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  • LATTICE  |  TUESDAY, MARCH 15, 2016
    [Analytics, Optimization] What the AlphaGo victory means for Marketing and Sales
    For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. How data science predictive analyticsImage via  www.gogameguru.com  and the Bridge Group. It is worth understanding what new-AI has done well.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Analytics, Optimization] SEO & WP: Killing it in 2012 – WordCamp Boston
    ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. W3 Total Cache (For site speed optimization). Analytics. Plugins: Google Analytics Plugin (An easy way to get extra info). Plugins: Yoast SEO.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Analytics, Optimization] How to Design and Validate CRO Experiments [Free Template + Calculator]
    That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. By the numbers, this optimization led to over 2.8 Marketing Data Analytics Daily PromoJust how powerful is it?
  • BIZNOLOGY  |  MONDAY, OCTOBER 14, 2013
    [Analytics, Optimization] Google took my keywords. 10 resources to get them back
    Google Analytics  is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google Google gave us Google Analytics for free but 96% of Google revenue is from ads. Image via CrunchBase. It is rich with insights.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Analytics, Optimization] 7 Things to Know Before You Run an App Install Ad Campaign
    So if you're one of those marketers who is thinking about running, analyzing, and optimizing their very first app install ad campaign, keep on reading. This information is invaluable in helping app marketers optimize their future ad spend and targeting. Analytics Advertising Daily Canonicalwhopping 1.4
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, Optimization] Putting Google’s ‘not provided’ Keyword Update in Context
    We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Google Analytics SEO
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Analytics, Optimization] How to monitor social media for business
    But many still do not quantitatively analyze and optimize their social media efforts, instead relying on writing “what I think people will like” because “I’ve known my customers for years.” Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work!
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Optimization] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] How Helping Others Helps You …Get More Links
    Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Search Engine Marketing Blog Search Engine Optimization Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance.
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 20, 2007
    [Analytics, Optimization] Executive-Level Web Analytics
    Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, SEPTEMBER 25, 2009
    [Analytics, Optimization] B2B Marketing Confidential: Build vs. Buy to Land Marketing Analytics
    Friday, September 25, 2009 Build vs. Buy to Land Marketing Analytics I break analytical marketing into two families: performance optimization and performance improvement. However, Im still seeing significant frustration landing "analytical marketing", particularly in large companies. dork like me. software guru.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle Capture Metrics.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Analytics, Optimization] "My exec doesn't understand search marketing!"
    You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. Search Marketing Internet marketing Search engine marketing Search engine optimization SEO Web analyticsImage via Wikipedia. hear that complaint all the time. You know how effective search marketing is.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 1, 2013
    [Analytics, Optimization] 10 Ideas to Make Boring B2B Social Media Posts Captivating
    Consider an occasional longer analytical post that really takes a point of view. Blogging Marketing Social Media 101 b2b social media marketing business blogging Content Marketing search engine optimization Many B2B marketers are still trying to figure out social media for their companies. Start by making it remarkable! Or captivating.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Analytics, Optimization] How to Reduce Your Website's HTTP Requests
    While there isn't necessarily an optimal number of files your webpage should be reduced to, HubSpot's principal product marketing manager Jeffrey Vocell suggests aiming for between 10–30 files. Analytics Design Daily CanonicalEvery time you surf the web, there's a whole world of technical stuff going on behind the scenes.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Analytics, Optimization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    Craig Rosenberg illustrates this point with a story about two of his clients at Focus: Both get the same leads, but one passes the leads directly to sales while the other has an optimized lead qualification group.  This means marketing gets better data accuracy and information they can use to optimize future lead generation efforts.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Analytics, Optimization] What Oracle’s Acquisition of Maxymiser Means
    Yesterday, Oracle announced that it had signed an agreement to acquire Maxymiser , a leading provider of cloud-based, website optimization software. Customer Experience Trending customer analytics Maxymiser oracleOnly 4% of companies out there are satisfied with their ability to use customer data. Managing the Customer Journey.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Analytics, Optimization] 3 Top Takeaways from SMX West 2015
    In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization Click to Enlarge.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, Optimization] 6 Traits of Highly Effective Data Analysts
    On the back end, data allows marketers to measure the success of a campaign or program and optimize future plans based on those results. Web Analytics Guest post by Robert Murphy, Managing Partner at Movéo. The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. Creativity. Curiosity.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 4, 2015
    [Analytics, Optimization] The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
    This change further solidifies that our clients should keep crafting the rich, optimized, quality content that we always recommend. Content Development Google Analytics Search Engine Marketing SEOSurprise! Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Analytics, Optimization] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 21, 2006
    [Analytics, Optimization] Sorting Out the Web Optimization Options
    Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Analytics, Optimization] Segmentation key to content marketing
    Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. Filed under: Buyer behavior , Content marketing , Lead management , Marketing automation , Marketing measurement , Marketing optimization , Marketing technology Tagged: Content marketing , Implementing marketing automation , Marketing , Marketing audit.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Analytics, Optimization] Google Introduces Analytics App Store
    Trying to get more out of your Google Analytics? Today's launch of Google's Analytics Application Gallery will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics' reach deeper into specific areas like eCommerce and content management. Why is this helpful for marketers?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Tracking inbound calls will be essential to your ability to fully optimize your marketing. We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. How much traffic is coming to your website?
