even more obvious is success for eCommerce sites.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
    It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: .  . Search Engine Optimization. I recently did a blog post on social media measurement and analytics
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 1, 2012
    [Analytics, Optimization] 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads
    In any case, you must continue to optimize your approach to the call, notes on the call and call style by finding the best method through tested means and with applicable feedback from mentors and managers. With the use of analytics in the marketing world growing, there is a ton of data supporting methods and ways to optimize.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Analytics, Optimization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  Optimizely. Visual Website Optimizer. Visual Website Optimizer is another landing page A/B and multivariate testing tool.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] 4 Ways to Reduce Campaign Costs With Call Tracking
    Start figuring out what happened on the call by using Conversation Analytics. That''s a metric Conversation Analytics can extract. 4) Optimize. The whole reason you''re gathering data is to optimize campaigns. Sometimes marketers wait far too long to take action on the data they''re gathering from their analytics tools.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 16, 2013
    [Analytics, Optimization] 4 Marketing Tech Trends To Watch in 2014
    Predictive analytics finally take center stage. More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools. Customer Data Platforms mature. Digital advertising and customer marketing converge. The privacy dog won’t bark.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Analytics, Optimization] From Egg to Chicken - Marketing Investment Trends 2011
    The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. It's a review of a survey from Focus.com that talks about the top investments for Marketers this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Analytics, Optimization] What are we going to do with all the social media ads?
    new generation of analytics. The gap between social channel investments and clear ROI is driving the implementation of a new generation of online and offline analytics, many of which utilize “call tracking” solutions. I began to wonder … where is all this advertising going to go? Where will come from?
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] Social Online Marketing: Hype is Over, Time to Show the ROI!
    Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but they are rarely an optimized process driven by ROI metrics.  To date, most web analytics are at an a ggregate level, and not at an individual user level.  Below is a step-by-step guide.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics, Optimization] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
  • NUSPARK  |  SATURDAY, MAY 22, 2010
    [Analytics, Optimization] You’re doing your Marketing Wrong if….
    Many are not optimized for success. It takes a thoughtful approach, time, effort, analytics, consistency, and commitment. I run into countless marketers who are trying to figure out their best mix of media and emarketing tactics. Tactics have to work together and form an integrated strategy.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Analytics, Optimization] Ad Tracking: You Don't Know What You Don't Know
    Ad tracking via web analytics and call analytics can give you data you weren''t even anticipating. They have now optimized their marekting spend and are generating more calls than ever. Analytics can give you insights that will change the way you market and operate your business. 'Marketing is actually quite scary.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Analytics, Optimization] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly.  smart practical guide to implementing search engine optimization. Web Analytics 2.0:
  • NUSPARK  |  SUNDAY, MAY 11, 2014
    [Analytics, Optimization] How to Do a Landing Page A/B Test and Measure Results
    'If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. By taking the best performing elements and combining them together, A/B Testing can help facilitate conversion rate optimization. B Testing Basics. Landing Page Components.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Analytics, Optimization] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  DSP’s serve as a single access point to RTB inventory from across all ad exchanges, evaluate sites and impressions against campaign targeting and budget criteria, and provide integrated ad serving and analytics for each winning bid.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Analytics, Optimization] Is Lady Gaga and your Brand a good match?
    The world of social media analytics is opening up new vistas for marketers like never before to truly gauge the effectiveness of their marketing and optimize their spending so they can know more about their audience and sell more to their audience. hope you will enjoy this report. Indeed we live in exciting times as marketers!
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Analytics, Optimization] A Case Study: How a SaaS Integrates Call Tracking
    Summary: Why NES Needs Call Analytics. NES manages and optimizes the entire sales funnel for their clients. They provide in-depth analytics about lead quality, lead volume, and sales. NES started reselling LogMyCalls call tracking and Conversation Analytics in 2013. Conversation Analytics is a game-changer for us.”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics, Optimization] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. I'd look for them to buy tools to manage banner ads, search ads, and search engine optimization. So… Oracle bought ATG today for $6.00 billion”. nuff said.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics, Optimization] Know Thy Customer
    Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? think the next generation of leaders is going to be not only aware of analytics but also masters of it. created a new acronym: FODDRS.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 20, 2014
    [Analytics, Optimization] Social Media Bounce Rate – Why So High?
    'Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one … Continue Reading Social Media Bounce Rate – Why So High? by Debbie Miller - Maximize Social Business.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics, Optimization] Sales & Marketing Leadership Conference
    Conference, which sparked a debate a pretty good debate about the future of predictive analytics and CRM.). There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen. also highly recommend you check out the session with Steve Richard of Vorsight.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Analytics, Optimization] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. Mobile Marketing: Is my web presence optimized for mobile devices? With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Analytics, Optimization] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
    'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. They ignore the analytics. They ignore the web analytics or the call tracking data or whatever. Wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics, Optimization] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. Web analytics and optimization (could be part of Web site management but still largely done by separate systems.)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 4, 2013
    [Analytics, Optimization] How Do You Define and Mine Modern Marketing?
    Analytics (measuring marketing effectiveness). The ideal Modern Marketer has the optimal percentage of all five skill areas, totaling 100 percent. Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. But as we know, the buck doesn’t sop there. Revenue Performance Management
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics, Optimization] Marketing’s Broken Foundation: Measurement
    Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. You Don’t! Step 1. Step 2. Step 3. Step 4. Yikes!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 22, 2011
    [Analytics, Optimization] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
    The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. It also provides some Web analytics, although I still think Oracle has a gap to fill there.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Analytics, Optimization] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Our Director of Online Marketing, Casie Gillette , will be speaking Wednesday on the panel “ Is Your Search Marketing Career Optimized ?” Here’s where to find them: Is Your Search Marketing Career Optimized?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics, Optimization] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 26, 2013
    [Analytics, Optimization] Customer Data Platform Guide Reviews Tools to Build Marketing Databases
    Even though the CDP vendors started with different applications, their shared abilities for identity matching, database management, analytics, and integration will allow them to support more of the same functions over time. 'Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). Fair enough.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Analytics, Optimization] The Future of Digital Marketing According to the Giants
    We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. They bought Adometry , a marketing analytics and optimization platform. 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Analytics, Optimization] Software Tools for Inbound Marketing
    Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on. This means using website analytics. Google Analytics is a full featured analytics tool that is free from Google. The Internet has changed the way companies communicate.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Analytics, Optimization] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). 'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. agree!
  • BLOG MY CALLS  |  TUESDAY, JULY 30, 2013
    [Analytics, Optimization] Why Agencies NEED Call Tracking
    These agencies run the gambit from conversion optimization consultants and SEO firms to PPC agencies and traditional ad agencies. This is like Google Analytics for the phone. And keep in mind that all this data can be pushed into any CRM, any analytics dashboard, any marketing automation platform, or any other SaaS platform.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Analytics, Optimization] Basic HTML Every Marketer Should Know (About Links)
    You'll be able to see the results of your campaign in your analytics tool, like Google Analytics or HubSpot Sources. Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Display.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Analytics, Optimization] Demand Gen Cloud: Funnels and Pipelines are Old School
    techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. They jump around.
  • BLOG MY CALLS  |  TUESDAY, MARCH 26, 2013
    [Analytics, Optimization] Why Do Colleges Suck at Teaching Marketing?
    But did their marketing classes teach them about analytics tools or measuring ROI? Did their marketing classes teach them about running, optimizing, and analyzing PPC campaigns? I didn't graduate from college with a marketing degree. have a degree in journalism and political science. may not know how to be a marketer. Generally, no.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 7, 2012
    [Analytics, Optimization] 5 Keys of Mobile Click-to-Call Campaigns
    Well, analytics and call tracking data we’ve pulled from hundreds of thousands of phone calls show that leads generated from inbound phone calls are 12 to 15 times more likely to convert than leads from web forms. Track Call Analytics. Using a call tracking number allows you to gather analytics from your click-to-call campaigns.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics, Optimization] 9 Questions On Content Marketing [Q & A]
    That way, all our efforts around content creation, curation and syndication are continuously optimized. The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. Here is an overview of my best answers to 9 questions you may be asking. Content Marketin
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Analytics, Optimization] 10 Best Marketing Apps for Salesforce
    Now you can optimize your AdWords campaigns for revenue instead of clicks. The first step in Search Engine Optimization is often to get on page 1 of the search results for your preferred keywords. With this app you can avoid those situations and optimize your keywords for relevance. SEO for Salesforce. DupeBlocker. DemandTools.
