Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. I previously expressed my opinions about the whole concept of social CRM.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

MAY 16, 2012

Also, if you’re going to ask for opinions, be prepared for what you get. All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

APRIL 27, 2012

Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. As a result, salespeople now know more about their prospects and managers have better visibility into progress against goals.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50