MARKETING ACTION | WEDNESDAY, FEBRUARY 19, 2014
[Analytics, Optimization] On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today
ROI by Marketing Channel and budget optimization. Reports & Analytics Marketing departments take pride in coming up with clever campaign ideas, exciting images, and compelling messages – and rightly so. These KPIs should be monitored, and the results communicated monthly (or at least quarterly) to the executive team. Bonus KPIs.
LEADSLOTH | MONDAY, JULY 12, 2010
[Analytics, Optimization] Hubspot Review
Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Marketing departments at mid-size companies.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 21, 2014
[Analytics, Optimization] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
Marketers have access to all kinds of tools to help with this— clickstream reporting , advanced call tracking abilities , Google Analytics integrations—and this section of the study reinforced the fact that CMOs, more than ever, need to be on top of all the ways to prevent making important decisions on bad data. 2. Can you? 4.
KOMARKETING ASSOCIATES | MONDAY, MAY 19, 2014
[Analytics, Optimization] How Helping Others Helps You …Get More Links
Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code. Search Engine Marketing Blog Search Engine Optimization Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Offer Free SEO Assistance.
INBLURBS | SATURDAY, JANUARY 11, 2014
[Analytics, Optimization] Do You Panic When Facebook Goes Down?
Instead of twiddling your thumbs as if your collective hopes and dreams are tied up in one social media site, take this opportunity to perform some analytics checks and see if you need to tweak anything when the site comes back online. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. About the author: .
SAZBEAN | MONDAY, JUNE 18, 2012
[Analytics, Optimization] How to monitor social media for business
But many still do not quantitatively analyze and optimize their social media efforts, instead relying on writing “what I think people will like” because “I’ve known my customers for years.” Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work!
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Analytics, Optimization] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
Not only has this new information been eye-opening for our blogging team -- it''s also been extremely valuable and prescriptive for the growth and optimization of our blog. If you''d like to tackle blog conversion optimization for your own blog, this post has some good tips. Those are great targets for conversion optimization!
MARKETING ACTION | MONDAY, MAY 5, 2014
[Analytics, Optimization] Show Them the Money! (Or at Least the Marketing Performance Report)
In two previous blog posts ( Five KPIs to Track and Marketing Accountability from the Lead Up ), we laid out an analytic framework for evaluating a company’s marketing performance. This report allows you to understand how productive the sources are, so you can refine your marketing strategy to optimize the higher-performing lead sources.
FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 27, 2014
[Analytics, Optimization] Seven Strategies for Affinity Marketing Success
Optimize Affinity Member Targeting. By scoring all members and marketing to the top tier of model scores, you will optimize your marketing spend and return. Campaign and Offer Optimization. Affinity Marketing Marketing Analytics Marketing Data Management Marketing Strategy Uncategorized
VOICE-BASED MARKETING | FRIDAY, OCTOBER 3, 2014
[Analytics, Optimization] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
Once you optimize your lead generation, you will have higher quality leads to pass off to your sales team. There are an incredible number of ways to combine these various features that are all designed to optimize what happens before, during, and after the call. There are a lot of things that you can eat for lunch these days.
VERTICAL RESPONSE | TUESDAY, APRIL 8, 2014
[Analytics, Optimization] Google Penalties – All You Need to Know
Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. SEO/SEM algorithm algorithm penalty bing google manual penalty Panda Penguin search engine optimization SEO SEO penalty What is a penalty? How did you get a penalty? All rights reserved.
SALESFUSION | TUESDAY, NOVEMBER 17, 2015
[Analytics, Optimization] The Top 10 Do’s and Don’ts of Email Marketing
If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience. email marketing marketing automation reporting & analyticsFrom planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. Email Marketing Do’s.
CRIMSON MARKETING | WEDNESDAY, APRIL 1, 2015
[Analytics, Optimization] Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
MARKETING ACTION | THURSDAY, JULY 2, 2015
[Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 3: Take Action
Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Are your internal links optimized appropriately for the page they are linking to? Examine your analytics for internal links.
