HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization!
MARKETING ACTION | MONDAY, MAY 5, 2014
[Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources.
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
VOICE-BASED MARKETING | MONDAY, AUGUST 18, 2014
[Analytics, Optimization] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
You simply cannot optimize conversions and ROI from Google paid search without it. Google AdWords might be an important part of your marketing mix, but what about things like SEO and website optimization? It’s just as important to attribute phone calls back to those sources to optimize their ROI.
CRIMSON MARKETING | WEDNESDAY, APRIL 1, 2015
[Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
PUZZLE MARKETER | WEDNESDAY, JANUARY 30, 2013
[Analytics, Optimization] The Difference Between SEO & SEM
SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. So then what is SEM?
NUSPARK | MONDAY, NOVEMBER 1, 2010
[Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
ENGAGE | THURSDAY, AUGUST 2, 2012
[Analytics, Optimization] 7 Easy Steps to Increase Website Engagement
Optimize your post for search engines (and social media). Optimizing a post for search engines and social sharing can help you get more mileage out of every piece of content and increase engagement on your site. Check Google Analytics. How long would you stay? Your answer would probably be, “Hmmm, not very long.”
VERTICAL RESPONSE | TUESDAY, APRIL 8, 2014
[Analytics, Optimization] Google Penalties – All You Need to Know
Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
BIZNOLOGY | FRIDAY, JANUARY 31, 2014
[Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). After all, he ought to know. But the reality is more complex. Not exactly.
FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
[Analytics, Optimization] How Banks Use Data Mining to Answer the Big Marketing Questions.
Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketing
FATHOM | MONDAY, OCTOBER 26, 2015
[Analytics, Optimization] The “Name that Tune” Approach to PPC Campaigns
So you have a choice… You can spend your time optimizing your accounts with accurate bids and appropriate modifiers and extensions or you can spend your time worrying about creating redundant keywords. Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcClicks.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 4, 2012
[Analytics, Optimization] Make Your Blog All It Can B2B
Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationThe fact is, for many B2B companies, keeping up a corporate blog can be difficult. Resources can be scarce, ideas may not come easily, and other projects can get in the way. Show Your Human Side.
MARKETING ACTION | THURSDAY, AUGUST 13, 2015
[Analytics, Optimization] How to Calculate Email Subscriber Value (and Why it Matters)
This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. After those are figured in, you might need to do some optimization if you want to see positive ROI. There are a lot of metrics in email marketing. 1,875.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
[Analytics, Optimization] The Secret Sauce for Successful Marketing Campaigns
As the practice of marketing analytics is making a name for itself, businesses are starting to catch on that they’ve been capturing all this great customer information. If you are using a campaign management tool that can trigger new message streams, your analytics can drive the next communications your prospects will receive.
FATHOM | TUESDAY, OCTOBER 22, 2013
[Analytics, Optimization] Attribution Modeling for EDU
Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently.
MARKETING ACTION | FRIDAY, JUNE 5, 2015
[Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. But what’s next? Keyword Analysis.
SALESFUSION | TUESDAY, NOVEMBER 17, 2015
[Analytics, Optimization] The Top 10 Do’s and Don’ts of Email Marketing
If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience. email marketing marketing automation reporting & analyticsFrom planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. Email Marketing Do’s.
WEBBIQUITY | FRIDAY, FEBRUARY 11, 2011
[Analytics, Optimization] Five Expert Copywriting Tips
But too few creatives mine the insights from SEO analytics.. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 8, 2012
[Analytics, Optimization] 5 Data Plays You Can Run Today
If your company is just getting started with marketing analytics, you’re probably looking for some quick wins – and rightly so. MLC has collected a dozen or so examples of analytics quick wins that don’t require complex data or analyses, but still deliver considerable returns within a matter of months. Union Bank has done this well.
B2B MARKETING INSIDER | MONDAY, OCTOBER 5, 2015
[Analytics, Optimization] The 50 Best Startup Tools For 2016
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. Data/Analytics Tools.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Analytics, Optimization] What Are Attribution Reports? [FAQs]
For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
FATHOM | FRIDAY, OCTOBER 10, 2014
[Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 15, 2015
[Analytics, Optimization] Marketers are Feeling the Social Relationship
We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Marketing Cloud
FATHOM | TUESDAY, JANUARY 7, 2014
[Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
FATHOM | MONDAY, MAY 19, 2014
[Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. The lesson?