  • INSIGHTIQ BLOG  |  TUESDAY, DECEMBER 6, 2011
    [Analytics, Optimization] Customer Data Management with "Big Data" - Part 1
    Further, this sort of rich, temporal behavioral data is ripe for analytics.  In fact, the term "Big Analytics" has emerged as a result.  Let's define Big Analytics as the ability to execute analytics on Big Data.  But there are some real challenges involved in executing analytics on Big Data.  Entity Modeling.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Analytics, Optimization] How to Launch a B2B Social Media Marketing Campaign
    Step 4 – Create Optimal Lure Language – Each social media channel like Twitter or LinkedIn requires different types (and lengths of messages) to invite visitation to the content on your site. Step 5 – Distribute Links via Social Media Channels – Covers onsite and offsite optimization. What is Social Media Marketing? What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Analytics, Optimization] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    Today''s focus will be on how to optimize messages for email, voicemail, and social prospecting to receive a higher response rate and more engagement. Q1: How can you optimize your email messaging to receive more responses and offer the best value? Q4: What email analytics app or software do you recommend? What about LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Analytics, Optimization] What is Responsive Design?
    73% of B2B marketers are not even measuring mobile traffic by device, according to SiriusDecisions , let alone creating optimized web experiences for smartphone and tablet visitors. You’ve seen the stats. Smart phones are everywhere. Tablets are seeing rocket ship growth and aren’t coming back to earth. Buyers have gone mobile.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 31, 2011
    [Analytics, Optimization] Webinar Recap: Email - Cut Through the Clutter and Get Better Results
    The presentation was all about email best practices and optimizing your current email strategy. Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, Optimization] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Tip #2: Optimize the post for the search phrase. Just search for, “How to.”
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, Optimization] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Tip #2: Optimize the post for the search phrase. Just search for, “How to.”
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 28, 2013
    [Analytics, Optimization] Is Mobile SEO Different from your Website’s SEO?
    So what are the best practices you can do as a company to optimize for mobile? While any business will benefit from optimizing their site for local traffic, this is particularly  vital for mobile traffic. Look at Analytics specifically for mobile devices, both in Google Analytics and Bing Webmaster Tools.
  • BLOG MY CALLS  |  MONDAY, MAY 13, 2013
    [Analytics, Optimization] Phone Calls: Where Da Gold At?
    What if marketers had access to this data to optimize future campaigns and make more money? Conversation Analytics: The New Frontier in Call Tracking and Call Analytics. But, we are also in private Beta for a tool called Conversation Analytics. Every marketer will want call tracking + conversation analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Analytics, Optimization] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Analytics, Optimization] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 1, 2012… Are You Defining Your Niche Properly? News & Notes
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Analytics, Optimization] 6 case studies show Big Data is helping decision making
    By applying advanced analytics solutions, the company was able to process the information much more quickly–in half the time it previously took, while at the same time providing a level of insight previously unavailable to the company. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • LEAD VIEWS  |  FRIDAY, MAY 4, 2012
    [Analytics, Optimization] Successful Demand Generation Requires New Marketing Roles
    In addition, he/she needs to manage web analytics, SEO , SEM and PPC. Measuring, analyzing and optimizing online effectiveness is paramount. Optimizing advertising spend based on metrics will be another accountability in this position. Increased CMO turnover indicates unprecedented pressure to generate results.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Analytics, Optimization] eMagine Launches New Websites
    Asahi also engages with ongoing SEO work with eMagine, working section by section to optimize their impressive database of products for user and search engine friendliness. eMagine is currently engaged with PharmaCM with a comprehensive SEO and Conversation Optimization engagement for the newly created site. Asahi-America.
  • SAZBEAN  |  SATURDAY, OCTOBER 26, 2013
    [Analytics, Optimization] Top Internet Marketing Strategy Links for the Week of October 21st, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
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