Remove mobile

Digital B2B Marketing

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Three Reasons Mobile Changes Everything in Marketing

Digital B2B Marketing

The research about mobile usage does not do mobile justice. 49% of C-level executives search on a mobile device. Yes, mobile is pervasive, but numbers alone don’t capture how much mobile can change marketing. Mobile Changes How We Communicate. Mobile fundamentally has changed how we communicate.

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3 Questions For When Mobile is the First Screen

Digital B2B Marketing

Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. Discussions of mobile marketing quickly turn to apps, mobile sites and how to make content mobile-friendly.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. Marketing Analytics 12.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

It will not be the year of mobile (again). Mobile adoption will increase and marketers will progress. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. Marketing Analytics 12.

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Are Smartphones Making Us Stupid?

Digital B2B Marketing

Likewise, the attention mobile devices claim limits the attention we give other activity. Mobile is extending the always on, at our fingertips information environment. I am a digital and B2B marketer with a background in online media and analytics. Filed under: In Theory , Mobile. I wouldn’t recommend it).

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Five Marketing Changes You Need to Make

Digital B2B Marketing

Embrace Mobile. As Michael Brenner said, Mobile Marketing is a Strategy, Not a Tactic. Make mobile the assumption, not the add-on throughout your planning. Value the mobile experience like the desktop experience. I am a digital and B2B marketer with a background in online media and analytics.

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Three Principles for the Future of Marketing

Digital B2B Marketing

Any marketer that can answer that question with an honest and resounding yes has an audience to begin mobilizing. I am a digital and B2B marketer with a background in online media and analytics. Does your audience always want more? Will they scream “Bring it Back!&# if you stop marketing? Wow, You Are Amazing!

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