FATHOM | FRIDAY, NOVEMBER 29, 2013
[Analytics, Optimization] 5 Marketing Stats for New Business in 2014
If your emails are not mobile-optimized, then they’re not converting at the rate you want. In fact, 63% of US consumers say they delete emails immediately if they are not optimized for mobile (Return Path). Big Data/Predictive Analytics Marketing Automation/Email Marketing Mobile lead generation mobile stats
B2B MARKETING INSIDER | MONDAY, OCTOBER 5, 2015
[Analytics, Optimization] The 50 Best Startup Tools For 2016
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. Data/Analytics Tools.
WEBBIQUITY | FRIDAY, FEBRUARY 25, 2011
[Analytics, Optimization] Seven Expert Search Engine Marketing Guides
How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.
MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, APRIL 11, 2011
[Analytics, Optimization] Segmentation key to content marketing
Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. Filed under: Buyer behavior , Content marketing , Lead management , Marketing automation , Marketing measurement , Marketing optimization , Marketing technology Tagged: Content marketing , Implementing marketing automation , Marketing , Marketing audit.
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Analytics, Optimization] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.
VOICE-BASED MARKETING | MONDAY, AUGUST 18, 2014
[Analytics, Optimization] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
You simply cannot optimize conversions and ROI from Google paid search without it. Google AdWords might be an important part of your marketing mix, but what about things like SEO and website optimization? It’s just as important to attribute phone calls back to those sources to optimize their ROI.
MARKETING ACTION | MONDAY, FEBRUARY 2, 2015
[Analytics, Optimization] How Multi-Location Call Tracking Boosts Your Marketing ROI
Tracking inbound calls will be essential to your ability to fully optimize your marketing. We’re all quick to acknowledge how important our websites are. But how many of us are now saying that our mobile website is even more important? There’s good reason to make that statement: in the U.S. How do we know this? It is possible.
MARKETRI | TUESDAY, JULY 23, 2013
[Analytics, Optimization] Is Your Online Content “Just Okay?” Don’t Settle for Mediocrity!
Have you checked your Google Analytics lately? Content Marketing Inbound Marketing Search Engine Optimization SEO social media Marketing Strategy SEO Here’s what you need to know: Customized Content + Relevant Key Words = Higher Search Rankings and Improved SEO. Let’s investigate. How much traffic is coming to your website?
BIZNOLOGY | MONDAY, FEBRUARY 20, 2012
[Analytics, Optimization] 5 Online Marketing Goals that Make (Dollars and) Sense
Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing). Most analytics tools allow you to measure conversion rate by search term. Internet Marketing Search Marketing Business Internet marketing Search engine optimization SEOReally.
VOICE-BASED MARKETING | MONDAY, JUNE 30, 2014
[Analytics, Optimization] High Marketing IQ: Learn From Today and Optimize Tomorrow
Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads. When marketing automation and analytics solutions are combined, the reports are more detailed and the insights extracted are more valuable. No more! You Think You’re So Smart?
FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
[Analytics, Optimization] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
Analytics CRM Campaign Management Database Marketing Database Management Marketing Strategy Response Analysis Sales Enablement Sales Optimization Web Analytics database marketing Long Tail Theory Martha Bush Paretos LawMartha Bush. So the big question for marketers is, what should we be measuring? Tweet This! Digg this!
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 15, 2015
[Analytics, Optimization] Marketers are Feeling the Social Relationship
We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Marketing Cloud
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Analytics, Optimization] What Are Attribution Reports? [FAQs]
For instance, if you run a report based on First touch (as it is called by HubSpot) or First interaction (as it is called by Google Analytics), 100% of the credit is given to the page URL or source of the first visit a contact was on. How Do You Run an Attribution Report in Google Analytics? Analytics Reports You are right!
MARKETING ACTION | THURSDAY, AUGUST 13, 2015
[Analytics, Optimization] How to Calculate Email Subscriber Value (and Why it Matters)
This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. After those are figured in, you might need to do some optimization if you want to see positive ROI. There are a lot of metrics in email marketing. 1,875.
NUSPARK | MONDAY, NOVEMBER 1, 2010
[Analytics, Optimization] Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics
Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another?
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Analytics, Optimization] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing. 2. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists.