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Analytics, Optimization] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 5, 2011
[Analytics, Optimization] Revenue Performance Management: Webtrends Tackles Data Overload
Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult.
FATHOM | FRIDAY, NOVEMBER 29, 2013
[Analytics, Optimization] 5 Marketing Stats for New Business in 2014
If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
HUBSPOT | SUNDAY, JANUARY 26, 2014
[Analytics, Optimization] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. So, should you be optimizing for other search engines in addition to Google? analytics And the language of science?
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Analytics, Optimization] Tips for Creating Conversion – An Interview with Tim Ash
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Start with web analytics : Look at your bounce rates (the number of people who show up to your website and leave).
CRIMSON MARKETING | TUESDAY, SEPTEMBER 29, 2015
[Analytics, Optimization] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before.
HALEY MARKETING | WEDNESDAY, OCTOBER 28, 2015
[Analytics, Optimization] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
First, make sure your website is mobile-optimized. Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. Don't Ignore the Importance of Mobile Traffic! The Takeaway: Have a website that is mobile-friendly!
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
[Analytics, Optimization] Cookie Cutter B2B Sales Methodologies Don’t Work.
The secret to a successful B2B sales organization lies largely on the toolset provided to optimize or enable the sales process. Having built sound analytic models for customer acquisition, cross-selling and customer retention, we embarked on a journey to aid one of our clients in jump starting their growing sales organization.
TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
[Analytics, Optimization] A Framework for Writing a Good Post
framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! Blog Post Title.
LEADERSHIP | TUESDAY, FEBRUARY 10, 2015
[Analytics, Optimization] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
On Customer Relationship Management…. “At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. Social Media cmo customer experience demand generation home predictive analytics 7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. Remember this? On Change….
CRIMSON MARKETING | FRIDAY, JANUARY 9, 2015
[Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
HUBSPOT | MONDAY, MARCH 9, 2015
[Analytics, Optimization] How Reporting on Revenue Can Improve Your Relationship With Sales
That tells me that my audience appreciates that type of information and gives me a better idea of how I should format my content going forward if we''re trying to optimize for revenue. Analytics Inbound Sales Most marketers are concerned about building a strong relationship with their sales team. Revenue reporting can help.
SOCIAL MEDIA B2B | FRIDAY, AUGUST 10, 2012
[Analytics, Optimization] 3 Ways B2B Companies Can Manage Big Data
The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. Marketing Social Media 101 data statistics study web analyticsThis type of response is more common than people realize as we all wade through too much data.
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Analytics, Optimization] This Week in Digital Strategy 3.7.14
This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. Happy Friday, everyone!
BIZNOLOGY | TUESDAY, MAY 31, 2011
[Analytics, Optimization] Which search metrics do you show your boss?
Organic Search Business Business and Economy Google Analytics Marketing performance measurement and management Search engine optimizationImage by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing? Many people do.
KOMARKETING ASSOCIATES | THURSDAY, MAY 7, 2015
[Analytics, Optimization] 30+ Ideas for Measuring Conversions on a B2B Website
Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
SAZBEAN | WEDNESDAY, MAY 15, 2013
[Analytics, Optimization] Big Data is the Next Gold Mine
While no single end-user company can (or likely would) address search-engine optimization, for example, by building a massive store comprised of data from hundreds or thousands of companies as well as the entire web, a cloud service dedicated to that specific task can. Analytics Marketing News & Notes Time will tell.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Analytics, Optimization] 4 Factors That Drive Email Open Rates
Here are 4 primary factors that help optimize open rates, driving engagement, clicks and repeat visits for your business: 1. As you get more nuanced, look beyond your overall cadence to understand the optimal frequency for different audience segments and email types. Before any email can be successful, it has to be opened. Who cares?
SYNECORE | SATURDAY, AUGUST 1, 2015
[Analytics, Optimization] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Social Media: Publish and see social analytics across most social networks. Click Here to View the Infographic.
LEADERSHIP | TUESDAY, JANUARY 6, 2015
[Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. 1.
