HUBSPOT | MONDAY, SEPTEMBER 9, 2013
[Analytics, Optimization] How to Build a Perfect B2B Product Page
These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. In the case of HubSpot''s recent content optimization system (COS) launch, we wanted people to identify with an aspiration rather than a day-to-day problem. Basic Analytics.
HUBSPOT | MONDAY, SEPTEMBER 16, 2013
[Analytics, Optimization] What Mobile Buyers Are REALLY Doing on Your Website
Optimize your site for mobile viewing using responsive design and make phone numbers clickable. Make sure that your website, blog, and any other content you share is just as optimized for mobile. You can use Google Analytics to get a breakdown of your mobile visitors. intermediate mobile marketing analytics
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Analytics, Optimization] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists.
WINDMILL NETWORKING | FRIDAY, SEPTEMBER 9, 2011
[Analytics, Optimization] Twitter SEO? Think Twylah.
Below are my Google Analytics for my Twylah page from the past month: Now, I haven’t been sending out Power Tweets on a daily basis but my Twylah page hits are already comprising 1.4% of my entire Pageviews. SEO (Search Engine Optimization) TwitterEvery person or business has probably had that “Aha! Yes, there is.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 12, 2013
[Analytics, Optimization] Have a Merry Website Transition: The Complete SEO Checklist
Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
HUBSPOT | MONDAY, FEBRUARY 2, 2015
[Analytics, Optimization] When to Check on Your Marketing Metrics: A Simple Guide
Gathering this information on a weekly basis will help you constantly optimize your site and look for improvements and new points of conversion. Analytics Daily There are lots of metrics you can track on a regular basis. You can check your visits, leads, and customers from all of your marketing activities. Metrics to Check on Daily.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 29, 2012
[Analytics, Optimization] How to Use Google Plus for Personal Branding and Establishing Author Rank
Analytics show that for business sites, 40% or more of your users are logged in to Google while using the web. Google Plus Personal Branding Google Google Authors Google Pagerank google plus Mark Traphagen Pagerank Search engine optimizationPhoto credit: Aray Chen). Take our Google Plus contributor, Mark Traphagen , for example.
HUBSPOT | WEDNESDAY, OCTOBER 8, 2014
[Analytics, Optimization] Why You Should Measure New and Mature B2B Blogs Differently
As a general rule of thumb, make sure you''re seeing steady month over month traffic growth to your blog for many months (primarily from organic search) before you start thinking about optimizing your blog for leads. Blogging Analytics With blogging, success doesn''t happen overnight. know, right? Yes, there''s a strategy. know, right?
VIDYARD | THURSDAY, NOVEMBER 13, 2014
[Analytics, Optimization] How to Use Data to Make Your Video Marketing More Strategic
No ebook, whitepaper, or blog post analytics show you how much of your content your audience is consuming, if they’ve skipped boring sections, or if they’ve re-read well-written paragraphs over and over until sunset. Blog Video Optimization The magic lies in what you do with that data once you’ve collected it. Huzzah!
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Analytics, Optimization] Don’t Make Marketing Decisions Based on Bad Data
The right marketing automation platform can be a very powerful tool for optimizing ROI, but you might as well throw it out the window if you aren’t getting a complete and accurate picture of where your leads are coming from. Google Analytics is a powerful tool that captures leads accurately from a multitude of sources. What Comes Next.
KOMARKETING ASSOCIATES | MONDAY, MAY 19, 2014
[Analytics, Optimization] How Helping Others Helps You …Get More Links
Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Search Engine Marketing Blog Search Engine Optimization Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance.
VIDYARD | FRIDAY, SEPTEMBER 5, 2014
[Analytics, Optimization] 6 Clear Signs You’re Ready for a Video Marketing Platform
It can feel like a tall order, but you can easily do this with the analytics a video marketing platform provides. Overall, you can look to the analytics behind your current content to amplify what’s working and modify what isn’t. Blog Video Optimization You need to evaluate video’s impact on sales. your competitors content?
DIGITAL VOICES | FRIDAY, NOVEMBER 22, 2013
[Analytics, Optimization] This Week in Digital Strategy 11.22.13
Armed with that information, you can focus on optimizing your search results to improve these microconversions and drive more business. Analytics Digital Strategy Digital Strategy mobile Mobile social media Social Media Happy Friday, everyone! So we have captured the eight best mobile apps for Black Friday and Cyber Monday. Shopular.