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Analytics, Optimization] Give the User What They Want: What Manufacturing End Users Look For On Your Site
For more information on user experience, check out How Creative, Conversion and Analytics Joined Forces to Reinvent the Fathom Website. Conversion Optimization & Usability Manufacturing Search is a daily function in all our lives. Need to solve a problem? Buy a product? Find the answer to useless trivia?
LEADERSHIP | TUESDAY, FEBRUARY 10, 2015
[Analytics, Optimization] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
On Customer Relationship Management…. “At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. Social Media cmo customer experience demand generation home predictive analytics 7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. Remember this? On Change….
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Analytics, Optimization] Facebook Timeline Engagement Tips – Future of Engagement
Increases Engagement Optimization. Analytics News & Notes Social Media Social NetworksMark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia). Business brands got a new way to manage and monitor their reach to fans through the admin panel with Facebook’s recent introduction of timeline for pages. Easily Accessible.
WEBBIQUITY | FRIDAY, FEBRUARY 11, 2011
[Analytics, Optimization] Five Expert Copywriting Tips
But too few creatives mine the insights from SEO analytics.. Heather Lloyd-Martin offers an excellent list of tips to keep handy when crafting search-optimized web copy. Sentences must be short. Ideas must be explicit. Prose must be lucid. Benefits must be explained in a clear and compelling manner using the language of the reader.
HUBSPOT | SUNDAY, JANUARY 26, 2014
[Analytics, Optimization] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. So, should you be optimizing for other search engines in addition to Google? analytics And the language of science?
MARKETING GENIUS BLOG | MONDAY, SEPTEMBER 13, 2010
[Analytics, Optimization] Monday Marketing Term: Multi-Channel Visitor Tracking
With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. Closed-loop reporting and optimization. So we can all agree that knowledge is king. Lead scoring. How does this work? Tweet This!
MARKETING ACTION | FRIDAY, JUNE 5, 2015
[Analytics, Optimization] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
Using search analytics, examine keywords driving the most impressions, the most clicks and the highest CTR, best average position. Are there over-optimized internal links observed? Through web analytics tools like Google Analytics, you’re able to understand your site visitors a bit more. But what’s next? Keyword Analysis.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 4, 2012
[Analytics, Optimization] Make Your Blog All It Can B2B
Google analytics can offer the same thing for the organic side. B2B Content Marketing Search Engine Marketing Blog Search Engine OptimizationThe fact is, for many B2B companies, keeping up a corporate blog can be difficult. Resources can be scarce, ideas may not come easily, and other projects can get in the way. Show Your Human Side.
FATHOM | FRIDAY, OCTOBER 10, 2014
[Analytics, Optimization] 3 Reasons Why SEO & PPC Are More Powerful Together
Both digital strategies require research, analytics and weekly, if not daily, management. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
BIZNOLOGY | FRIDAY, JANUARY 31, 2014
[Analytics, Optimization] Should guest blogging still be part of your SEO strategy?
Use your analytics to measure the effect these activities produce for your site and your brand. Content Marketing Search Marketing Slider blogging Content marketing guest blogging Search Engine Marketing Search engine optimization SEO (Photo credit: Wikipedia). After all, he ought to know. But the reality is more complex. Not exactly.
LEADERSHIP | TUESDAY, JANUARY 6, 2015
[Analytics, Optimization] New Year’s Resolutions for Your B2B Lead Generation Playbook
Use predictive analytics and data monetization techniques to optimize your lead generation campaigns. Demand Generation Lead Generation B2B lead generation content marketing content strategy data monetization home lead generation campaigns predictive analytics social marketing Take action and see the difference. 1.
FATHOM | TUESDAY, JANUARY 7, 2014
[Analytics, Optimization] How To Use Increasing Digital Marketing Budgets
Do search-engine optimization. Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! What to do with this money? Enough said.
FATHOM | MONDAY, OCTOBER 26, 2015
[Analytics, Optimization] The “Name that Tune” Approach to PPC Campaigns
So you have a choice… You can spend your time optimizing your accounts with accurate bids and appropriate modifiers and extensions or you can spend your time worrying about creating redundant keywords. Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcClicks.
FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
[Analytics, Optimization] How Banks Use Data Mining to Answer the Big Marketing Questions.
Related Articles: Sophisticated Data Modeling and Analytics Lead to Better Marketing Metrics. Get Smart: Make Sure Insights from Marketing Analytics Reach Your Sales Force. Analytics Database Marketing Database Management Marketing Strategy Sales Optimization Segmentation banking analytics data mining finance marketing
CRIMSON MARKETING | TUESDAY, SEPTEMBER 29, 2015
[Analytics, Optimization] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . Image: Courtesy of JSquared Analytics. The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before.
TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
[Analytics, Optimization] A Framework for Writing a Good Post
framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. It was naturally optimized for search. It’s proven through my post analytics. I’ve been blogging for over three years and learned from the best, Michael Gass. Enjoy! Blog Post Title.
FATHOM | TUESDAY, OCTOBER 22, 2013
[Analytics, Optimization] Attribution Modeling for EDU
Ultimately we can gain new insights, optimize campaigns, and get more accurate ROI information. You can also set up a custom model in Google Analytics depending on length and duration of the process from start to conversion. With attribution models, you can coordinate and optimize all of your online marketing campaigns efficiently.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 1, 2011
[Analytics, Optimization] Tips for Creating Conversion – An Interview with Tim Ash
by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Start with web analytics : Look at your bounce rates (the number of people who show up to your website and leave).
E-LIGN | MONDAY, FEBRUARY 17, 2014
[Analytics, Optimization] 9 Steps to Digital Marketing Greatness [Whitepaper]
Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design Download Whitepaper Now. Maybe you’ve never tried to establish a strong online presence, or maybe you’ve tried many different strategies with lackluster results. Well here it is.
E-LIGN | THURSDAY, JULY 25, 2013
[Analytics, Optimization] Why Are My Search Engine Keywords Returning (Not Provided)?
If one compares the analytics today, to the data in early 2011, there is one big difference. This makes it harder for inbound marketing programs to grow, and can make SEO (search engine optimization) that much more difficult. Search Engine Optimization Traffic Analytics What changed for website owners?
FATHOM | MONDAY, MAY 19, 2014
[Analytics, Optimization] Real SEO, or How You Know When It’s Wrong
Sure, SEO still requires attention to matters like load time, meta data, XML sitemaps, robots.txt files, URL redirects, schema markup and analytics code. SEO Search Engine Optimization ” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. The lesson?
HALEY MARKETING | WEDNESDAY, OCTOBER 28, 2015
[Analytics, Optimization] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
First, make sure your website is mobile-optimized. Analytics Help Make Informed Marketing Decisions. From this analytics project, we gathered valuable data that shows the importance of a blogging program and social media sharing. Don't Ignore the Importance of Mobile Traffic! The Takeaway: Have a website that is mobile-friendly!
HUBSPOT | MONDAY, MARCH 9, 2015
[Analytics, Optimization] How Reporting on Revenue Can Improve Your Relationship With Sales
That tells me that my audience appreciates that type of information and gives me a better idea of how I should format my content going forward if we''re trying to optimize for revenue. Analytics Inbound Sales Most marketers are concerned about building a strong relationship with their sales team. Revenue reporting can help.
E-LIGN | THURSDAY, MARCH 20, 2014
[Analytics, Optimization] The 2014 Digital Marketing Ecosystem
What does it mean for an email to be optimized for mobile? Many marketing teams use some basic analytics like Google Analytics or Web Trends but they quickly realize that it’s not enough. What is the difference between Google Analytics, Web Trends, Core Metrics, MyBuys, etc.? Basic questions.:
FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
[Analytics, Optimization] Cookie Cutter B2B Sales Methodologies Don’t Work.
The secret to a successful B2B sales organization lies largely on the toolset provided to optimize or enable the sales process. Having built sound analytic models for customer acquisition, cross-selling and customer retention, we embarked on a journey to aid one of our clients in jump starting their growing sales organization.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 11, 2015
[Analytics, Optimization] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
Waring, Co-Founder, FitsmallBusiness.com : While I believe that technical/analytical acumen can be a benefit in modern marketing, I do not believe that it is necessary. In fact I think technical/analytical ability is becoming less important over time instead of more important. Technology and analytics refine that process.
