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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Buyers appreciate business social media use. Skyword ).

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Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. It’s no longer enough, she realized, to just take the CRM or marketing automation system stats and determine where to spend the company’s growing marketing budget in order to find qualified leads and buyers.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Mobile Business Insights ). This was the 15th and FINAL post of the Spectacular Springtime of (Digital Marketing) Stats series on Webbiquity and elsewhere. #1: GetResponse ).

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Here’s a stat to chew on: US marketers are now spending 41.9% Here’s a stat that’ll make you sit up: Video content is 1200% more effective than other types of content. Analyze and Adapt: Use analytics to track the performance of your videos. Use analytics to understand what works and what doesn’t.

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The Top 10 Free Content Analytics Tools

Contently

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

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Email Client Market Share in May 2021: The Recovery of Mobile and More

Litmus

When we looked back at the first quarter of 2021 , our key takeaways were Apple iPhone’s continued stronghold as the most popular email client and the changes that took place with Google Android, Outlook Mobile, and Windows Live Mail. Could this be an emerging “new normal” for mobile environments? Mobile: 49.7%. market share.