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  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Analytics, Optimization] Google Introduces Analytics App Store
    Trying to get more out of your Google Analytics? Today's launch of Google's Analytics Application Gallery will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics' reach deeper into specific areas like eCommerce and content management. Why is this helpful for marketers?
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Analytics, Optimization] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    With all the fuss about Big Data and Analytics, most of these companies are lacking good list hygiene and list building practices. How Can B2B Channel Marketers Optimize Demand Generation Programs? The post 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them appeared first on LEADership by Louis Foong, CEO The ALEA Group.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Analytics, Optimization] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. So then what is SEM?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Analytics, Optimization] Content marketing is for salespeople, too
    You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Have you used the analytics to know which content moves customers from step to step in the funnel? You probably heard that content marketing is kinda important. All the cool kids are doing it. Job over, right? Let me explain.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Analytics, Optimization] Best Email Marketing Tips, Tactics and Metrics of 2010
    Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Avoid mistakes that will cost you readers?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Analytics, Optimization] 3 Top Takeaways from SMX West 2015
    In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization Click to Enlarge.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Analytics, Optimization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    Craig Rosenberg illustrates this point with a story about two of his clients at Focus: Both get the same leads, but one passes the leads directly to sales while the other has an optimized lead qualification group.  This means marketing gets better data accuracy and information they can use to optimize future lead generation efforts.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Analytics, Optimization] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. AdRoll, Outreach, Pardot, Act-On, etc.).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 21, 2006
    [Analytics, Optimization] Sorting Out the Web Optimization Options
    Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Analytics, Optimization] "My exec doesn't understand search marketing!"
    You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. Search Marketing Internet marketing Search engine marketing Search engine optimization SEO Web analyticsImage via Wikipedia. hear that complaint all the time. You know how effective search marketing is.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
    ROI by Marketing Channel and budget optimization. Reports & Analytics Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so.  These KPIs should be monitored, and the results communicated monthly (or at least quarterly) to the executive team. Bonus KPIs.
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 10, 2009
    [Analytics, Optimization] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Analytics, Optimization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Analytics, Optimization] Hubspot Review
    Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Marketing departments at mid-size companies.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics, Optimization] How to Choose the Right Domain Name and Extension for Your Website
    If purchasing from an existing site owner, ask to see the Google Analytics overview from the last six months. SEO website optimization This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. There are plenty of different aspects to consider before selecting just any old name. to.zw! Ooh-la-la!
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of  20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 19, 2013
    [Analytics, Optimization] MozCon 2013: The Recap of all Recaps
    They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Win Through Optimization and Testing:   by Kyle Rush | Download Slides  |  Related post from The Moz Blog.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics, Optimization] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The proof is in the pudding -- Lyris’s Annual Email Optimizer Report illustrates that marketers who segmented their email lists experienced a 39% increase in open rates and 24% better deliverability to the inbox. 2) Use Workflows and Progressive Profiling. email marketing analytics Email Deliverability 101. Forwarding an email.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Analytics, Optimization] 15 Effective Ways to Reduce Cost Per Acquisition
    More often than not, marketers focus on sales or gaining traffic before optimizing costs. They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Optimize Your Landing Page  . Optimize with a Clear Objective in Mind.
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics, Optimization] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. Organic Search Hyperlink Link rot Search engine optimization Web content Web crawler Web search engine Photo credit: SamWhited.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Analytics, Optimization] How to monitor social media for business
    But many still do not quantitatively analyze and optimize their social media efforts, instead relying on writing “what I think people will like” because “I’ve known my customers for years.” Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work!
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 23, 2009
    [Analytics, Optimization] Book Review: Website Optimization
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle Capture Metrics.
  • MARKETING ACTION  |  MONDAY, MAY 5, 2014
    [Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
    In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources.
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, OCTOBER 21, 2006
    [Analytics, Optimization] The Mix Optimization Craze, Part 1
    Saturday, October 21, 2006 The Mix Optimization Craze, Part 1 Over the past several months, Ive received more RFIs and RFPs for marketing mix optimization / media mix optimization than I had received over my entire career up to this point. So what is media mix optimization when you strip away all the trimmings?
