Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. In this article, we’ll look at various email marketing tools with diverse features.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. You can ask friends and family as well as perform A/B testing. This is also known as split testing. Using the A/B testing methodology , you can create two or more product page designs.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. It drives traffic to your website. Based on the objectives, you can now set goals to measure the success of your newsletters. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Marketing Insider Group

MARCH 11, 2024

A video that convinces viewers to take the plunge and buy your product or sign up for your newsletter is a video that’s doing its job. Analyze and Adapt: Use analytics to track the performance of your videos. Tools like automatic captioning can help, but always review for accuracy. Which ones are hitting the mark?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

MAY 30, 2023

In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance. You’re not alone.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. Before selecting or even looking for the right email automation tool, it’s essential to establish your needs.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Another is to use influencer marketing tools to identify and reach out to bloggers or other influential content creators with a large following. Create Value for Your Audience.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Traffic Source : Conversion rates can differ based on where your traffic comes from.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Stevens & Tate

APRIL 18, 2024

SEO: Boosting Visibility Search engine optimization (SEO) is about increasing your site’s visibility and driving the right kind of traffic to your website. Proper keyword optimization ensures your content appears in relevant searches, boosting visibility and driving targeted traffic to your website.

Marketing Websites 52

Marketing Websites Customer Satisfaction Conversion Rate Click Rate 52

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Goals matter! Good goals measure.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co Offer: Reach out to Ten Speed here & mention MKT1 Newsletter to get $1,000 off your first month.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. 9 Blogging Tools to Make More Money. Convert that traffic into email subscribers. Let’s dive right in!

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. A/b test different pricing models (e.g.,

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Goodish Agency

AUGUST 5, 2021

This article will help to address the wide scope of growth marketing, provide tools that you can utilize for any website, and help you build a bigger picture so you can develop a growth marketing strategy for your brand. . A/B testing. What is Growth Marketing? Growth hacking, on the other hand, is more instantaneous.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Optinmonster

DECEMBER 30, 2023

It guides users on what to do next, whether it’s subscribing to a newsletter or checking out a product. Testing and Optimization : Always test your designs across different devices. Tools like Google’s Mobile-Friendly Test can be invaluable for this.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Filter Social Media Traffic. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

ClearVoice

JANUARY 2, 2024

You can produce digital content with fewer resources using cost-effective tools and methods. Measuring ROI in Content Marketing Determining your content marketing efforts’ ROI requires tracking key metrics and using the right tools and techniques for accurate measurement. Website traffic. Web analytics. Conversion rate.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Convert

JANUARY 17, 2024

For example, for testing purposes, I asked ChatGPT to compare Convert and VWO and pick one solution for me. Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing. Convert.com also offers multipage testing and A/A testing, which might not be available on VWO.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

ClearVoice

JANUARY 8, 2024

It determines how much you can invest in paid ads or tools like marketing automation. Consider all aspects of content creation , such as production costs, software and tools, talent fees, and distribution expenses. For many companies, it’s the perfect time to start planning out content budgets — and for good reason.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Are they newsletter subscribers?

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

BenchmarkONE

AUGUST 20, 2019

Google Analytics is a powerful tool. While Google Analytics already offers access to important metrics like pageviews and traffic sources, to really get the most out of the platform you’re going to want to measure additional information that’s unique to your marketing goals. The Google Analytics Goals You Should Focus On.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 55

Vision6

JULY 5, 2023

Increases brand awareness Email marketing as a tool is great for getting your name out there. Increase your enagagement on newsletters by sharing it with your community on social media. Vision6 make it easy by keeping all your customer analytics and data in one convenient location. What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Sprout Social

MAY 25, 2016

Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Plug your copy into this brilliant tool, and it will tell you when you’re being confusing or overly wordy—even if Hemingway himself doesn’t always pass the test. “My Coding Tools.

Marketing Automation Services 111

Marketing Automation Services Email Marketing Tools Planning 111

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Speaking of reaching engineers where and what content they consume, I once collaborated with the Director of Applications Engineering with a manufacturer of leak testing systems.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

SmartBug Media

JANUARY 23, 2023

In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in! Testing is key to getting the highest conversions and profit margins.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Adding newsletter signup bars also helps in collecting leads.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Outgrow

APRIL 8, 2020

Top Unbounce Integration Tools Your Business Needs In 2020. Hence, this blog will talk about the top Unbounce integration tools that you need in 2020. However, simply driving traffic to your homepage just doesn’t work in our competitive world. Newsletters and one-off campaigns are good strategies, no doubt.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

BOP Design

MAY 20, 2021

Testing Using Google Ads. Even though you have a keyword strategy in place and are optimizing your website in alignment with that strategy, Google Ads give you the ability to do more real-time testing. Build an industry campaign and test it. Use a Google Ads campaign to test it and see what types of leads are generated.

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

Litmus

JULY 14, 2023

Just think about how much more foot traffic a fresh lemonade stand would receive on a hot, sunny day versus during a blizzard. For example, a subscriber who just bought a pair of hiking boots would likely welcome a newsletter about breaking in new shoes the right way. Read more: 6 Email Newsletter Examples to Keep Prospects Engaged 3.

Automation 69

Automation Demand Broadcasting Lead Nurturing 69