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  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Analytics, Optimization] Why Elevating Your Metrics’ Sophistication Matters
    To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides. B2B Marketing b2b marketing b2b marketing roi Lead Nurturing Marketing Analytics
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Analytics, Optimization] B2B Social Media: How to Leverage Your LinkedIn Profile
    recently shared this presentation on how to optimize your LinkedIn profile for search. Each employee should be educated and encouraged to utilize social media following your company’s best practices and optimizing their profiles. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile.
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Analytics, Optimization] B2B Email Marketing Best Practices eBook
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Analytics, Optimization] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    'The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Analytics, Optimization] The Giants in the Marketing Technology Landscape
    Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Optimization] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
    Even though LogMyCalls claims that advanced call tracking, aka Conversation Analytics, originated with them. We believe that L ogMyCalls Conversation Analytics --the functionality that won them the Amazon Web Services (AWS) Global Startup Challenge --was actually invented by Tony Stark. 1) Ironman uses speech analytics a lot.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Analytics, Optimization] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
    Landing Page Optimization is more than changing fonts and graphics. Oh, and if you don’t know where your customers are, use web analytics (originating sources), social media searches, or simply ask so you can participate where you are going to make the biggest impact online.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Analytics, Optimization] Marketing needs to be more Adaptive!
    We need better systems to take in data and analytics in order to make smarter better business decisions. And as a result you get silos of sub-optimized media. As marketers we need to be optimized for speed and rapidly effective decision-making. In a real time marketing world speed will be key.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2012
    [Analytics, Optimization] Et Tu, David: Why Raab Associates Became Part of Left Brain DGA
    My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. Left Brain and itsclients are eager for the optimization work because many of their programs havenow passed their initial deployment and need this sort of analysis and tuning. It will be fun.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Analytics, Optimization] The A-Z Guide to B2B Lead Generation
    Feel free to challenge me with your own list or a replacement term for one of the letters.    Here we go: A-    Analytics. All activity of the lead generation process needs to be measured via a robust analytics program.  By optimizing website and landing page traffic; conversion lifts will increase. F-    Funnel Optimization.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 14, 2011
    [Analytics, Optimization] The Massive Shift to Online Advertising Spend: Who is best poised to tap into that revenue?
    Those industries that are best poised include: Online Analytic Vendors (Omniture, Unica.): Current online analytic vendors capture and store the online interactions and provide business intelligence interfaces to their clients so they may track online usage.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Analytics, Optimization] Social Media & SEO: Are You There Yet?
    Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Keep adding content.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
    Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics, Optimization] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
    In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Analytics, Optimization] The COMPLETE Conversion Funnel
    Clever Zebo is a team of hands-on marketers who deliver revenue by helping companies understand their true conversion funnel and how to optimize it. am not arguing that companies should stop optimizing. Long-Term Conversion Optimization. 'Guest blog by Josh Krafchin, Founder of Clever Zebo. Phone Conversions.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 27, 2011
    [Analytics, Optimization] Book Review: Marketing in the Age of Google
    There are plenty of excellent works in that category, including Website Optimization by Andrew King and The Truth About Search Engine Optimization by Rebecca Lieb.) But is it reasonable to say that search has changed everything ? This is not just another “how to do SEO” book for practitioners.
  • PR MEETS MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [Analytics, Optimization] Recent Twitter Update and Implications for Marketing
    Rather, by “logging the click,&#  I see this as part of Twitter’s continued efforts to provide value-added services and data tracking for corporations: Measurement and Analytics : The click-through rate will help with Twitter’s “Resonance&# rating. found the update about moving to t.co Conclusions. What do you think?
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Analytics, Optimization] 10 Simple Steps to Social Media Success
    Optimize Your WEBSITE/BLOG. Make sure you’ve installed Google Analytics tracking code to your website (visit: www.google.com/analytics [[link] www.google.com/analytics] for more information), and study your visitor behavior. Identify Your TARGETS. These should relate to your key business objectives. News & Notes
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Analytics, Optimization] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Utilize optimization tools to perform A/B tests to ensure your messages are being communicated properly and conversion rates are being optimized.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Analytics, Optimization] How to Cultivate a Data-Driven Marketing Team
    Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. This is where your analytics come into play. share it!
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Analytics, Optimization] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. Introduction to Search Engine Optimization. Discover the Key Components of a Successful Landing Page Optimization Strategy. What is that methodology? 2) Convert.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics, Optimization] 10 Things That Can Destroy an Email Marketing Program
    B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Analytics. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Rx: Design your message with mobile in mind and reduce the amount of content for mobile devices - dont just optimize it.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics, Optimization] 25 social media listening aids to increase your hearing
    Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. It’s also equipped to import Goggle Analytics.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
    Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Analytics, Optimization] What Determines Success for B2B in the Online World?