NUSPARK | MONDAY, DECEMBER 5, 2011
[Analytics, Optimization] The A-Z Guide to B2B Lead Generation
Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. G- Google.
NUSPARK | SUNDAY, DECEMBER 30, 2012
[Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. You need to prove that your efforts are improving, or time to optimize.
BIZNOLOGY | WEDNESDAY, NOVEMBER 9, 2011
[Analytics, Optimization] Google giveth and taketh away search metrics
You probably heard the uproar recently when Google announced that all searchers who are signed into their Google accounts will have their search results encrypted, so that the standard referrer that comes to your Web analytics package won’t know what search term was used. Image via CrunchBase. No, the tumult came from search marketers.
WINDMILL NETWORKING | FRIDAY, DECEMBER 10, 2010
[Analytics, Optimization] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is.
MODERN B2B MARKETING | THURSDAY, MARCH 24, 2011
[Analytics, Optimization] Lessons in Marketing Leadership and Innovation
CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. B2B Marketing b2b marketing CMO Demand Generation Marketing Analytics marketing leadership and innovation online video revenue rockstarGetting intimate.
VERTICAL RESPONSE | FRIDAY, JULY 12, 2013
[Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
BIZIBLE | TUESDAY, OCTOBER 13, 2015
[Analytics, Optimization] Unveiling The Pipeline Marketing Technology Stack
Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Each marketing channel also comes with its own channel analytics. Optimizely is the most popular optimization tool with 42% market share (Datanyze).
NUSPARK | SATURDAY, JANUARY 21, 2012
[Analytics, Optimization] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. smart practical guide to implementing search engine optimization. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. Ruth P. Stevens.
MARKETING GENIUS BLOG | MONDAY, SEPTEMBER 13, 2010
[Analytics, Optimization] Monday Marketing Term: Multi-Channel Visitor Tracking
With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. Closed-loop reporting and optimization. So we can all agree that knowledge is king. Lead scoring. How does this work? Tweet This!
FATHOM | FRIDAY, MAY 16, 2014
[Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
They are measuring their success and optimizing based on the ever increasing volume of digital information available. The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer. Step 1: Capture the Right Digital Data. Review?
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Analytics, Optimization] Don’t Make Marketing Decisions Based on Bad Data
The right marketing automation platform can be a very powerful tool for optimizing ROI, but you might as well throw it out the window if you aren’t getting a complete and accurate picture of where your leads are coming from. Google Analytics is a powerful tool that captures leads accurately from a multitude of sources. What Comes Next.
B2B MARKETING INSIDER | WEDNESDAY, JULY 30, 2014
[Analytics, Optimization] 7 Skills To Look For When Hiring A Content Marketing Strategist
Analytics: Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. agree!
WEBBIQUITY | WEDNESDAY, APRIL 27, 2011
[Analytics, Optimization] Book Review: Marketing in the Age of Google
There are plenty of excellent works in that category, including Website Optimization by Andrew King and The Truth About Search Engine Optimization by Rebecca Lieb.) But is it reasonable to say that search has changed everything ? This is not just another “how to do SEO” book for practitioners.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Analytics, Optimization] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics. If you don’t balance user experience with landing page optimization , it will be a short-term game. by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
[Analytics, Optimization] B2B Social Media: How to Leverage Your LinkedIn Profile
recently shared this presentation on how to optimize your LinkedIn profile for search. Each employee should be educated and encouraged to utilize social media following your company’s best practices and optimizing their profiles. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile.
NUSPARK | SATURDAY, JUNE 8, 2013
[Analytics, Optimization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Optimizely. Visual Website Optimizer.
VOICE-BASED MARKETING | WEDNESDAY, APRIL 16, 2014
[Analytics, Optimization] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation. Are our marketing dollars being spent in the most effective places for optimal, high-quality lead generation? Google Analytics Now what?
