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  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [Analytics, Optimization] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Amy-Mae Elliott offers guidance on writing a great bio, selecting a Twitter picture, making the best use of your URL link and using lists to optimize your Twitter profile. David McClellan presents an outstanding to optimizing all of the elements of your Twitter profile (name, bio, avatar, URL and feed) for search. And much more. Crabs.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Analytics, Optimization] Why Search Volume Doesn't Matter as Much as You Think
    Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. Let''s say you''re a B2B business selling analytics software for marketers. 2) Feasibility.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] 4 Ways to Reduce Campaign Costs With Call Tracking
    Start figuring out what happened on the call by using Conversation Analytics. That''s a metric Conversation Analytics can extract. 4) Optimize. The whole reason you''re gathering data is to optimize campaigns. Sometimes marketers wait far too long to take action on the data they''re gathering from their analytics tools.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Analytics, Optimization] Intro to Lead Generation: How to determine if a lead is qualified
    Behavioral analytics and lead scoring. Lead scoring (most effective when combined with behavioral analytics) is a more thorough, and therefore more complex, way of determining a qualified lead. The benefit of including behavioral analytics is that you can use the prospect’s actions to help qualify them. Predictive analytics.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Analytics, Optimization] 10 Simple Steps to Social Media Success
    Optimize Your WEBSITE/BLOG. Make sure you’ve installed Google Analytics tracking code to your website (visit: www.google.com/analytics [[link] www.google.com/analytics] for more information), and study your visitor behavior. Identify Your TARGETS. These should relate to your key business objectives. News & Notes
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Analytics, Optimization] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Utilize optimization tools to perform A/B tests to ensure your messages are being communicated properly and conversion rates are being optimized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [Analytics, Optimization] SEO success for your blog in 10 easy steps
    If you’re like me, when it’s time for the holidays, your mind turns to one thing:  Search Engine Optimization.  7) Optimize pages again after you publish. Your analytics now tell you what keywords people use to find that post. So before you overdose on eggnog, I have some homework for you over the holidays.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Analytics, Optimization] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Many manufacturers and industrial companies consider a website redesign during Q1. Keep in mind that SEO is not the same as a website redesign.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Analytics, Optimization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  Optimizely. Visual Website Optimizer. Visual Website Optimizer is another landing page A/B and multivariate testing tool.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Analytics, Optimization] How to Get More Insight Into Your Encrypted Keyword Traffic
    When initially introduced, Matt Cutts of Google predicted marketers would only see a single digit impact on the overall percentage of organic search data in their website analytics. So what’s an analytics-focused marketer like you to do? Step 1: Sync Google Analytics With Your Website. 'Marketers today are spoiled. Admit it!
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Analytics, Optimization] Why You're Struggling to Measure the Value of Social Media
    Last-click (aka last-touch) attribution is the form of tracking that most analytics tools like Google Analytics employ. What You’ll Need: First-Touch Analytics. What You’ll Need: Multichannel Analytics. The most thorough way to get this answer is through multichannel analytics. Think about it. link].
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Analytics, Optimization] 10 Things That Can Destroy an Email Marketing Program
    B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Analytics. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Rx: Design your message with mobile in mind and reduce the amount of content for mobile devices - dont just optimize it.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, APRIL 1, 2012
    [Analytics, Optimization] Lead Nurturing: Market to personality and behavior, not job title
    ’” – Brian Carroll, Executive Director, Revenue Optimization, MECLABS. How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. You must, as Brian Carroll put it, ripen some bananas ….
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Analytics, Optimization] 33 Stats That Paint a Picture of the Future of Marketing
    of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. Marketers can't be running from a blogging CMS, to a social publishing tool, to an analytics tool all day. Marketing Analytics and Integration. so we can solve them! Social Media and Social Lead Nurturing.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 4, 2013
    [Analytics, Optimization] What Determines Success for B2B in the Online World?
    Without a good conversion rate optimization strategy, your visitors will flail around your site. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. To put it plainly, success=sales. Even more obvious is success for eCommerce sites.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 1, 2012
    [Analytics, Optimization] 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads
    In any case, you must continue to optimize your approach to the call, notes on the call and call style by finding the best method through tested means and with applicable feedback from mentors and managers. With the use of analytics in the marketing world growing, there is a ton of data supporting methods and ways to optimize.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Analytics, Optimization] 42 B2B Marketing Acronyms and Abbreviations
    SEO : Search Engine Optimization. LPO : Landing Page Optimization. GA : Google Analytics. Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. F500 : Fortune 500.
