article thumbnail

Madison Logic Joins the LinkedIn Marketing Partner Program to Amplify Global, Multi-Channel ABM

Madison Logic

With this new integration with the LinkedIn Marketing Analytics API, joint. The post Madison Logic Joins the LinkedIn Marketing Partner Program to Amplify Global, Multi-Channel ABM appeared first on Madison Logic Blog.

article thumbnail

The True Impact of Social Analytics on B2B Funnels

Hubspot

It's a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. Lead Enrichment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93
article thumbnail

North Star goals for category leaders: Customer lifetime value model

Martech

You’d be hard-pressed to find a successful organization that doesn’t value a long-term customer. Attribution models become more holistic and multi-touch The last example I’ll provide here has to do with how you measure the effectiveness of your marketing.

article thumbnail

Madison Logic Wraps Up Another Impressive Year with 46 Badges in New G2 Winter 2024 Grid® Reports

Madison Logic

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

article thumbnail

Madison Logic Sets Clear Competitive Advantage with 15 Leader Badges in New G2 Fall 2023 Grid® Reports

Madison Logic

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall.

article thumbnail

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset. How data and analytics impact public relations. Public relations professionals must wear several hats. Only 20.7%