Best Practices for Marketing Automation and Demand Generation Campaigns
Customer Experience Matrix
JANUARY 17, 2009
Best practice is to make this more usable by flagging summaries such as “three visits in the past seven days” and making them available for segmentation and event-triggered marketing. near real-time updates: fast access to information about lead behaviors allows quick response, particularly in the form of event-triggered messages. new channels (search, Web ads, mobile, social): these new channels are often more efficient than traditional channels, and many have other benefits such as being easier to measure. But I digress. Step 1: Gather Data. Infrastructure.