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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Include forms on your website. Take social media polls.

ROI 232
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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

First-party intent data is activities that you can directly collect from your own website, CRM tools, and any other methods you use to engage with users. For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce.

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What General Data Protection Regulation Means For You

Stevens & Tate

As part of this, your website will need to be GDPR compliant. However, it’s important to note that your website is largely a reflection of your internal policies and processes; you can’t update your website without first looking at your business. Cookie Policy. Cookie & Privacy Popup Notice.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Dianna Huffs post on improving website strategies is a collection of tips and resources from fellow bloggers and a great resource for her readers. Newsletter problems? Legal Notices, Licensing, Reprints & Permissions | Privacy Policy | Affiliates b2bmarketing Tweet Do you recommend this story?

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Internal search query reports offer similar data once the visitor is on the website looking for information. Newsletter problems?

SEO 40
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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Marketing compliance is the action(s) taken to make sure that your content, customer data and business practices comply with the laws and policies that protect consumers. It prevents organizations from using deceptive tactics and safeguards the privacy rights of consumers. Think about Nike.