CRIMSON MARKETING | WEDNESDAY, APRIL 1, 2015
[Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
E-LIGN | THURSDAY, JULY 25, 2013
[Analytics, Optimization] Why Are My Search Engine Keywords Returning (Not Provided)?
If one compares the analytics today, to the data in early 2011, there is one big difference. This makes it harder for inbound marketing programs to grow, and can make SEO (search engine optimization) that much more difficult. Search Engine Optimization Traffic Analytics What changed for website owners?
VOICE-BASED MARKETING | FRIDAY, JANUARY 2, 2015
[Analytics, Optimization] 15 Business Stats for Starting 2015 Off Strong
Business analytics. Spending on marketing analytics is expected to increase 60% by 2015. Big Data was arguably one of the buzziest buzzwords of 2014, and the importance of data and analytics is expected to extend into this year (and every year) as well. Call Routing Call Tracking Google Analytics Virtual Call Center
BIZNOLOGY | WEDNESDAY, NOVEMBER 9, 2011
[Analytics, Optimization] Google giveth and taketh away search metrics
You probably heard the uproar recently when Google announced that all searchers who are signed into their Google accounts will have their search results encrypted, so that the standard referrer that comes to your Web analytics package won’t know what search term was used. Image via CrunchBase. No, the tumult came from search marketers.
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
MARKETING ACTION | FRIDAY, JUNE 5, 2015
[Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. But what’s next? Keyword Analysis.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
SAZBEAN | THURSDAY, AUGUST 9, 2012
[Analytics, Optimization] Can the Bounce Rate be a Key Performance Indicator?
To gain attention for the bounce rate within the knowledge- and analytics functionalities, its value needs to be adjusted to reflect current reality and today’s internet usage behavior. The Bounce Rate seems to be per se a negative figure that needs to be decreased if you want to optimize your website. Analyticsby Ralf Haberich.
WEBBIQUITY | WEDNESDAY, JANUARY 5, 2011
[Analytics, Optimization] Best SEO Link Building Guides, Techniques and Tools of 2010
How can you optimize the internal link structure of a website? 10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts believe will work best in 2011? How much is a link worth? Digg this!
INDUSTRIAL MARKETING TODAY | FRIDAY, DECEMBER 17, 2010
[Analytics, Optimization] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
Organic search engine optimization (SEO) is mandatory. See 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites. See The Twofold Benefit of Optimizing Marketing Content. Web analytics – no industrial website should be launched without one. It is impossible to optimize something if you can’t measure it.
WINDMILL NETWORKING | FRIDAY, JANUARY 13, 2012
[Analytics, Optimization] Google+: The Time is Now for Your Business
Ripples”: a visual analytics tool for G+, Ripples shows your statistics for a public post, including number of +1′s, shares, average chain length, and top contributors. Google+ SEO (Search Engine Optimization) Social Media Marketing G+ Google google searchDo you think that Google+ is one too many platforms to spend time on?
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization!
MARKETING ACTION | MONDAY, MAY 5, 2014
[Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources.
LEADSLOTH | WEDNESDAY, MARCH 24, 2010
[Analytics, Optimization] Measuring Marketing ROI: Campaign Attribution and Campaign Influence
This solution will help provide a deeper understanding of the marketing campaign performance thereby helping in optimizing your marketing campaigns. Tags: Demand Generation Marketing Analytics campaign attribution campaign influence marketing roi saad hameed and by vehicle (Email, Print Mail, SMS, Survey, etc.). Summary.
BIZNOLOGY | FRIDAY, JANUARY 31, 2014
[Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). After all, he ought to know. But the reality is more complex. Not exactly.
HUBSPOT | FRIDAY, MARCH 14, 2014
[Analytics, Optimization] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
do you see a bump in your social analytics? Is the form optimized for your audience? analytics This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track.
