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  • VISIONEDGE  |  MONDAY, OCTOBER 22, 2012
    [Analytics, Optimization] Performance Management For Marketers
    Performance management focuses on optimizing individual or group performance in order to achieve the organization’s key initiatives and objectives – and it includes the metrics and the data, measurement, alignment and analytical processes, methodologies, capabilities and systems needed to manage the performance of an organization.
  • INSIGHTIQ BLOG  |  MONDAY, JUNE 27, 2011
    [Analytics, Optimization] Bridging the Actionable Analytics Gap > Part2: Back to Basics
    In a recent post I provided thoughts on how to bridge the actionable analytics gap assuming the analytic skills, tools and resource gaps are fulfilled and yet a large analytic divide still may exist in your organization.  In this post I would like to go back and address analytic skills, resources and tools. 
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Analytics, Optimization] A Framework for Writing a Good Post
    framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! Blog Post Title.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics, Optimization] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. In this web- and information-driven world, data on buying behavior is omnipresent and must be leveraged and analyzed to optimize sales and marketing at every critical step in the process.
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Analytics, Optimization] New Google Analytics Audience Reporting Will Empower Marketers
    One of the biggest announcements to come out of this week’s Google Analytics Summit was the plan to unveil Google Audience Reports, a demographics-based report replacing the current Traffic Source option. Audience Reporting solves this problem by providing age, gender, and interest categories as dimensions in Google Analytics.
  • BLOG MY CALLS  |  FRIDAY, MAY 24, 2013
    [Analytics, Optimization] How to improve email open rates: our marketing analytics experiment
    Underneath, we are an analytics company. Conversation Analytics. Marketing Analytics. The tracked calls provide analytics. As the marketing team for a marketing analytics company, we practice what we preach. Marketing analytics is part of our DNA. We test, adjust, optimize, repeat. That’s the surface.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Analytics, Optimization] How to Optimize Your Emails for Mobile: A Beginner's Guide
    This rise in mobile has left many brands and businesses wondering if they need to hop on the mobile train -- and if they decide to do it, what they actually need to do to be "mobile optimized." Since every audience is different, look into your analytics to see on which devices people are opening your emails.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 10, 2015
    [Analytics, Optimization] 5 Ways to Optimize Email Marketing ROI
    Do not send an image-only email and optimize your images the best you can. Integrating your email data with your web analytics tools is essential to getting an understanding of how email visitors engage with your site after the click. The post 5 Ways to Optimize Email Marketing ROI appeared first on CMO Essentials.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Analytics, Optimization] George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]
    As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Analytics, Optimization] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. named it “paid.”
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Analytics, Optimization] The Marketer's Guide to Search Engine Optimizing Non-Written Content
    You''ve just created an infographic about the most popular ice cream flavors and toppings, and now you want to ensure it''s optimized to show up in Google. For instance, you might house all of your recipes videos on one page that''s optimized to show up for a query like "dessert recipe videos." Oh right. Let''s dive in, shall we?
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Education Industry Google Analytics dashboards education marketing higher education marketing statistics Device Report.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Analytics, Optimization] How to Get More Leads by Optimizing Your Website Images
    But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren''t so obvious. How can you optimize your image''s file size? Here are my settings: Alternate Methods of Optimizing Image Size. Image Optimizer - another free online image optimizer.
  • INSIGHTIQ BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Analytics, Optimization] Customer Analytics > Optimizing Your Collection Efforts Part 3
    In a previous post I laid out the process to create the collections database and initial collections analytics during acquisition.  In summary, the key to an optimized collections process are predictive models, actionable treatments and an ongoing test-and-learn process. 