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
    ROI by Marketing Channel and budget optimization. Reports & Analytics Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so.  These KPIs should be monitored, and the results communicated monthly (or at least quarterly) to the executive team. Bonus KPIs.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics, Optimization] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The proof is in the pudding -- Lyris’s Annual Email Optimizer Report illustrates that marketers who segmented their email lists experienced a 39% increase in open rates and 24% better deliverability to the inbox. 2) Use Workflows and Progressive Profiling. email marketing analytics Email Deliverability 101. Forwarding an email.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 19, 2013
    [Analytics, Optimization] MozCon 2013: The Recap of all Recaps
    They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Win Through Optimization and Testing:   by Kyle Rush | Download Slides  |  Related post from The Moz Blog.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Analytics, Optimization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 10, 2009
    [Analytics, Optimization] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of  20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
  • DOCALYTICS  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Optimization] The #1 Key to Success with Marketing Metrics
    Metrics, data, analytics, NUMBERS. As more and more of what I do is directly tied to company revenue, it's critical that I continue to learn more about tracking metrics and continuously optimize all components of my marketing. How do you utilize metrics and/or analytics tools to create constant improvement in your marketing?
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 23, 2009
    [Analytics, Optimization] Book Review: Website Optimization
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.
  • MARKETING ACTION  |  MONDAY, MAY 5, 2014
    [Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
    In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources.
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Optimization] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
    First, make sure your website is mobile-optimized. Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. Don't Ignore the Importance of Mobile Traffic! The Takeaway: Have a website that is mobile-friendly!
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Analytics, Optimization] The Easiest Ways to Measure Marketing ROI
    Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, with A/B testing dropping to second. It also enables brands to bridge the gap between technology and customers, measure marketing ROI more effectively, and understand how to optimize specific aspects of the overall sales funnel.
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, OCTOBER 21, 2006
    [Analytics, Optimization] The Mix Optimization Craze, Part 1
    Saturday, October 21, 2006 The Mix Optimization Craze, Part 1 Over the past several months, Ive received more RFIs and RFPs for marketing mix optimization / media mix optimization than I had received over my entire career up to this point. So what is media mix optimization when you strip away all the trimmings?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Analytics, Optimization] Content marketing is for salespeople, too
    You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Have you used the analytics to know which content moves customers from step to step in the funnel? You probably heard that content marketing is kinda important. All the cool kids are doing it. Job over, right? Let me explain.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics, Optimization] How to Choose the Right Domain Name and Extension for Your Website
    If purchasing from an existing site owner, ask to see the Google Analytics overview from the last six months. SEO website optimization This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. There are plenty of different aspects to consider before selecting just any old name. to.zw! Ooh-la-la!
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics, Optimization] 5 Marketing Stats for New Business in 2014
    If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
  • NUSPARK  |  MONDAY, NOVEMBER 1, 2010
    [Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Analytics, Optimization] 15 Effective Ways to Reduce Cost Per Acquisition
    More often than not, marketers focus on sales or gaining traffic before optimizing costs. They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Optimize Your Landing Page  . Optimize with a Clear Objective in Mind.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Analytics, Optimization] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. So then what is SEM?
