Brightedge

APRIL 24, 2020

Use this opportunity to nuture these potential future customers. Study how customers engage with your site and the type of content they're reading by looking at your site analytics. Remember, BrightEdge can integrate data with multiple analytics platforms; such as Google Analytics, Adobe Analytics, and even Coremetrics.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Vidyard

MAY 14, 2013

Prior to the Vidyard integration, video content and analytics was a black box for Marketo customers. Further, if someone reaches the end of a video you know you have their interest – and that’s the perfect time to add a video call to action, to lead them further through the funnel or add them to a specific nuturing program.

Marketo 50

Marketo Video Marketing Top of Funnel Paid Search Agency 50

Stevens & Tate

DECEMBER 9, 2022

HubSpot’s analytics tools can help to collect data across all of your marketing platforms and provide you with metrics that you can use to the benefit of your marketing campaign. The following are four reasons why you should be using HubSpot marketing automation tools: 1. Collect and Analyze Data to Improve Your Marketing Efforts.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

Stevens & Tate

JANUARY 28, 2021

Using analytics and intelligence, here is how to narrow your leads down: Define your buyer profile : Ask yourself who is most likely to buy your product. By using analytical tools, you can tell whether a visitor to your site has a history of buying. Identify those that are more qualified than others for conversion.

Sales Qualified Leads 64

Sales Qualified Leads Marketing Qualified Leads Lead Ranking High Quality Lead 64

Hubspot

MAY 1, 2017

Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. And with simple but powerful analytics, you’ll learn more about what’s working and what’s not -- like which traffic sources or pieces of content are driving the most conversions.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Customer Experience Matrix

JUNE 17, 2009

In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. This feature is a somewhat unusual among demand generation systems but pretty common in Web analytics.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120