IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 5, 2011
[Analytics, Optimization] Revenue Performance Management: Webtrends Tackles Data Overload
Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult.
B2B MARKETING CONFIDENTIAL | FRIDAY, SEPTEMBER 25, 2009
[Analytics, Optimization] B2B Marketing Confidential: Build vs. Buy to Land Marketing Analytics
Friday, September 25, 2009 Build vs. Buy to Land Marketing Analytics I break analytical marketing into two families: performance optimization and performance improvement. However, Im still seeing significant frustration landing "analytical marketing", particularly in large companies. dork like me. software guru.
BIZNOLOGY | FRIDAY, SEPTEMBER 19, 2014
[Analytics, Optimization] Content marketing is for salespeople, too
You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Have you used the analytics to know which content moves customers from step to step in the funnel? You probably heard that content marketing is kinda important. All the cool kids are doing it. Job over, right? Let me explain.
WEBBIQUITY | TUESDAY, NOVEMBER 18, 2014
[Analytics, Optimization] 6 Traits of Highly Effective Data Analysts
On the back end, data allows marketers to measure the success of a campaign or program and optimize future plans based on those results. Web Analytics Guest post by Robert Murphy, Managing Partner at Movéo. The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. Creativity. Curiosity.
HUBSPOT | TUESDAY, DECEMBER 1, 2015
[Analytics, Optimization] How to Reduce Your Website's HTTP Requests
While there isn't necessarily an optimal number of files your webpage should be reduced to, HubSpot's principal product marketing manager Jeffrey Vocell suggests aiming for between 10–30 files. Analytics Design Daily CanonicalEvery time you surf the web, there's a whole world of technical stuff going on behind the scenes.
KOMARKETING ASSOCIATES | FRIDAY, JULY 20, 2012
[Analytics, Optimization] SEO & WP: Killing it in 2012 – WordCamp Boston
” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. W3 Total Cache (For site speed optimization). Analytics. Plugins: Google Analytics Plugin (An easy way to get extra info). Plugins: Yoast SEO.
BIZNOLOGY | THURSDAY, MARCH 10, 2011
[Analytics, Optimization] "My exec doesn't understand search marketing!"
You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. Search Marketing Internet marketing Search engine marketing Search engine optimization SEO Web analyticsImage via Wikipedia. hear that complaint all the time. You know how effective search marketing is.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
[Analytics, Optimization] Your Customer Segments Are on the Move!
You can develop some sort of targeted communications based on segmentation, but until you attach this information to your individual customers, you will not be able to fully optimize the data elements you need to maintain on your customer database. Bill Harriss. New markets are opening up and old markets are dying. iPads, smartphones, etc.,
LEADERSHIP | TUESDAY, AUGUST 25, 2015
[Analytics, Optimization] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
With all the fuss about Big Data and Analytics, most of these companies are lacking good list hygiene and list building practices. How Can B2B Channel Marketers Optimize Demand Generation Programs? The post 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them appeared first on LEADership by Louis Foong, CEO The ALEA Group.
PUZZLE MARKETER | WEDNESDAY, JANUARY 30, 2013
[Analytics, Optimization] The Difference Between SEO & SEM
SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. So then what is SEM?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 21, 2006
[Analytics, Optimization] Sorting Out the Web Optimization Options
Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors.
MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
[Analytics, Optimization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
Craig Rosenberg illustrates this point with a story about two of his clients at Focus: Both get the same leads, but one passes the leads directly to sales while the other has an optimized lead qualification group. This means marketing gets better data accuracy and information they can use to optimize future lead generation efforts.
WEBBIQUITY | MONDAY, FEBRUARY 21, 2011
[Analytics, Optimization] Best Email Marketing Tips, Tactics and Metrics of 2010
Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Avoid mistakes that will cost you readers?
KOMARKETING ASSOCIATES | THURSDAY, MARCH 19, 2015
[Analytics, Optimization] 3 Top Takeaways from SMX West 2015
In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization Click to Enlarge.
WEBMARKETCENTRAL | FRIDAY, JANUARY 23, 2009
[Analytics, Optimization] Book Review: Website Optimization
In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
MARKETING ACTION | WEDNESDAY, FEBRUARY 19, 2014
[Analytics, Optimization] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
ROI by Marketing Channel and budget optimization. Reports & Analytics Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so. These KPIs should be monitored, and the results communicated monthly (or at least quarterly) to the executive team. Bonus KPIs.