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 25, 2008
    [Analytics, Optimization] Best of 2007: Web Analytics
    And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Personally, I'm skeptical.
  • DOCALYTICS  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Optimization] The #1 Key to Success with Marketing Metrics
    Metrics, data, analytics, NUMBERS. As more and more of what I do is directly tied to company revenue, it's critical that I continue to learn more about tracking metrics and continuously optimize all components of my marketing. How do you utilize metrics and/or analytics tools to create constant improvement in your marketing?
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] How Helping Others Helps You …Get More Links
    Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Search Engine Marketing Blog Search Engine Optimization Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] Google Penalties – All You Need to Know
    Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Analytics, Optimization] The Easiest Ways to Measure Marketing ROI
    Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, with A/B testing dropping to second. It also enables brands to bridge the gap between technology and customers, measure marketing ROI more effectively, and understand how to optimize specific aspects of the overall sales funnel.
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Optimization] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
    First, make sure your website is mobile-optimized. Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. Don't Ignore the Importance of Mobile Traffic! The Takeaway: Have a website that is mobile-friendly!
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 12, 2007
    [Analytics, Optimization] Advanced Analytics and Still More Reasons I Love QlikView
    One theme I’ve picked up is a greater interest in advanced analytics. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. This is apparently common knowledge in the modeling community, although it was news to me. Back to NCDM.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Tracking inbound calls will be essential to your ability to fully optimize your marketing. We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Analytics, Optimization] Segmentation key to content marketing
    Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. Filed under: Buyer behavior , Content marketing , Lead management , Marketing automation , Marketing measurement , Marketing optimization , Marketing technology Tagged: Content marketing , Implementing marketing automation , Marketing , Marketing audit.
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics, Optimization] 5 Marketing Stats for New Business in 2014
    If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Analytics, Optimization] Revenue Performance Management: Webtrends Tackles Data Overload
    Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. How much traffic is coming to your website?
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics, Optimization] 5 Tips for Better Website Usability
    Thinking about all of your potential visitors will let you optimize your website for specific audiences and devices. Installing and understanding analytics on your site is a great first step in determining your website’s traffic sources. Optimize your site for mobile devices. Determine who is coming to your site, and how.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
    Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). After all, he ought to know. But the reality is more complex. Not exactly.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Are your internal links optimized appropriately for the page they are linking to? Examine your analytics for internal links.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 25, 2006
    [Analytics, Optimization] Mix Optimization at Wachovia in Business Week
    Wednesday, October 25, 2006 Mix Optimization at Wachovia in Business Week Business Week highlighted Wachovias efforts at media mix optimization this week. Posted by Andy Hasselwander at 11:14 AM Labels: marketers , marketing mix optimization , ROMI , wachovia 4comments: CreditBoss said. sports vs. news. On a final note.
  • NUSPARK  |  MONDAY, NOVEMBER 1, 2010
    [Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Analytics, Optimization] How to Calculate Email Subscriber Value (and Why it Matters)
    This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. After those are figured in, you might need to do some optimization if you want to see positive ROI. There are a lot of metrics in email marketing. 1,875.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
    Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOReally.
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Analytics, Optimization] Best Practices for Website Conversions
    mouse moving toward the exit button) and offers built in A/B testing and analytics. For example, a tool that can help you understand where traffic comes from and how it flows can help you optimize the activities that bring in quality prospects and ensure you drive those visitors down the appropriate path. reporting & analytics
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, DECEMBER 5, 2008
    [Analytics, Optimization] B2B Marketing Confidential: How Web 2.0 will Change Analytics.
    will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. 1.
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
    Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, Optimization] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    On Customer Relationship Management…. “At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. Social Media cmo customer experience demand generation home predictive analytics 7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. Remember this? On Change….
