B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. More people are browsing your website on their mobile device. In his blog post, 3 Ways Mobile Insights Are Informing Online and Offline Marketing , Paul Dunay points to three things to learn from mobile users – 1.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

JUNE 6, 2013

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? How many visitors use mobile devices to view my site? What is the top content on my site? What browsers do my site visitors use?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

FEBRUARY 23, 2015

More people read their email on smartphones and mobile devices. Make sure the eLetter provider you use makes email “responsive,” which means the email is adjusted depending on what mobile device is used to view it. Build a relationship with your customers? Know how your audience reads email. Include calls to action.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 16, 2015

Technically the site was seen as responsive by Google (and thus our client’s site included the words “mobile friendly” when the site was listed in search engine results. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 15, 2011

Use a website analytics to track downloads and visits. Do they want a smart phone app from you because they’re so mobile? There are new forms of content emerging constantly, and many B2B marketers are new to online content creation. Here are some ideas for how to identify what content you should create. Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. analytics is more critical than ever. Big data and business intelligence are areas where data needs to be crunched and processed.

Work Management 100

Work Management Marketing Management Planning Trade Show 100