MODERN B2B MARKETING | TUESDAY, APRIL 19, 2011
[Analytics, Optimization] 9 Twitter Tips for B2B Marketing Success
Timing is everything – Understand the specific days and times your company’s messages are more likely to be read and shared. If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times. 3.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 26, 2013
[Analytics, Optimization] 9 Ways To Get More Prospects To Discover Your B2B Blog
Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Is there a common theme to those analytics? Conversely, what is the common thread to those posts that have the most anemic analytics? Everything revolves around it.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 13, 2012
[Analytics, Optimization] The Ugly Truth about Your Website and SEO
Your visitor leaves the site – called a “bounce” in the website analytics world. Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websitePaying for ongoing SEO services is a lot like going on a bad date. Why is that? How do you attract quality prospects to your site? Not sure?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 9, 2015
[Analytics, Optimization] 5 Trends Driving The Marketing Cloud Revolution
Big data and marketing clouds require modern marketers to further embrace analytics. The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Marketers are building “mobile first” or “mobile only” websites to optimize for the new demand. 3.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 14, 2012
[Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 13, 2014
[Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
NUSPARK | SATURDAY, OCTOBER 13, 2012
[Analytics, Optimization] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
The low CTR of banner ads should never be the only measure of online display effectiveness. By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions. YIELD OPTIMIZATION. Yield optimization is a technique utilized by ad servers to improve the performance of a given advertiser creative. In
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 22, 2011
[Analytics, Optimization] Marketing needs to be more Adaptive!
We need better systems to take in data and analytics in order to make smarter better business decisions. And as a result you get silos of sub-optimized media. As marketers we need to be optimized for speed and rapidly effective decision-making. In a real time marketing world speed will be key.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 4, 2014
[Analytics, Optimization] 3 Ways to Wrap up Retail Website Sales this Holiday Season
In the past she ran a marketing team at a large ad tech company, where she built seven-figure revenue streams and analytics programs from the ground up. Holiday Small Business Marketing Web Dev holiday sales Holiday Spending holiday spending 2014 online holiday sales online sales website optimization website sales All rights reserved.
NUSPARK | SATURDAY, DECEMBER 31, 2011
[Analytics, Optimization] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Utilize optimization tools to perform A/B tests to ensure your messages are being communicated properly and conversion rates are being optimized.
BIZNOLOGY | MONDAY, APRIL 21, 2014
[Analytics, Optimization] 25 social media listening aids to increase your hearing
Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. It’s also equipped to import Goggle Analytics.
CRIMSON MARKETING | TUESDAY, FEBRUARY 3, 2015
[Analytics, Optimization] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100! Marketing Technology Podcasts
CRIMSON MARKETING | WEDNESDAY, AUGUST 27, 2014
[Analytics, Optimization] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Analytics, Optimization] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Waring, Co-Founder, FitsmallBusiness.com : While I believe that technical/analytical acumen can be a benefit in modern marketing, I do not believe that it is necessary. In fact I think technical/analytical ability is becoming less important over time instead of more important. Technology and analytics refine that process.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 12, 2015
[Analytics, Optimization] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
As Gartner explains, a Digital Marketing Hub is a portfolio of software that enables marketers to deliver programs and campaigns that utilizes a consistent set of audience profile data, content, has unified workflow for ease in management and has capabilities for messaging and analytics. Unified view for measurement and optimization.
VERTICAL RESPONSE | TUESDAY, DECEMBER 9, 2014
[Analytics, Optimization] How Cookies & Website Tracking Tags Can Help Grow Your Biz
By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. What is a pixel? What is a cookie? Image courtesy of Signal.
SYNECORE | WEDNESDAY, JANUARY 28, 2015
[Analytics, Optimization] How to Convince Your Boss to Switch to Responsive Web Design
In 2012, Google strongly recommended the use of RWD and considers it the best way to optimize for mobile. If redirects aren’t structured properly, search engines might not know that two URLs actually serve the same website for different devices, which can have a negative impact on your search relevance and compromise your analytics reporting.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 9, 2015
[Analytics, Optimization] 5 Trends Driving The Marketing Cloud Revolution
Big data and marketing clouds require modern marketers to further embrace analytics. The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Marketers are building “mobile first” or “mobile only” websites to optimize for the new demand. 3.
CRIMSON MARKETING | TUESDAY, OCTOBER 27, 2015
[Analytics, Optimization] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
MODERN B2B MARKETING | THURSDAY, JULY 7, 2011
[Analytics, Optimization] Panning For Gold: Capturing the Sales Leads You Really Want
Or you might simply be allocating your budget in a less-than-optimal way. Brian Clifton, Measuring Success , the official blog for his book, Advanced Web Metrics with Google Analytics. B2B Marketing Lead Management analytics lead generation ROI analytics sales lead sales leadsKeep investing here).
