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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Traditional analytics data does not give you much of this information and that’s where UTM tracking codes become so much more powerful and beneficial. So what are UTM strings anyway?

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Performance analytics. Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance. Whether you’re sending out monthly newsletters or special promotions, Constant Contact helps organize and manage your campaigns effortlessly. Team collaboration.

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HubSpot Customer Journey Analytics Unveils 3 Game-Changing Insights

Lake One

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

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Using Google Analytics to Drive Your SEO Strategy

BOP Design

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

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What Digital Marketers Can Learn From Their Analytics Data

Biznology

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. How does social media activity affect website traffic? What about your regularly scheduled newsletter?

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How to create a newsletter in under 30 minutes

ConvertKit

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.