WEBMARKETCENTRAL | TUESDAY, FEBRUARY 10, 2009
[Analytics, Optimization] Best of 2008: Web Analytics
Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
LATTICE | TUESDAY, MARCH 15, 2016
[Analytics, Optimization] What the AlphaGo victory means for Marketing and Sales
For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. How data science predictive analyticsImage via www.gogameguru.com and the Bridge Group. It is worth understanding what new-AI has done well.
HUBSPOT | WEDNESDAY, OCTOBER 16, 2013
[Analytics, Optimization] How to Choose the Right Domain Name and Extension for Your Website
If purchasing from an existing site owner, ask to see the Google Analytics overview from the last six months. SEO website optimization This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. There are plenty of different aspects to consider before selecting just any old name. to.zw! Ooh-la-la!
BIZNOLOGY | FRIDAY, AUGUST 23, 2013
[Analytics, Optimization] Fix Broken Links to Maintain Site Usability for SEO
Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. Organic Search Hyperlink Link rot Search engine optimization Web content Web crawler Web search engine Photo credit: SamWhited.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
[Analytics, Optimization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?
VERTICAL RESPONSE | FRIDAY, JULY 19, 2013
[Analytics, Optimization] MozCon 2013: The Recap of all Recaps
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Win Through Optimization and Testing: by Kyle Rush | Download Slides | Related post from The Moz Blog.
LEADSLOTH | MONDAY, JULY 12, 2010
[Analytics, Optimization] Hubspot Review
Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Marketing departments at mid-size companies.
B2B MARKETING CONFIDENTIAL | SATURDAY, OCTOBER 21, 2006
[Analytics, Optimization] The Mix Optimization Craze, Part 1
Saturday, October 21, 2006 The Mix Optimization Craze, Part 1 Over the past several months, Ive received more RFIs and RFPs for marketing mix optimization / media mix optimization than I had received over my entire career up to this point. So what is media mix optimization when you strip away all the trimmings?
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Analytics, Optimization] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
The proof is in the pudding -- Lyris’s Annual Email Optimizer Report illustrates that marketers who segmented their email lists experienced a 39% increase in open rates and 24% better deliverability to the inbox. 2) Use Workflows and Progressive Profiling. email marketing analytics Email Deliverability 101. Forwarding an email.
KAPOST | MONDAY, APRIL 18, 2016
[Analytics, Optimization] The Easiest Ways to Measure Marketing ROI
Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, with A/B testing dropping to second. It also enables brands to bridge the gap between technology and customers, measure marketing ROI more effectively, and understand how to optimize specific aspects of the overall sales funnel.
SAZBEAN | MONDAY, JUNE 18, 2012
[Analytics, Optimization] How to monitor social media for business
But many still do not quantitatively analyze and optimize their social media efforts, instead relying on writing “what I think people will like” because “I’ve known my customers for years.” Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work!
MARKETING ACTION | MONDAY, MARCH 23, 2015
[Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle Capture Metrics.
KAPOST | FRIDAY, APRIL 22, 2016
[Analytics, Optimization] Lead Gen Hacks: 3 Strategies to Improve Content Conversions
This is where conversion optimization comes into play. Every great content strategy needs an equally strong conversion optimization program—that is, you need to carefully define the path you want your audience to take after reading and being inspired by your content. Advanced Content Marketing Marketing AnalyticsCase Studies.
MARKETING ACTION | MONDAY, MAY 5, 2014
[Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources.
FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 27, 2014
[Analytics, Optimization] Seven Strategies for Affinity Marketing Success
Optimize Affinity Member Targeting. By scoring all members and marketing to the top tier of model scores, you will optimize your marketing spend and return. Campaign and Offer Optimization. Affinity Marketing Marketing Analytics Marketing Data Management Marketing Strategy Uncategorized
WEBMARKETCENTRAL | MONDAY, FEBRUARY 25, 2008
[Analytics, Optimization] Best of 2007: Web Analytics
And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Personally, I'm skeptical.
VERTICAL RESPONSE | TUESDAY, APRIL 8, 2014
[Analytics, Optimization] Google Penalties – All You Need to Know
Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization!
KOMARKETING ASSOCIATES | MONDAY, MAY 19, 2014
[Analytics, Optimization] How Helping Others Helps You …Get More Links
Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Search Engine Marketing Blog Search Engine Optimization Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance.
INBLURBS | SATURDAY, JANUARY 11, 2014
[Analytics, Optimization] Do You Panic When Facebook Goes Down?