  • VIEWPOINT  |  THURSDAY, FEBRUARY 2, 2012
    [Analytics, Optimization] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
    When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Assessment and recommendations.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Analytics, Optimization] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 20, 2012
    [Analytics, Optimization] Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns
    Purchases have included Group 1 Software (2004), MapInfo (2007) and Portrait Software (2010), which are now part of a customer analytics and interaction group within the company’s software division. Someone at Pitney Bowes clearly got the message. billion since 2000. Activities can also be associated with tasks assigned to the user or others.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, NOVEMBER 28, 2010
    [Analytics, Optimization] 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
    Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Mistake #3: Lack of off-site optimization tactics.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Analytics, Optimization] 5 Actionable Insights to Extract From Your Landing Page Analytics
    In short, studying your landing page analytics can make it easier to understand how well your pages are working and help you prioritize which pages and offers to test, improve, and optimize. Interested in how your landing page analytics can help you make better marketing decisions? Or at least, there should be. It's true!
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 26, 2013
    [Analytics, Optimization] 10 Ways to Use Conversation Analytics to Make More Money
    We launch Conversation Analytics in two weeks. You can read more about the Conversation Analytics launch and the Step-by-Step about how Conversation Analytics works elsewhere on Blog.LogMyCalls.com. This blog is about how Conversation Analytics can be used to make more money, improve ROI, and optimize campaigns.
  • CMO ESSENTIALS  |  TUESDAY, MAY 5, 2015
    [Analytics, Optimization] Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
    While in Shakespeare’s day, scripture was practically law, today in business, data and analytics often carry a similar level of reverence. Brevity being the soul of wit, here’s the answer: you should never compromise on what you feel is quality content – even if someone cites analytics that say otherwise. Act 2, Scene 1.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Analytics, Optimization] 9 Ways to Make Your Marketing Analytics Actionable
    Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To. 1). Have you ever?
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, Optimization] How to Find the Best Keywords for Optimizing Your Website Content
    Let’s explore some methods that are still available to webmasters, SEOs, and online marketers that can be extremely helpful in identifying the best keywords for optimizing content. 1) Google Auto-Populate. It is located under “Search Engine Optimization” → “Queries.” On Google+ or LinkedIn?
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Analytics, Optimization] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Without this understanding, it’s much much harder to optimize your content. Part 2: Optimizing Content to Improve Your Search Rankings. No matter.
  • INSIGHTIQ BLOG  |  FRIDAY, AUGUST 6, 2010
    [Analytics, Optimization] Customer Analytics > Optimizing Your Collection Efforts, Part1
  • BLOG MY CALLS  |  WEDNESDAY, JULY 18, 2012
    [Analytics, Optimization] 3 Ways to Optimize Your Marketing
    They did 3 basic things to optimize their marketing. So whether it is web analytics, call analytics, lead scoring, lead quality, lead source, lead management, conversion rate optimization, or some other metric, you can start measuring it right now. 2. They learned from their analytics. That was their assumption.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, Optimization] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI Let’s talk investing. We’re all in agreement, right?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Analytics, Optimization] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Don’t just mobilize; mobile-optimize. Often, the more strategic approach is mobile optimization – crafting strategies, content, and experiences that are uniquely meaningful and effective on mobile devices. Each has its place, but sometimes mobile optimization is the more effective approach. 3. In the US, almost $10.5 Quick.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Analytics, Optimization] How to Optimize Your Emails for Mobile Devices
    One of the (true) stereotypes about inbound marketers is that we''re an analytical bunch. 69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. So, wanna get your email marketing efforts optimized for mobile?
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Analytics, Optimization] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
    Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. Honestly? Page likes. Page post likes.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Analytics, Optimization] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    Optimize for Search Before Launching. Whether you hope to reuse existing content or create completely new content, your SEO firm can be instrumental in ensuring it’s optimized. A successful website redesign isn’t just about design. It’s not difficult to understand, but takes a lot of effort to deliver.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Analytics, Optimization] 10 Tweetable Lessons in Marketing Analytics and ROI
    by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. The best ROI may come from improving targeting or optimizing sales conversion. Please enjoy, and share the wisdom! Tweet this ! Tweet this !
