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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. It’s the “ cookieless future.”.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” If a patient should mention or DM you and compromise PHI, delete the message immediately, and route them to a more appropriate channel.

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4 Performance Marketing Trends for 2022

LeadsRX

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Proprietary identity graph.

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The pros and cons of social media

Sprout Social

Social media is the number one channel for brands to connect with consumers. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Lack of privacy.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips. Apollo also offers a comprehensive suite for multi-channel engagement, encompassing email, phone calls, and LinkedIn interactions.