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  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Analytics, Optimization] 17 (of the) Best AdWords and SEM Guides of 2011
    The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. direct searchers to landing pages that may be very difficult to optimize organically (e.g.,
  • VISIONEDGE  |  MONDAY, OCTOBER 22, 2012
    [Analytics, Optimization] Performance Management For Marketers
    Performance management focuses on optimizing individual or group performance in order to achieve the organization’s key initiatives and objectives – and it includes the metrics and the data, measurement, alignment and analytical processes, methodologies, capabilities and systems needed to manage the performance of an organization.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
    Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOReally.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Analytics, Optimization] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. 'Inbound phone calls drive business. That’s why Ifbyphone is proud to announce our new Summer 2014 Release.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 25, 2013
    [Analytics, Optimization] 6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G
    We now know that Google doesn’t like that and won’t rank your site as high if you have an artificial or over-optimized link profile. A Be sure to limit your meta description to 160 characters for optimal results. Think back to high school and your first puppy love experience. Diversity. No Minimums. Google Authorship.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2012
    [Analytics, Optimization] Does Google need me to be a programmer to succeed at SEO?
    Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. You need to know what your customers are searching for, and you need to be willing to brainstorm, to look at analytics, keyword research tools,and competitive sites to learn more.
  • VIDYARD  |  TUESDAY, SEPTEMBER 10, 2013
    [Analytics, Optimization] How Recruiters can use Video to Hack the HR Process
    Basically you’ll know there is some interest in your workplace based on video views from prospective candidates and, with video analytics, you can see how long they watched for, if they’ve watched your video more than once, and if they’ve returned to your content on multiple occasions. Hack the Recruitment Process.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics, Optimization] How do you break into SEO?
    So, no matter who you are, you probably don’t have all the skills required to optimize for organic search. But it does: If you have a background in direct marketing, you can learn search analytics. If you understand copy writing, you can do content optimization or paid search copy writing. Tweet This Post.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, Optimization] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. What is a pixel? What is a cookie? Image courtesy of Signal.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Analytics, Optimization] Lessons in Marketing Leadership and Innovation
    CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. B2B Marketing b2b marketing CMO Demand Generation Marketing Analytics marketing leadership and innovation online video revenue rockstarGetting intimate.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 26, 2010
    [Analytics, Optimization] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
    Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. Mr. Anderson gives many great examples of the converse to Pareto.  Tweet This! Digg this!
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Analytics, Optimization] inContact: Using Video Marketing to Drive Millions in Pipeline
    If you start by releasing a video either weekly or bi-weekly, your video analytics will often indicate what you need to modify in order to be effective. Blog Video Optimization B2B video marketing case study customer story inContact lead scoring online video marketing qualifying leads Video marketing platform video marketing strategy vidyar
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, Optimization] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI 'Let’s talk investing. We’re all in agreement, right?
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics, Optimization] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    In the past she ran a marketing team at a large ad tech company, where she built seven-figure revenue streams and analytics programs from the ground up. Holiday Small Business Marketing Web Dev holiday sales Holiday Spending holiday spending 2014 online holiday sales online sales website optimization website sales All rights reserved.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 13, 2012
    [Analytics, Optimization] The Ugly Truth about Your Website and SEO
    Your visitor leaves the site – called a “bounce” in the website analytics world. Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websitePaying for ongoing SEO services is a lot like going on a bad date. Why is that? How do you attract quality prospects to your site? Not sure?
  • HUBSPOT  |  SUNDAY, MARCH 17, 2013
    [Analytics, Optimization] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
    Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them. More analytics! Email.
  • THE TOP LINE  |  TUESDAY, MAY 25, 2010
    [Analytics, Optimization] Will marketing consultants and agencies switch places with in-house staff in a digital world?
    Typical topics include content strategy, search engine optimization (SEO), social media , inbound marketing, marketing automation, and of course email marketing.  That is, now that most of the marketing resources are going to content production and analytics–are companies retaining these functions in house?  Tweet This!
