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  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, DECEMBER 20, 2011
    [Analytics, Optimization] 3 Keys to Marketing Automation Success
    Through a combination of quantitative and qualitative research we discovered a few key lessons that everyone considering, implementing, or optimizing marketing automation tools should know.  Cutting Edge B2B Marketing Marketing Analytics Marketing Automation Marketing CommunicationsHave reasonable expectations for returns. 
  • BIZNOLOGY  |  TUESDAY, MAY 31, 2011
    [Analytics, Optimization] Which search metrics do you show your boss?
    Organic Search Business Business and Economy Google Analytics Marketing performance measurement and management Search engine optimizationImage by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing? Many people do.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Analytics, Optimization] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation. Are our marketing dollars being spent in the most effective places for optimal, high-quality lead generation? Google Analytics Now what?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [Analytics, Optimization] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    Craig Rosenberg illustrates this point with a story about two of his clients at Focus: Both get the same leads, but one passes the leads directly to sales while the other has an optimized lead qualification group.  This means marketing gets better data accuracy and information they can use to optimize future lead generation efforts.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Analytics, Optimization] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
    The report studied Q3 2014 metrics and year-over-year changes in key performance indicators (KPIs) by channel and device, offering marketers insight into how we can optimize marketing ROI by platform. The key is to understand which channels and devices are best suited for mobile and how to optimize to drive valuable conversions.
  • NUSPARK  |  MONDAY, NOVEMBER 1, 2010
    [Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
    Questions abound: * How to I optimize my media mix? For most companies, the challenge of measuring online and offline media can be a daunting task.  How do I know which channels produce the best quality website visitors? How to I track offline/traditional media more effectively? How do I gauge phone call leads vs. internet leads?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 17, 2010
    [Analytics, Optimization] ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
    Organic search engine optimization (SEO) is mandatory. See 3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites. See The Twofold Benefit of Optimizing Marketing Content. Web analytics – no industrial website should be launched without one. It is impossible to optimize something if you can’t measure it.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 25, 2013
    [Analytics, Optimization] 6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G
    We now know that Google doesn’t like that and won’t rank your site as high if you have an artificial or over-optimized link profile. A Be sure to limit your meta description to 160 characters for optimal results. Think back to high school and your first puppy love experience. Diversity. No Minimums. Google Authorship.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Analytics, Optimization] Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
    Analytics should not become anal -ytics. Marketing Operations optimizes lead conversion process. Accountability B2B Marketing Testing marketing accountability Marketing Analytics marketing operationsRead on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy! Enjoy! s yang.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2011
    [Analytics, Optimization] Lessons in Marketing Leadership and Innovation
    CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. B2B Marketing b2b marketing CMO Demand Generation Marketing Analytics marketing leadership and innovation online video revenue rockstarGetting intimate.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Analytics, Optimization] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Analytics show that for business sites, 40% or more of your users are logged in to Google while using the web. Google Plus Personal Branding Google Google Authors Google Pagerank google plus Mark Traphagen Pagerank Search engine optimizationPhoto credit: Aray Chen). Take our Google Plus contributor, Mark Traphagen , for example.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2011
    [Analytics, Optimization] 9 Twitter Tips for B2B Marketing Success
    If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times. Consider using a similar keyword research strategy for Twitter as you would for creating search-optimized content.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 11, 2011
    [Analytics, Optimization] Five Expert Copywriting Tips
    But too few creatives mine the insights from SEO analytics.&#. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Analytics, Optimization] Revenue Performance Management: Webtrends Tackles Data Overload
    top provider of social and mobile analytics, Webtrends is an expert at helping organizations leverage and measure campaigns across blogs, Facebook, Twitter…the list goes on and on. But for Myllisa Patterson , Senior Marketing Optimization Analyst at Webtrends, all that expertise drilling deep down into analytics created an internal struggle.
  • WEBBIQUITY  |  THURSDAY, MARCH 1, 2012
    [Analytics, Optimization] Best Cool SEO Tools of 2011
    Need to analyze the optimization status of an existing website? Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. SEO is a blend of art and science. Identify promising keywords?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Analytics, Optimization] Google Penalties – All You Need to Know
    Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 9, 2014
    [Analytics, Optimization] How Cookies & Website Tracking Tags Can Help Grow Your Biz
    By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. What is a pixel? What is a cookie? Image courtesy of Signal.
