The Point

DECEMBER 12, 2017

The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” appeared first on The Point.

CMO 218

CMO Customer Surveys Analytics Planning 218

The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The site looks great on mobile devices also, which was a real priority for us.”. The twitter feed section was created using third party software that pulls in twitter data based on hashtag or user account.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The Point

APRIL 6, 2016

(BA) What tips would you share with B2B marketers learning to think “mobile-first” when producing email content? (HS) That tells us that simply adopting responsive design, i.e. adapting the desktop user experience for mobile devices, may not be enough.

Account Based Marketing 100

Account Based Marketing Analytics B2B Mobile Advertising 100