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Analytics, Optimization] How does Time affect Marketing Accountability?
    must admit, while the concept of marketing accountability is nothing new, until now, no marketing analytics solution has effectively understood the deep role that time must play in an accurate marketing analytics. Where is the disconnect? CMO Council: Marketing Outlook 2008.). How does Time affect Marketing Accountability?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Analytics, Optimization] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation. Are our marketing dollars being spent in the most effective places for optimal, high-quality lead generation? Google Analytics Now what?
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Analytics, Optimization] The Ultimate Guide to Optimized Social Media Updates
    But what exactly does an optimized and effective social media update look like, and what are its key characteristics? Optimize Your Link Title: When you attach a link to your status update, Facebook, LinkedIn, and Google+ will also automatically pull in the link's page title. Best Practices for All Social Networks. Am I being engaging?
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Analytics, Optimization] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. 3. Testing is key to creating relevant and optimized landing pages. With Q2 halfway over, it’s the perfect time of year to recognize areas of improvements and make positive changes.   Asking. Analyzing.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Analytics, Optimization] Big Data – Proactive Call Optimization vs. Reactive Call Tracking Analytics
    Let’s look at the value of proactive call optimization vs. reactive call tracking analytics integrated with big data. Call tracking companies are racing to add additional analytics capabilities to their product offerings. By Are big data analytics and reporting important? Today that trend is “big data.”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Optimize Your Page Titles for Mobile Search [Quick Tip]
    Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that''s optimized for internet presence, and facilitates navigation for your audience. Here, take a look at an example of a well optimized title, and then we''ll break down the elements to replicate in your own page titles.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Analytics, Optimization] The Only Metrics You Need to Optimize Website Performance
    It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Checking your traffic sources tells you how well your search engine optimization (SE0) efforts are performing. Unique Visitors. New vs. Repeat Visitors.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Analytics, Optimization] Accelerating Revenue Performance
    This Revenue Performance Management strategy is about this transformation process in which these two teams come to work together, and not only do their jobs in a different way, but also think about how to measure and optimize their jobs in a different way. It’s truly transformative. At that time, they pass the ball to the sales organization.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Analytics, Optimization] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    Here’s what you need to know to optimize your blog posts for search. Optimize Blog Post Headlines and URL. Once you have your list of blog posts, you’ll want to make sure you’ve optimized the headlines. The URL serves as a nice backup for your headline in optimizing for keywords. Focus on Mobile Optimization.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Analytics, Optimization] How to Optimize Your Google+ Business Page [Free Ebook!]
    You can do this by looking at referral traffic from plus.Google.com to your website, or if you are a HubSpot customer, HubSpot will segment all traffic, leads, and customers from Google+ for you as part of our marketing analytics. Have you created a Google+ Page for your business yet? The following article is an excerpt from the ebook.).
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Analytics, Optimization] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    By adding call data to your arsenal of analytics you have the ability to truly optimize the sources that provide the highest-value leads. If you’re still not convinced, here are the top 8 reasons to include call analytics in your reporting: 1. When this happens, only call analytics can tell you which webpage they called from.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Analytics, Optimization] The Difference Between Drip Marketing and Closed Loop Marketing
      The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. lead nurturing
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 14, 2013
    [Analytics, Optimization] 14 Experts’ New Year’s Resolutions for Optimizing Social Media in Small Businesses
    The one New Year’s resolution small businesses should consider to optimize their use of social media is the use of Squeeze. However, Squeeze gives you statistics on the content you share on social networks that not even Google analytics can give you. If you used analytics, you know; if you were “winging it” you don’t. Be Bold.
  • BLOG MY CALLS  |  FRIDAY, JUNE 7, 2013
    [Analytics, Optimization] The Holy Grail of Free Tools for Startups and Optimization Checklist
    Yet expectations from our executives were an uninterrupted flow of leads to our sales team via strategic marketing by optimizing our site and campaigns. Of course, we already had Google Analytics and Google Webmaster Tools setup on our site, But what else did I need? We thought, hmmmmmmm. No money? Incredible expectations? Have you?