VERTICAL RESPONSE | TUESDAY, APRIL 8, 2014
[Analytics, Optimization] Google Penalties – All You Need to Know
Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
MARKETING ACTION | MONDAY, FEBRUARY 2, 2015
[Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
Tracking inbound calls will be essential to your ability to fully optimize your marketing. We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
FATHOM | FRIDAY, NOVEMBER 29, 2013
[Analytics, Optimization] 5 Marketing Stats for New Business in 2014
If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
WEBBIQUITY | FRIDAY, FEBRUARY 25, 2011
[Analytics, Optimization] Seven Expert Search Engine Marketing Guides
How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 6, 2011
[Analytics, Optimization] Summary: Social Media Marketing Report 2011 [REPORT]
Outsourcing included Design/Development (17%), Content Creation (10%), Analytics (10%), Monitoring ( 7%), Research (6%), Strategy (6%), Community management (4%), and Live tweeting of events (3%). In social media Uncategorized Business Facebook Internet marketing LinkedIn Search engine optimization Twitter YouTubeTwitter (84%).
SOCIAL MEDIA B2B | FRIDAY, AUGUST 10, 2012
[Analytics, Optimization] 3 Ways B2B Companies Can Manage Big Data
The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. Marketing Social Media 101 data statistics study web analyticsThis type of response is more common than people realize as we all wade through too much data.
BIZNOLOGY | TUESDAY, MAY 31, 2011
[Analytics, Optimization] Which search metrics do you show your boss?
Organic Search Business Business and Economy Google Analytics Marketing performance measurement and management Search engine optimizationImage by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing? Many people do.
SAZBEAN | WEDNESDAY, MAY 15, 2013
[Analytics, Optimization] Big Data is the Next Gold Mine
While no single end-user company can (or likely would) address search-engine optimization, for example, by building a massive store comprised of data from hundreds or thousands of companies as well as the entire web, a cloud service dedicated to that specific task can. Analytics Marketing News & Notes Time will tell.
LEAD VIEWS | FRIDAY, SEPTEMBER 23, 2011
[Analytics, Optimization] 6 reasons why your organization might need a Marketing Automation Solution
The tool helps you optimize your marketing spend by helping you focus your resources on channels that gives you the maximum bang for your buck. Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool. Does your organization struggle to generate leads?
ENGAGE | THURSDAY, AUGUST 2, 2012
[Analytics, Optimization] 7 Easy Steps to Increase Website Engagement
Optimize your post for search engines (and social media). Optimizing a post for search engines and social sharing can help you get more mileage out of every piece of content and increase engagement on your site. Check Google Analytics. How long would you stay? Your answer would probably be, “Hmmm, not very long.”
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Analytics, Optimization] Tips for Creating Conversion – An Interview with Tim Ash
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Start with web analytics : Look at your bounce rates (the number of people who show up to your website and leave).
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Analytics, Optimization] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
The proof is in the pudding -- Lyris’s Annual Email Optimizer Report illustrates that marketers who segmented their email lists experienced a 39% increase in open rates and 24% better deliverability to the inbox. 2) Use Workflows and Progressive Profiling. email marketing analytics Email Deliverability 101. Forwarding an email.
HUBSPOT | WEDNESDAY, OCTOBER 16, 2013
[Analytics, Optimization] How to Choose the Right Domain Name and Extension for Your Website
If purchasing from an existing site owner, ask to see the Google Analytics overview from the last six months. SEO website optimization This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. There are plenty of different aspects to consider before selecting just any old name. to.zw! Ooh-la-la!
FATHOM | FRIDAY, OCTOBER 10, 2014
[Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
LOOPFUSE | MONDAY, FEBRUARY 22, 2010
[Analytics, Optimization] Summary of 5 Ways Marketing Automation Provides Job Security for.
Measurement and analytics bring job security to the marketing function; particularly when traditional antiquated thinking and manual systems are failing to deliver a competitive advantage in any economy. Instead, adopt marketing automation within your organization and ask your boss for a bonus based on qualified leads. LoopFuse ,Inc.
MODERN B2B MARKETING | THURSDAY, JULY 7, 2011
[Analytics, Optimization] Panning For Gold: Capturing the Sales Leads You Really Want
Or you might simply be allocating your budget in a less-than-optimal way. Brian Clifton, Measuring Success , the official blog for his book, Advanced Web Metrics with Google Analytics. B2B Marketing Lead Management analytics lead generation ROI analytics sales lead sales leadsKeep investing here).