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Optimization] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, NOVEMBER 22, 2008
    [Analytics, Optimization] Using Customer Equity as a Dependent Variable for MarComm Optimization
    Saturday, November 22, 2008 Using Customer Equity as a Dependent Variable for MarComm Optimization Ive written a lot about marketing optimization, ROMI, and mix optimization. In past posts, the dependent variables--the "things to optimize"--have been defined as time series variables of aggregated data. Its tough work.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics, Optimization] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
    Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Analytics, Optimization] The “Name that Tune” Approach to PPC Campaigns
    So you have a choice… You can spend your time optimizing your accounts with accurate bids and appropriate modifiers and extensions or you can spend your time worrying about creating redundant keywords. Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcClicks.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Analytics, Optimization] Five Expert Copywriting Tips
    But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Analytics, Optimization] Make Your Blog All It Can B2B
    Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationThe fact is, for many B2B companies, keeping up a corporate blog can be difficult. Resources can be scarce, ideas may not come easily, and other projects can get in the way. Show Your Human Side.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Analytics, Optimization] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. So, should you be optimizing for other search engines in addition to Google? analytics And the language of science?
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
    Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. But what’s next? Keyword Analysis.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics, Optimization] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
    To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience.  . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Analytics, Optimization] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Analytics, Optimization] How To Analyze and Grow Website Visits
    If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
  • FATHOM  |  TUESDAY, OCTOBER 22, 2013
    [Analytics, Optimization] Attribution Modeling for EDU
    Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently. 
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
    Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. The lesson?
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Analytics, Optimization] The 50 Best Startup Tools For 2016
    In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. Data/Analytics Tools.
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, OCTOBER 21, 2008
    [Analytics, Optimization] "How to Choose the Right Marketing Analytics Partner?" Buy a.
    Tuesday, October 21, 2008 "How to Choose the Right Marketing Analytics Partner?" BtoB has a thing in the October 13 issue about "how to choose the right analytics partner." First of all, analytics is kind of a nonsense word. You heard it here first--analytics as a term has lost all its meaning for most business people today.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
    They are measuring their success and optimizing based on the ever increasing volume of digital information available.  The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer.  Step 1: Capture the Right Digital Data. Review?
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Analytics, Optimization] Unveiling The Pipeline Marketing Technology Stack
    Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Each marketing channel also comes with its own channel analytics. Optimizely is the most popular optimization tool with 42% market share (Datanyze).
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Analytics, Optimization] Tips for Creating Conversion – An Interview with Tim Ash
    by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Start with web analytics : Look at your bounce rates (the number of people who show up to your website and leave).
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Analytics, Optimization] Are You Part of the Predictive Lead Gen Generation?
    With predictive lead generation, you’re optimizing your sales process with a prospecting machine that brings inbound marketing and outbound prospecting together as one.  A significant jump in both efficiency and sustainability is to be expected. Exclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2011
    [Analytics, Optimization] New-and-Improved SnapApp Analytics, and New Twitter Buttons!
    Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Analytics, Optimization] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Social Media: Publish and see social analytics across most social networks. Click Here to View the Infographic.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Analytics, Optimization] Marketers are Feeling the Social Relationship
    We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Marketing Cloud
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 10, 2012
    [Analytics, Optimization] 3 Ways B2B Companies Can Manage Big Data
    The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. Marketing Social Media 101 data statistics study web analyticsThis type of response is more common than people realize as we all wade through too much data.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Analytics, Optimization] How Reporting on Revenue Can Improve Your Relationship With Sales
    That tells me that my audience appreciates that type of information and gives me a better idea of how I should format my content going forward if we''re trying to optimize for revenue. Analytics Inbound Sales Most marketers are concerned about building a strong relationship with their sales team. Revenue reporting can help.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
    Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Analytics, Optimization] Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It
    by Katie Byrnes In a recent webinar, Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It , Ken Moorhead and Isaac Pellerin from Compendium discussed how Revenue Cycle Anlalytics helps them prove marketing’s impact on revenue to their organization. View more presentations from Marketo.
