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B2B Memes

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Writing Readably Doesn’t Mean You’re Stupid

B2B Memes

The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. Related posts: The Fix-It Alert: Eight Keys to Better Online News Writing. What spurred me on was a column by Meghan Daum in this morning’s Los Angeles Times.

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Is Your Content Putting You at Risk?

B2B Memes

Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). An excellent online resource is the Citizen Media Law Project’s Legal Guide. Although its focus is on citizen journalists, it is useful to anyone new to online publishing. But beware of going overboard.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

Copyblogger and popular music: “ The Eminem Guide to Becoming a Writing and Marketing Machine ” or “ 5 Things Depeche Mode Can Teach You About Effective Online Marketing.”. Savvy B2B Marketing and nursery rhymes: “ Little Bunny Foo-Foo and the Art of Being Specific.”. The appeal of this tactic lies partly in the lure of the unexpected.

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Journalism, Aggregation, and Doing Things with Words

B2B Memes

First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. The last is Aaron Bady’s deeply analytical post on zunguzungu. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism.