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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Buffer

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

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What Is A/B Testing? Boost Your Website's Performance

RebelMouse

Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. Those are just a handful of the numerous ways you can use A/B testing to improve specific goals and elevate user experiences across a website or app.

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Getting started with Google Analytics 4: Redefine success

Martech

The arrival of Google Analytics 4 has people understandably nervous. The big difference between Universal Analytics and GA4 is that GA4 isn’t about page views — it’s about different types of events. The big difference between Universal Analytics and GA4 is that GA4 isn’t about page views — it’s about different types of events.

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How to create a newsletter in under 30 minutes

ConvertKit

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.