Anything Goes Marketing
MAY 26, 2007
Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,
Anything Goes Marketing
DECEMBER 12, 2006
If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics.
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Anything Goes Marketing
JANUARY 27, 2008
I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. This is also easy to do by examining the search terms from your analytics program. For example "Chad - check out this great newsletter below.
Anything Goes Marketing
FEBRUARY 25, 2007
If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. He is correct that you really need to dive deeper into who is responding to your email newsletter or whitepaper download. Tags: web analytics email marketing B2B e-marketing Marketing Sherpa. nightmares?
Anything Goes Marketing
MARCH 18, 2007
Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Therefore a phone number may not be needed if someone is registering to receive your newsletter. Here are some quick tips from the experts - Google that is - on how to improve your landing pages. I found #4 interesting: "Using qualifying copy".
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