Abandon Your Marketing Automation System!?
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Pricing starts at about $300 per month. Was that you?