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Abandon Your Marketing Automation System!?


The plan is to go back to using only with some cheap add-on tools for email, form submission and data quality. However, when I started looking into and the wide variety of add-ons, I was less convinced. The database has some big issues (e.g. Email marketing that integrates with is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. There are also some relatively affordable registration form vendors, like FormAssembly and OnDialog. Background.


Getting More Out of Each Click with "Post-Click Marketing"


lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it)

B2B Lead Management Market Heats Up

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problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. Here’s the problem. Lots of stuff, huh?