BIZIBLE | TUESDAY, OCTOBER 13, 2015
[Analytics, Optimization] Unveiling The Pipeline Marketing Technology Stack
Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Each marketing channel also comes with its own channel analytics. Optimizely is the most popular optimization tool with 42% market share (Datanyze).
SYNECORE | SATURDAY, AUGUST 1, 2015
[Analytics, Optimization] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Social Media: Publish and see social analytics across most social networks. Click Here to View the Infographic.
SOCIAL MEDIA B2B | FRIDAY, AUGUST 10, 2012
[Analytics, Optimization] 3 Ways B2B Companies Can Manage Big Data
The study by econsultancy focused on web analytics data, which has been available for quite some time, and did not even address the volume of social media data that is available. Marketing Social Media 101 data statistics study web analyticsThis type of response is more common than people realize as we all wade through too much data.
CRIMSON MARKETING | FRIDAY, JANUARY 9, 2015
[Analytics, Optimization] Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]
Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Technology marketing has entered a new phase. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?
NUSPARK | SUNDAY, DECEMBER 30, 2012
[Analytics, Optimization] 2013 New Year’s Resolutions for the B2B Marketing Department
It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Let’s get more granular, and review some internet marketing 2013 resolutions that you can optimize now: . . Search Engine Optimization. You need to prove that your efforts are improving, or time to optimize.
MODERN B2B MARKETING | THURSDAY, MARCH 24, 2011
[Analytics, Optimization] Lessons in Marketing Leadership and Innovation
CMOs fuse strategic long-term vision with a strong bias for sales and marketing integration, and they balance creativity with hard financial data, marketing analytics and measurement. B2B Marketing b2b marketing CMO Demand Generation Marketing Analytics marketing leadership and innovation online video revenue rockstarGetting intimate.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 11, 2016
[Analytics, Optimization] New Gartner Report: Build Your Digital Marketing Hub
Testing & Optimization. This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile.
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Analytics, Optimization] Don’t Make Marketing Decisions Based on Bad Data
The right marketing automation platform can be a very powerful tool for optimizing ROI, but you might as well throw it out the window if you aren’t getting a complete and accurate picture of where your leads are coming from. Google Analytics is a powerful tool that captures leads accurately from a multitude of sources. What Comes Next.
WEBBIQUITY | WEDNESDAY, APRIL 27, 2011
[Analytics, Optimization] Book Review: Marketing in the Age of Google
There are plenty of excellent works in that category, including Website Optimization by Andrew King and The Truth About Search Engine Optimization by Rebecca Lieb.) But is it reasonable to say that search has changed everything ? This is not just another “how to do SEO” book for practitioners.
B2B MARKETING INSIDER | WEDNESDAY, JULY 30, 2014
[Analytics, Optimization] 7 Skills To Look For When Hiring A Content Marketing Strategist
Analytics: Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. agree!
MODERN B2B MARKETING | FRIDAY, MAY 20, 2011
[Analytics, Optimization] Marketing Analytics for Successful Organizations – a Thought Leader Interview with Mark Smith
by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Tell me a bit about why you decided to perform some research into marketing analytics.
SAZBEAN | WEDNESDAY, MAY 15, 2013
[Analytics, Optimization] Big Data is the Next Gold Mine
While no single end-user company can (or likely would) address search-engine optimization, for example, by building a massive store comprised of data from hundreds or thousands of companies as well as the entire web, a cloud service dedicated to that specific task can. Analytics Marketing News & Notes Time will tell.
KOMARKETING ASSOCIATES | THURSDAY, MAY 7, 2015
[Analytics, Optimization] 30+ Ideas for Measuring Conversions on a B2B Website
Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. In this post, we’ll provide a rundown of conversion-oriented opportunities and ideas to consider, based on functionality found in Google Analytics specifically.
NUSPARK | SATURDAY, JUNE 8, 2013
[Analytics, Optimization] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Optimizely. Visual Website Optimizer.