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
    Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics, Optimization] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. Organic Search Hyperlink Link rot Search engine optimization Web content Web crawler Web search engine Photo credit: SamWhited.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Analytics, Optimization] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? Please submit speaker proposals in one of the following tracks: Advanced Analytics. Adva nced Analytics.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
    Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). After all, he ought to know. But the reality is more complex. Not exactly.
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 25, 2008
    [Analytics, Optimization] Best of 2007: Web Analytics
    And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Personally, I'm skeptical.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization!
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 12, 2007
    [Analytics, Optimization] Advanced Analytics and Still More Reasons I Love QlikView
    One theme I’ve picked up is a greater interest in advanced analytics. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. This is apparently common knowledge in the modeling community, although it was news to me. Back to NCDM.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Analytics, Optimization] The “Name that Tune” Approach to PPC Campaigns
    So you have a choice… You can spend your time optimizing your accounts with accurate bids and appropriate modifiers and extensions or you can spend your time worrying about creating redundant keywords. Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcClicks.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Are your internal links optimized appropriately for the page they are linking to? Examine your analytics for internal links.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
    Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOReally.
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics, Optimization] 5 Tips for Better Website Usability
    Thinking about all of your potential visitors will let you optimize your website for specific audiences and devices. Installing and understanding analytics on your site is a great first step in determining your website’s traffic sources. Optimize your site for mobile devices. Determine who is coming to your site, and how.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Analytics, Optimization] Make Your Blog All It Can B2B
    Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationThe fact is, for many B2B companies, keeping up a corporate blog can be difficult. Resources can be scarce, ideas may not come easily, and other projects can get in the way. Show Your Human Side.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] Google Penalties – All You Need to Know
    Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Analytics, Optimization] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products.
  • FATHOM  |  TUESDAY, OCTOBER 22, 2013
    [Analytics, Optimization] Attribution Modeling for EDU
    Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently. 
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 25, 2006
    [Analytics, Optimization] Mix Optimization at Wachovia in Business Week
    Wednesday, October 25, 2006 Mix Optimization at Wachovia in Business Week Business Week highlighted Wachovias efforts at media mix optimization this week. Posted by Andy Hasselwander at 11:14 AM Labels: marketers , marketing mix optimization , ROMI , wachovia 4comments: CreditBoss said. sports vs. news. On a final note.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Analytics, Optimization] How to Calculate Email Subscriber Value (and Why it Matters)
    This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. After those are figured in, you might need to do some optimization if you want to see positive ROI. There are a lot of metrics in email marketing. 1,875.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Analytics, Optimization] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year).
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2016
    [Analytics, Optimization] ?????????SEO Copywriting Buzz: Part 2
    Check Google Analytics and see how your current blog posts are positioning. Then, Blogging Search Engine Optimization 3Q Digital blogging BuzzSumo copywriting Google Google Analytics Leslie To SEO Steve Rayson” I hear you. I’ve felt the exact same way. A lot of writers (maybe even you) are squirming in frustration.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Optimization] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, DECEMBER 5, 2008
    [Analytics, Optimization] B2B Marketing Confidential: How Web 2.0 will Change Analytics.
    will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Analytics, Optimization] Five Expert Copywriting Tips
    But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
    Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. The lesson?
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. But what’s next? Keyword Analysis.
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, NOVEMBER 22, 2008
    [Analytics, Optimization] Using Customer Equity as a Dependent Variable for MarComm Optimization
    Saturday, November 22, 2008 Using Customer Equity as a Dependent Variable for MarComm Optimization Ive written a lot about marketing optimization, ROMI, and mix optimization. In past posts, the dependent variables--the "things to optimize"--have been defined as time series variables of aggregated data. Its tough work.
  • HG DATA  |  THURSDAY, AUGUST 11, 2016
    [Analytics, Optimization] Big Data: The Performance-Enhancing Method of Choice at the 2016 Olympic Games
    Optimizing athletic performance is not a novel concept. The ability to optimize physical performance like never before. Big Data analytics HG DataThe result? So is performance-enhancing data the new PED?  We think so. Take U.S. women’s cycling for example. Underfunded, underperforming, and overlooked, the U.S. Good as gold.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
    Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
    Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
    They are measuring their success and optimizing based on the ever increasing volume of digital information available.  The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer.  Step 1: Capture the Right Digital Data. Review?
