B2B Marketing Traction

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics.

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

The study also shows a correlation between CMOs who have adopted digital marketing and higher financial performance of their organizations. It seems that awareness of the importance of social media and digital marketing has increased, but taking action to implement digital marketing programs with analytics and social media has not.

CMO 100
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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Business-to-consumer CMOs have been using consumer research data more than Business-to-business CMOs, but now the technical aspect of online marketing has added heaps of analysis to the marketing function.

CMO 100
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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. Need help addressing mobile marketing?

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Social Media & SEO: Are You There Yet?

B2B Marketing Traction

It’s important to be realistic about your expectations for online marketing. Keep analyzing traffic and keywords with Google Analytics. So plan to: Blog frequently. At least three posts per month. Add video – the more interesting the better. Keep adding content. Register your website and blog with directories.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). We posted daily tweets that contained links to our blog posts and to relevant content online. The results came in! What about you?

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Why B2B Marketers Need to Play Moneyball

B2B Marketing Traction

But now with more technology-driven online marketing, marketers have hard data with which to make better decisions. New media marketers are heavy into marketing analytics that show results – or lack of results.