Stevens & Tate

JULY 22, 2022

Increase Web Traffic. If your website is outdated or not optimized for search engines (such as through SEO or mobile optimization), you won’t get as much traffic as you could. Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Navigate the Channel

SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Ranking 65

RebelMouse

SEPTEMBER 8, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months. Increase in Non-FBIA Traffic Not Consistent Across Regions.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Mobile-friendliness: Good mobile UX is a ranking signal on most search engines, including Google and Bing.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

MARCH 11, 2024

Nearly 60% of all website traffic currently comes from people using mobile devices. If your website isn’t optimized for mobile, you’ll miss that 60% and the potential leads you could get from those users. Various factors make a website mobile friendly. This is especially important for visitors using mobile devices.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Webbiquity

MAY 8, 2018

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Mobile Friendly Practices. Plenty of mobile users are restricted by data caps.

Mobile Advertising 210

Mobile Advertising Mobile Marketing Aggregators Google 210

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

FEBRUARY 12, 2024

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. And let’s not forget mobile devices – they turned the whole game on its head. Dive into Analytics: Marketing tools like Google Analytics can be your best friend.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win. To do this: 1.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

seo.co

MARCH 14, 2021

So it’s important to look at how well your search engine optimization is performing for mobile users. SERP Decline and Mobile-First Indexing. Many businesses saw their search rankings drop through the floor when Google updated their search results index to be oriented towards mobile phones. How Usable is Your Site on Mobile?

SEO 125

SEO SERP Mobile Marketing Marketing Analytics Tools 125

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Are subscribers more active on mobile or the desktop experience?

Marketing Analytics Tools 100

Marketing Analytics Tools Segmentation Analytics Google 100

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. What’s the State of Mobile?

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Optimize for Mobile Devices Given the continued increase in the share of mobile Internet traffic , it’s vital to optimize your B2B email marketing for mobile devices.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

APRIL 2, 2024

With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Keep your robots.txt file clear and your sitemap updated Regularly check how well your site is indexed to make sure you’re not missing out on potential traffic. billion searches every day.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Choose a category.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” SEO efforts in the B2B space extend beyond mere website traffic. Navigating challenges and maximizing opportunities.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance. Asana Image Source: Asana Asana is a web and mobile application designed to help teams organize, track, and manage their work. Team collaboration. Content analyzer.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity.

Marketing Analytics Tools 82

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 82

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. For example, customers might use a mobile app for scrolling content, a desktop for requesting a demo, and social media for the latest company announcements. But why should you have an omnichannel strategy?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Valasys

FEBRUARY 22, 2024

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. Importance of MarTech in Driving Foot Traffic MarTech is about blending marketing and technology to enhance how businesses implement their marketing plans.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Martech

JUNE 2, 2022

The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. 32% of organic and direct traffic from mobile is invalid.

Traffic 97

Traffic Studies Paid Search Agency Ads 97

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98