VERTICAL RESPONSE | FRIDAY, JULY 12, 2013
[Analytics, Optimization] What Should You Know About Keywords – The Long and Short of It
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms.
FATHOM | FRIDAY, MAY 16, 2014
[Analytics, Optimization] How Do You Measure the Success of Digital Marketing?
They are measuring their success and optimizing based on the ever increasing volume of digital information available. The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer. Step 1: Capture the Right Digital Data. Review?
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 14, 2012
[Analytics, Optimization] Lead Generation: 81% of marketers use email marketing
Search engine optimization (SEO). Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Website optimization/management/design.
NUSPARK | MONDAY, DECEMBER 5, 2011
[Analytics, Optimization] The A-Z Guide to B2B Lead Generation
Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment. G- Google.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 13, 2014
[Analytics, Optimization] How to Use Three Types of Data to Drive B2B Sales
In order to see success in inside sales, learn how to use data to drive sales by monitoring events that affect your B2B buyer and monitoring predictive analytics to inform you of the next step to take. According to The Big Data and Analytics Hub, only 23% of organizations that were assessed have an enterprise-wide big data strategy.
MODERN B2B MARKETING | TUESDAY, APRIL 19, 2011
[Analytics, Optimization] 9 Twitter Tips for B2B Marketing Success
Timing is everything – Understand the specific days and times your company’s messages are more likely to be read and shared. If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times. 3.
BIZIBLE | THURSDAY, NOVEMBER 19, 2015
[Analytics, Optimization] 52 MarTech and Marketing Ops Champions You Need to Follow
Chief Disruption Officer | #startups | #prodmgmt | #growthhacking | #devops | #martech | #adtech | #contentmarketing | #analytics | #b2b | #marketing | #sales | #vc | #leadership. Chief Marketing Technologist @Tahzoo | Helping our clients develop, deliver and optimize engaging, relevant and persuasive customer experiences.
ANYTHING GOES MARKETING | SATURDAY, MAY 12, 2007
[Analytics, Optimization] How do I Generate More Leads from my Website?
How can we further optimize our practices to increase the amount of leads we generate? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? Chad H.
WINDMILL NETWORKING | FRIDAY, DECEMBER 10, 2010
[Analytics, Optimization] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is.
BIZNOLOGY | TUESDAY, MAY 31, 2011
[Analytics, Optimization] Which search metrics do you show your boss?
Organic Search Business Business and Economy Google Analytics Marketing performance measurement and management Search engine optimizationImage by DrBacchus via Flickr. Having trouble figuring out how to talk your manager about search marketing? Many people do.
NUSPARK | SATURDAY, OCTOBER 13, 2012
[Analytics, Optimization] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
The low CTR of banner ads should never be the only measure of online display effectiveness. By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions. YIELD OPTIMIZATION. Yield optimization is a technique utilized by ad servers to improve the performance of a given advertiser creative. In
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 9, 2015
[Analytics, Optimization] 5 Trends Driving The Marketing Cloud Revolution
Big data and marketing clouds require modern marketers to further embrace analytics. The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Marketers are building “mobile first” or “mobile only” websites to optimize for the new demand. 3.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
[Analytics, Optimization] B2B Social Media: How to Leverage Your LinkedIn Profile
recently shared this presentation on how to optimize your LinkedIn profile for search. Each employee should be educated and encouraged to utilize social media following your company’s best practices and optimizing their profiles. Related Articles: Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile.
VERTICAL RESPONSE | TUESDAY, DECEMBER 9, 2014
[Analytics, Optimization] How Cookies & Website Tracking Tags Can Help Grow Your Biz
By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. What is a pixel? What is a cookie? Image courtesy of Signal.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 10, 2011
[Analytics, Optimization] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics. If you don’t balance user experience with landing page optimization , it will be a short-term game. by Katie Byrnes We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit.
NUSPARK | SATURDAY, JANUARY 21, 2012
[Analytics, Optimization] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. smart practical guide to implementing search engine optimization. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. Ruth P. Stevens.
