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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. It's also fully integrated with Salesforce.com. This is the first of two posts that will look at how to improve conversion rates to get more value from each click.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.