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, Optimization] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    On Customer Relationship Management…. “At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. Social Media cmo customer experience demand generation home predictive analytics 7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. Remember this? On Change….
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Analytics, Optimization] How To Analyze and Grow Website Visits
    If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Analytics, Optimization] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. So, should you be optimizing for other search engines in addition to Google? analytics And the language of science?
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Analytics, Optimization] Does Marketing Increase Revenue?
    Remember: you can control how you optimize revenue, just know what actions to focus on. Marketing AnalyticsDoes marketing really lead to more sales? If so, how , exactly? We could automate all aspects of marketing and save  a lot  of money as a result. It can take years of experimentation to find your path through the forest.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Analytics, Optimization] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    It’s governed by data, optimized by metrics, and educated by a targeted strategy. But for organizations looking to optimize, impact, and advance their strategies, this framework will show you where you are -- and where you’re headed. STAGE IV] OPTIMIZE. B2B marketing is no easy task. Where are you? click to enlarge).
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Analytics, Optimization] Unveiling The Pipeline Marketing Technology Stack
    Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Each marketing channel also comes with its own channel analytics. Optimizely is the most popular optimization tool with 42% market share (Datanyze).
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics, Optimization] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
    To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience.  . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics, Optimization] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
  • B2B MARKETING CONFIDENTIAL  |  TUESDAY, OCTOBER 21, 2008
    [Analytics, Optimization] "How to Choose the Right Marketing Analytics Partner?" Buy a.
    Tuesday, October 21, 2008 "How to Choose the Right Marketing Analytics Partner?" BtoB has a thing in the October 13 issue about "how to choose the right analytics partner." First of all, analytics is kind of a nonsense word. You heard it here first--analytics as a term has lost all its meaning for most business people today.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Analytics, Optimization] The 50 Best Startup Tools For 2016
    In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. Data/Analytics Tools.
  • SAZBEAN  |  WEDNESDAY, MAY 15, 2013
    [Analytics, Optimization] Big Data is the Next Gold Mine
    While no single end-user company can (or likely would) address search-engine optimization, for example, by building a massive store comprised of data from hundreds or thousands of companies as well as the entire web, a cloud service dedicated to that specific task can. Analytics Marketing News & Notes Time will tell.
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Analytics, Optimization] Optimization Testing: Don't Obsess Over Conversion Rates
    Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Are you measuring the right thing with your website optimization tests? Some tools like Yahoo Web Analytics and Omniture allow you to import COGS - cost of goods sold - for example).
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Analytics, Optimization] Tips for Creating Conversion – An Interview with Tim Ash
    by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Start with web analytics : Look at your bounce rates (the number of people who show up to your website and leave).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2011
    [Analytics, Optimization] Marketing Analytics for Successful Organizations – a Thought Leader Interview with Mark Smith
    by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Tell me a bit about why you decided to perform some research into marketing analytics.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Analytics, Optimization] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor. AdRoll, Outreach, Pardot, Act-On, etc.).
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. 1.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
    Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Analytics, Optimization] How Reporting on Revenue Can Improve Your Relationship With Sales
    That tells me that my audience appreciates that type of information and gives me a better idea of how I should format my content going forward if we''re trying to optimize for revenue. Analytics Inbound Sales Most marketers are concerned about building a strong relationship with their sales team. Revenue reporting can help.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
    It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: .  . Search Engine Optimization. You need to prove that your efforts are improving, or time to optimize.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Analytics, Optimization] The A-Z Guide to B2B Lead Generation
    Feel free to challenge me with your own list or a replacement term for one of the letters.    Here we go: A-    Analytics.   All activity of the lead generation process needs to be measured via a robust analytics program.  Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. G-   Google.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2011
    [Analytics, Optimization] New-and-Improved SnapApp Analytics, and New Twitter Buttons!
    Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Screenshot of new Analytics Intefrace. Analytics Drilldown.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Analytics, Optimization] 3 Content Creation Tips - Let Analytics Be Your Guide
    In today's post we will cover quick and easy ways to brainstorm new content ideas by reviewing your website analytics. 1. Upon viewing your referring keywords list you see the phrase "how to install a circuit breaker" is a common referring keyword, but not something that you actively optimize or create content around.
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