Instead of twiddling your thumbs as if your collective hopes and dreams are tied up in one social media site, take this opportunity to perform some analytics checks and see if you need to tweak anything when the site comes back online. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. About the author: .
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 12, 2007
[Analytics, Optimization] Advanced Analytics and Still More Reasons I Love QlikView
One theme I’ve picked up is a greater interest in advanced analytics. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. This is apparently common knowledge in the modeling community, although it was news to me. Back to NCDM.
B2B MARKETING INSIDER | MONDAY, OCTOBER 5, 2015
[Analytics, Optimization] The 50 Best Startup Tools For 2016
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. Data/Analytics Tools.
MARKETING ACTION | THURSDAY, JULY 2, 2015
[Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 3: Take Action
Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Are your internal links optimized appropriately for the page they are linking to? Examine your analytics for internal links.
DOCALYTICS | THURSDAY, AUGUST 21, 2014
[Analytics, Optimization] The #1 Key to Success with Marketing Metrics
Metrics, data, analytics, NUMBERS. As more and more of what I do is directly tied to company revenue, it's critical that I continue to learn more about tracking metrics and continuously optimize all components of my marketing. How do you utilize metrics and/or analytics tools to create constant improvement in your marketing?
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 11, 2011
[Analytics, Optimization] Segmentation key to content marketing
Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. Filed under: Buyer behavior , Content marketing , Lead management , Marketing automation , Marketing measurement , Marketing optimization , Marketing technology Tagged: Content marketing , Implementing marketing automation , Marketing , Marketing audit.
MARKETING ACTION | MONDAY, FEBRUARY 2, 2015
[Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
Tracking inbound calls will be essential to your ability to fully optimize your marketing. We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
CRIMSON MARKETING | WEDNESDAY, APRIL 1, 2015
[Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
HALEY MARKETING | WEDNESDAY, OCTOBER 28, 2015
[Analytics, Optimization] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
First, make sure your website is mobile-optimized. Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. Don't Ignore the Importance of Mobile Traffic! The Takeaway: Have a website that is mobile-friendly!
BIZNOLOGY | FRIDAY, JANUARY 31, 2014
[Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). After all, he ought to know. But the reality is more complex. Not exactly.
B2B MARKETING CONFIDENTIAL | WEDNESDAY, OCTOBER 25, 2006
[Analytics, Optimization] Mix Optimization at Wachovia in Business Week
Wednesday, October 25, 2006 Mix Optimization at Wachovia in Business Week Business Week highlighted Wachovias efforts at media mix optimization this week. Posted by Andy Hasselwander at 11:14 AM Labels: marketers , marketing mix optimization , ROMI , wachovia 4comments: CreditBoss said. sports vs. news. On a final note.
FATHOM | FRIDAY, NOVEMBER 29, 2013
[Analytics, Optimization] 5 Marketing Stats for New Business in 2014
If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
MARKETRI | TUESDAY, JULY 23, 2013
[Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. How much traffic is coming to your website?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 15, 2015
[Analytics, Optimization] Marketers are Feeling the Social Relationship
We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Marketing Cloud
BIZNOLOGY | MONDAY, FEBRUARY 20, 2012
[Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOReally.
NUSPARK | MONDAY, NOVEMBER 1, 2010
[Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
[Analytics, Optimization] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. So the big question for marketers is, what should we be measuring? Tweet This! Digg this!
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
WEBBIQUITY | FRIDAY, FEBRUARY 25, 2011
[Analytics, Optimization] Seven Expert Search Engine Marketing Guides
How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
SALESFUSION | WEDNESDAY, MARCH 23, 2016
[Analytics, Optimization] Best Practices for Website Conversions
mouse moving toward the exit button) and offers built in A/B testing and analytics. For example, a tool that can help you understand where traffic comes from and how it flows can help you optimize the activities that bring in quality prospects and ensure you drive those visitors down the appropriate path. reporting & analytics
MARKETING ACTION | THURSDAY, AUGUST 13, 2015
[Analytics, Optimization] How to Calculate Email Subscriber Value (and Why it Matters)
This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. After those are figured in, you might need to do some optimization if you want to see positive ROI. There are a lot of metrics in email marketing. 1,875.