FATHOM | TUESDAY, OCTOBER 22, 2013
[Analytics, Optimization] Attribution Modeling for EDU
Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently.
MARKETRI | TUESDAY, JULY 23, 2013
[Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. How much traffic is coming to your website?
HUBSPOT | SUNDAY, JANUARY 26, 2014
[Analytics, Optimization] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. So, should you be optimizing for other search engines in addition to Google? analytics And the language of science?
VIDYARD | MONDAY, DECEMBER 16, 2013
[Analytics, Optimization] inContact: Using Video Marketing to Drive Millions in Pipeline
If you start by releasing a video either weekly or bi-weekly, your video analytics will often indicate what you need to modify in order to be effective. Blog Video Optimization B2B video marketing case study customer story inContact lead scoring online video marketing qualifying leads Video marketing platform video marketing strategy vidyar
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Analytics, Optimization] This Week in Digital Strategy 3.7.14
This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. Reaching the Pot of Gold: How Investments in Analytics Are Paying Off via Ayantek. There is a lot of buzz currently about analytics and big data, and rightfully so. Happy Friday, everyone!
KOMARKETING ASSOCIATES | THURSDAY, MAY 7, 2015
[Analytics, Optimization] 30+ Ideas for Measuring Conversions on a B2B Website
Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
CRIMSON MARKETING | FRIDAY, JANUARY 9, 2015
[Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
BIZNOLOGY | MONDAY, FEBRUARY 20, 2012
[Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOReally.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 5, 2011
[Analytics, Optimization] Revenue Performance Management: Webtrends Tackles Data Overload
Take Webtrends , for instance. A top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. by Jesse Noyes | Tweet this. There are times when knowing a lot about one thing can make answering a simple question difficult.
WEBBIQUITY | FRIDAY, FEBRUARY 11, 2011
[Analytics, Optimization] Five Expert Copywriting Tips
But too few creatives mine the insights from SEO analytics.. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Analytics, Optimization] What Are Attribution Reports? [FAQs]
For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
WINDMILL NETWORKING | FRIDAY, DECEMBER 10, 2010
[Analytics, Optimization] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 4, 2012
[Analytics, Optimization] Make Your Blog All It Can B2B
Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationThe fact is, for many B2B companies, keeping up a corporate blog can be difficult. Resources can be scarce, ideas may not come easily, and other projects can get in the way. Show Your Human Side.
DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 18, 2009
[Analytics, Optimization] The Gambler and the Perfect Path; Retrospective Determinism in Marketing Analysis
Optimize individual tactics, look for which campaigns were the best contributors in general to results, but don’t fall into the trap of thinking that there is one perfect path through your marketing messaging that is waiting to be found. Tags: marketing analytics Digital Body Language Black Swan It can’t.
THE TOP LINE | TUESDAY, MAY 25, 2010
[Analytics, Optimization] Will marketing consultants and agencies switch places with in-house staff in a digital world?
Typical topics include content strategy, search engine optimization (SEO), social media , inbound marketing, marketing automation, and of course email marketing. That is, now that most of the marketing resources are going to content production and analytics–are companies retaining these functions in house? Tweet This!
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
VIDYARD | WEDNESDAY, NOVEMBER 27, 2013
[Analytics, Optimization] How to Use Video to Prospect and Validate Your Leads
and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. Calls to Action. Finally I want to talk about using calls to action.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
[Analytics, Optimization] B2B Social Media: How to Leverage Your LinkedIn Profile
recently shared this presentation on how to optimize your LinkedIn profile for search. Each employee should be educated and encouraged to utilize social media following your company’s best practices and optimizing their profiles. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile.
FATHOM | THURSDAY, FEBRUARY 27, 2014
[Analytics, Optimization] Fight Dirty Data Like You Fight MRSA
We all know that MRSA – methicillin-resistant staphylococcus aureus - is a serious problem in healthcare; what not enough healthcare executives understand is that inaccurate Google Analytics tracking is causing “garbage in, garbage out” at hospitals nationwide. Analytics / Big Data Healthcare Wrong!