  • HUBSPOT  |  THURSDAY, MAY 20, 2010
    [Analytics, Optimization] 3 Content Creation Tips - Let Analytics Be Your Guide
    In today's post we will cover quick and easy ways to brainstorm new content ideas by reviewing your website analytics. Upon viewing your referring keywords list you see the phrase "how to install a circuit breaker" is a common referring keyword, but not something that you actively optimize or create content around.
  • MARKETRI  |  THURSDAY, SEPTEMBER 1, 2011
    [Analytics, Optimization] SiteTrail: A New Tool for Web Site Analytics and Competitive Research
    SEO: Determine how well a site is optimized, including information about indexed pages for the major search engines and backlinks. While many of these features are quite similar to those available through Google Analytics, SiteTrail does provide some information that is not available through Google Analytics.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Analytics, Optimization] Conversation Analytics Case Study: Bahama Resort Increases Phone Conversion Rates by 157%
    The Grand Lucayan uses LogMyCalls call tracking and Conversation Analytics to optimize marketing spend and improve phone performance. They also use Conversation Analytics to hold employees accountable for phone performance and improve phone conversion rates. Summary: Call Tracking Use Cases. Need and Implementation. Sales Data.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Analytics, Optimization] 48 Phenomenal SEO Guides, Tips & Tactics
    What’s most important–on-page optimization, link building, or technical SEO? Creatively using the traditional “food pyramid” as a metaphor for SEO, William Harris places architecture (proper coding, optimized page titles, correct use of headers, an XML sitemap, etc.) SEO is conversion rate optimization.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics, Optimization] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more! You Think You’re So Smart?
  • MARKETRI  |  TUESDAY, SEPTEMBER 25, 2012
    [Analytics, Optimization] Decision 2012: Should Your B2B Firm Choose SEO or PPC?
    Search Engine Optimization (SEO) refers to the practice of using on-page optimization, website content, link-building, and social media to make a website rank higher in the Search Engines. Using Google Analytics , you can also track the number of visitors generated from organic search results. PPC is also known as Paid Search.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Analytics, Optimization] 3 Ways to Wrap up Retail Website Sales this Holiday Season
    In the past she ran a marketing team at a large ad tech company, where she built seven-figure revenue streams and analytics programs from the ground up. Holiday Small Business Marketing Web Dev holiday sales Holiday Spending holiday spending 2014 online holiday sales online sales website optimization website sales All rights reserved.
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Analytics, Optimization] 29 Guides to Beautiful and Effective Website Design
    How can sites be best designed to optimize search visibility ? Offer an optimal mobile experience? While web designers aren’t necessarily (and shouldn’t have to be) SEO experts, the design of a site should never hinder optimization efforts. Conversion Rate Optimization Guides. Website Design Guides. ”).
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
    Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats 'So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Analytics, Optimization] What You May Not Know (or Forgot) About Google Universal Analytics
    Analytics Upgrades. The obvious solution for many marketers searching for ways to break down customer information is marketing automation and analytics technologies. With these tools in hand, marketing and sales can extract actionable insight from volumes of information and optimize opportunities to convert more sales. Teamwork.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 27, 2013
    [Analytics, Optimization] How to Use Video to Prospect and Validate Your Leads
    and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. B Split Testing. Calls to Action. Can’t Get Enough Great Content?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 5, 2011
    [Analytics, Optimization] Best SEO Link Building Guides, Techniques and Tools of 2010
    How can you optimize the internal link structure of a website? 10 tips for developing a better Internal Link Architecture by Web SEO Analytics. Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts&# believe will work best in 2011? How much is a link worth? Digg this!