    Without a good conversion rate optimization strategy, your visitors will flail around your site. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. To put it plainly, success=sales. Even more obvious is success for eCommerce sites.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
    It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: .  . Search Engine Optimization. I recently did a blog post on social media measurement and analytics
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Analytics, Optimization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  Optimizely. Visual Website Optimizer. Visual Website Optimizer is another landing page A/B and multivariate testing tool.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics, Optimization] 42 B2B Marketing Acronyms and Abbreviations
    SEO : Search Engine Optimization. LPO : Landing Page Optimization. GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. F500 : Fortune 500.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] 4 Ways to Reduce Campaign Costs With Call Tracking
    Start figuring out what happened on the call by using Conversation Analytics. That''s a metric Conversation Analytics can extract. 4) Optimize. The whole reason you''re gathering data is to optimize campaigns. Sometimes marketers wait far too long to take action on the data they''re gathering from their analytics tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Analytics, Optimization] What are we going to do with all the social media ads?
    new generation of analytics. The gap between social channel investments and clear ROI is driving the implementation of a new generation of online and offline analytics, many of which utilize “call tracking” solutions. I began to wonder … where is all this advertising going to go? Where will come from?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 16, 2013
    [Analytics, Optimization] 4 Marketing Tech Trends To Watch in 2014
    Predictive analytics finally take center stage. More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools. Customer Data Platforms mature. Digital advertising and customer marketing converge. The privacy dog won’t bark.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Analytics, Optimization] From Egg to Chicken - Marketing Investment Trends 2011
    The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. It's a review of a survey from Focus.com that talks about the top investments for Marketers this year.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] Social Online Marketing: Hype is Over, Time to Show the ROI!
    Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but they are rarely an optimized process driven by ROI metrics.  To date, most web analytics are at an a ggregate level, and not at an individual user level.  Below is a step-by-step guide.
  • NUSPARK  |  SATURDAY, MAY 22, 2010
    [Analytics, Optimization] You’re doing your Marketing Wrong if….
    Many are not optimized for success. It takes a thoughtful approach, time, effort, analytics, consistency, and commitment. I run into countless marketers who are trying to figure out their best mix of media and emarketing tactics. Tactics have to work together and form an integrated strategy.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Analytics, Optimization] Ad Tracking: You Don't Know What You Don't Know
    Ad tracking via web analytics and call analytics can give you data you weren''t even anticipating. They have now optimized their marekting spend and are generating more calls than ever. Analytics can give you insights that will change the way you market and operate your business. 'Marketing is actually quite scary.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Analytics, Optimization] CMO Insight: Tips For Managing A Shifting Role
    Big Data - “Educate yourself in marketing analytics, cloud computing, and big data.” Customer centricity- “ If you lead a B2B organization, optimize your field marketing function.” With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Analytics, Optimization] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly.  smart practical guide to implementing search engine optimization. Web Analytics 2.0:
  • NUSPARK  |  SUNDAY, MAY 11, 2014
    [Analytics, Optimization] How to Do a Landing Page A/B Test and Measure Results
    'If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. By taking the best performing elements and combining them together, A/B Testing can help facilitate conversion rate optimization. B Testing Basics. Landing Page Components.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Analytics, Optimization] Is Lady Gaga and your Brand a good match?
    The world of social media analytics is opening up new vistas for marketers like never before to truly gauge the effectiveness of their marketing and optimize their spending so they can know more about their audience and sell more to their audience. hope you will enjoy this report. Indeed we live in exciting times as marketers!
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Analytics, Optimization] A Case Study: How a SaaS Integrates Call Tracking
    Summary: Why NES Needs Call Analytics. NES manages and optimizes the entire sales funnel for their clients. They provide in-depth analytics about lead quality, lead volume, and sales. NES started reselling LogMyCalls call tracking and Conversation Analytics in 2013. Conversation Analytics is a game-changer for us.”.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 20, 2014
    [Analytics, Optimization] Social Media Bounce Rate – Why So High?
    'Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one … Continue Reading Social Media Bounce Rate – Why So High? by Debbie Miller - Maximize Social Business.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics, Optimization] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. I'd look for them to buy tools to manage banner ads, search ads, and search engine optimization. So… Oracle bought ATG today for $6.00 billion”. nuff said.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics, Optimization] Sales & Marketing Leadership Conference
    Conference, which sparked a debate a pretty good debate about the future of predictive analytics and CRM.). There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen. also highly recommend you check out the session with Steve Richard of Vorsight.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Analytics, Optimization] A Framework for Writing a Good Post
    framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. 'I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! The Main Body.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Analytics, Optimization] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    It's about social, mobile, blogging, email marketing, lead nurturing, and analytics. Mobile Marketing: Is my web presence optimized for mobile devices? With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Analytics, Optimization] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
    'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. They ignore the analytics. They ignore the web analytics or the call tracking data or whatever. Wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics, Optimization] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. Web analytics and optimization (could be part of Web site management but still largely done by separate systems.)
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics, Optimization] Marketing’s Broken Foundation: Measurement
    Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. You Don’t! Step 1. Step 2. Step 3. Step 4. Yikes!
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Analytics, Optimization] 16 Google Tools to Improve Marketing Effectiveness
    When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Want to develop a smart keyword optimization strategy? Google Analytics. Google Analytics gives companies insights into their website traffic and provides them with overall analytics intelligence.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Analytics, Optimization] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Our Director of Online Marketing, Casie Gillette , will be speaking Wednesday on the panel “ Is Your Search Marketing Career Optimized ?” Here’s where to find them: Is Your Search Marketing Career Optimized?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 22, 2011
    [Analytics, Optimization] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
    The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. It also provides some Web analytics, although I still think Oracle has a gap to fill there.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics, Optimization] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Analytics, Optimization] 12 New Year's Marketing Resolutions You Can Actually Keep
    successfully optimized search campaign can help your business generate more leads and get found by potential customers. It's crucial to craft your list of keywords carefully so you can optimize for search and ultimately rank higher in search results. In search engine optimization , inbound links are a marketer's most powerful asset.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Analytics, Optimization] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). 'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. agree!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics, Optimization] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Analytics, Optimization] Software Tools for Inbound Marketing
    Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on. This means using website analytics. Google Analytics is a full featured analytics tool that is free from Google. The Internet has changed the way companies communicate.
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Analytics, Optimization] The Seven C’s of Content Quality
    Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. We also use more traditional metrics to infer content quality from web analytics tools. Panda (Photo credit: PeroMHC). And Penguin punishes low-quality sites.
  • BLOG MY CALLS  |  TUESDAY, JULY 30, 2013
    [Analytics, Optimization] Why Agencies NEED Call Tracking
    These agencies run the gambit from conversion optimization consultants and SEO firms to PPC agencies and traditional ad agencies. This is like Google Analytics for the phone. And keep in mind that all this data can be pushed into any CRM, any analytics dashboard, any marketing automation platform, or any other SaaS platform.
  • HUBSPOT  |  WEDNESDAY, MAY 19, 2010
    [Analytics, Optimization] Basic HTML Every Marketer Should Know (About Links)
    You'll be able to see the results of your campaign in your analytics tool, like Google Analytics or HubSpot Sources. Live Website Optimization: Using Website Grader For Marketing Success Join HubSpot Experts for a live session for website review and optimization, providing tips for getting found online. Display.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Analytics, Optimization] Demand Gen Cloud: Funnels and Pipelines are Old School
    techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. They jump around.
  • BLOG MY CALLS  |  TUESDAY, MARCH 26, 2013
    [Analytics, Optimization] Why Do Colleges Suck at Teaching Marketing?
    But did their marketing classes teach them about analytics tools or measuring ROI? Did their marketing classes teach them about running, optimizing, and analyzing PPC campaigns? I didn't graduate from college with a marketing degree. have a degree in journalism and political science. may not know how to be a marketer. Generally, no.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 7, 2012
    [Analytics, Optimization] 5 Keys of Mobile Click-to-Call Campaigns
    Well, analytics and call tracking data we’ve pulled from hundreds of thousands of phone calls show that leads generated from inbound phone calls are 12 to 15 times more likely to convert than leads from web forms. Track Call Analytics. Using a call tracking number allows you to gather analytics from your click-to-call campaigns.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Analytics, Optimization] 10 Best Marketing Apps for Salesforce
    Now you can optimize your AdWords campaigns for revenue instead of clicks. The first step in Search Engine Optimization is often to get on page 1 of the search results for your preferred keywords. With this app you can avoid those situations and optimize your keywords for relevance. SEO for Salesforce. DupeBlocker. DemandTools.
