Buzz Marketing for Technology

APRIL 10, 2013

Slice and dice your site traffic analytics all you want. But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. Doubling your conversions can be dramatically more profitable than merely doubling your visitor numbers. No contest.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. In all cases, the goal is to attract and retain both new and returning customers.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Learn from those who are bigger, faster and stronger. Test your theory.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

FEBRUARY 6, 2013

But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” Multivariate testing can help marketers discover which combinations work best for their target audience. ” The question is, are they?

Buyer Personas 100

Buyer Personas eCommerce Click Rate Comparison 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100