Remove mobile

Kaon

article thumbnail

What customers want from their mobile marketing experience

Kaon

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Web mobile optimization is a must.

article thumbnail

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

According to comScore, mobile devices dominate total minutes spent online across the globe (71 percent in the United States). So, Ciena looked to mobile as a means for evolving its selling methodology to become more solution-based. The Solution. And though Ciena sells to businesses, at the end of the day, we’re all consumers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

What’s one piece of advice you would give to mobile marketing and advertising teams? How should marketers be thinking about mobile in the context of omnichannel campaigns? Every channel is mobile. The web is primarily consumed on mobile. Apps are mobile. How can marketers move towards becoming mobile-first in 2019?

article thumbnail

Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Along with 3D AR experiences and virtual reality, Kaon’s High Velocity Marketing Platform also provides user analytics, 3D product catalogs, lab configurators, data-driven calculators, CRM integration, social sharing, interactive white boarding and customer text editing tools. Think Pokémon Go, but for B2B product sales and marketing efforts.

article thumbnail

Kaon Interactive Named Top 10 Sales Technology Solutions Provider

Kaon

In 2018, Kaon’s ‘big data’ analytics showed global trends of increased user interactions by as much as 28 percent, year-over-year. Kaon closed its best-performing year in 2018 with double-digit revenue and new customer growth.

article thumbnail

How Marketers Should Measure Digital Engagement

Kaon

The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. Particularly for marketing apps (be they web apps or native apps on desktop or mobile devices) the key question marketers should be asking about their apps is: “Are my users engaged?” However, web analytics saw only one hit and then nothing else.

article thumbnail

Welcome Kaon Class of 2019!

Kaon

She has held varying roles with increasing responsibility in consulting, analytics, finance and account management. His work spans UX/UI responsive design for mobile platforms and web sites, corporate identity, and branding and other promotional materials.

Class 30