  • INSIGHTIQ BLOG  |  TUESDAY, DECEMBER 6, 2011
    [Analytics, Optimization] Customer Data Management with "Big Data" - Part 1
    Further, this sort of rich, temporal behavioral data is ripe for analytics.  In fact, the term "Big Analytics" has emerged as a result.  Let's define Big Analytics as the ability to execute analytics on Big Data.  But there are some real challenges involved in executing analytics on Big Data.  Entity Modeling.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Analytics, Optimization] How to Launch a B2B Social Media Marketing Campaign
    Step 4 – Create Optimal Lure Language – Each social media channel like Twitter or LinkedIn requires different types (and lengths of messages) to invite visitation to the content on your site. Step 5 – Distribute Links via Social Media Channels – Covers onsite and offsite optimization. What is Social Media Marketing? What do you think?
  • SAZBEAN  |  SATURDAY, OCTOBER 26, 2013
    [Analytics, Optimization] Top Internet Marketing Strategy Links for the Week of October 21st, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Analytics, Optimization] What is Responsive Design?
    73% of B2B marketers are not even measuring mobile traffic by device, according to SiriusDecisions , let alone creating optimized web experiences for smartphone and tablet visitors. You’ve seen the stats. Smart phones are everywhere. Tablets are seeing rocket ship growth and aren’t coming back to earth. Buyers have gone mobile.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 31, 2011
    [Analytics, Optimization] Webinar Recap: Email - Cut Through the Clutter and Get Better Results
    The presentation was all about email best practices and optimizing your current email strategy. Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, Optimization] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Tip #2: Optimize the post for the search phrase. Just search for, “How to.”
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, Optimization] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Tip #2: Optimize the post for the search phrase. Just search for, “How to.”
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 28, 2013
    [Analytics, Optimization] Is Mobile SEO Different from your Website’s SEO?
    So what are the best practices you can do as a company to optimize for mobile? While any business will benefit from optimizing their site for local traffic, this is particularly  vital for mobile traffic. Look at Analytics specifically for mobile devices, both in Google Analytics and Bing Webmaster Tools.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Analytics, Optimization] 6 Reasons Great Content Fails
    Your analytics are your best friend here, so leverage them! It's Not Optimized for Search. One of the best ways to generate organic visibility for your content is to make sure it's optimized for search. If your content isn't optimized well enough to show up in their search results, it's not going to get found there.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Analytics, Optimization] 6 case studies show Big Data is helping decision making
    By applying advanced analytics solutions, the company was able to process the information much more quickly–in half the time it previously took, while at the same time providing a level of insight previously unavailable to the company. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • BLOG MY CALLS  |  MONDAY, MAY 13, 2013
    [Analytics, Optimization] Phone Calls: Where Da Gold At?
    What if marketers had access to this data to optimize future campaigns and make more money? Conversation Analytics: The New Frontier in Call Tracking and Call Analytics. But, we are also in private Beta for a tool called Conversation Analytics. Every marketer will want call tracking + conversation analytics.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Analytics, Optimization] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Analytics, Optimization] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 1, 2012… Are You Defining Your Niche Properly? News & Notes
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Analytics, Optimization] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Analytics, hosting, and feature add-ons:  Viewbix , Wistia , to name two I like. Regarding YouTube descriptions:Promotion: Give viewers key benefits for viewing; Optimize sharing due to message tone (interesting, humorous, surprising, unusual…a hook). Conversion Optimization: Strong call-to-action (leads, downloads, next steps). 
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 11, 2014
    [Analytics, Optimization] How to Put the Customer First in Lead Generation
    As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Creating Customer-centric Messaging for Optimal Lead Generation [Webinar replay]. 'Tweet Putting customers first in lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics, Optimization] How to establish your company’s Social Media Lead Team
    4) Resources — Do you have the people and budget to optimize your efforts? In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. It might surprise you.
  • LEAD VIEWS  |  FRIDAY, MAY 4, 2012
    [Analytics, Optimization] Successful Demand Generation Requires New Marketing Roles
    In addition, he/she needs to manage web analytics, SEO , SEM and PPC. Measuring, analyzing and optimizing online effectiveness is paramount. Optimizing advertising spend based on metrics will be another accountability in this position. Increased CMO turnover indicates unprecedented pressure to generate results.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Analytics, Optimization] eMagine Launches New Websites
    Asahi also engages with ongoing SEO work with eMagine, working section by section to optimize their impressive database of products for user and search engine friendliness. eMagine is currently engaged with PharmaCM with a comprehensive SEO and Conversation Optimization engagement for the newly created site. Asahi-America.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Analytics, Optimization] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Is there a common theme to those analytics? Conversely, what is the common thread to those posts that have the most anemic analytics? Everything revolves around it. Jay Baer.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Optimization] A Lead Generation Plan Begins With Content Marketing Strategy
    We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Search Engine Optimization.   Content Optimization. On-Site Optimization.  In essence, this is what we do.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Analytics, Optimization] A Lead Generation Plan Begins With Content Marketing Strategy
    We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Search Engine Optimization.   Content Optimization. On-Site Optimization.  In essence, this is what we do.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 18, 2011
    [Analytics, Optimization] Marketing Vendor Selection: Trends You'll Need to Support
    Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Other automated applications could be matching contents to user behavior and choosing the optimal timing for campaign messages. Analytics. Social Media. The second wave is just starting.
