Biznology

JANUARY 11, 2013

Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Whatcha gonna do when they come for you … and your video sharing analytics!” You know why. Needles and drills and that smell. Yeah, the smell. Still not clear? Marketers whatcha gonna do?

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Biznology

NOVEMBER 10, 2011

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. I mean, if you work for T-Mobile, you’re fine. Anyone who types “t-mobile” in a tweet is talking about that company.

Analytics 80

Analytics Vendors Social Media Paper 80

Biznology

MARCH 2, 2021

Combined with AI, big data analytics allows leaders in Ecommerce to collect and collate vast amounts of industry and customer data, and generate accurate forecasts and reports. Mobile commerce will continue to dominate. By the end of 2021, mobile commerce is expected to make up 72.9% And so should you. of all e-commerce sales.

eCommerce 163

eCommerce Marketing AI Lead Ranking Lead Scoring 163

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Use your analytics. One of our favorite set of metrics helps compare mobile usage and desktop usage.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

OCTOBER 18, 2017

Even if your website and email analytics tell you that your audience is more desk-bound than mobile, understand that the reality is that initial triage happens on a mobile device for many of us. Don’t get deleted just because you think mobile doesn’t matter to your audience. It almost certainly does. Ask for action.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

FEBRUARY 28, 2018

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. Though questions and comments about the practice are starting to pop up in articles and forums, operational transformation is a severely neglected topic across most of the analytic sphere. Marketing transformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

APRIL 6, 2018

You can’t count on mobile devices for interactive features. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Obviously, the larger your video budget, the more you care about using analytics. Desktop browsers rule. Maybe that should be your first repurposing project.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

APRIL 6, 2022

Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. How do you use data and analytics in social media work? Ask for real specifics here – what was the crisis, how did they approach it strategically, how did they use analytics, how did they advise the client?

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

DECEMBER 22, 2016

Mobile, mobile, mobile. We know, you’ve been hearing about mobile for quite a few years. Mobile devices are the source of more traffic on the internet than desktops. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

MAY 29, 2018

I will be so bold as to add mobile and accelerated mobile page (AMP) to optimization via site speed. CMS Site Analytics. Google Analytics and Bing/Google Webmaster Tools take a second to learn and a lifetime to master. Content Management Systems.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

MARCH 21, 2019

It’s what you learn from those customers and how you mobilize it that makes the biggest difference in determining if that data can provide value to you. 18:45 Why CMOS are planning to use that data for AI, personalization and predictive analytics. You have to own the data about the customer. 0:00 Intro. 0:00 Intro. 29:20 Outro.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

FEBRUARY 26, 2020

Many view AI and data analytics to be the next transformative business evolution. Foodtech, mobile services and on-demand economy are on the rise. Foodtech, mobile services and on-demand economy are on the rise. Brazilians are heavy users of mobile services and social media. Both companies are unicorns.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

JANUARY 13, 2020

On the technology side, make sure that your user experience is strong, both on desktop and mobile. Analytics can tell you a lot about this. On the content front, review the content on your site and work to amplify content and topics that work and remove material in which your audience has shown no interest. Lead Generation.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

JUNE 1, 2018

Create new mobile apps or personalization features? Introduce AI into analytics? And they need to come to agreement on which projects will deliver the most value to the company and their customers in the shortest time. Redesign the Web presence? Move infrastructure to the cloud to lower costs? All valuable projects.

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Biznology

JANUARY 12, 2017

He is President of Tim Peter & Associates , an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim is also President of SoloSegment , where he helps companies discover how marketing, technology, and analytics tie together to drive business results.

Trends 80

Trends Mobile Marketing Consulting Paid Search Agency 80

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. Like this post?

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

NOVEMBER 25, 2019

Next – analytics, the heart of app store optimization: real search results from Apple iOS 12 and above, keyword popularity (as well as keyword research), the ability to see what ads your competitors are running to see how they’re managing their critics and how they’re marketing their apps in contrast to yours.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JANUARY 21, 2021

IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Has experience and expertise in collaborative technologies, and related change management needs will accelerate as remote working becomes a permanent “new norm.”. Mike Moran. David Schlesinger. Former Chairman, Thomson Reuters China.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

NOVEMBER 19, 2015

After you know what the customers want, it makes sense to then promote both your offerings and your content-using search, social, ads, email, mobile, and any other method you desire (online or offline). Some agree with where I am going, but argue that analytics must be a separate area. Organic search. Paid search. Social media.

