Oktopost

AUGUST 26, 2021

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Stevens & Tate

MARCH 4, 2024

The Rise of Internet Radio Ads Internet radio and podcasts have ushered in a new era for audio advertising. Analytics and Measurement : Benefit from the detailed analytics provided by digital platforms, enabling real-time tracking of ad performance and listener engagement, facilitating data-driven decision-making and strategy optimization.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

The Marketing Blender

MARCH 22, 2024

3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. They often listen to podcasts or YouTube videos. Always begin with Google Analytics and get your tracking set up for your website. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. This is a multi-billion dollar business and has more than 15,000 employees. Corporate Marketing Podcasts' Corporate Marketing Podcasts'

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense. Perfected PPCs.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So we help them with a multi-channel outreach strategy and ultimately bring new sales opportunities to their teams in Latin America. Welcome to the Marketer Of The Month blog! .

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Sharpspring

AUGUST 3, 2021

Podcast and/or Vlog About It. I, like so many others, see podcasts and videos as the media of the now, and the future. If you can get on one from another series or channel to promote (which is usually as simple as an email), do it. Otherwise, consider starting your own podcast to promote this work, future works, and your brand.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

ERDM

MAY 15, 2018

His points about the need for improved customer journey analytics is critical for all marketers. Customer/donor journey analytics is a hot topic in marketing right now and rightly so. Journey analytics removes any kind of bias or opinion and focusses solely on what actually happened and what is happening in the moment.

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

ClickZ

MARCH 2, 2020

The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on. 3) The rise of multi-touch attribution.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Onalytica B2B

JULY 18, 2018

Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Litmus

DECEMBER 8, 2020

Jason Rodriguez: Welcome to Delivering, a podcast about the email industry from strategy to design, code to leadership and everything in between. So welcome to the podcast, Wade. Wade Hobbs: So I think email marketers more so than in the past are really being judged on what the revenue from their email channel is being driven by.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SmartBug Media

MARCH 4, 2020

But when you have data pouring in from multi-layered campaigns, it can be hard to piece the details of the story together. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Your medium may be things like radio, podcast, or television. Why Use UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Crimson Marketing

FEBRUARY 3, 2015

Effective marketing analytics, Mahoney says, is the key to doing just that. In this episode of Moneyball for Marketing, we take a look through Peter’s eyes at attribution modeling, multi-variate testing and other marketing technology supported means to use data effectively. Marketing Technology Podcasts'

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

ClickZ

AUGUST 14, 2019

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to modern data collection realities. Multi-touch attribution has fallen short. The people I worked with were talented and had the best intentions.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

Madison Logic

JUNE 6, 2023

Informing Your Buyers on Multiple Channels Multi-channel ABM helps marketers be where buyers are and surrounds them with consistent content and messaging in more than one place to build brand awareness and keep it top-of-mind.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

ClickZ

AUGUST 19, 2019

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. He was convinced that was the direction cross-channel investment was going.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

Oktopost

OCTOBER 23, 2019

In that case, it’s best to determine what you’re getting from the platform and develop a plan to rely on your other channels. This could lead to podcast promotion with clips, event-centric playlist promotion and tagging to further expand your brand’s reach. Starting October 7, Instagram eliminated the follower tab.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

MKT1

DECEMBER 18, 2023

Why MKT1 recommends RevenueHero : You can set the perfect marketing strategy using all the (extremely insightful) advice in this newsletter and launch the perfect campaigns on exactly the right channels, but if your prospects don’t convert it’s all for nothing. The channels they use may not work at a different scale.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

FMG Suite

JANUARY 26, 2022

Start a podcast. Learn more about using Google Analytics to track your SEO progression. . Use “ multi-channel marketing ” to reach a wider audience. Populate your website with content that people actually want to read. Avoid excess jargon and industry-speak. Don’t be afraid to get personal on your “about us” page.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. The quality content is important to execute an invincible multi-channel marketing strategy.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

BenchmarkONE

MARCH 18, 2021

It is multi-faceted, and every different platform has its own unique voice that your business should be exploiting. Let’s say you’re a company specializing in call analytics software, and a customer asks you about VoIP and VoIP advantages on Facebook. This can be anything from marketing strategies to distribution channels.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Digital Marketing World Forum

MARCH 2, 2020

They essentially combine the best of sheets, collaborative and optimizing software to deploy assets for social channels with incredible ease. But, just as there’s a trend to diversify communication channels, there’s also a trend to condense and synchronize comms, avoiding redundancy and keeping tighter communication organization. .

Digital Asset Management 70

Digital Asset Management Work Management Marketing Management Paid Search Agency 70

Parse.ly

JULY 29, 2021

Incorporate multiple channels in marketing funnel stages. Owned content, like your website copy, podcasts, and events, fuels organic search and SEO. Incorporate multiple channels in marketing funnel stages. For top-of-the-funnel content to be effective, incorporate a multi-channel approach. Table of Contents.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. They also help you distribute that content across the channels that work for your audience.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech Advisor

FEBRUARY 24, 2020

The role of a CMO is multi-dimensional and the best CMOs today are creative, innovative, strategic thinkers with a strong understanding of technology. An ability to collaborate with other functions : The CMO role functions at the intersection of product development, delivery, customer service, IT and data analytics. Start today!

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. The secret to success?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Optinmonster

AUGUST 16, 2023

The most important benefit is detailed analytics. Analytics and Reporting You’ll need valuable insights into the performance of your email campaigns to succeed. Look for providers that offer multiple channels of support. The platform also requires Multi-Factor Authentication when logging, adding an extra layer of security.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: Brand marketers, content marketers, marketing analytics managers. Converge 2019. Date: Feb. 19-22, 2019. Location: Atlanta, Georgia.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

BenchmarkONE

MARCH 18, 2021

It is multi-faceted, and every different platform has its own unique voice that your business should be exploiting. Let’s say you’re a company specializing in call analytics software, and a customer asks you about VoIP and VoIP advantages on Facebook. This can be anything from marketing strategies to distribution channels.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

It is multi-faceted, and every different platform has its own unique voice that your business should be exploiting. Let’s say you’re a company specializing in call analytics software, and a customer asks you about VoIP and VoIP advantages on Facebook. This can be anything from marketing strategies to distribution channels.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52