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  • FATHOM  |  THURSDAY, JANUARY 2, 2014
    [Analytics, Optimization] New Year; New Data Plan: The Allure of Big Data Wanes
    Do employ visual analytics tools (like inSITE ). If things aren’t going well, offer solutions and opportunities to optimize. Big Data/Predictive Analytics Google Analytics New roles were created…the data scientist moved to center stage along with new tools such as No SQL and Hadoop. Do tell the real story.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Analytics, Optimization] Best Email Marketing Tips, Tactics and Metrics of 2010
    Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Avoid mistakes that will cost you readers?
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Analytics, Optimization] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    With all the fuss about Big Data and Analytics, most of these companies are lacking good list hygiene and list building practices. How Can B2B Channel Marketers Optimize Demand Generation Programs? The post 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them appeared first on LEADership by Louis Foong, CEO The ALEA Group.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 4, 2015
    [Analytics, Optimization] Search: what is it good for?
    As we know, SEO involves thoughtful choices, code, and analytics resulting in an investment in time and money.  As Google has evolved, each generation of its latest search algorithm has claimed to be more humanities driven or values oriented while ever more revenue generating. How well does Search serve us? could provide biased results.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Analytics, Optimization] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. You can also optimize for certain keywords. marketing data Analytics the list is never-ending. Look at Attribution by Channel. link].
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Analytics, Optimization] May Brings New Products and Updates from Google
    Hello Search Analytics. Many of our ongoing SEO clients are quite familiar with the Queries report that was available through both Google Webmaster Tools and Google Analytics. It remains to be seen whether or not Google’s claims of improved accuracy of the data included within the Search Analytics report will prove to be true.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 6, 2015
    [Analytics, Optimization] Are CMOs Putting Too Many Eggs in One Media Basket?
    Image credit: Pear Analytics. But CMOs do need to focus on the most revealing, future-looking KPIs in order to make the optimal decisions for their specific circumstances. Learn about   web presence optimization  as a web marketing strategy. Editor’s note: this post was originally published on the MeasureMyBrand blog.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Analytics, Optimization] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Website design/optimization, content creation, and even trade shows/events can be steps in the right direction because they provide core, educational value to target audiences. Analytics Lead Generation DailyIn an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Analytics, Optimization] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    do you see a bump in your social analytics? Is the form optimized for your audience? analytics This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, OCTOBER 24, 2008
    [Analytics, Optimization] B2B Pipeline Optimization
    Friday, October 24, 2008 B2B Pipeline Optimization Interesting case study available on [link] on pipeline optimization for Siemens Medical. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Gaps in performance have a cumulative effect through the funnel.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Analytics, Optimization] How to Build a Perfect B2B Product Page
    These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. In the case of HubSpot''s recent content optimization system (COS) launch, we wanted people to identify with an aspiration rather than a day-to-day problem. Basic Analytics.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Analytics, Optimization] Twitter SEO? Think Twylah.
    Below are my Google Analytics for my Twylah page from the past month: Now, I haven’t been sending out Power Tweets on a daily basis but my Twylah page hits are already comprising 1.4% of my entire Pageviews. SEO (Search Engine Optimization) TwitterEvery person or business has probably had that “Aha!&# Yes, there is.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 25, 2013
    [Analytics, Optimization] 6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G
    We now know that Google doesn’t like that and won’t rank your site as high if you have an artificial or over-optimized link profile. A Be sure to limit your meta description to 160 characters for optimal results. Think back to high school and your first puppy love experience. Diversity. No Minimums. Google Authorship.
  • I-SCOOP  |  THURSDAY, MAY 14, 2015
    [Analytics, Optimization] A (good) data-driven business is a customer-centric business
    Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIMarketers have […].
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Analytics, Optimization] How to Design and Validate CRO Experiments [Free Template + Calculator]
    That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Because with the help of CRO, you can optimize the content and pages you already have to generate new leads. By the numbers, this optimization led to over 2.8 Marketing Data Analytics Daily PromoJust how powerful is it?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Analytics, Optimization] SEO & WP: Killing it in 2012 – WordCamp Boston
    ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site. W3 Total Cache (For site speed optimization). Analytics. Plugins: Google Analytics Plugin (An easy way to get extra info). Plugins: Yoast SEO.
  • BIZNOLOGY  |  MONDAY, OCTOBER 14, 2013
    [Analytics, Optimization] Google took my keywords. 10 resources to get them back
    Google Analytics  is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google Google gave us Google Analytics for free but 96% of Google revenue is from ads. Image via CrunchBase. It is rich with insights.