  • VERTICAL RESPONSE  |  MONDAY, JULY 15, 2013
    [Analytics, Optimization] Google Webmaster Tools: Your Map in the Internet Wilderness
    View analytics: Do you want to know where your site is showing up? All of these questions (and more) can be answered with the analytic information in Webmaster Tools. Think of this as a slimmed down version of Google Analytics , which is another free tool by Google, but a lot easier to read and manage. All rights reserved.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 13, 2012
    [Analytics, Optimization] The Ugly Truth about Your Website and SEO
    Your visitor leaves the site – called a “bounce” in the website analytics world. Inbound Marketing Search Engine Optimization Web Site Projects b2b customer marketing SEO websitePaying for ongoing SEO services is a lot like going on a bad date. Why is that? How do you attract quality prospects to your site? Not sure?
  • VIDYARD  |  TUESDAY, NOVEMBER 19, 2013
    [Analytics, Optimization] A Funny Thing Happened on the way to a Salesforce Integration
    Basically one day we sat back and thought, “man, it would be awesome if you could share Vidyard videos really easily with Salesforce Chatter groups, customers, leads and contacts too – Oh, and it would be sweet if all the data and analytics you normally get from our platform were available inside Salesforce!”. What This Means for You.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Analytics, Optimization] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics. If you don’t balance user experience with landing page optimization , it will be a short-term game. by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 14, 2012
    [Analytics, Optimization] 17 (of the) Best AdWords and SEM Guides of 2011
    The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. direct searchers to landing pages that may be very difficult to optimize organically (e.g.,
  • CONFLUENT FORMS  |  THURSDAY, JULY 18, 2013
    [Analytics, Optimization] Your website can be your best salesman (but probably isn't)
    Rather than focus on the user and the user''s goals when coming to the web site (for whatever reason they''re coming to the site), the site was instead set up under the notions of required content, required features, search engine optimization, and looking nice. Any mention of customer or client captures? Any mention of success rates?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Analytics, Optimization] High Marketing IQ: Learn From Today and Optimize Tomorrow
    Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more! You Think You’re So Smart?
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Analytics, Optimization] What Does Inbound Marketing Include
    Setting Up Analytics & Performing Analysis. Inbound Marketing Advertising and Marketing Content marketing marketing Organic search Search engine optimization social media 'Ever wondered what does inblund marketing include ? Positioning You And Your Business In The Market. Clearly define and differentiated your business.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 21, 2013
    [Analytics, Optimization] SEO isn’t for the birds. Really.
    Take a look in your web analytics program to see which landing pages receive the most organic search traffic, then use that as a baseline for measuring the effectiveness of new content offerings. Organic Search Search Marketing Slider Google Search Engine Marketing Search engine optimization search marketing SEO Web search engine
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 17, 2010
    [Analytics, Optimization] Monday Marketing Term: Keywords [SEO, SEM & Content]
    We will discuss them in the context of search engine optimization, content marketing and pay-per-click. You want to be sure your site, pull content and ppc are optimized for the right keywords, but how do you know what they are. This will greatly optimize the relevancy of your ads. Keywords Are Conten. Image Source ]. Digg this!
  • LEAD VIEWS  |  FRIDAY, DECEMBER 2, 2011
    [Analytics, Optimization] 4 Things B2B Marketers Should Focus on in 2012
    Optimizing the use of our Marketing Automation platform. But optimizing their investment, by ensuring their marketing and sales teams use the platform effectively is something they should work on in the coming year. After all it means that our marketing strategies, tactics and efforts over time have borne the fruits of our labor.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Analytics, Optimization] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. After the Call – Integrations with HubSpot, Optimizely, and Kenshoo, Acquisio and Marin Software. 'Inbound phone calls drive business. That’s why Ifbyphone is proud to announce our new Summer 2014 Release.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Tracking inbound calls will be essential to your ability to fully optimize your marketing. 'We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2012
    [Analytics, Optimization] Does Google need me to be a programmer to succeed at SEO?
    Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. You need to know what your customers are searching for, and you need to be willing to brainstorm, to look at analytics, keyword research tools,and competitive sites to learn more.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 25, 2011
    [Analytics, Optimization] Seven Expert Search Engine Marketing Guides
    How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
  • MODERN B2B MARKETING  |  MONDAY, JULY 12, 2010
    [Analytics, Optimization] Email Marketing Best Practices from MarketingProfs Virtual Event
    Provide data for ongoing campaign optimization. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 19, 2011
    [Analytics, Optimization] How do you break into SEO?