  • BLOG MY CALLS  |  THURSDAY, MAY 2, 2013
    [Analytics, Optimization] Ad Tracking: You Don't Know What You Don't Know
    Ad tracking via web analytics and call analytics can give you data you weren''t even anticipating. They have now optimized their marekting spend and are generating more calls than ever. Analytics can give you insights that will change the way you market and operate your business. 'Marketing is actually quite scary.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Analytics, Optimization] A Case Study: How a SaaS Integrates Call Tracking
    Summary: Why NES Needs Call Analytics. NES manages and optimizes the entire sales funnel for their clients. They provide in-depth analytics about lead quality, lead volume, and sales. NES started reselling LogMyCalls call tracking and Conversation Analytics in 2013. Conversation Analytics is a game-changer for us.”.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
    It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: .  . Search Engine Optimization. I recently did a blog post on social media measurement and analytics
  • WEBBIQUITY  |  WEDNESDAY, MARCH 21, 2012
    [Analytics, Optimization] Best LinkedIn Guides, Tips and Tactics of 2011
    How can you optimize results from LinkedIn advertising? George Aspland explains how to set up and search-optimize a company profile page. asking employees to optimize their public profiles with your keywords and share company updates). So how can companies most successfully use LinkedIn to generate more leads and sales? 5 STARS.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Analytics, Optimization] How Should I Structure My Marketing Automation Team?
    If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Analytics specialist – Reporting and Analytics Management. IT Support – CRM/marketing automation integration/Optimization. Analytics Role.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics, Optimization] 25 social media listening aids to increase your hearing
    Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. It’s also equipped to import Goggle Analytics.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Analytics, Optimization] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Optimizing content for search engines and lead generation. Developing and optimizing lead nurturing campaigns.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Analytics, Optimization] From Egg to Chicken - Marketing Investment Trends 2011
    The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. If you need Social Media monitoring and web analytics and email marketing … well you don’t necessarily need 3 pieces of software. It's a review of a survey from Focus.com that talks about the top investments for Marketers this year.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 1, 2011
    [Analytics, Optimization] Creating Digital Content for Industrial Marketing
    Truth: Optimized content is how your target audience finds you when searching for solutions to their problems. Your digital content must address these issues, offer content in various formats and optimized for smartphones and tablets. Learn to interpret the data from your site analytics and develop customer personas.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Analytics, Optimization] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Twitter Analytics Tools For Your Business by Social Fresh. Best Analytics Tools for Twitter Search by DreamGrow Social Media. Twitter isn’t just for the birds anymore. Twitterers collectively post a billion tweets every three days.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Analytics, Optimization] Social Online Marketing: Hype is Over, Time to Show the ROI!
    Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but they are rarely an optimized process driven by ROI metrics.  To date, most web analytics are at an a ggregate level, and not at an individual user level.  Below is a step-by-step guide.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Analytics, Optimization] 7 Fatal Business Blogging Mistakes (And Easy Fixes!)
    Not integrating your business blog with your company’s main website can be damaging to your business' search engine optimization, branding, and the centralization of your business' content. link] Both of these options will allow your corporate website to benefit from the search engine optimization advantages your blog will create.
  • HUBSPOT  |  FRIDAY, JUNE 25, 2010
    [Analytics, Optimization] 10 Common Website Mistakes and How to Fix Them
    While hosting the past few Website Optimization Webinars , I've noticed that many businesses could benefit from similar easy fixes to their websites. From a Search Engine Optimization (SEO) perspective, it is good to keep your page titles concise. Not Using Analytics. Submit Your URL for Live Website Optimization! No CSS.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Analytics, Optimization] How to Measure and Analyze Your Facebook Presence
    It's important to realize that Facebook provides its own analytics data for every business Page created on its platform. This data, called Facebook Insights, provides Facebook Page administrators with analytics data about Page visits and engagement. Get your free copy here ! Page Overview Metrics. User Demographic and Activity Metrics.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Analytics, Optimization] 4 Mistakes Marketers Make With Audience Research
    For example, what if you optimized your website content based on the average time spent on site? Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Forgetting the Trend.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Analytics, Optimization] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
    'There are approximately 8,978,367 marketing analytics tools on the market. You can measure everything from call analytics and web analytics, to conversion rate optimization and social media success. They ignore the analytics. They ignore the web analytics or the call tracking data or whatever. Wrong.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 3, 2013
    [Analytics, Optimization] CMO Insight: Tips For Managing A Shifting Role
    Big Data - “Educate yourself in marketing analytics, cloud computing, and big data.” Customer centricity- “ If you lead a B2B organization, optimize your field marketing function.” With the convergence of concurrent technology, marketing leaders have to develop strategies for and hire talent to support these emerging tactical musts.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Analytics, Optimization] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. Introduction to Search Engine Optimization. Discover the Key Components of a Successful Landing Page Optimization Strategy. What is that methodology? 2) Convert.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 20, 2012
    [Analytics, Optimization] 5 Steps To Emails That Get You New Customers
    This usually requires some prior analytics or understanding of your target audience. Most “experts” will say that the value degrades most significantly after 48 hours of response, but I feel that immediate contact is necessary to achieve optimal results.  Create one that equates to leads, sales pipeline and new customer sales revenue.