  • LATTICE  |  TUESDAY, MARCH 15, 2016
    [Analytics, Optimization] What the AlphaGo victory means for Marketing and Sales
    For tasks like targeting accounts, micro-segmenting audiences, and matching optimal actions, they are starting to take over the work-loads of marketers and insides-sales professionals. How data science predictive analyticsImage via  www.gogameguru.com  and the Bridge Group. It is worth understanding what new-AI has done well.
  • FATHOM  |  MONDAY, SEPTEMBER 30, 2013
    [Analytics, Optimization] Putting Google’s ‘not provided’ Keyword Update in Context
    We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’. Google Analytics SEO
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] How Helping Others Helps You …Get More Links
    Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Search Engine Marketing Blog Search Engine Optimization Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Analytics, Optimization] How to monitor social media for business
    But many still do not quantitatively analyze and optimize their social media efforts, instead relying on writing “what I think people will like” because “I’ve known my customers for years.” Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work!
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 20, 2007
    [Analytics, Optimization] Executive-Level Web Analytics
    Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 1, 2013
    [Analytics, Optimization] 10 Ideas to Make Boring B2B Social Media Posts Captivating
    Consider an occasional longer analytical post that really takes a point of view. Blogging Marketing Social Media 101 b2b social media marketing business blogging Content Marketing search engine optimization Many B2B marketers are still trying to figure out social media for their companies. Start by making it remarkable! Or captivating.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Analytics, Optimization] 7 Things to Know Before You Run an App Install Ad Campaign
    So if you're one of those marketers who is thinking about running, analyzing, and optimizing their very first app install ad campaign, keep on reading. This information is invaluable in helping app marketers optimize their future ad spend and targeting. Analytics Advertising Daily Canonicalwhopping 1.4
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, SEPTEMBER 25, 2009
    [Analytics, Optimization] B2B Marketing Confidential: Build vs. Buy to Land Marketing Analytics
    Friday, September 25, 2009 Build vs. Buy to Land Marketing Analytics I break analytical marketing into two families: performance optimization and performance improvement. However, Im still seeing significant frustration landing "analytical marketing", particularly in large companies. dork like me. software guru.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Analytics, Optimization] The Fatal Flaw of A/B Testing
    Whereas Optimizely provides this useful tool : Basically, to test for significance of a 25% change off of an expected 4% conversion rate… well, you’d need to send it to more than twice as many subscribers than you actually have. Big Data and Analytics Internet marketing Marketing best practicesBut I got an error message. Probably, yes.
  • BIZNOLOGY  |  THURSDAY, MARCH 10, 2011
    [Analytics, Optimization] "My exec doesn't understand search marketing!"
    You can practically see those Web analytics reports showing streams of traffic fighting to get to your site. Search Marketing Internet marketing Search engine marketing Search engine optimization SEO Web analyticsImage via Wikipedia. hear that complaint all the time. You know how effective search marketing is.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    We believe that every activity marketers do can be optimized, and we’ve got a favorite process: research, analyze, test, improve and repeat – that’s the true formula for optimization. Using this methodology, you can conduct an onsite audit for search engine optimization. Website Traffic Behavior Analytics. Review Sitemap.
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Analytics, Optimization] Speed Matters: 5 Tips to Make Your Website Load Faster
    Essential Tools to Measure How Fast Your Site Is – and to Optimize It. His video walks you through an actual optimization of a site based on the PageSpeed results. Page Speed Tool #3: Google Analytics. It’s Google Analytics. Analytics actually has three different reports related to speed. Optimize your images.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Analytics, Optimization] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. Agency agency web web design web optimization website website design“We need a good website, can you just make it for us?” Great! That’s why they hired you!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Analytics, Optimization] Highlights from SXSW 2016
    There were lots of discussions about robo-content and algorithms that will either produce content or optimize content in such a way that it turns content marketing into little more than a mathematical battle. I can see both sides of this. Big Data and Analytics futurist Influence marketing innovation QR Codes Video blogs ibm sxsw
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [Analytics, Optimization] 3 Top Takeaways from SMX West 2015
    In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization Click to Enlarge.
