multivariate trigger vendor 
TrustRadius Marketing
JUNE 26, 2019
Oracle Responsys features rich analytics to meet the task of performing attribution analyses of various elements across segments, channels, and display device. Adobe Campaign has a number of email marketing capabilities, including email design, analytics, dynamic content, A/B testing, batch emails, and trigger emails.
Martech Advisor
OCTOBER 21, 2019
Automation drives a significant part of email marketing; therefore, the person should know how to set up different types of workflows and campaigns (drip, trigger-based, etc.) Understanding Segmentation and Personalization. The success of hyper-personalization lies in audience segmentation. Analytical Mindset.
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TrustRadius Marketing
SEPTEMBER 20, 2022
Some vendors may offer more than one product in their suites to handle customer engagement needs. 10 User segmentation Drip email automation Usability Price API and integrations Data collection and export. It delivers pre-built dashboards for reporting and analytics. If you’re in this boat, you’ll have to do more with less.
Convert
MARCH 9, 2023
This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. But if you’re looking for a vendor you can trust, an A/B testing platform that actually cared for your needs from day one, you’ll need to do a little bit of digging.
Customer Experience Matrix
JULY 14, 2009
Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes.
Convert
MARCH 9, 2023
This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. But if you’re looking for a vendor you can trust, an A/B testing platform that actually cared for your needs from day one, you’ll need to do a little bit of digging.
TrustRadius Marketing
MARCH 26, 2021
This upper tier offers marketing automation and analytics tools that go beyond simple email marketing. Constant Contact allows users to import email lists and segment them by contact characteristics. Social media management and marketing analytics are a big draw. The basic plans fall under two categories, Email and Email Plus.
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