CRIMSON MARKETING | TUESDAY, OCTOBER 27, 2015
[Analytics, Optimization] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
BIZNOLOGY | WEDNESDAY, NOVEMBER 9, 2011
[Analytics, Optimization] Google giveth and taketh away search metrics
You probably heard the uproar recently when Google announced that all searchers who are signed into their Google accounts will have their search results encrypted, so that the standard referrer that comes to your Web analytics package won’t know what search term was used. Image via CrunchBase. No, the tumult came from search marketers.
CRIMSON MARKETING | TUESDAY, FEBRUARY 3, 2015
[Analytics, Optimization] Peter Mahoney, Nuance Communications CMO: People Still Buy Things— the Human Side of Marketing Technology
Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100! Marketing Technology Podcasts
CMO ESSENTIALS | FRIDAY, JANUARY 15, 2016
[Analytics, Optimization] The State of Marketing Technology 2016
And this may indicate that an emphasis on analytics actually improves marketing performance.). The Best-in-Class are far more likely to use these technologies than their rivals. Why is that? To answer that question, it’s worth reviewing what distinguishes the Best-in-Class from All Others. Do you?
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 26, 2013
[Analytics, Optimization] 9 Ways To Get More Prospects To Discover Your B2B Blog
Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Is there a common theme to those analytics? Conversely, what is the common thread to those posts that have the most anemic analytics? Everything revolves around it.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 4, 2014
[Analytics, Optimization] 3 Ways to Wrap up Retail Website Sales this Holiday Season
In the past she ran a marketing team at a large ad tech company, where she built seven-figure revenue streams and analytics programs from the ground up. Holiday Small Business Marketing Web Dev holiday sales Holiday Spending holiday spending 2014 online holiday sales online sales website optimization website sales All rights reserved.
VOICE-BASED MARKETING | WEDNESDAY, APRIL 16, 2014
[Analytics, Optimization] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
Next, you must learn how to properly select, implement and analyze voice-based marketing measurements to optimize all campaigns and gain a more complete picture of lead and revenue generation. Are our marketing dollars being spent in the most effective places for optimal, high-quality lead generation? Google Analytics Now what?
BIZNOLOGY | MONDAY, APRIL 21, 2014
[Analytics, Optimization] 25 social media listening aids to increase your hearing
Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Google Analytics is the most effective tool for measure if social activity translates to conversion and business success. It’s also equipped to import Goggle Analytics.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 22, 2011
[Analytics, Optimization] Marketing needs to be more Adaptive!
We need better systems to take in data and analytics in order to make smarter better business decisions. And as a result you get silos of sub-optimized media. As marketers we need to be optimized for speed and rapidly effective decision-making. In a real time marketing world speed will be key.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 12, 2015
[Analytics, Optimization] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
As Gartner explains, a Digital Marketing Hub is a portfolio of software that enables marketers to deliver programs and campaigns that utilizes a consistent set of audience profile data, content, has unified workflow for ease in management and has capabilities for messaging and analytics. Unified view for measurement and optimization.
CRIMSON MARKETING | WEDNESDAY, AUGUST 27, 2014
[Analytics, Optimization] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. Sumo Logic provides a SaaS-based machine data analytics platform. Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.
B2B MARKETING INSIDER | MONDAY, APRIL 7, 2014
[Analytics, Optimization] Content Marketing Must Focus On Customer Value
Tie content marketing efforts into the demand funnel though analytics and CRM integration. Optimizing over time to improve business outcomes. Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., Content Marketing
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 9, 2015
[Analytics, Optimization] 5 Trends Driving The Marketing Cloud Revolution
Big data and marketing clouds require modern marketers to further embrace analytics. The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Marketers are building “mobile first” or “mobile only” websites to optimize for the new demand. 3.
SYNECORE | WEDNESDAY, JANUARY 28, 2015
[Analytics, Optimization] How to Convince Your Boss to Switch to Responsive Web Design
In 2012, Google strongly recommended the use of RWD and considers it the best way to optimize for mobile. If redirects aren’t structured properly, search engines might not know that two URLs actually serve the same website for different devices, which can have a negative impact on your search relevance and compromise your analytics reporting.