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 21, 2015
    [Analytics, Optimization] What Oracle’s Acquisition of Maxymiser Means
    Yesterday, Oracle announced that it had signed an agreement to acquire Maxymiser , a leading provider of cloud-based, website optimization software. Customer Experience Trending customer analytics Maxymiser oracleOnly 4% of companies out there are satisfied with their ability to use customer data. Managing the Customer Journey.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Analytics, Optimization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    Craig Rosenberg illustrates this point with a story about two of his clients at Focus: Both get the same leads, but one passes the leads directly to sales while the other has an optimized lead qualification group.  This means marketing gets better data accuracy and information they can use to optimize future lead generation efforts.
  • MARKETING ACTION  |  THURSDAY, JUNE 18, 2015
    [Analytics, Optimization] Five Areas Where B2B Marketers Can Leverage Big Data
    Marketing teams are busy planning and implementing campaigns, such as email campaigns, web page optimization, social media participation, tradeshows, and more. Furthermore, Data Studio comes with analytics and visualizations capabilities built in, and gives you the ability to use external business intelligence tools. What is Big Data?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 12, 2013
    [Analytics, Optimization] Have a Merry Website Transition: The Complete SEO Checklist
    Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. If there are no problems with the analytics, you can start your link reclamation campaign : Use the inbound link report you put together before the site launch.
  • WEBBIQUITY  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Optimization] Five Expert Guides to SEO Keyword Research
    Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 21, 2006
    [Analytics, Optimization] Sorting Out the Web Optimization Options
    Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 4, 2015
    [Analytics, Optimization] The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
    This change further solidifies that our clients should keep crafting the rich, optimized, quality content that we always recommend. Content Development Google Analytics Search Engine Marketing SEOSurprise! Google refused to go into specifics with regard to which of its 200 ranking signals this update has effected.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, APRIL 11, 2011
    [Analytics, Optimization] Segmentation key to content marketing
    Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. Filed under: Buyer behavior , Content marketing , Lead management , Marketing automation , Marketing measurement , Marketing optimization , Marketing technology Tagged: Content marketing , Implementing marketing automation , Marketing , Marketing audit.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Analytics, Optimization] How to Reduce Your Website's HTTP Requests
    While there isn't necessarily an optimal number of files your webpage should be reduced to, HubSpot's principal product marketing manager Jeffrey Vocell suggests aiming for between 10–30 files. Analytics Design Daily CanonicalEvery time you surf the web, there's a whole world of technical stuff going on behind the scenes.
  • MARKETRI  |  TUESDAY, JULY 23, 2013
    [Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
    Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. How much traffic is coming to your website?
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Analytics, Optimization] Google Introduces Analytics App Store
    Trying to get more out of your Google Analytics? Today's launch of Google's Analytics Application Gallery will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics' reach deeper into specific areas like eCommerce and content management. Why is this helpful for marketers?
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Analytics, Optimization] The Easiest Ways to Measure Marketing ROI
    Customer journey analysis is now the most valuable CRO (conversion rate optimization) method, with A/B testing dropping to second. It also enables brands to bridge the gap between technology and customers, measure marketing ROI more effectively, and understand how to optimize specific aspects of the overall sales funnel.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Analytics, Optimization] 6 Traits of Highly Effective Data Analysts
    On the back end, data allows marketers to measure the success of a campaign or program and optimize future plans based on those results. Web Analytics Guest post by Robert Murphy, Managing Partner at Movéo. The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. Creativity. Curiosity.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 19, 2013
    [Analytics, Optimization] MozCon 2013: The Recap of all Recaps
    They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Win Through Optimization and Testing:   by Kyle Rush | Download Slides  |  Related post from The Moz Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of  20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Analytics, Optimization] Emails Not Getting Into Your Lists' Inboxes? Try Focusing on Engagement
    The proof is in the pudding -- Lyris’s Annual Email Optimizer Report illustrates that marketers who segmented their email lists experienced a 39% increase in open rates and 24% better deliverability to the inbox. 2) Use Workflows and Progressive Profiling. email marketing analytics Email Deliverability 101. Forwarding an email.
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 23, 2009
    [Analytics, Optimization] Book Review: Website Optimization
    In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 23, 2009
    [Analytics, Optimization] Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
    Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But many marketers are just getting their arms around traditional Web analytics. Who Owns The Data?
  • WEBMARKETCENTRAL  |  TUESDAY, FEBRUARY 10, 2009
    [Analytics, Optimization] Best of 2008: Web Analytics
    Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
  • KAPOST  |  TUESDAY, MAY 31, 2016
    [Analytics, Optimization] Does Marketing Increase Revenue?
    Remember: you can control how you optimize revenue, just know what actions to focus on. Marketing AnalyticsDoes marketing really lead to more sales? If so, how , exactly? We could automate all aspects of marketing and save  a lot  of money as a result. It can take years of experimentation to find your path through the forest.