  • SAZBEAN  |  WEDNESDAY, AUGUST 4, 2010
    [Analytics, Optimization] Defining Conversions
    Analytics programs like Google Analytics can also be setup to measure conversions by telling them what page on your website is reached when a specific action is completed — usually a thank you page of some type. Defining Conversions Starts with Your Business. What is your business goal and what are your objectives?
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Analytics, Optimization] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Waring, Co-Founder,  FitsmallBusiness.com : While I believe that technical/analytical acumen can be a benefit in modern marketing, I do not believe that it is necessary. In fact I think technical/analytical ability is becoming less important over time instead of more important. Technology and analytics refine that process.
  • B2B SEO  |  WEDNESDAY, APRIL 8, 2009
    [Analytics, Optimization] B2B Marketers: Why Google Analytics May Not Be The Best Choice
    Most web analytics tools, including Google Analytics, attribute online conversions to the most recent visit. Tags: B2B Search Engine Optimization Conversion in [.].
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
    It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: .  . Search Engine Optimization. You need to prove that your efforts are improving, or time to optimize.
  • SAZBEAN  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Optimization] Big Data is the Next Gold Mine
    While no single end-user company can (or likely would) address search-engine optimization, for example, by building a massive store comprised of data from hundreds or thousands of companies as well as the entire web, a cloud service dedicated to that specific task can. Analytics Marketing News & Notes Time will tell.
  • INFER  |  WEDNESDAY, AUGUST 13, 2014
    [Analytics, Optimization] Infer Grows Predictive Scoring Customer Base by 150 Percent Quarter-Over-Quarter
    Rafael Alenda, vice president of online and brand marketing at software analytics company New Relic , added, “Infer scales nicely with our hyper-growth business. In under a year, Infer has helped the company increase monthly recurring revenue 50 percent by better prioritizing incoming sales leads and optimizing marketing tactics.
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Analytics, Optimization] Does Marketing Increase Revenue?
    Remember: you can control how you optimize revenue, just know what actions to focus on. Marketing AnalyticsDoes marketing really lead to more sales? If so, how , exactly? We could automate all aspects of marketing and save  a lot  of money as a result. It can take years of experimentation to find your path through the forest.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Analytics, Optimization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Optimizely. Visual Website Optimizer.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 27, 2011
    [Analytics, Optimization] Book Review: Marketing in the Age of Google
    There are plenty of excellent works in that category, including Website Optimization by Andrew King and The Truth About Search Engine Optimization by Rebecca Lieb.) But is it reasonable to say that search has changed everything ? This is not just another “how to do SEO” book for practitioners.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Analytics, Optimization] 52 MarTech and Marketing Ops Champions You Need to Follow
    Chief Disruption Officer | #startups | #prodmgmt | #growthhacking | #devops | #martech | #adtech | #contentmarketing | #analytics | #b2b | #marketing | #sales | #vc | #leadership. Chief Marketing Technologist @Tahzoo | Helping our clients develop, deliver and optimize engaging, relevant and persuasive customer experiences.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Analytics, Optimization] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. smart practical guide to implementing search engine optimization. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords.  Ruth P. Stevens.
  • CAPTORA  |  TUESDAY, MARCH 8, 2016
    [Analytics, Optimization] The 3-Step ToFu Recipe for Growth Marketers
    Prioritization is the first of three steps in the growth marketer’s workflow to optimize your top of the funnel performance. Launch and Optimize. Furthermore, if you just launch campaigns and forget about them, chances are that the results are going to be sub-optimal. First came CRM. Without them, the growth engine doesn’t run.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
    In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Analytics, Optimization] Lessons in Marketing Leadership and Innovation
    CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. B2B Marketing b2b marketing CMO Demand Generation Marketing Analytics marketing leadership and innovation online video revenue rockstarGetting intimate.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Analytics, Optimization] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. 
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 12, 2007
    [Analytics, Optimization] How do I Generate More Leads from my Website?
    How can we further optimize our practices to increase the amount of leads we generate? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? Chad H.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
    Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
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