HUBSPOT | MONDAY, MARCH 9, 2015
[Analytics, Optimization] How Reporting on Revenue Can Improve Your Relationship With Sales
That tells me that my audience appreciates that type of information and gives me a better idea of how I should format my content going forward if we''re trying to optimize for revenue. Analytics Inbound Sales Most marketers are concerned about building a strong relationship with their sales team. Revenue reporting can help.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 4, 2014
[Analytics, Optimization] 3 Ways to Wrap up Retail Website Sales this Holiday Season
In the past she ran a marketing team at a large ad tech company, where she built seven-figure revenue streams and analytics programs from the ground up. Holiday Small Business Marketing Web Dev holiday sales Holiday Spending holiday spending 2014 online holiday sales online sales website optimization website sales All rights reserved.
MODERN B2B MARKETING | THURSDAY, MARCH 24, 2011
[Analytics, Optimization] Lessons in Marketing Leadership and Innovation
CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. B2B Marketing b2b marketing CMO Demand Generation Marketing Analytics marketing leadership and innovation online video revenue rockstarGetting intimate.
LEADERSHIP | TUESDAY, JANUARY 6, 2015
[Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. 1.
FATHOM | TUESDAY, JANUARY 7, 2014
[Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
VIDYARD | TUESDAY, SEPTEMBER 10, 2013
[Analytics, Optimization] How Recruiters can use Video to Hack the HR Process
Basically you’ll know there is some interest in your workplace based on video views from prospective candidates and, with video analytics, you can see how long they watched for, if they’ve watched your video more than once, and if they’ve returned to your content on multiple occasions. Hack the Recruitment Process.
CRIMSON MARKETING | TUESDAY, FEBRUARY 3, 2015
[Analytics, Optimization] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100! Marketing Technology Podcasts
FATHOM | MONDAY, MAY 19, 2014
[Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. The lesson?
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
[Analytics, Optimization] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. So the big question for marketers is, what should we be measuring? Tweet This! Digg this!
MARKETING ACTION | WEDNESDAY, FEBRUARY 19, 2014
[Analytics, Optimization] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
ROI by Marketing Channel and budget optimization. Reports & Analytics Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so. These KPIs should be monitored, and the results communicated monthly (or at least quarterly) to the executive team. Bonus KPIs.
VIDYARD | WEDNESDAY, DECEMBER 3, 2014
[Analytics, Optimization] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs. About Vidyard. About Act-On Software. Media Contacts: Tyler Lessard.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Analytics, Optimization] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics. If you don’t balance user experience with landing page optimization , it will be a short-term game. by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit.
FATHOM | TUESDAY, JULY 8, 2014
[Analytics, Optimization] Call-to-Action 101
If you don’t have the internal development resources to conduct testing there are plenty of good resources that make it relatively easy to run tests, such as Optimizely, Unbounce and Google Analytics Content Experiments. Conversion Optimization & Usability Marketing Automation / Email conversion CTA Be specific.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 22, 2011
[Analytics, Optimization] Marketing needs to be more Adaptive!
We need better systems to take in data and analytics in order to make smarter better business decisions. And as a result you get silos of sub-optimized media. As marketers we need to be optimized for speed and rapidly effective decision-making. In a real time marketing world speed will be key.
FATHOM | FRIDAY, MAY 16, 2014
[Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
They are measuring their success and optimizing based on the ever increasing volume of digital information available. The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer. Step 1: Capture the Right Digital Data. Review?
BIZNOLOGY | THURSDAY, NOVEMBER 21, 2013
[Analytics, Optimization] SEO isn’t for the birds. Really.
Take a look in your web analytics program to see which landing pages receive the most organic search traffic, then use that as a baseline for measuring the effectiveness of new content offerings. Organic Search Search Marketing Slider Google Search Engine Marketing Search engine optimization search marketing SEO Web search engine
TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
[Analytics, Optimization] A Framework for Writing a Good Post
framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! Blog Post Title.
CONFLUENT FORMS | THURSDAY, JULY 18, 2013
[Analytics, Optimization] Your website can be your best salesman (but probably isn't)
Rather than focus on the user and the user''s goals when coming to the web site (for whatever reason they''re coming to the site), the site was instead set up under the notions of required content, required features, search engine optimization, and looking nice. Any mention of customer or client captures? Any mention of success rates?