    So, no matter who you are, you probably don’t have all the skills required to optimize for organic search. But it does: If you have a background in direct marketing, you can learn search analytics. If you understand copy writing, you can do content optimization or paid search copy writing. Tweet This Post.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Analytics, Optimization] Best Email Marketing Tips, Tactics and Metrics of 2010
    Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Avoid mistakes that will cost you readers?
  • VIDYARD  |  TUESDAY, SEPTEMBER 10, 2013
    [Analytics, Optimization] How Recruiters can use Video to Hack the HR Process
    Basically you’ll know there is some interest in your workplace based on video views from prospective candidates and, with video analytics, you can see how long they watched for, if they’ve watched your video more than once, and if they’ve returned to your content on multiple occasions. Hack the Recruitment Process.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 26, 2010
    [Analytics, Optimization] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
    Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. Mr. Anderson gives many great examples of the converse to Pareto.  Tweet This! Digg this!
  • LOOPFUSE  |  MONDAY, FEBRUARY 22, 2010
    [Analytics, Optimization] Summary of 5 Ways Marketing Automation Provides Job Security for.
    Measurement and analytics bring job security to the marketing function; particularly when traditional antiquated thinking and manual systems are failing to deliver a competitive advantage in any economy. The question every marketer should be asking is “How do I maximize my value to the organization?”  Leave a Reply Click here to cancel reply.
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 12, 2007
    [Analytics, Optimization] How do I Generate More Leads from my Website?
    How can we further optimize our practices to increase the amount of leads we generate? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? Chad H.
  • VIDYARD  |  TUESDAY, AUGUST 20, 2013
    [Analytics, Optimization] 8 tips for creating great video content right now
    Using analytics here can mean that the first set of content you produce can influence the performance of the next set with the insight gained along the way. Blog Video Optimization business videos content marketing creating video ideas online video strategy video content video content marketing video marketing strategy vidyard
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Analytics, Optimization] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    But in all the hype about automation, data, analytics and tracking, it’s easy to forget  numbers sometimes don’t mean anything , to paraphrase data scientist Cathy O’Neil of Mathbabe. Analytics / Big Data Digital Marketing investments KPI marketing ROI 'Let’s talk investing. We’re all in agreement, right?
  • VIDYARD  |  MONDAY, DECEMBER 16, 2013
    [Analytics, Optimization] inContact: Using Video Marketing to Drive Millions in Pipeline
    If you start by releasing a video either weekly or bi-weekly, your video analytics will often indicate what you need to modify in order to be effective. Blog Video Optimization B2B video marketing case study customer story inContact lead scoring online video marketing qualifying leads Video marketing platform video marketing strategy vidyar
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Analytics, Optimization] What I Learned at Video Marketing Space Camp
    They’re branded, can be shared socially, and with analytics they’re trackable. Blog Video Optimization b2b marketers b2b video content marketing content marketing tips content strategy online video marketing thought leadership video marketing strategy video marketing trends Vidyard Space Camp videospacecamp.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Analytics, Optimization] Marketing Buzzword Takedown
    Search-engine optimization has gone through so many interpretations as search engines (and search behavior) have evolved over the years. reporting platform (analytics on campaign engagement, lead-scoring and financial return). 'All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords. Silence.
  • THE TOP LINE  |  TUESDAY, MAY 25, 2010
    [Analytics, Optimization] Will marketing consultants and agencies switch places with in-house staff in a digital world?
    Typical topics include content strategy, search engine optimization (SEO), social media , inbound marketing, marketing automation, and of course email marketing.  That is, now that most of the marketing resources are going to content production and analytics–are companies retaining these functions in house?  Tweet This!
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Education Industry Google Analytics dashboards education marketing higher education marketing statistics Device Report.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] How Should Data Drive Your Business? Find out with Web Analytics 2.0!
    One of the great marketing books included in our giveaway is Web Analytics 2.0: In this book, Kaushik expands upon the lessons in getting optimal use out of web technologies which he presents in his bestselling book, Web Analytics: An Hour A Day. What inspired you to write Web Analytics 2.0 ? How do you use web analytics?
