KoMarketing Associates

OCTOBER 23, 2018

Experiment with bandit and multivariate tests. Of course, if you’ve got a lot of traffic, consider a multivariate test. But if you do need to break out the big guns, and you’ve got the traffic, consider a multivariate test. It’s not as celebrated as coding or analytics. Web Analytics 2.0: Go back to your customers.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

SEPTEMBER 22, 2021

From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. . 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

AUGUST 7, 2018

Maybe you even did some multivariate testing. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. You split-test headlines, calls to action, hero shots, and copy. You split-test form fields and a couple of different layouts. Hopefully, you got lucky. A couple of those tests worked.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

MARCH 5, 2013

Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120