Remove permission websites
article thumbnail

5 steps to make the most of your reporting and analytics

Martech

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. Your data source should include your transactions for clicks, searches, website registrations and sales interactions. Get the daily newsletter digital marketers rely on.

Analytics 117
article thumbnail

How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data?

ROI 227
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Broaden your marketing ops talent perspective

Martech

I’ve argued that marketing operations teams should pay more attention to websites. The web channel offers many opportunities for marketing departments, and the acumen needed for operating marketing automation platforms, analytic tools, and related systems actually translates well over to content management systems (CMSs).

article thumbnail

How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

Website : Enter your company’s website. This shows up right on your profile and allows people to easily visit your website and learn more about your product when they want to. Monitor your LinkedIn analytics using the in-built analytics tool. For instance, the URL for our Sprout Social Page is [link].

Linkedin 112
article thumbnail

Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Always use opt-in methods to ensure you have permission to send future emails. Creating high-quality content keeps users engaged and encourages newsletter subscriptions.

article thumbnail

20 Questions: Email Marketing

SendX

It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Do I need to send newsletters? Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions. Different goals require a different approach.

article thumbnail

Maximizing Your Email Marketing Success

Navigate the Channel

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Use analytics tools to gain insights, such as these from MailJet. Vary your content types, such as newsletters, product updates, educational content and promotional offers.