[Analytics, Multi-Channel] Best Practices for Marketing Automation and Demand Generation Campaigns
Best practice is to make this more usable by flagging summaries such as “three visits in the past seven days” and making them available for segmentation and event-triggered marketing. near real-time updates: fast access to information about lead behaviors allows quick response, particularly in the form of event-triggered messages. Best practice marketers test new channels aggressively to find out what works and how they can best be used. Channels may also be chosen based on stated customer preferences and the nature of a particular contact. But I digress.
JANUARY 17, 2009
CUSTOMER EXPERIENCE MATRIX [Analytics, Multi-Channel] Best Practices for Marketing Automation and Demand Generation Campaigns