SmartBrief - Marketing

MARCH 10, 2024

The most crucial step for CAN-SPAM compliance is to maintain opt-in records for all email newsletter recipients. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. The post Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3) appeared first on SmartBrief.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap.

Analytics 84

Analytics Opt-out Paid Search Agency Conference 84

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. As a smart marketer, you should be taking drawing insights out of that data and taking actions. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Martech

JULY 11, 2023

Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. To avoid serious disruption to your ads, book a free support session to to complete your move to Google Analytics 4 today.” Why we care. Where possible, existing site tags were used.

Analytics 71

Analytics Marketing Analytics Tools API Paid Search Agency 71

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Attribution Analytics Google 117

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 131

Analytics Viral Marketing Work Management Demographics 131

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

SEPTEMBER 18, 2023

Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. This also includes conversion swapping and audience pairing in linked Google Ads accounts for opted-in properties. What if you didn’t opt out in time? Who is impacted?

Google 121

Google Opt-out Opt-in Paid Search Agency 121

Litmus

JULY 16, 2021

With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Reconfirmation campaigns allow subscribers to continue to opt into your emails—or opt out. A bonus here is you get explicit opt-in to email these folks. Better to have that explicit opt-in, yeah? We’ve got your back!

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

ERDM

NOVEMBER 8, 2018

Previously, he held marketing leadership roles at Gilt and Lord & Taylor, where he was responsible for brand marketing, lead generation, member communications and retention, customer intelligence, and analytics. The answer almost always is that most customers opt out just a few days following their purchase.

Opt-out 40

Opt-out Purchase Opt-in Marketing Automation Services 40

ERDM

NOVEMBER 8, 2018

Previously, he held marketing leadership roles at Gilt and Lord & Taylor, where he was responsible for brand marketing, lead generation, member communications and retention, customer intelligence, and analytics. The answer almost always is that most customers opt out just a few days following their purchase.

Opt-out 40

Opt-out Purchase Opt-in Marketing Automation Services 40

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Webbiquity

OCTOBER 11, 2022

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Build an Opt-in Email List. If you have an opt-in policy (and why wouldn’t you?), The foundation of your success begins with defining your product and the problem you’re solving for people.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

SEPTEMBER 4, 2020

Collecting these data points used to be a matter of just grabbing all of it and later figuring out what you actually need. I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses.

Analytics 83

Analytics Banners Privacy Allocation 83

Webbiquity

MAY 26, 2022

Including clear contact information on your website, along with social proof , builds trust with visitors and makes it more likely that they’ll reach out to you when they’re ready to buy. Once you’ve found potential partners, reach out and see if they’re interested in working together. Build an Email List.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

DotDigital

OCTOBER 5, 2021

In this blog, we’ll walk through some analytics; set some expectations of what you might see over the next few months, and discuss how to prevent or troubleshoot inbox placement issues based on what the data is showing. A healthy list will likely receive some questions and comments in amongst the out-of-office replies.

Deliverability 97

Deliverability Analytics Eye-Tracking Click Rate 97

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Some of the top email analytics tools include the following: HubSpot.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Seismic

NOVEMBER 2, 2021

Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that. When in doubt, sellers will opt for the old faithful. Identifying the content sellers actually use. Tracking the content that buyers engage with.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

Ontraport

JUNE 4, 2020

You’re getting advanced attribution tracking that even enterprises struggle to set up, right out of the box. Measuring your marketing success with clicks and opt-ins can make it seem like your campaign is performing well, while it’s actually leading you down a rabbit hole of paying for clicks that never end in sales.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Features 76

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 Lisa S. .*

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 Julie Savarino Contact Julie Savarino Score: 77.19

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Convert

NOVEMBER 26, 2020

Do you know where and when those Variant B users dropped out vs those on Variant A? That’s where Zuko Form Analytics comes in. Zuko Form Analytics is a platform that enables you to see when, where and why users are abandoning your web form or checkout. Where Are Users Dropping Out? Combine Form Data with A/B Testing.

Analytics 105

Analytics Multivariate analysis Privacy Policies Segmentation 105

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. What Are the Main MarTech Tools?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Optinmonster

DECEMBER 14, 2023

Do you want to create the perfect opt in page to rake in more leads? In this post, we’ll share a few of our favorite opt in page examples to help inspire your own. Then, we’ll also go through some of the best tools for creating and analyzing your opt in landing pages. Examples of Well-Designed Optin Pages 1.

Marketing Automation Services 85

Marketing Automation Services Landing Pages Examples Tools 85

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Advertising Agencies 295

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 295