  • SYNECORE  |  TUESDAY, APRIL 16, 2013
    [Analytics, Optimization] Is Your Website Built for CONVERSION? A 10-Point Checklist
    Optimized : As more consumers turn to mobile, you must make sure your brand is optimized for devices of all shapes and sizes. Manage your efforts with marketing automation software; analyze your performance with web analytics. 'In today’s digital economy, your business website must do more than just look good. Don’t disappoint.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Analytics, Optimization] 7 Tips for Stellar Social Media Community Management
    However, a great way to balance it more efficiently is to base your time allocation on your analytics -- how each individual social network performs for your business. While you might think you need to maintain a presence on every major social network, you should really let your analytics be your guide. Test and optimize!
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 20, 2014
    [Analytics, Optimization] Social Media Bounce Rate – Why So High?
    'Google analytics has been getting increasingly savvy about providing data from social-media driven website traffic. Unlike the other numbers and percentages you see in Google analytics, this is the odd one – it’s the one … Continue Reading Social Media Bounce Rate – Why So High? by Debbie Miller - Maximize Social Business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 13, 2011
    [Analytics, Optimization] Is Lady Gaga and your Brand a good match?
    The world of social media analytics is opening up new vistas for marketers like never before to truly gauge the effectiveness of their marketing and optimize their spending so they can know more about their audience and sell more to their audience. hope you will enjoy this report. Indeed we live in exciting times as marketers!
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Analytics, Optimization] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly.  smart practical guide to implementing search engine optimization. Web Analytics 2.0:
  • NUSPARK  |  SATURDAY, MAY 22, 2010
    [Analytics, Optimization] You’re doing your Marketing Wrong if….
    Many are not optimized for success. It takes a thoughtful approach, time, effort, analytics, consistency, and commitment. I run into countless marketers who are trying to figure out their best mix of media and emarketing tactics. Tactics have to work together and form an integrated strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Analytics, Optimization] 20 B2B Marketing Blogs You Need To Read
    ” Tom Pick’s B2B Marketing Blog  Webbiquity  (@ TomPick ) where Tom is trying to help businesses optimize their web presence. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” Follow Eric. CMO4Hire.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Analytics, Optimization] Marketing Automation 101
    There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and  ROI analytics. Create a plan.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Analytics, Optimization] 20 Tips to Get Your Content Seen on Facebook
    What is "News Feed Optimization"? To share photos but protect your copyright and get better analytics, use Flickr integrated with your Facebook account. Have other ideas to optimize your content posts on Facebook? Posting a video or a status update doesn't matter if no one sees it. Check out the slides and resources here.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 2, 2010
    [Analytics, Optimization] Oracle Buys ATG: Bad News for Marketing Automation?
    Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. I'd look for them to buy tools to manage banner ads, search ads, and search engine optimization. So… Oracle bought ATG today for $6.00 billion”. nuff said.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Analytics, Optimization] How to Grow Your Business with Inbound Marketing
    Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic. Analytics to measure include site traffic, SEO, your blog, social media and email. Probably not.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Analytics, Optimization] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. Our Director of Online Marketing, Casie Gillette , will be speaking Wednesday on the panel “ Is Your Search Marketing Career Optimized ?” Here’s where to find them: Is Your Search Marketing Career Optimized?
