Biznology

NOVEMBER 16, 2020

Modern call centers include call recordings, call transcripts, and AI-driven call analytics features, such as sentiment analysis. Here are some of them: Ask customers to fill out a form when subscribing to your email newsletter. Your email support and live chat, for example, are a treasure trove of customer information.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

JULY 9, 2019

It’s the same scope of data used with Google Analytics and similar reporting tools. RPS: Traditionally, the only way to de-anonymize your website visitors was to make an offer and persuade visitors to fill out a form or sign up for a newsletter. It’s a small piece of code they can quickly attach to their site’s header.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

FEBRUARY 1, 2018

Analytics are not optional. No matter what part of the stack you attack, analytics are critical to sound operation and to integration with other components. In fact, inability to do end-to-end analytics is probably the problem I solve the most. Fewer components might be better than lousy components.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

NOVEMBER 7, 2016

You can use each vlog as a platform to send viewers to other areas of your site, and call them to action with slogans like, “Sign Up for Our Newsletter!” By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

SEPTEMBER 1, 2017

I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. I had a lot of questions and I wanted to start using the analytics (okay, metrics), to help us make better decisions, improve our marketing results, and drive revenue up even faster. You need to stop doing some of the things you already do.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

MAY 2, 2018

I don’t have enough analytics. The fastest way to get support for improving the analytics system is to start making decisions based on the inaccurate numbers–they will be very interested in improving the accuracy. This one is understandable, too.

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198

Biznology

AUGUST 3, 2017

Lack of analytics. Similarly, some B2B companies have so little spending going on that their analytics aren’t even trustworthy. So, if analytics won’t persuade them, what do you do? Change is risky and invites criticism, so why chance it? Because they can’t compare, they are reluctant to shift spending.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

JANUARY 2, 2017

But maybe they can learn from me on text analytics, machine learning, and data analytics to fuel content marketing. I have the confidence that I can hold my own with anyone in my areas of expertise. And if youngsters can outdo me on Facebook , that’s cool. I can learn from them.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Biznology

JULY 3, 2017

They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. There are ways of using text analytics and machine learning to identify why certain content works.

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

MARCH 2, 2015

For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. Agile Marketing Monthly Newsletter agile marketing marketer work goals' Like this post? Sign up for our emails here.

CMO 80

CMO Paid Search Agency Newsletter Marketing 80

Biznology

SEPTEMBER 4, 2018

We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Each time you run an A/B test, or look at your analytics, you can look at the results in aggregate, but sometimes it can be very helpful to break things down by these segmentation characteristics.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

JULY 31, 2019

This is where video-based courses like Clutch Prep can help, as they provide examples that simplify some of the most complex business-related concepts like macroeconomy, microeconomy, analytics, or accounting. You Have More Opportunities to Launch a Company.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

FEBRUARY 2, 2015

They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). Marketing automation and machine learning. Like this post?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

JANUARY 3, 2018

Web analytics data around what content they view on your site. But we now have many ways to learn more about what customers want: Digital ad data around which topics your clients engage with. Social data that shows their sentiment around certain topics. A/B testing data that shows which messages they prefer.

Analytics 146

Analytics Ads Social Marketing Email Marketing 146

Biznology

NOVEMBER 15, 2012

Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Or does your site have only the usual, “sign up for our newsletter” blocks? Be sure to pay attention to your analytics, as well. And you’ve given them no other options.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

JUNE 1, 2017

You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not. Install SoloSegment Keyword Inspector to get a baseline of analytics for your current Google Site Search experience. Why do this?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

DECEMBER 9, 2016

Material for your newsletter can be great content for your Facebook feed. you must watch your analytics and measure your responses. Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Test communication to hit your target audience.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JULY 18, 2016

If they subscribed to your email newsletter, from what page did they subscribe? If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. How did they find your site? Once they were on your site, what pages did they view? What kind of device are they using? Though some will help there, too.).

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

APRIL 11, 2016

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? You show up on the first page when the world searches for the goods or services you offer. Why in heavens not? Not Too Much, Not Too Little.

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

FEBRUARY 19, 2014

Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. For example, say a customer finds you through paid search, clicks to your site, signs up for a newsletter, and then leaves. So what does that mean? Last-touch” refers to the visit in which the customer actually bought.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

NOVEMBER 21, 2013

Got any brochures, white papers, catalogs, FAQ’s, newsletters (email or otherwise), and sundry other communications lying around? Take a look in your web analytics program to see which landing pages receive the most organic search traffic, then use that as a baseline for measuring the effectiveness of new content offerings.

