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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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YouTube Brings Desktop Analytics to Mobile via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal.

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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

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Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) via @sejournal, @MattGSouthern

Search Engine Journal

Google Analytics 4 integrates with AMP; updates enable data collection, but limitations remain. The post Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) appeared first on Search Engine Journal.

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Google Analytics 4 (GA4) for Mobile Apps – A Complete Guide

Goodish Agency

GA4 is an amazing tool for understanding your app and its users. It gives you a clear picture of what's happening in your app. This is super helpful for.

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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

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