B2B MARKETING CONFIDENTIAL | FRIDAY, DECEMBER 5, 2008
[Analytics, Optimization] B2B Marketing Confidential: How Web 2.0 will Change Analytics.
will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Analytics, Optimization] What Are Attribution Reports? [FAQs]
For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
B2B MARKETING CONFIDENTIAL | SATURDAY, NOVEMBER 22, 2008
[Analytics, Optimization] Using Customer Equity as a Dependent Variable for MarComm Optimization
Saturday, November 22, 2008 Using Customer Equity as a Dependent Variable for MarComm Optimization Ive written a lot about marketing optimization, ROMI, and mix optimization. In past posts, the dependent variables--the "things to optimize"--have been defined as time series variables of aggregated data. Its tough work.
MARKETING GENIUS BLOG | MONDAY, SEPTEMBER 13, 2010
[Analytics, Optimization] Monday Marketing Term: Multi-Channel Visitor Tracking
With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. Closed-loop reporting and optimization. So we can all agree that knowledge is king. Lead scoring. How does this work? Tweet This!
MARKETING ACTION | FRIDAY, JUNE 5, 2015
[Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. But what’s next? Keyword Analysis.
LEADERSHIP | TUESDAY, JANUARY 6, 2015
[Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. 1.
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
LEADERSHIP | TUESDAY, FEBRUARY 10, 2015
[Analytics, Optimization] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
On Customer Relationship Management…. “At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. Social Media cmo customer experience demand generation home predictive analytics 7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. Remember this? On Change….
HUBSPOT | SUNDAY, JANUARY 26, 2014
[Analytics, Optimization] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. So, should you be optimizing for other search engines in addition to Google? analytics And the language of science?
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Analytics, Optimization] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists.
FATHOM | FRIDAY, OCTOBER 10, 2014
[Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
WEBBIQUITY | FRIDAY, FEBRUARY 11, 2011
[Analytics, Optimization] Five Expert Copywriting Tips
But too few creatives mine the insights from SEO analytics.. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
[Analytics, Optimization] How Banks Use Data Mining to Answer the Big Marketing Questions.
Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketing
CRIMSON MARKETING | TUESDAY, SEPTEMBER 29, 2015
[Analytics, Optimization] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before.
FATHOM | MONDAY, OCTOBER 26, 2015
[Analytics, Optimization] The “Name that Tune” Approach to PPC Campaigns
So you have a choice… You can spend your time optimizing your accounts with accurate bids and appropriate modifiers and extensions or you can spend your time worrying about creating redundant keywords. Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcClicks.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 4, 2012
[Analytics, Optimization] Make Your Blog All It Can B2B
Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationThe fact is, for many B2B companies, keeping up a corporate blog can be difficult. Resources can be scarce, ideas may not come easily, and other projects can get in the way. Show Your Human Side.
FATHOM | TUESDAY, JANUARY 7, 2014
[Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
[Analytics, Optimization] A Framework for Writing a Good Post
framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! Blog Post Title.
FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
[Analytics, Optimization] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.
generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. By starting with B2B Marketing Analytics, I guess we are already 4 tips ahead. Testing and measuring is at the heart of B2B Marketing Analytics. Rick Volz. Tweet This!
INFER | WEDNESDAY, AUGUST 13, 2014
[Analytics, Optimization] Infer Grows Predictive Scoring Customer Base by 150 Percent Quarter-Over-Quarter
Rafael Alenda, vice president of online and brand marketing at software analytics company New Relic , added, “Infer scales nicely with our hyper-growth business. In under a year, Infer has helped the company increase monthly recurring revenue 50 percent by better prioritizing incoming sales leads and optimizing marketing tactics.
E-LIGN | MONDAY, FEBRUARY 17, 2014
[Analytics, Optimization] 9 Steps to Digital Marketing Greatness [Whitepaper]
Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design Download Whitepaper Now. Maybe you’ve never tried to establish a strong online presence, or maybe you’ve tried many different strategies with lackluster results. Well here it is.
E-LIGN | THURSDAY, JULY 25, 2013
[Analytics, Optimization] Why Are My Search Engine Keywords Returning (Not Provided)?
If one compares the analytics today, to the data in early 2011, there is one big difference. This makes it harder for inbound marketing programs to grow, and can make SEO (search engine optimization) that much more difficult. Search Engine Optimization Traffic Analytics What changed for website owners?
FATHOM | TUESDAY, OCTOBER 22, 2013
[Analytics, Optimization] Attribution Modeling for EDU
Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently.
WEBBIQUITY | FRIDAY, OCTOBER 4, 2013
[Analytics, Optimization] How To Analyze and Grow Website Visits
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
FATHOM | MONDAY, MAY 19, 2014
[Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. The lesson?