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, OCTOBER 21, 2006
    [Analytics, Optimization] The Mix Optimization Craze, Part 1
    Saturday, October 21, 2006 The Mix Optimization Craze, Part 1 Over the past several months, Ive received more RFIs and RFPs for marketing mix optimization / media mix optimization than I had received over my entire career up to this point. So what is media mix optimization when you strip away all the trimmings?
  • DOCALYTICS  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Optimization] The #1 Key to Success with Marketing Metrics
    Metrics, data, analytics, NUMBERS. As more and more of what I do is directly tied to company revenue, it's critical that I continue to learn more about tracking metrics and continuously optimize all components of my marketing. How do you utilize metrics and/or analytics tools to create constant improvement in your marketing?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Analytics, Optimization] Content marketing is for salespeople, too
    You’ve got your metrics, you’re optimizing, and you are driving leads to the sales team. Have you used the analytics to know which content moves customers from step to step in the funnel? You probably heard that content marketing is kinda important. All the cool kids are doing it. Job over, right? Let me explain.
  • FATHOM  |  FRIDAY, NOVEMBER 29, 2013
    [Analytics, Optimization] 5 Marketing Stats for New Business in 2014
    If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 30, 2013
    [Analytics, Optimization] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. So then what is SEM?
  • NUSPARK  |  MONDAY, NOVEMBER 1, 2010
    [Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Analytics, Optimization] How to Choose the Right Domain Name and Extension for Your Website
    If purchasing from an existing site owner, ask to see the Google Analytics overview from the last six months. SEO website optimization This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. There are plenty of different aspects to consider before selecting just any old name. to.zw! Ooh-la-la!
  • BIZNOLOGY  |  FRIDAY, AUGUST 23, 2013
    [Analytics, Optimization] Fix Broken Links to Maintain Site Usability for SEO
    Website owners need to monitor link activity by using tools such as Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you might have. Organic Search Hyperlink Link rot Search engine optimization Web content Web crawler Web search engine Photo credit: SamWhited.
  • BIZNOLOGY  |  FRIDAY, JANUARY 31, 2014
    [Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
    Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). After all, he ought to know. But the reality is more complex. Not exactly.
  • SAZBEAN  |  WEDNESDAY, MAY 30, 2012
    [Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
    Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
  • WEBMARKETCENTRAL  |  MONDAY, FEBRUARY 25, 2008
    [Analytics, Optimization] Best of 2007: Web Analytics
    And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure." But which metrics are really important? Personally, I'm skeptical.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
    For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization!
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Analytics, Optimization] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
    First, make sure your website is mobile-optimized. Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. Don't Ignore the Importance of Mobile Traffic! The Takeaway: Have a website that is mobile-friendly!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 12, 2007
    [Analytics, Optimization] Advanced Analytics and Still More Reasons I Love QlikView
    One theme I’ve picked up is a greater interest in advanced analytics. I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. This is apparently common knowledge in the modeling community, although it was news to me. Back to NCDM.
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Analytics, Optimization] 5 Tips for Better Website Usability
    Thinking about all of your potential visitors will let you optimize your website for specific audiences and devices. Installing and understanding analytics on your site is a great first step in determining your website’s traffic sources. Optimize your site for mobile devices. Determine who is coming to your site, and how.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Analytics, Optimization] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    In the capture phase, it’s all about collecting prospect data, managing and segmenting leads, and using the data you collect to optimize every element of your attraction and capture efforts. Lead Generation Lead Management capture customer lifecycle lead conversion Lead Lifecycle Analytics lifecycle Capture Metrics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Analytics, Optimization] CALL FOR ABSTRACTS: Oracle BIWA Summit '17 - THE Big Data + Analytics + Spatial + Cloud + IoT.
    THE Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool" Oracle User Conference 2017. What Oracle Big Data + Analytics + Spatial + Cloud + IoT + Everything “Cool” Successes Can You Share? Please submit speaker proposals in one of the following tracks: Advanced Analytics. Adva nced Analytics.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
    Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOReally.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Analytics, Optimization] Make Your Blog All It Can B2B
    Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationThe fact is, for many B2B companies, keeping up a corporate blog can be difficult. Resources can be scarce, ideas may not come easily, and other projects can get in the way. Show Your Human Side.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] Google Penalties – All You Need to Know
    Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, OCTOBER 25, 2006
    [Analytics, Optimization] Mix Optimization at Wachovia in Business Week
    Wednesday, October 25, 2006 Mix Optimization at Wachovia in Business Week Business Week highlighted Wachovias efforts at media mix optimization this week. Posted by Andy Hasselwander at 11:14 AM Labels: marketers , marketing mix optimization , ROMI , wachovia 4comments: CreditBoss said. sports vs. news. On a final note.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Analytics, Optimization] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    Google announced a variety of exciting platform updates, including the rollout of the Google Analytics 360 Suite , at the Google Performance Summit on May 24. The Suite includes highly anticipated new product offerings targeted at making the 360 Suite a comprehensive set of integrated enterprise-level data and marketing analytics products.