  • MODERN B2B MARKETING  |  MONDAY, JULY 12, 2010
    [Analytics, Optimization] Email Marketing Best Practices from MarketingProfs Virtual Event
    Provide data for ongoing campaign optimization. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Analytics, Optimization] Our Fav Posts, Week of August 22
    Web Presence Optimization: Comparing Facebook And Google Plus. Best Marketing Posts Blog Featured Analytics Android Apple Business Development Demographics Facebook HTC Motorola Online Marketing Selling Social Media Steve JobsHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Education Industry Google Analytics dashboards education marketing higher education marketing statistics Device Report.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] How Should Data Drive Your Business? Find out with Web Analytics 2.0!
    One of the great marketing books included in our giveaway is Web Analytics 2.0: In this book, Kaushik expands upon the lessons in getting optimal use out of web technologies which he presents in his bestselling book, Web Analytics: An Hour A Day. What inspired you to write Web Analytics 2.0 ? How do you use web analytics?
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Analytics, Optimization] Marketing Buzzword Takedown
    Search-engine optimization has gone through so many interpretations as search engines (and search behavior) have evolved over the years. reporting platform (analytics on campaign engagement, lead-scoring and financial return). 'All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords. Silence.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Analytics, Optimization] Five Expert Copywriting Tips
    But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. Need more ideas?
  • VERTICAL RESPONSE  |  MONDAY, JULY 15, 2013
    [Analytics, Optimization] Google Webmaster Tools: Your Map in the Internet Wilderness
    View analytics: Do you want to know where your site is showing up? All of these questions (and more) can be answered with the analytic information in Webmaster Tools. Think of this as a slimmed down version of Google Analytics , which is another free tool by Google, but a lot easier to read and manage. All rights reserved.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 24, 2010
    [Analytics, Optimization] The Web Content Management Maturity Curve
    There are several findings to highlight, but in general, we are witnessing the maturation of this technology to a place on the curve that we frequently refer to as optimization.  The emphasis on integration of enterprise applications is a key sign of the optimization motive.  Marketing Analytics for the New Marketing Reality.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
  • VIDYARD  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics, Optimization] A Funny Thing Happened on the way to a Salesforce Integration
    Basically one day we sat back and thought, “man, it would be awesome if you could share Vidyard videos really easily with Salesforce Chatter groups, customers, leads and contacts too – Oh, and it would be sweet if all the data and analytics you normally get from our platform were available inside Salesforce!”. What This Means for You.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Analytics, Optimization] Ten Simple Steps to make Twitter your Business Leads Machine
    Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Social media has become an important communication channel for businesses online. Leave your comment below.
  • LEAD VIEWS  |  FRIDAY, DECEMBER 2, 2011
    [Analytics, Optimization] 4 Things B2B Marketers Should Focus on in 2012
    Optimizing the use of our Marketing Automation platform. But optimizing their investment, by ensuring their marketing and sales teams use the platform effectively is something they should work on in the coming year. After all it means that our marketing strategies, tactics and efforts over time have borne the fruits of our labor.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Analytics, Optimization] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics. If you don’t balance user experience with landing page optimization , it will be a short-term game. by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Analytics, Optimization] How does Time affect Marketing Accountability?
    must admit, while the concept of marketing accountability is nothing new, until now, no marketing analytics solution has effectively understood the deep role that time must play in an accurate marketing analytics. Time” influences marketing analytics in many ways. Where is the disconnect? CMO Council: Marketing Outlook 2008.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Analytics, Optimization] Revenue Performance Management: Webtrends Tackles Data Overload
    top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. But for Myllisa Patterson , Senior Marketing Optimization Analyst at Webtrends, all that expertise drilling deep down into analytics created an internal struggle.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Tracking inbound calls will be essential to your ability to fully optimize your marketing. 'We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics, Optimization] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. In this web- and information-driven world, data on buying behavior is omnipresent and must be leveraged and analyzed to optimize sales and marketing at every critical step in the process.
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Analytics, Optimization] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. We are fortunate; we have Big Data, we have Predictive Analytics, we have Customer Experience Optimization (CXO) tools. Reigning world champions, Spain have had to bow out of the tournament already.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Analytics, Optimization] Best Email Marketing Tips, Tactics and Metrics of 2010
    Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Avoid mistakes that will cost you readers?