MI6 MARKETING AGENCY | SATURDAY, AUGUST 27, 2011
[Analytics, Optimization] Our Fav Posts, Week of August 22
Web Presence Optimization: Comparing Facebook And Google Plus. Best Marketing Posts Blog Featured Analytics Android Apple Business Development Demographics Facebook HTC Motorola Online Marketing Selling Social Media Steve JobsHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.
MARKETING GENIUS BLOG | MONDAY, MAY 17, 2010
[Analytics, Optimization] Monday Marketing Term: Keywords [SEO, SEM & Content]
We will discuss them in the context of search engine optimization, content marketing and pay-per-click. You want to be sure your site, pull content and ppc are optimized for the right keywords, but how do you know what they are. This will greatly optimize the relevancy of your ads. Keywords Are Conten. Image Source ]. Digg this!
MARKETING LEADERSHIP COUNCIL | TUESDAY, DECEMBER 20, 2011
[Analytics, Optimization] 3 Keys to Marketing Automation Success
Through a combination of quantitative and qualitative research we discovered a few key lessons that everyone considering, implementing, or optimizing marketing automation tools should know. Cutting Edge B2B Marketing Marketing Analytics Marketing Automation Marketing CommunicationsHave reasonable expectations for returns.
LEADERSHIP | THURSDAY, JUNE 26, 2014
[Analytics, Optimization] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. We are fortunate; we have Big Data, we have Predictive Analytics, we have Customer Experience Optimization (CXO) tools. Reigning world champions, Spain have had to bow out of the tournament already.
MODERN B2B MARKETING | FRIDAY, AUGUST 5, 2011
[Analytics, Optimization] Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
Analytics should not become anal -ytics. Marketing Operations optimizes lead conversion process. Accountability B2B Marketing Testing marketing accountability Marketing Analytics marketing operationsRead on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy! Enjoy! Early warning.
CRIMSON MARKETING | WEDNESDAY, AUGUST 27, 2014
[Analytics, Optimization] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
NUSPARK | MONDAY, DECEMBER 5, 2011
[Analytics, Optimization] The A-Z Guide to B2B Lead Generation
Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. G- Google.
ANYTHING GOES MARKETING | SATURDAY, MAY 12, 2007
[Analytics, Optimization] How do I Generate More Leads from my Website?
How can we further optimize our practices to increase the amount of leads we generate? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? Chad H.
SYNECORE | TUESDAY, FEBRUARY 10, 2015
[Analytics, Optimization] 4 Problems Solved by Responsive Design
Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.
BIZNOLOGY | MONDAY, SEPTEMBER 19, 2011
[Analytics, Optimization] How do you break into SEO?
So, no matter who you are, you probably don’t have all the skills required to optimize for organic search. But it does: If you have a background in direct marketing, you can learn search analytics. If you understand copy writing, you can do content optimization or paid search copy writing. Tweet This Post.
NUSPARK | SUNDAY, DECEMBER 30, 2012
[Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. You need to prove that your efforts are improving, or time to optimize.
B2B MARKETING TRACTION | MONDAY, FEBRUARY 13, 2012
[Analytics, Optimization] The Ugly Truth about Your Website and SEO
Your visitor leaves the site – called a “bounce” in the website analytics world. Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websitePaying for ongoing SEO services is a lot like going on a bad date. Why is that? How do you attract quality prospects to your site? Not sure?
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 13, 2014
[Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
VIDYARD | TUESDAY, AUGUST 20, 2013
[Analytics, Optimization] 8 tips for creating great video content right now
Using analytics here can mean that the first set of content you produce can influence the performance of the next set with the insight gained along the way. 4. Blog Video Optimization business videos content marketing creating video ideas online video strategy video content video content marketing video marketing strategy vidyard
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 14, 2012
[Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
B2B MARKETING TRACTION | THURSDAY, DECEMBER 1, 2011
[Analytics, Optimization] Social Media & SEO: Are You There Yet?
Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Keep adding content.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Analytics, Optimization] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Waring, Co-Founder, FitsmallBusiness.com : While I believe that technical/analytical acumen can be a benefit in modern marketing, I do not believe that it is necessary. In fact I think technical/analytical ability is becoming less important over time instead of more important. Technology and analytics refine that process.