B2B MARKETING CONFIDENTIAL | TUESDAY, OCTOBER 21, 2008
[Analytics, Optimization] "How to Choose the Right Marketing Analytics Partner?" Buy a.
Tuesday, October 21, 2008 "How to Choose the Right Marketing Analytics Partner?" BtoB has a thing in the October 13 issue about "how to choose the right analytics partner." First of all, analytics is kind of a nonsense word. You heard it here first--analytics as a term has lost all its meaning for most business people today.
FATHOM | FRIDAY, MAY 16, 2014
[Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
They are measuring their success and optimizing based on the ever increasing volume of digital information available. The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer. Step 1: Capture the Right Digital Data. Review?
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Analytics, Optimization] Tips for Creating Conversion – An Interview with Tim Ash
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Start with web analytics : Look at your bounce rates (the number of people who show up to your website and leave).
CAPTORA | TUESDAY, MARCH 8, 2016
[Analytics, Optimization] The 3-Step ToFu Recipe for Growth Marketers
Prioritization is the first of three steps in the growth marketer’s workflow to optimize your top of the funnel performance. Launch and Optimize. Furthermore, if you just launch campaigns and forget about them, chances are that the results are going to be sub-optimal. First came CRM. Without them, the growth engine doesn’t run.
E-LIGN | THURSDAY, MARCH 20, 2014
[Analytics, Optimization] The 2014 Digital Marketing Ecosystem
What does it mean for an email to be optimized for mobile? Many marketing teams use some basic analytics like Google Analytics or Web Trends but they quickly realize that it’s not enough. What is the difference between Google Analytics, Web Trends, Core Metrics, MyBuys, etc.? Basic questions.:
BIZIBLE | TUESDAY, OCTOBER 13, 2015
[Analytics, Optimization] Unveiling The Pipeline Marketing Technology Stack
Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Each marketing channel also comes with its own channel analytics. Optimizely is the most popular optimization tool with 42% market share (Datanyze).
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
[Analytics, Optimization] Cookie Cutter B2B Sales Methodologies Don’t Work.
The secret to a successful B2B sales organization lies largely on the toolset provided to optimize or enable the sales process. Having built sound analytic models for customer acquisition, cross-selling and customer retention, we embarked on a journey to aid one of our clients in jump starting their growing sales organization.
SYNECORE | SATURDAY, AUGUST 1, 2015
[Analytics, Optimization] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Social Media: Publish and see social analytics across most social networks. Click Here to View the Infographic.
MODERN B2B MARKETING | TUESDAY, JANUARY 25, 2011
[Analytics, Optimization] Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It
by Katie Byrnes In a recent webinar, Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It , Ken Moorhead and Isaac Pellerin from Compendium discussed how Revenue Cycle Anlalytics helps them prove marketing’s impact on revenue to their organization. View more presentations from Marketo.
CRIMSON MARKETING | FRIDAY, JANUARY 9, 2015
[Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
SNAPAPP | THURSDAY, NOVEMBER 10, 2011
[Analytics, Optimization] New-and-Improved SnapApp Analytics, and New Twitter Buttons!
Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.
HUBSPOT | MONDAY, MARCH 9, 2015
[Analytics, Optimization] How Reporting on Revenue Can Improve Your Relationship With Sales
That tells me that my audience appreciates that type of information and gives me a better idea of how I should format my content going forward if we''re trying to optimize for revenue. Analytics Inbound Sales Most marketers are concerned about building a strong relationship with their sales team. Revenue reporting can help.
SOCIAL MEDIA B2B | FRIDAY, AUGUST 10, 2012
[Analytics, Optimization] 3 Ways B2B Companies Can Manage Big Data
The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. Marketing Social Media 101 data statistics study web analyticsThis type of response is more common than people realize as we all wade through too much data.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 11, 2016
[Analytics, Optimization] New Gartner Report: Build Your Digital Marketing Hub
Testing & Optimization. This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile.
VERTICAL RESPONSE | FRIDAY, JULY 12, 2013
[Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Analytics, Optimization] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Waring, Co-Founder, FitsmallBusiness.com : While I believe that technical/analytical acumen can be a benefit in modern marketing, I do not believe that it is necessary. In fact I think technical/analytical ability is becoming less important over time instead of more important. Technology and analytics refine that process.
NUSPARK | SUNDAY, DECEMBER 30, 2012
[Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. You need to prove that your efforts are improving, or time to optimize.