  • FATHOM  |  TUESDAY, OCTOBER 22, 2013
    [Analytics, Optimization] Attribution Modeling for EDU
    Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently. 
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Analytics, Optimization] The “Name that Tune” Approach to PPC Campaigns
    So you have a choice… You can spend your time optimizing your accounts with accurate bids and appropriate modifiers and extensions or you can spend your time worrying about creating redundant keywords. Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcClicks.
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Analytics, Optimization] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Analytics, Optimization] 37 Big Data Case Studies with Big Results
    EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. GE’s analytics team crunches it, then rejiggers machines to be more efficient. SPRINT : Uses Big Data analytics to improve quality and customer experience while reducing network error rates and customer churn.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
    ROI by Marketing Channel and budget optimization. Reports & Analytics Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so.  These KPIs should be monitored, and the results communicated monthly (or at least quarterly) to the executive team. Bonus KPIs.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Tracking inbound calls will be essential to your ability to fully optimize your marketing. We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Analytics, Optimization] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    It’s governed by data, optimized by metrics, and educated by a targeted strategy. But for organizations looking to optimize, impact, and advance their strategies, this framework will show you where you are -- and where you’re headed. STAGE IV] OPTIMIZE. B2B marketing is no easy task. Where are you? click to enlarge).
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Analytics, Optimization] Five Expert Copywriting Tips
    But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
  • B2B MARKETING CONFIDENTIAL  |  FRIDAY, DECEMBER 5, 2008
    [Analytics, Optimization] B2B Marketing Confidential: How Web 2.0 will Change Analytics.
    will Change Analytics -- Part 1 By Tim Furey, CEO MarketBridge Many of the posts on this blog focus on the types of analytics companies can use to generate customer insight from data. But an interesting trend I am seeing is how companies are procurring the software and services needed to deliver rich predictive analytics. Great.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
    Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. The lesson?
  • B2B MARKETING CONFIDENTIAL  |  SATURDAY, NOVEMBER 22, 2008
    [Analytics, Optimization] Using Customer Equity as a Dependent Variable for MarComm Optimization
    Saturday, November 22, 2008 Using Customer Equity as a Dependent Variable for MarComm Optimization Ive written a lot about marketing optimization, ROMI, and mix optimization. In past posts, the dependent variables--the "things to optimize"--have been defined as time series variables of aggregated data. Its tough work.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Analytics, Optimization] What Are Attribution Reports? [FAQs]
    For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
  • MARKETING ACTION  |  MONDAY, MAY 5, 2014
    [Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
    In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
    Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
    Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
  • FATHOM  |  FRIDAY, MAY 16, 2014
    [Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
    They are measuring their success and optimizing based on the ever increasing volume of digital information available.  The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer.  Step 1: Capture the Right Digital Data. Review?
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Analytics, Optimization] 15 Effective Ways to Reduce Cost Per Acquisition
    More often than not, marketers focus on sales or gaining traffic before optimizing costs. They begin a project by thinking about how they can make more money, often neglecting cost optimization until many resources have been effectively wasted. Optimize Your Landing Page  . Optimize with a Clear Objective in Mind.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Analytics, Optimization] Lead, Prioritize, Win: Moving to Predictive Prioritization
    Traditional scoring models don’t cut it anymore, so stop wasting time and effort on bad leads and use predictive analytics to redefine how you prioritize inbound prospects. Measure, Evaluate, and Optimize. B2B Marketing Predictive Analytics predictive lead scoring Predictive PrioritizationRedefine Your Scoring Model. Now what?
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Analytics, Optimization] How To Analyze and Grow Website Visits
    If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, Optimization] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    On Customer Relationship Management…. “At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. Social Media cmo customer experience demand generation home predictive analytics 7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. Remember this? On Change….
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Are your internal links optimized appropriately for the page they are linking to? Examine your analytics for internal links.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Analytics, Optimization] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
    To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience.  . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before.
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