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 12, 2011
    [Analytics, Optimization] Know Thy Customer
    Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? think the next generation of leaders is going to be not only aware of analytics but also masters of it. created a new acronym: FODDRS.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 28, 2011
    [Analytics, Optimization] Sales & Marketing Leadership Conference
    Conference, which sparked a debate a pretty good debate about the future of predictive analytics and CRM.). There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen. also highly recommend you check out the session with Steve Richard of Vorsight.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Analytics, Optimization] How to Integrate Email Campaigns With the Rest of Your Marketing
    If you''re looking for a more complete guide to email marketing, download The Complete Guide to Optimizing Email Marketing for Conversions. Using integrated marketing analytics , you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. Email & Analytics Integration.
  • BLOG MY CALLS  |  TUESDAY, JULY 30, 2013
    [Analytics, Optimization] Why Agencies NEED Call Tracking
    These agencies run the gambit from conversion optimization consultants and SEO firms to PPC agencies and traditional ad agencies. This is like Google Analytics for the phone. And keep in mind that all this data can be pushed into any CRM, any analytics dashboard, any marketing automation platform, or any other SaaS platform.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Analytics, Optimization] How to Get More Blog Traffic – Real World Data
    The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Digging deeper into the Google Analytics results and correcting errors (such as GA sometimes mislabeling search visits as referral traffic) yields a more detailed picture. Every blogger wants more traffic. How to get it?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Analytics, Optimization] How Closed-Loop Marketing Works
    Here is what that data can look like, depending on your marketing analytics software. Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. We know which are our most valuable sources of traffic and can work to optimize those that are underperforming.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Analytics, Optimization] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce. Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing. You want loyalty?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Analytics, Optimization] 9 Questions On Content Marketing [Q & A]
    That way, all our efforts around content creation, curation and syndication are continuously optimized. The first hire we made on my team was a social / analytics person so that all our content gets shared on the right channels in the right way. Here is an overview of my best answers to 9 questions you may be asking. Content Marketin
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Analytics, Optimization] Does Google Think Your Website Is Spam?
    2) They Over-Optimize. after word (you know what I'm talking about) -- that’s referred to as keyword stuffing or, more innocently, over-optimization. To prevent keyword stuffing, follow best practices for optimizing your content , and aim to write as naturally as you would speak. SEO should mean optimizing for user experience!
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Analytics, Optimization] 16 Google Tools to Improve Marketing Effectiveness
    When creating the listing, optimize for the right keywords and feature images and videos relevant to your business. Want to develop a smart keyword optimization strategy? Google Analytics. Google Analytics gives companies insights into their website traffic and provides them with overall analytics intelligence.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Analytics, Optimization] B2B Mobile Websites: Prepare, but Don’t Panic
    Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. These are the potential visitors for whom you really need an optimized mobile website experience.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 22, 2011
    [Analytics, Optimization] Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
    The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics. It also provides some Web analytics, although I still think Oracle has a gap to fill there.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Analytics, Optimization] How to Cultivate a Data-Driven Marketing Team
    Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. This is where your analytics come into play. share it!
  • THE FORWARD OBSERVER  |  TUESDAY, DECEMBER 11, 2012
    [Analytics, Optimization] How to Launch a B2B Social Media Marketing Campaign
    Step 4 – Create Optimal Lure Language – Each social media channel like Twitter or LinkedIn requires different types (and lengths of messages) to invite visitation to the content on your site. Step 5 – Distribute Links via Social Media Channels – Covers onsite and offsite optimization. What is Social Media Marketing? What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Analytics, Optimization] Can Millennials and social media solve complex world problems?
    4) Big Data analytics will allow leaders to sift through piles of information to find the best solutions. While I applaud Mr. Altchek’s optimism and vision, and I agree with most of his points, I think there are three major practicalities he overlooked. Technology should promote diverse ideas to inform a better outcome. Gandhi.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 17, 2012
    [Analytics, Optimization] Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
    The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies.
  • BLOG MY CALLS  |  MONDAY, MAY 13, 2013
    [Analytics, Optimization] Phone Calls: Where Da Gold At?
    What if marketers had access to this data to optimize future campaigns and make more money? Conversation Analytics: The New Frontier in Call Tracking and Call Analytics. But, we are also in private Beta for a tool called Conversation Analytics. Every marketer will want call tracking + conversation analytics.