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 23, 2011
    [Analytics, Optimization] 6 reasons why your organization might need a Marketing Automation Solution
    The tool helps you optimize your marketing spend by helping you focus your resources on channels that gives you the maximum bang for your buck. Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool. Does your organization struggle to generate leads?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Analytics, Optimization] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. 
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Analytics, Optimization] Understanding the Value of Your B2B Newsletter
    What's important to keep in mind is that newsletters take a lot of time to create so it's worth the effort to follow good email marketing best practices , capture the newsletter campaign results, optimize to increase their success, and analyze their impact on revenue.  will cause you to not get true open data.
  • VIDYARD  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, Optimization] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
    In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs. About Vidyard. About Act-On Software. Media Contacts: Tyler Lessard.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Analytics, Optimization] The Difference Between Drip Marketing and Closed Loop Marketing
      The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. lead nurturing
  • VIDYARD  |  TUESDAY, AUGUST 20, 2013
    [Analytics, Optimization] 8 tips for creating great video content right now
    Using analytics here can mean that the first set of content you produce can influence the performance of the next set with the insight gained along the way. Blog Video Optimization business videos content marketing creating video ideas online video strategy video content video content marketing video marketing strategy vidyard
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2010
    [Analytics, Optimization] Best of 2009: SEO Tips and Tactics, Part 2
    Is it really impossible to optimize a Flash website? Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Jonathan Hochman writes that “Flash gets a bad rap&# for optimization, and explains in detail how to SEO a Flash website. Digg this!
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Analytics, Optimization] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Testing is key to creating relevant and optimized landing pages. With Q2 halfway over, it’s the perfect time of year to recognize areas of improvements and make positive changes.   Hear your customers.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of  20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Analytics, Optimization] Accelerating Revenue Performance
    This Revenue Performance Management strategy is about this transformation process in which these two teams come to work together, and not only do their jobs in a different way, but also think about how to measure and optimize their jobs in a different way. It’s truly transformative. At that time, they pass the ball to the sales organization.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Analytics, Optimization] What I Learned at Video Marketing Space Camp
    They’re branded, can be shared socially, and with analytics they’re trackable. Blog Video Optimization b2b marketers b2b video content marketing content marketing tips content strategy online video marketing thought leadership video marketing strategy video marketing trends Vidyard Space Camp videospacecamp.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 4, 2013
    [Analytics, Optimization] How Do You Define and Mine Modern Marketing?
    Analytics (measuring marketing effectiveness). The ideal Modern Marketer has the optimal percentage of all five skill areas, totaling 100 percent. Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks. But as we know, the buck doesn’t sop there. Revenue Performance Management
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. 'Technology marketing has entered a new phase. Marketing Technology Podcasts
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Analytics, Optimization] A Framework for Writing a Good Post
    framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. 'I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! The Main Body.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Analytics, Optimization] B2B Social Media: How to Leverage Your LinkedIn Profile
    recently shared this presentation on how to optimize your LinkedIn profile for search. Each employee should be educated and encouraged to utilize social media following your company’s best practices and optimizing their profiles. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Analytics, Optimization] Why Elevating Your Metrics’ Sophistication Matters
    To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides. B2B Marketing b2b marketing b2b marketing roi Lead Nurturing Marketing Analytics
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Analytics, Optimization] Best Social PR Guides and Tips of 2010 (So Far)
    Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Like what? Digg this!
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics, Optimization] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
    Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100! Marketing Technology Podcasts
  • PROTEUS B2B MARKETING BLOG  |  FRIDAY, AUGUST 28, 2009
    [Analytics, Optimization] B2B Email Marketing Best Practices eBook
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Analytics, Optimization] The Giants in the Marketing Technology Landscape
    Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, Optimization] 4 Problems Solved by Responsive Design
    Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Analytics, Optimization] Marketing needs to be more Adaptive!
    We need better systems to take in data and analytics in order to make smarter better business decisions. And as a result you get silos of sub-optimized media. As marketers we need to be optimized for speed and rapidly effective decision-making. In a real time marketing world speed will be key.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2012
    [Analytics, Optimization] Et Tu, David: Why Raab Associates Became Part of Left Brain DGA
    My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology. Left Brain and itsclients are eager for the optimization work because many of their programs havenow passed their initial deployment and need this sort of analysis and tuning. It will be fun.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Analytics, Optimization] The A-Z Guide to B2B Lead Generation
    Feel free to challenge me with your own list or a replacement term for one of the letters.    Here we go: A-    Analytics. All activity of the lead generation process needs to be measured via a robust analytics program.  By optimizing website and landing page traffic; conversion lifts will increase. F-    Funnel Optimization.