  • VISIONEDGE  |  MONDAY, OCTOBER 22, 2012
    [Analytics, Optimization] Performance Management For Marketers
    Performance management focuses on optimizing individual or group performance in order to achieve the organization’s key initiatives and objectives – and it includes the metrics and the data, measurement, alignment and analytical processes, methodologies, capabilities and systems needed to manage the performance of an organization.
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Analytics, Optimization] Our Fav Posts, Week of August 22
    Web Presence Optimization: Comparing Facebook And Google Plus. Best Marketing Posts Blog Featured Analytics Android Apple Business Development Demographics Facebook HTC Motorola Online Marketing Selling Social Media Steve JobsHelping Unlock the Marketing Puzzle. Here’s the posts he read, annotated and shared last week.
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. Need more ideas?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Analytics, Optimization] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. 
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 24, 2010
    [Analytics, Optimization] The Web Content Management Maturity Curve
    There are several findings to highlight, but in general, we are witnessing the maturation of this technology to a place on the curve that we frequently refer to as optimization.  The emphasis on integration of enterprise applications is a key sign of the optimization motive.  Marketing Analytics for the New Marketing Reality.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
    That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2011
    [Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
    Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Analytics, Optimization] 20+ Metrics for Measuring B2B SEO Performance
    The following is a list of  20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs. Search Engine Optimization Fundamentals. The most fundamental of all search engine optimization performance metrics. Organic search engine traffic.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Analytics, Optimization] Ten Simple Steps to make Twitter your Business Leads Machine
    Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Social media has become an important communication channel for businesses online. Leave your comment below.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [Analytics, Optimization] How does Time affect Marketing Accountability?
    must admit, while the concept of marketing accountability is nothing new, until now, no marketing analytics solution has effectively understood the deep role that time must play in an accurate marketing analytics. Time” influences marketing analytics in many ways. Where is the disconnect? CMO Council: Marketing Outlook 2008.).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [Analytics, Optimization] Igniting Outsized Revenue Growth in 2011
    That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. In this web- and information-driven world, data on buying behavior is omnipresent and must be leveraged and analyzed to optimize sales and marketing at every critical step in the process.
  • LEADERSHIP  |  THURSDAY, JUNE 26, 2014
    [Analytics, Optimization] CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES
    His Twitter handle describes him as a performance management enthusiast, sports analytics aficionado and three times CEO. We are fortunate; we have Big Data, we have Predictive Analytics, we have Customer Experience Optimization (CXO) tools. Reigning world champions, Spain have had to bow out of the tournament already.
  • VIDYARD  |  WEDNESDAY, DECEMBER 3, 2014
    [Analytics, Optimization] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
    In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs. About Vidyard. About Act-On Software. Media Contacts: Tyler Lessard.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Analytics, Optimization] How to Understand Students’ Online Activity in 20 Minutes
    By unlocking the power of dashboards in Google Analytics. If you see a high percentage of your users relying on site search, it’s time to look at your navigation for conversion rate optimization opportunities. Analytics / Big Data Higher Education dashboards education marketing Google Analytics higher education marketing statistics
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 23, 2011
    [Analytics, Optimization] 6 reasons why your organization might need a Marketing Automation Solution
    The tool helps you optimize your marketing spend by helping you focus your resources on channels that gives you the maximum bang for your buck. Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool. Does your organization struggle to generate leads?
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Analytics, Optimization] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
    Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100! Marketing Technology Podcasts
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Analytics, Optimization] B2B Social Media: How to Leverage Your LinkedIn Profile
    recently shared this presentation on how to optimize your LinkedIn profile for search. Each employee should be educated and encouraged to utilize social media following your company’s best practices and optimizing their profiles. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2009
    [Analytics, Optimization] Understanding the Value of Your B2B Newsletter
    What's important to keep in mind is that newsletters take a lot of time to create so it's worth the effort to follow good email marketing best practices , capture the newsletter campaign results, optimize to increase their success, and analyze their impact on revenue.  will cause you to not get true open data.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Analytics, Optimization] A Framework for Writing a Good Post
    framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. 'I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! The Main Body.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Analytics, Optimization] Accelerating Revenue Performance
    This Revenue Performance Management strategy is about this transformation process in which these two teams come to work together, and not only do their jobs in a different way, but also think about how to measure and optimize their jobs in a different way. It’s truly transformative. At that time, they pass the ball to the sales organization.