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Analytics, Optimization] How To Create Killer Content With Google Analytics
    This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Google Analytics can help you in each of these key areas. ” Now you can optimize your content and identify the best keywords to engage a wider audience. Key metrics you want to be able to measure are: Brand Awareness.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Analytics, Optimization] Algebra, Analytics & Automation for Marketing ROI
    by Maria Pergolino The three As: Algebra, Analytics and Automation. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Analytics: Web analytics is the measurement, collection, analysis and reporting of internet data as it applies to web page usage.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Analytics, Optimization] Understanding the Value of Your B2B Newsletter
    What's important to keep in mind is that newsletters take a lot of time to create so it's worth the effort to follow good email marketing best practices , capture the newsletter campaign results, optimize to increase their success, and analyze their impact on revenue.  will cause you to not get true open data.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Analytics, Optimization] City Analytics: How Chicago Leads the Pack in Big Data
    This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC : social, mobile, analytics, and Cloud. so that all future efforts can be tightened and optimized, making the city more efficient than ever. Go Cloud! What purpose does all this data serve? Data for the People. Genera
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Analytics, Optimization] Is Conversation Analytics Advanced Call Tracking OR Business Intelligence?
    After he saw a short video about Conversation Analytics and digested the data on the Conversation Analytics Q1 Call Report, he had a question: Where does Conversation Analytics fit? Here''s a case for both: Conversation Analytics is a Business Intelligence Solution. Conversation Analytics is Call Tracking Solution.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Analytics, Optimization] How to Fix 4 Toxic Marketing Problems With Analytics
    The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Fix It: Enter closed-loop analytics. What are your favorite analytics tools, and why?
  • NUSPARK  |  SATURDAY, JULY 30, 2011
    [Analytics, Optimization] Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
    Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Get it? 2.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Analytics, Optimization] How to Enhance Your Marketing Videos With Analytics
    Lucky for you, YouTube recently launched an improved and more thorough analytics report to help you understand what's working and what isn't with your video marketing efforts. To access your videos' YouTube analytics reports, simply log in to your YouTube account and visit [link]. YouTube Demographics Report. What does it measure?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Analytics, Optimization] 10 Amazing Blogging Insights Your Analytics Can Tell You
    Make sure you're optimizing your blog content with the keywords your target audience is searching for so it gets found in search engines , and allocate some resources to promoting your blog in social media on the sites your audience tends to populate. What other valuable insights can you gather from your blog analytics ?
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Analytics, Optimization] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? Most analytics packages, including Google Analytics, use last touch attribution as their main method of reporting.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Analytics, Optimization] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+ , featuring insights and best practices from Google+'s team itself , we'll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+. Pause for a moment to think.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Analytics, Optimization] How to Use YouTube's Analytics for B2B Marketing
    While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. YouTube's analytics platform will also show you which of your videos engaged the viewer for the longest time. Have you used YouTube's analytics tool for your business?
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Analytics, Optimization] Enough Call Analytics to Choke a Horse
    LogMyCalls: More Call Analytics Than Any Other Tool Ever. Imagine if we only asked our web analytics solutions to gather click source, time on site, total clicks, and keywords searched. Honestly, would you buy that web analytics solution? Because that web analytics solution would suck. We call it Conversation Analytics.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics, Optimization] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    Make it as easy and user-friendly as possible to convert. 6) A/B Test and Optimize Landing Pages and CTAs. What's more, there's no shortage of variables you can test and optimize. Use your analytics to identify the top offers in each stage , and add them to pages you've mapped to that stage. right? Absolutely! The solution?