  • INSIGHTIQ BLOG  |  MONDAY, MARCH 14, 2011
    [Analytics, Optimization] The Massive Shift to Online Advertising Spend: Who is best poised to tap into that revenue?
    Those industries that are best poised include: Online Analytic Vendors (Omniture, Unica.): Current online analytic vendors capture and store the online interactions and provide business intelligence interfaces to their clients so they may track online usage.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Analytics, Optimization] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
    Landing Page Optimization is more than changing fonts and graphics. Oh, and if you don’t know where your customers are, use web analytics (originating sources), social media searches, or simply ask so you can participate where you are going to make the biggest impact online.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Analytics, Optimization] Social Media & SEO: Are You There Yet?
    Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Keep adding content.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Analytics, Optimization] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Waring, Co-Founder,  FitsmallBusiness.com : While I believe that technical/analytical acumen can be a benefit in modern marketing, I do not believe that it is necessary. In fact I think technical/analytical ability is becoming less important over time instead of more important. Technology and analytics refine that process.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Analytics, Optimization] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    Analytics. By this analytics tool you get a clear picture what going on, on your company page. LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far.
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Analytics, Optimization] Recap: Day 1 Content2Conversion
    Sessions were packed with 450 plus attendees in addition to a full solution zone with vendors and solution providers to help marketers achieve greatness with marketing automation, predictive analytics, database optimization and many, many more. Author: Erika Goldwater, CIPP/US @erikawg is Vice President, Marketing for ANNUITAS.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics, Optimization] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
  • PR MEETS MARKETING  |  FRIDAY, SEPTEMBER 3, 2010
    [Analytics, Optimization] Recent Twitter Update and Implications for Marketing
    Rather, by “logging the click,&#  I see this as part of Twitter’s continued efforts to provide value-added services and data tracking for corporations: Measurement and Analytics : The click-through rate will help with Twitter’s “Resonance&# rating. found the update about moving to t.co Conclusions. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
    In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Analytics, Optimization] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% Failing to understand and address the voice of the customer: As the HBR article notes: Tesco had committed to customer research, analytics, and loyalty as its marketing and operational edge. To be blunt, this idea is just wrong. annually. could not.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Analytics, Optimization] 10 Simple Steps to Social Media Success
    Optimize Your WEBSITE/BLOG. Make sure you’ve installed Google Analytics tracking code to your website (visit: www.google.com/analytics [[link] www.google.com/analytics] for more information), and study your visitor behavior. Identify Your TARGETS. These should relate to your key business objectives. News & Notes
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
    Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Analytics, Optimization] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Utilize optimization tools to perform A/B tests to ensure your messages are being communicated properly and conversion rates are being optimized.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 27, 2011
    [Analytics, Optimization] Book Review: Marketing in the Age of Google
    There are plenty of excellent works in that category, including Website Optimization by Andrew King and The Truth About Search Engine Optimization by Rebecca Lieb.) But is it reasonable to say that search has changed everything ? This is not just another “how to do SEO” book for practitioners.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics, Optimization] 25 social media listening aids to increase your hearing
    Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. It’s also equipped to import Goggle Analytics.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
    Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
    It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: .  . Search Engine Optimization. I recently did a blog post on social media measurement and analytics
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Analytics, Optimization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  Optimizely. Visual Website Optimizer. Visual Website Optimizer is another landing page A/B and multivariate testing tool.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Analytics, Optimization] From Egg to Chicken - Marketing Investment Trends 2011
    The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. It's a review of a survey from Focus.com that talks about the top investments for Marketers this year.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] Social Online Marketing: Hype is Over, Time to Show the ROI!
    Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but they are rarely an optimized process driven by ROI metrics.  To date, most web analytics are at an a ggregate level, and not at an individual user level.  Below is a step-by-step guide.
