Analytics - B2B Marketing Zone

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

ViewPoint

FEBRUARY 9, 2012

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. At that point, a prospect has received an average of 41 different touches over a period of 15 months.

Lead Generation

Lead Generation Sales Leads Sales Qualified Leads Analytics

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture.

Lead Generation

Lead Generation Sales Leads Sales Qualified Leads Analytics

B2B Marketing Zone

ViewPoint

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

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