Paid Content 80

Paid Content Paid Search Agency Allocation Mobile Advertising 80

Biznology

MAY 25, 2016

Audience targeting: Most of the experts in the room had war stories to tell about integrating client data from their CRM systems with their web analytics data to target the audience with greater and greater precision. For example, try Googling “Cloud Mobile” and “Mobile Cloud.” We do this because queries are ambiguous.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

MARCH 31, 2015

If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Being visually- and mobilely-appealing is as important in 2015 on as is being highly relevant.

Google 80

Google Tools Tips RSS 80

Biznology

APRIL 7, 2016

On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. The future of website design is mobile. Last year Google reported more searches on mobile than desktop in 10 countries, including Japan and the United States. Like this post?

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

NOVEMBER 14, 2017

The deeper you embed your page with Google and its tools, especially Analytics and Webmaster Tools, the more real-life attention you’ll get from Google on a daily basis. Embrace the Borg !

Domain 149

Domain Keywords Optimization SEO 149

Biznology

NOVEMBER 15, 2012

You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

JULY 3, 2014

The early adopters from marketing are now being joined by their colleagues from other functional areas, and investments are being made in socially enabled processes, communities and social and network analytics. Social analytics – There is a push to assess and understand sentiment and behavior across networks.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Biznology

JULY 6, 2018

Training staff in digital marketing capabilities, customer-insight gathering, analytics, optimization, new tools and ways of working takes their focus away from the company’s day-to-day need to achieve revenue goals and deliver value for shareholders and customers. That’s the point, after all.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Biznology

JULY 24, 2014

You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. Make sure your site works well on mobile. Google has made it clear that effective mobile sites rank better than those that make their customers’ lives difficult.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

OCTOBER 26, 2015

71% believe mobile marketing is core to their business ( SalesForce ). ANALYTICS THAT ENABLE BETTER DECISION MAKING. 52% say the growth of digital marketing has led to the need for more qualified data and analytics personnel. ANALYTICS THAT ENABLE BETTER DECISION MAKING. CUSTOMER FOCUS.

Planning 80

Planning CMO Marketing Budget Advertising Agencies 80

Biznology

OCTOBER 29, 2015

Do we take the people doing the old-fashioned work and group them with the newfangled social/search/local/mobile mavens? Better analytics. But the issue is the same. The companies that I have seen go the merger route seem happier to me than the silo proponents. Here is what they have told me happens after they merge: Skills transfer.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Mobile Advertising Mobile Marketing 80

Biznology

MAY 13, 2015

Glen Kushner will provide a framework to measure Paid, Owned and Earned Media, and determine the impact of conversations, viral commenting and sharing, including: Did you mobilize Advocates to influence other consumers’ decisions? Learn practical approaches to measure the effectiveness of Content Marketing and prove results. Like this post?

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. The app looks gorgeous in HTML5 on all my mobile devices via the web. Google Analytics. Google Analytics (Real Time). ″ screen. That’s it. Eventbrite.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

FEBRUARY 26, 2016

90% of consumers expect brands to provide a self-service customer support option , and 60% of them consider it a plus if that portal is also mobile-responsive. Web analytics data can help you see which options are getting the most attention from your visitors, whether they’ve converted or not. Want to keep customers happy?

CRM 80

CRM Loyalty Paid Search Agency Differentiation 80

Biznology

NOVEMBER 9, 2011

We know that there is a new social media opportunity every day, that now mobile is “an imperative” (finally), and that even in venerable search marketing, nothing ever stands still. The question remains as to whether SEOs are being forced into using Webmaster Tools for things they used to get from their own analytics package.

Google 80

Google Marketing Analytics Tools Search Marketing Analytics 80

Biznology

JULY 10, 2015

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. TweetReach : TweetReach is specifically designed to report analytics for Twitter. There are both free and paid features.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Social and Mobile Powers Search Alternatives. Ensure you’re mobile enough.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

MARCH 12, 2015

At that time, I understood that location based data was used by mobile marketers to target customers with offers that were relevant and geographically close by. I now know that there are location intelligence programs that combine different data streams and analytics to help guide the placement of business locations.

Planning 80

Planning Demographics Mobile Marketing Social Marketing 80

Biznology

MARCH 31, 2016

Do you want them to buy on your website or mobile app? Whether your analytics suite calls them landing pages or entry pages or what-have-you, you’re interested in finding out where prospects start their journey on your website or app. Most analytics tools can tell you how often any given page leads to a specific conversion action.

Top of Funnel 80

Top of Funnel Practices Digital Marketing Funnels Lead Ranking 80