  • BIZNOLOGY  |  FRIDAY, JULY 6, 2012
    [Analytics, Optimization] The Seven C’s of Content Quality
    Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. We also use more traditional metrics to infer content quality from web analytics tools. Panda (Photo credit: PeroMHC). And Penguin punishes low-quality sites.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Analytics, Optimization] 25 Must-Read B2B Marketing Blog Posts
    Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts.
  • HUBSPOT  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics, Optimization] Discover YOUR Marketing Super Power [Decision Tree]
    Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you. The Optimizer: Patience and a strong understanding of what makes marketing offers attractive are your greatest gifts. It’s a bird!
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Analytics, Optimization] Software Tools for Inbound Marketing
    Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on. This means using website analytics. Google Analytics is a full featured analytics tool that is free from Google. The Internet has changed the way companies communicate.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Analytics, Optimization] Demand Gen Cloud: Funnels and Pipelines are Old School
    techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. They jump around.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Analytics, Optimization] How to Improve Your Email Marketing With an Integrated Approach
    So let's review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Analytics, Optimization] The Traditional Marketing Playbook Is Dead!
    If we create insightful content and optimize it for SEO, then it will get shared…a lot. Digital , Analytical , who understand how to achieve Reach, and create Content ). would start hiring the right people who understand the digital world, can analyze keywords and can create web optimized content. Photo Source. ——.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Analytics, Optimization] Top 50 B2B Marketing Influencers On Twitter
    Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Cambridege, MA – [link].
  • BLOG MY CALLS  |  TUESDAY, MARCH 26, 2013
    [Analytics, Optimization] Why Do Colleges Suck at Teaching Marketing?
    But did their marketing classes teach them about analytics tools or measuring ROI? Did their marketing classes teach them about running, optimizing, and analyzing PPC campaigns? I didn't graduate from college with a marketing degree. have a degree in journalism and political science. may not know how to be a marketer. Generally, no.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 7, 2012
    [Analytics, Optimization] 5 Keys of Mobile Click-to-Call Campaigns
    Well, analytics and call tracking data we’ve pulled from hundreds of thousands of phone calls show that leads generated from inbound phone calls are 12 to 15 times more likely to convert than leads from web forms. Track Call Analytics. Using a call tracking number allows you to gather analytics from your click-to-call campaigns.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 29, 2012
    [Analytics, Optimization] 15 Ways B2B Marketers Can Be Using Twitter
    schedule can, for instance, be based off user analytics that indicate the most optimal time of day for reaching a target audience. The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Analytics, Optimization] 10 Best Marketing Apps for Salesforce
    Now you can optimize your AdWords campaigns for revenue instead of clicks. The first step in Search Engine Optimization is often to get on page 1 of the search results for your preferred keywords. With this app you can avoid those situations and optimize your keywords for relevance. SEO for Salesforce. DupeBlocker. DemandTools.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 25, 2013
    [Analytics, Optimization] eMagine Launches New Websites
    Asahi also engages with ongoing SEO work with eMagine, working section by section to optimize their impressive database of products for user and search engine friendliness. eMagine is currently engaged with PharmaCM with a comprehensive SEO and Conversation Optimization engagement for the newly created site. Asahi-America.
  • INSIGHTIQ BLOG  |  TUESDAY, DECEMBER 6, 2011
    [Analytics, Optimization] Customer Data Management with "Big Data" - Part 1
    Further, this sort of rich, temporal behavioral data is ripe for analytics.  In fact, the term "Big Analytics" has emerged as a result.  Let's define Big Analytics as the ability to execute analytics on Big Data.  But there are some real challenges involved in executing analytics on Big Data.  Entity Modeling.
  • SAZBEAN  |  SATURDAY, OCTOBER 26, 2013
    [Analytics, Optimization] Top Internet Marketing Strategy Links for the Week of October 21st, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Analytics, Optimization] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Using Data Marketing to Optimize Website Conversion. But if you want a clear competitive advantage, try shifting your focus to Data Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Analytics, Optimization] 5 Action Items from #SMX Advanced 2013
    Three seconds is the optimal load time but most retail sites are taking almost 7 seconds to load. Chrome and Google Analytics had no impact on indexing. Tools like Optimizely allow you to do so without impacting search. 'The best thing about leaving a conference is feeling like you’re leaving with a list of things to do.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Analytics, Optimization] 12 Things You Should Be Using Your Blog For (Besides Blogging)
    Go into your analytics and take a look at where your blog traffic comes from. 3) Optimize Past Post Titles. 4) Optimize Your Calls-to-Action. So any time you can spend optimizing those CTAs is a worthwhile investment, since you want to be using the CTAs that will convert even more visitors into leads. What do you do?