  • VIDYARD  |  WEDNESDAY, JANUARY 16, 2013
    [Analytics, Optimization] Maximize your Video ROI: Understanding What Your Video Analytics Mean
    'In order to properly optimize your videos and get your return on investment (ROI), it is important to understand what your metrics are saying about your video marketing efforts. It is one of the hardest analytics to track but provides you with the most thorough understanding of how your visitors interact with your video content.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
    Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. 'Technology marketing has entered a new phase. Marketing Technology Podcasts
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2009
    [Analytics, Optimization] The Difference Between Drip Marketing and Closed Loop Marketing
      The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. lead nurturing
  • VERTICAL RESPONSE  |  FRIDAY, JULY 12, 2013
    [Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
    Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2010
    [Analytics, Optimization] Best of 2009: SEO Tips and Tactics, Part 2
    Is it really impossible to optimize a Flash website? Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Jonathan Hochman writes that “Flash gets a bad rap&# for optimization, and explains in detail how to SEO a Flash website. Digg this!
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Analytics, Optimization] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. Testing is key to creating relevant and optimized landing pages. With Q2 halfway over, it’s the perfect time of year to recognize areas of improvements and make positive changes.   Hear your customers.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
    It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: .  . Search Engine Optimization. I recently did a blog post on social media measurement and analytics
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Analytics, Optimization] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    'Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
  • NUSPARK  |  MONDAY, DECEMBER 5, 2011
    [Analytics, Optimization] The A-Z Guide to B2B Lead Generation
    Feel free to challenge me with your own list or a replacement term for one of the letters.    Here we go: A-    Analytics. All activity of the lead generation process needs to be measured via a robust analytics program.  By optimizing website and landing page traffic; conversion lifts will increase. F-    Funnel Optimization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Analytics, Optimization] What are we going to do with all the social media ads?
    new generation of analytics. The gap between social channel investments and clear ROI is driving the implementation of a new generation of online and offline analytics, many of which utilize “call tracking” solutions. I began to wonder … where is all this advertising going to go? Where will come from?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [Analytics, Optimization] Why Elevating Your Metrics’ Sophistication Matters
    To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides. B2B Marketing b2b marketing b2b marketing roi Lead Nurturing Marketing Analytics
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Analytics, Optimization] 25 social media listening aids to increase your hearing
    Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. It’s also equipped to import Goggle Analytics.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 13, 2014
    [Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
    In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Analytics, Optimization] Social Media & SEO: Are You There Yet?
    Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Keep adding content.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 13, 2014
    [Analytics, Optimization] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
    Research shows that businesses effectively using customer analytics enjoy 10.5% Failing to understand and address the voice of the customer: As the HBR article notes: Tesco had committed to customer research, analytics, and loyalty as its marketing and operational edge. To be blunt, this idea is just wrong. annually. could not.
  • LEAD VIEWS  |  MONDAY, AUGUST 16, 2010
    [Analytics, Optimization] The Giants in the Marketing Technology Landscape
    Post acquisition, Unica’s software unit will work with IBM’s business analytics and optimization consulting organization – a team of 5,000 consultants and a network of analytics solution centers.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 14, 2012
    [Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
    Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 22, 2011
    [Analytics, Optimization] Marketing needs to be more Adaptive!
    We need better systems to take in data and analytics in order to make smarter better business decisions. And as a result you get silos of sub-optimized media. As marketers we need to be optimized for speed and rapidly effective decision-making. In a real time marketing world speed will be key.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Analytics, Optimization] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  DSP’s serve as a single access point to RTB inventory from across all ad exchanges, evaluate sites and impressions against campaign targeting and budget criteria, and provide integrated ad serving and analytics for each winning bid.
  • SYNECORE  |  TUESDAY, FEBRUARY 10, 2015
    [Analytics, Optimization] 4 Problems Solved by Responsive Design
    Since most users are now accessing the web from multiple devices, it has never been more important to optimize your website’s design for the many different screen sizes that exist today. The most obvious and effective way to optimize for multiple devices is to switch to a website built with Responsive Design.
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