  • NUSPARK  |  SATURDAY, MAY 22, 2010
    [Analytics, Optimization] You’re doing your Marketing Wrong if….
    Many are not optimized for success. It takes a thoughtful approach, time, effort, analytics, consistency, and commitment. I run into countless marketers who are trying to figure out their best mix of media and emarketing tactics. Tactics have to work together and form an integrated strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Analytics, Optimization] What are we going to do with all the social media ads?
    new generation of analytics. The gap between social channel investments and clear ROI is driving the implementation of a new generation of online and offline analytics, many of which utilize “call tracking” solutions. I began to wonder … where is all this advertising going to go? Where will come from?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 9, 2015
    [Analytics, Optimization] 5 Trends Driving The Marketing Cloud Revolution
    Big data and marketing clouds require modern marketers to further embrace analytics. The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Marketers are building “mobile first” or “mobile only” websites to optimize for the new demand.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Analytics, Optimization] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly.  smart practical guide to implementing search engine optimization. Web Analytics 2.0:
  • NUSPARK  |  SUNDAY, MAY 11, 2014
    [Analytics, Optimization] How to Do a Landing Page A/B Test and Measure Results
    'If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. By taking the best performing elements and combining them together, A/B Testing can help facilitate conversion rate optimization. B Testing Basics. Landing Page Components.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 16, 2013
    [Analytics, Optimization] 4 Marketing Tech Trends To Watch in 2014
    Predictive analytics finally take center stage. More accessible customer data and broader opportunities to deliver personalized messages will support the long-expected mass deployment of automated predictive analytics tools. Customer Data Platforms mature. Digital advertising and customer marketing converge. The privacy dog won’t bark.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Analytics, Optimization] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  DSP’s serve as a single access point to RTB inventory from across all ad exchanges, evaluate sites and impressions against campaign targeting and budget criteria, and provide integrated ad serving and analytics for each winning bid.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Analytics, Optimization] Is Lady Gaga and your Brand a good match?
    The world of social media analytics is opening up new vistas for marketers like never before to truly gauge the effectiveness of their marketing and optimize their spending so they can know more about their audience and sell more to their audience. hope you will enjoy this report. Indeed we live in exciting times as marketers!
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics, Optimization] Know Thy Customer
    Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? think the next generation of leaders is going to be not only aware of analytics but also masters of it. created a new acronym: FODDRS.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics, Optimization] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. I'd look for them to buy tools to manage banner ads, search ads, and search engine optimization. So… Oracle bought ATG today for $6.00 billion”. nuff said.
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Analytics, Optimization] How to Launch a B2B Social Media Marketing Campaign
    Step 4 – Create Optimal Lure Language – Each social media channel like Twitter or LinkedIn requires different types (and lengths of messages) to invite visitation to the content on your site. Step 5 – Distribute Links via Social Media Channels – Covers onsite and offsite optimization. What is Social Media Marketing? What do you think?
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics, Optimization] Sales & Marketing Leadership Conference
    Conference, which sparked a debate a pretty good debate about the future of predictive analytics and CRM.). There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen. also highly recommend you check out the session with Steve Richard of Vorsight.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 12, 2015
    [Analytics, Optimization] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
    As Gartner explains, a Digital Marketing Hub is a portfolio of software that enables marketers to deliver programs and campaigns that utilizes a consistent set of audience profile data, content, has unified workflow for ease in management and has capabilities for messaging and analytics. Unified view for measurement and optimization.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Analytics, Optimization] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. Web analytics and optimization (could be part of Web site management but still largely done by separate systems.)
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Analytics, Optimization] How to Convince Your Boss to Switch to Responsive Web Design
    In 2012, Google strongly recommended the use of RWD and considers it the best way to optimize for mobile. If redirects aren’t structured properly, search engines might not know that two URLs actually serve the same website for different devices, which can have a negative impact on your search relevance and compromise your analytics reporting.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Analytics, Optimization] Marketing’s Broken Foundation: Measurement
    Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. Even though the importance of starting with good data should be obvious, B2B marketers are analyzing and optimizing marketing from a broken foundation. You Don’t! Step 1. Step 2. Step 3. Step 4. Yikes!
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