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Analytics, Optimization] 6 case studies show Big Data is helping decision making
    By applying advanced analytics solutions, the company was able to process the information much more quickly–in half the time it previously took, while at the same time providing a level of insight previously unavailable to the company. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Analytics, Optimization] 26 Outstanding LinkedIn Tips and Tactics
    As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Optimizing Your LinkedIn Profile and Use. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. Hoping to land that dream job through LinkedIn?
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 31, 2011
    [Analytics, Optimization] Webinar Recap: Email - Cut Through the Clutter and Get Better Results
    The presentation was all about email best practices and optimizing your current email strategy. Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing.
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 28, 2013
    [Analytics, Optimization] Is Mobile SEO Different from your Website’s SEO?
    So what are the best practices you can do as a company to optimize for mobile? While any business will benefit from optimizing their site for local traffic, this is particularly  vital for mobile traffic. Look at Analytics specifically for mobile devices, both in Google Analytics and Bing Webmaster Tools.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, Optimization] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Tip #2: Optimize the post for the search phrase. Just search for, “How to.”
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 25, 2012
    [Analytics, Optimization] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Tip #2: Optimize the post for the search phrase. Just search for, “How to.”
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 15, 2011
    [Analytics, Optimization] 4 Steps to Mobile Marketing Success
    Step 1: Create a Mobile-Optimized Website. Google estimates that 79% of the largest search advertisers do not have a mobile optimized site. Creating a mobile-optimized website should be job 1 for marketers in 2012. Ensure the search experience is optimized. But you do not need to be overwhelmed. Step 2: Content. Mobile
  • SYNECORE  |  THURSDAY, DECEMBER 6, 2012
    [Analytics, Optimization] 2013: The Year of Integrated Digital Marketing
    You can do this by producing large quantities of original content that is exceptional, personalized, and relevant, optimizing it for any platform or device on which it could potentially be viewed or consumed via social sharing. To stay competitive, brands need a new approach to consumer engagement and conversion. The Maturation of Mobile.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Analytics, Optimization] The Metrics You Need to Measure Lead Nurturing Success
    This is an excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Why, their marketing analytics, of course! Before we get started, let's review the 4 important metrics you should have handy in your analytics tools to measure your lead nurturing performance. But where does that data come from?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, OCTOBER 2, 2011
    [Analytics, Optimization] HubSpot's Strategy for Winning the Marketing Automation Horserace
    In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. HubSpot's purchase of Performable will also improve its Web analytics, event tracking, and email campaign capabilities. Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Analytics, Optimization] HubSpot Expands Its Services But Stays Focused on Small Business
    The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Analytics, Optimization] How to Audit Your Website for Improved SEO and Conversions
    Auditing your website can determine whether or not it's optimized to achieve your goals, and if not, how you can improve it to increase performance. Make a list of the pages on your website, and ask yourself the following questions to evaluate them for content optimization opportunities. Is your website content search engine optimized?
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Analytics, Optimization] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of December 1, 2012… Are You Defining Your Niche Properly? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Analytics, Optimization] How to establish your company’s Social Media Lead Team
    4) Resources — Do you have the people and budget to optimize your efforts? In the first year, you might consider one hour devoted to problem-solving and one hour of digital education on a topic like opportunities in analytics, social influence, digital advertising, mobile marketing, content marketing, etc. It might surprise you.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 8, 2008
    [Analytics, Optimization] Getting More Out of Each Click with "Post-Click Marketing"
    These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Was that you?
  • LOOPFUSE  |  MONDAY, JUNE 24, 2013
    [Analytics, Optimization] Eight ways to double lead volume from your blog
    Know your analytics, and use the trends to your advantage. Use InboundWriter or similar to optimize posts as you write them. Would love to hear more best practices from those that are actively optimizing blog posts, pages and traffic to increase lead registrations. 'This is a guest post by Matt Heinz, President, Heinz Marketing.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Analytics, Optimization] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    If you''re already measuring your success on LinkedIn with your marketing analytics, these tools will give you some additional LinkedIn-specific recommendations that can be coupled and tracked with your existing tools. It seems like a pretty awesome update to supplement your marketing analytics. Here''s what we found. PT/2 p.m.
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