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Analytics, Optimization] A Few Reasons Why Voice is Vital to Your Call Analytics
    True insight into the conversations agents are having – including the very voice of your customers – is vital to optimizing call conversions. Below are a few ways including the voice of your customers in your call analytics helps your business. This information can then be used to help plan and optimize paid search strategy.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2011
    [Analytics, Optimization] Facebook Updates Insights with Real-Time Analytics
    Previously, Facebook offered some basic analytics through its Insights application. But today, the social network giant turned its reporting dashboard into a real-time analytics tool. This new data will enable businesses to optimize content and adjust its placement based on performance. Like" Button Analytics.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Analytics, Optimization] How to Review Your Marketing Analytics in Just 10 Minutes
    Visit them at HUGS 2011 and join their Birds of a Feather roundtable discussion, “Using Analytics Tools for Business Growth.". Most business owners and marketing managers are too busy to dive into website analytics every day. Use your favorite analytics platform to review trends in website traffic over two weeks or more.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Analytics, Optimization] How to Integrate Inbound Call Tracking With Online Analytics
    When you add call tracking to a marketing analytics platform that tracks and measures your full funnel -- from first touch to sale -- you can easily see how your phone leads compare to leads sourced from other channels. When you set up call tracking with marketing analytics, you can finally answer these questions. Or trade show leads?
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Analytics, Optimization] Optimize Your Email Performance with A/B Testing
    This makes it easy to A/B test most marketing channels, and there are other great A/B test tools out there like Optimizely for the rest. By A/B testing your email with different times of the day, you can find the optimal time to inform your recipients about an upcoming trade show or a new product. Call to Action. Sender Address.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Analytics, Optimization] What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference
    Landing Page Optimization is more than changing fonts and graphics. Oh, and if you don’t know where your customers are, use web analytics (originating sources), social media searches, or simply ask so you can participate where you are going to make the biggest impact online.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 5, 2014
    [Analytics, Optimization] Why Conversation Analytics has got Just what Call Tracking Needs [172 Words]
    Increasing conversion rates by optimizing landing pages. The advantages of using call tracking with your marketing campaigns sound great, and they are, but they fall short without conversation analytics. By incorporating conversation analytics into the process you will be able to: Determine the quality of the leads you are receiving.
  • NUSPARK  |  SUNDAY, MARCH 23, 2014
    [Analytics, Optimization] Should you invest in conversion rate optimization?
    Conversion Rate Optimization (CRO) can be one of the most effective and cheapest ways to increase your online sales. Spend on Marketing Analytics is expected to increase 40% over the next 3 years. Robust, actionable analytics allow you to develop hypotheses for improving conversion rates, and measure performance over time. ?Experimentation
  • INSIGHTIQ BLOG  |  WEDNESDAY, NOVEMBER 17, 2010
    [Analytics, Optimization] Online Analytics in Action: Footprints in the dark
    From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. Why does Web Analytics give Marketers fits?
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Analytics, Optimization] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Are your videos optimized for search ?
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Analytics, Optimization] Optimization Testing: Don't Obsess Over Conversion Rates
    Register for the upcoming HubSpot & Get Elastic Webinar on 6/9 at 4pm ET: Lose Your Gut (Feel) in 60 Minutes: Site Optimization Testing Boot Camp. Are you measuring the right thing with your website optimization tests? Some tools like Yahoo Web Analytics and Omniture allow you to import COGS - cost of goods sold - for example).
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Analytics, Optimization] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. Inbound phone calls drive business. That’s why Ifbyphone is proud to announce our new Summer 2014 Release.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Analytics, Optimization] 8 Reasons We Love Google Analytics
    They seek metrics because they want to know what to change and what to optimize. Google Analytics didn’t invent marketing and web analytics, but they certainly did popularize it. There are competitors to Google Analytics, very good competitors in fact, but Google Analytics is more accessible to the masses.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics, Optimization] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more! You Think You’re So Smart?
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Analytics, Optimization] The Giants in the Marketing Technology Landscape
    Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Analytics, Optimization] Why Elevating Your Metrics’ Sophistication Matters
    To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides. B2B Marketing b2b marketing b2b marketing roi Lead Nurturing Marketing Analytics
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Analytics, Optimization] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Guess what. We’re almost 2 weeks into the new year already. Can you believe it? How can you tell? Updates! Yahoo!