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Analytics, Optimization] Content Marketing Must Focus On Customer Value
Tie content marketing efforts into the demand funnel though analytics and CRM integration. Optimizing over time to improve business outcomes. Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., Content Marketing
CRIMSON MARKETING | THURSDAY, JULY 9, 2015
[Analytics, Optimization] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. percent. billion.
ANYTHING GOES MARKETING | SATURDAY, MAY 12, 2007
[Analytics, Optimization] How do I Generate More Leads from my Website?
How can we further optimize our practices to increase the amount of leads we generate? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? Chad H.
HUBSPOT | MONDAY, AUGUST 11, 2014
[Analytics, Optimization] 57 Little Things to Double Check Before Your Website Launch
We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Scripts are optimized across web pages. Images are optimized across web pages. CSS is optimized across web pages. Load time for site pages is optimized. Analytics. Design.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 4, 2013
[Analytics, Optimization] How Do You Define and Mine Modern Marketing?
Analytics (measuring marketing effectiveness). The ideal Modern Marketer has the optimal percentage of all five skill areas, totaling 100 percent. Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. But as we know, the buck doesn’t sop there. Revenue Performance Management
KOMARKETING ASSOCIATES | TUESDAY, JUNE 23, 2015
[Analytics, Optimization] Why You Should Reshare Your Social Media Content
Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
HUBSPOT | THURSDAY, JANUARY 17, 2013
[Analytics, Optimization] Is 2013 the Year Marketers Lose Keyword Research?
Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. But as encrypted search rolls out to more and more internet users, it’s time to start re-thinking how we optimize and track our SEO efforts. This is the core foundation that underlies modern web analytics. Re-read it?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 9, 2012
[Analytics, Optimization] What are we going to do with all the social media ads?
Luckily, the technology is keeping pace. A new generation of analytics. The gap between social channel investments and clear ROI is driving the implementation of a new generation of online and offline analytics, many of which utilize “call tracking” solutions. Where will come from? Will it be diluted into oblivion?
INDUSTRIAL MARKETING TODAY | FRIDAY, DECEMBER 17, 2010
[Analytics, Optimization] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
Organic search engine optimization (SEO) is mandatory. See 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites. See The Twofold Benefit of Optimizing Marketing Content. Web analytics – no industrial website should be launched without one. It is impossible to optimize something if you can’t measure it.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Analytics, Optimization] Lytics Adds Marketing Recommendations to a Customer Data Platform
While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. The company has been busy since then, raising $7 million to supplement its initial $2.2
SMALL MANUFACTURER BLOG | THURSDAY, MAY 23, 2013
[Analytics, Optimization] My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media
When the owners of these companies ask me to “optimize” their sites, meaning, “We need you to write us some Title tags,” I turn them down. You *should* optimize your site. Optimized content is what helps searchers find your content. Optimized content is what searchers find in the search engines.
HUBSPOT | FRIDAY, APRIL 11, 2014
[Analytics, Optimization] Why Search Volume Doesn't Matter as Much as You Think
Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. Let''s say you''re a B2B business selling analytics software for marketers. Do they click around?
NUSPARK | SATURDAY, MARCH 10, 2012
[Analytics, Optimization] Is Your Website Working for Lead Generation and Inbound Marketing?
Take a look at your analytics’ engagement measures. Clues to the missing pages of the story can be found when looking at the content section of your analytics tool. Below is what the navigation report looks like on Google Analytics. The site is not doing an optimal job of storytelling and getting me to offer my email address.
CMO ESSENTIALS | TUESDAY, NOVEMBER 3, 2015
[Analytics, Optimization] Omni-Channel and the Future of Customer Experience
The event also featured updates on workforce optimization (WFO) capabilities in the platform. Findings in Aberdeen’s Agent Desktop Optimization study highlight the importance of the agent desktop as a central hub for managing omni-channel customer interactions. Analytics. Observations from G-Force 2015. Preview of the Future.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 20, 2014
[Analytics, Optimization] Social Media Bounce Rate – Why So High?
Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one … Continue Reading Social Media Bounce Rate – Why So High? by Debbie Miller - Maximize Social Business.