  • NUSPARK  |  SUNDAY, NOVEMBER 4, 2012
    [Analytics, Optimization] A Brief Guide to Increasing Website Conversions with Video
    We have been using Google Analytics event tracking to measure client videos.  I recently stumbled upon a new analytics tool, Wistia , that provides video hosting, video SEO, video measurement, and other video optimization services.   Humanizing yourself or your firm builds trust, and trust increases conversions.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 7, 2012
    [Analytics, Optimization] 9 Reasons Your Website Might Be Failing
    In January they decided they would start tracking web traffic with Google Analytics and start tracking phone calls with LogMyCalls. The best way to track this web traffic is with Google Analytics. You can sign up for a free Google Analytics in about 5 minutes. SEO stands for Search Engine Optimization. This stunned them.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Analytics, Optimization] The Business Blogger's Ultimate Guide to Mastering Lead Generation
    In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Optimize, that's what!
  • BIZNOLOGY  |  MONDAY, JUNE 11, 2012
    [Analytics, Optimization] Content Marketing: It’s Not What You Know, It’s Who You Know
    Analytics. Clearly, we wouldn’t want to create personas based on less-than-optimal clients, but learning their perspective can help you shore up problem areas with your product/service line or improve communication about the value they offer. Analytics. Speaking of data, let’s not forget analytics.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Analytics, Optimization] Inbound Marketing Is About Much More Than Getting Found
    You’ve got a killer blog , search optimized content, and an active social media community. What It Takes: Analytics that tell you which companies and prospects are visiting your site and why. Analytics that pull in relevant interactions from social media, email, third-party apps, and other lead-to-company interactions.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Analytics, Optimization] Using Labels to Track Ad Testing in Google AdWords
    Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. Web Analytics World has a great article showing how to set this up: The great thing about this process is that each label has an inherent ad testing goal.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Analytics, Optimization] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Analytics. Baidu Analytics is a free web analysis and reporting tool for online marketers. Baidu Analytics – Tables / Graph.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 17, 2009
    [Analytics, Optimization] Best Practices for Marketing Automation and Demand Generation Campaigns
    Best practice marketers look more deeply at the factors which may have influenced a lead’s behavior, often applying sophisticated analytics to estimate the incremental impact of different campaigns. advanced analytics training: analytics play a central role in the continuous improvement process. But I digress. Infrastructure.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Analytics, Optimization] 5 Time-Saving Tools to Add to Your Twitter Tool Belt
    What I like best here is that the tool comes with a great slideshow you can check out whilst your data is crunched, helping you to learn more about optimal tweeting times. So what I then do is go to my Buffer account and set it up with these optimal times. You can think about the app as a sort of Google Analytics for Twitter.
  • WEBBIQUITY  |  MONDAY, JANUARY 30, 2012
    [Analytics, Optimization] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    What are some techniques, beyond the obvious, for search-optimizing WordPress content? Web Traffic Tracking Alternatives to Google Analytics by uber.la. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization.
  • LOOPFUSE  |  MONDAY, JUNE 24, 2013
    [Analytics, Optimization] Eight ways to double lead volume from your blog
    Know your analytics, and use the trends to your advantage. Use InboundWriter or similar to optimize posts as you write them. Would love to hear more best practices from those that are actively optimizing blog posts, pages and traffic to increase lead registrations. 'This is a guest post by Matt Heinz, President, Heinz Marketing.
  • THE TOP LINE  |  MONDAY, NOVEMBER 29, 2010
    [Analytics, Optimization] Digital Marketing: 4 steps to success
    This post discusses what Dave sees as the four steps to digital marketing:  Segmentation, Integration, Automation, and Optimization.  He used web analytics to determine which prospects clicked on the coupon,  thereby demonstrating an interest in the company’s services. Optimization. The final step is optimization
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MARCH 21, 2011
    [Analytics, Optimization] 57 Things You Can Do Right Now to Improve Your Website
    common problem is that images haven’t been optimized properly. If it says, “Welcome to ‘company name,’&# your site probably isn’t optimized (what you’re seeing is your Title tag). Google Analytics). Review your Web analytics each month. Design. Check your site speed. Navigation.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Analytics, Optimization] The Future of Digital Marketing According to the Giants
    We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. They bought Adometry , a marketing analytics and optimization platform. 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look.
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