SEO 80

SEO Enterprise Management Lead Scoring Lead Ranking 80

Biznology

DECEMBER 11, 2013

Whether that’s a landing page or your social media profile/presence or the sidebar materials in your email newsletter, you have to aim everything toward conversion. . Slap Google Analytics on the site and then … ignore it. Select an email service provider based on the quality of its analytics and then … ignore them.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

JUNE 1, 2016

Don’t let content analytics turn into a personality test within your organization. Let’s use the analytics (extrinsic and intrinsic) to point us in the direction of what our customer really wants. It doesn’t guarantee success, but it gently moves your content toward the quality that really matters.

Correlation 80

Correlation Paid Search Agency Analytics Training 80

Biznology

MARCH 15, 2012

In fact, you’re probably already communicating with them on a scheduled basis via newsletters or email promotions. Surveys, web analytics, referrals via likes and recommendations, and customer service logs can shed light on this. Of course, this requires an assumption that social media will have an impact.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

MARCH 4, 2013

This team knew zero about analytics and they were adamant that they wanted to stay that way. Most of you know that I am a nut about analytics. So, you probably know that you need to measure your search marketing, but if your company doesn’t do a very good job of it, come check out our search and analytics Webinar on March 13.

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

Biznology

DECEMBER 2, 2015

If you don’t, then you need to get this website search analytics software from SoloSegment. And anyone can do it–even you. You probably have an idea about what the most popular keywords are for your website search. Full disclosure: I am a senior strategist for SoloSegment.]. Here is all that you need to do.

Marketing Websites 80

Marketing Websites Keywords Curation Analytics 80

Biznology

MAY 1, 2015

I’ve seen so many of my clients find some objectionable piece of their analytics system, or their marketing automation system, or their content management system–and they immediately “fix” it. I am not talking about tweaks to the software that the vendor expects you to make.

Work Management 80

Work Management Marketing Management Marketing Automation Services Cost 80

Biznology

MAY 2, 2016

They are more creative than analytical, in many cases, and they tend to make connections based on their experience, rather than data. Marketers suffer from this reliance on our lizard brain as much as anyone–maybe more, because many marketers went into the profession as a refuge from math. Don’t let this happen to you.

Statistics 80

Statistics Creativity Marketing Analytics 80

Biznology

MARCH 1, 2012

Google has many ways of tracking conversions–everything from Google Analytics to Google Checkout to the Google toolbar–and we know that they are using machine learning to extrapolate from small sets of data to large ones. Google might be judging some of these factors on clickthrough of search results and on conversions.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

DECEMBER 14, 2017

As I said in October , your analytics may not tell the whole story when it comes to mobile. You want to survive to the desktop where engagement for an email newsletter is more likely. Mobile matters most. The key is to not give them any excuse to lop you out of their inbox. Go big or go home. Home as in your website.

Email Marketing 169

Email Marketing Design Effectiveness Mobile Marketing 169

Biznology

DECEMBER 1, 2011

Google has Google Analytics and Google Checkout and Google Search and a dozen other properties that all work together to find out more and more about what people are buying and where. Doesn’t sound too threatening–I mean MasterCard is even a partner on Google Wallet. Well, look a bit closer.

Google 80

Google Wikipedia Marketing Analytics Tools Lead Scoring 80

Biznology

JANUARY 2, 2013

Our first course is a hands-on approach to search marketing training that emphasizes analytics , which I teach with Tim Peter and Rob Petersen. I’m collaborating with other folks in our Biznology family to experiment with this new kind of training, which we call Biznology Jumpstart Workshops.

Training 80

Training Planning Paid Search Agency Consulting 80

Biznology

NOVEMBER 2, 2011

Google Analytics has long been a thorn in the side of Omniture and other premium Web metrics systems, but now Google is announcing a premium version that even goes after those systems’ large company market. Google just bought Zagat after Yelp spurned its offer.

Marketing & Strategy 80

Marketing & Strategy Advertising Agencies Mobile Advertising Amazon 80

Biznology

NOVEMBER 1, 2017

Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems.

Marketing 120

Marketing B to B Email Marketing Newsletter 120

Biznology

JULY 11, 2018

And, if that client isn’t selling something that can be drop-shipped from a warehouse overnight, then clients are looking for something as close to a sale as possible: newsletter signups , in the case of a yogurt company she worked with—because premium dairy treats don’t travel well in the canvas shoulder bag of your local mail carrier.

PageRank 179

PageRank Work Management Marketing Analytics Tools Advertising Agencies 179

Biznology

MARCH 6, 2019

Careful monitoring of digital analytics will help you to use even a small budget efficiently and effectively. Considering how easy it is to track results with digital analytics, you can set objectives for your small business. A cost-effective way to control the budget is to pick activities that can help each other out.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Biznology

SEPTEMBER 13, 2021

While this represents a big culture change for many organizations as they empower employees to make better decisions based on good data, it also demands increasing trust on the part of the enterprise and deeper analytical skills on the part of employees. It will deliver predictive analytics.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104