multivariate trigger 
Customer Experience Matrix
JULY 14, 2009
Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution.
Customer Experience Matrix
NOVEMBER 29, 2010
Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. Web analytics.
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