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, NOVEMBER 26, 2013
    [Analytics, Optimization] Optimizing Holiday Email
      This is troubling to some creative types who don’t want to be confined by research or constrained by conventions developed by left-brain analytical wonks. Midweek --Tuesday and Wednesday – are your best bet for optimizing opens and clicks. Visuals matter. People scan email. They don’t read it.   2.   3.   4.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JANUARY 2, 2012
    [Analytics, Optimization] Optimizing the TV-Twitter Connection
    Bluefin Labs , the social analytics firm associated with MIT Media Labs, has been keeping track of tweets as they relate to TV viewing.    They found links between brands and the shows their fans watch most, which they call Social TV Analytics.   Twitter has become a companion medium to TV.   1.   2.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Analytics, Optimization] Google Introduces Analytics App Store
    Trying to get more out of your Google Analytics? Today's launch of Google's Analytics Application Gallery will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics' reach deeper into specific areas like eCommerce and content management. Why is this helpful for marketers?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Analytics, Optimization] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Ifbyphone’s new Winter 2014 Release provides the 360-degree call analytics and automation technology to help you do it.
  • HUBSPOT  |  SUNDAY, MARCH 17, 2013
    [Analytics, Optimization] Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
    Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them. More analytics! Email.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Analytics, Optimization] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    Once you optimize your lead generation, you will have higher quality leads to pass off to your sales team. There are an incredible number of ways to combine these various features that are all designed to optimize what happens before, during, and after the call. There are a lot of things that you can eat for lunch these days.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Analytics, Optimization] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
    The report studied Q3 2014 metrics and year-over-year changes in key performance indicators (KPIs) by channel and device, offering marketers insight into how we can optimize marketing ROI by platform. The key is to understand which channels and devices are best suited for mobile and how to optimize to drive valuable conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Optimization] What You May Not Know (or Forgot) About Google Universal Analytics
    Analytics Upgrades. The obvious solution for many marketers searching for ways to break down customer information is marketing automation and analytics technologies. With these tools in hand, marketing and sales can extract actionable insight from volumes of information and optimize opportunities to convert more sales. Teamwork.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Analytics, Optimization] B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
    The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This is because — all other things being equal — there are few conversions in a given time period on which to optimize.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Analytics, Optimization] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. The post Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud appeared first on Vidyard.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Analytics, Optimization] 3 Content Creation Tips - Let Analytics Be Your Guide
    In today's post we will cover quick and easy ways to brainstorm new content ideas by reviewing your website analytics. 1. Upon viewing your referring keywords list you see the phrase "how to install a circuit breaker" is a common referring keyword, but not something that you actively optimize or create content around.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Analytics, Optimization] Conversation Analytics Case Study: Bahama Resort Increases Phone Conversion Rates by 157%
    The Grand Lucayan uses LogMyCalls call tracking and Conversation Analytics to optimize marketing spend and improve phone performance. They also use Conversation Analytics to hold employees accountable for phone performance and improve phone conversion rates. Summary: Call Tracking Use Cases. Need and Implementation. Sales Data.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics, Optimization] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more! You Think You’re So Smart?
  • NUSPARK  |  MONDAY, NOVEMBER 1, 2010
    [Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics, Optimization] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more! You Think You’re So Smart?
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] How Should Data Drive Your Business? Find out with Web Analytics 2.0!
    One of the great marketing books included in our giveaway is Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity , by Avinash Kaushik. In this book, Kaushik expands upon the lessons in getting optimal use out of web technologies which he presents in his bestselling book, Web Analytics: An Hour A Day.
  • VIDYARD  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics, Optimization] Maximize your Video ROI: Understanding What Your Video Analytics Mean
    In order to properly optimize your videos and get your return on investment (ROI), it is important to understand what your metrics are saying about your video marketing efforts. It is one of the hardest analytics to track but provides you with the most thorough understanding of how your visitors interact with your video content.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of  20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Analytics, Optimization] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
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