Writing on the Web

JUNE 16, 2015

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

DECEMBER 12, 2012

This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. Knowing how to optimize content for search engines isn’t difficult, but it’s a separate skill from writing content for customers. I highly recommend either or both!

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. I couldn’t agree with this more.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

SEPTEMBER 26, 2012

Optimize for search engines. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!). Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. Image credit: wikipedia.org.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

MARCH 28, 2012

Your blog can help you filter through the endless lists of recruits you might encounter by advertising through secondary online job listing sites. Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. Don’t waste company time maintaining a blog that accomplishes very little for you.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

FEBRUARY 1, 2012

Online newspapers learned that the hard way, but bloggers are discovering ways to use the Web as a means for two-way interaction – increasing the relevance of a blog while boosting Search Engine Optimization efforts to drive traffic. This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics.

Opinions 100

Opinions Marketing Analytics Tools Click Rate Copywriting 100