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5 steps to make the most of your reporting and analytics

Martech

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. Your data source should include your transactions for clicks, searches, website registrations and sales interactions. Get the daily newsletter digital marketers rely on.

Analytics 109
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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Make sure the release includes links to your website and other appropriate content. More about content syndication strategy can be found here on the NuSpark Marketing website.

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The Ultimate Guide to Google Analytics in 2019

Hubspot

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics. Good news: you’re not alone.

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Architecture. Call Logging.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Early bird rates expire March 4.

SEO 40