| |  Analytics + Mobile |
| Page 1 of 7 | Previous | Next | DIGITAL B2B MARKETING MAY 9, 2012  10 Things You Need to Know About B2B Mobile Marketing Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it. Reasons Your Marketing Needs to be Mobile 1. | LEAD VIEWS DECEMBER 19, 2012  Do B2B Brands Really Need to Go Mobile? A version of this post was first carried in DM Confidential In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive. [[ This is a content summary only. B2B marketing B2B Sales Sales Analytics b2b marketers comscore idc mobile marketing mobile marketing campaigns smartphones | | | | | |
| IT'S ALL ABOUT REVENUE JANUARY 16, 2013  9 Mobile Apps Every B2B Marketer Should Try Our mobile devices have become part of us. That awkward, pit-in-your-stomach feeling after having realized you left the house without your mobile device? Until the dawn of mobile robots, here are 9 mobile apps every B2B marketer should test to make life a little easier (and more fun). Analytics App. Wondering how to make your content thrive in a mobile world? | B2B MARKETING INSIDER DECEMBER 15, 2011  4 Steps to Mobile Marketing Success First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! And everyone knows that mobile search will surpass desktop sometime in the next 2 years. | IT'S ALL ABOUT REVENUE JULY 20, 2011 22 Essential Mobile Apps for Your CMO Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. Textmode : A mobile browser designed specifically for viewing text, Textmode cuts page clutter, allowing the reader to read more copy in less time. AP Mobile : Being fast is half the battle. The AP’s free mobile app, which runs on iOS and Android devices, is a sure-fire way for your CMO to be a “real-time CMO,” even when traveling. The solution: Help your CMO manufacture more time. Content Apps. The $2.99 | DIGITAL B2B MARKETING MAY 27, 2011  Three Reasons Mobile Changes Everything in Marketing The research about mobile usage does not do mobile justice. 49% of C-level executives search on a mobile device. Yes, mobile is pervasive, but numbers alone don’t capture how much mobile can change marketing. Mobile Changes How We Communicate. For B2B marketing, mobile isn’t just another channel in the mix. Mobile Changes How We Consume. | | | | | | | |
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WEBBIQUITY | WEDNESDAY, JUNE 13, 2012  B2B Mobile Websites: Prepare, but Don’t Panic
You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? Mobile browsing is unquestionably having an impact on website strategy, but the impact varies widely among different sectors based on a variety of factors. But even this simple research is becoming increasingly mobile. These are the potential visitors for whom you really need an optimized mobile website experience. Yikes! MORE >> -
B2B MARKETING INSIDER | TUESDAY, JANUARY 17, 2012  2 Recent Reports Show Mobile Ads And Apps Are Hot!
One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted. In the last week, 2 reports surfaced: bid management firm IgnitionOne reported that mobile search advertising was up 269% in the fourth quarter vs. the same period last year. Mobile Ad Revenue. Mobile MORE >> -
BIZNOLOGY | FRIDAY, JANUARY 11, 2013  Why Marketers Should Fear Mobile Marketing
Well, it’s a lot less dramatic but just as painful that in mobile marketing there is something that marketers should truly fear. Well look at this chart that comes from a study that the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence produced called “ Mobile Phone Video Diaries: Understanding Mobile Video Usage “ (The chart was synthesized by eMarketer). Whatcha gonna do when they come for you … and your video sharing analytics!” Photo credit: Wikipedia. “What?” ” you ask. Watch this!” MORE >> -
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011  Are Smartphones Making Us Stupid?
Likewise, the attention mobile devices claim limits the attention we give other activity. Mobile is extending the always on, at our fingertips information environment. am a digital and B2B marketer with a background in online media and analytics. Filed under: In Theory , Mobile. In Theory Mobile attention B2B marketing mobile Mobile Marketing smartphonesSmartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Even during meetings, or maybe especially during meetings. But our attention is rarely complete. MORE >> -
WEBBIQUITY | MONDAY, MAY 20, 2013  16 Remarkable Web Analytics Guides, Tips and Techniques
'There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports? Find the answers to those questions and many more here in 16 remarkable guides to web analytics from the past year. Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., Ways to Make Your Marketing Analytics Actionable by HubSpot. MORE >>
- Is Your Website Mobile-Friendly? BIZNOLOGY | WEDNESDAY, DECEMBER 12, 2012
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- Mobile Marketing 101 BLOG MY CALLS | MONDAY, SEPTEMBER 17, 2012
- 18 (of the) Best Web Analytics Guides of 2011 WEBBIQUITY | TUESDAY, APRIL 3, 2012
- 3 Questions For When Mobile is the First Screen DIGITAL B2B MARKETING | THURSDAY, AUGUST 25, 2011
- Taking B2B Marketing Mobile: The Pitfalls and Payback B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 6, 2012
- 12 B2B Marketing Predictions for 2012 DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
- 3 Tips for Conversion with Mobile Ads MARKETING ACTION | FRIDAY, MARCH 15, 2013
- 4 Key B2B Mobile Marketing Takeaways from #SESNY KOMARKETING ASSOCIATES | FRIDAY, MARCH 30, 2012
- Make Your B2B WordPress Website and Content Mobile Friendly DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011
- When will Web Analytics catch up with mobile usage? BIZNOLOGY | THURSDAY, MARCH 24, 2011
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
- A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 16, 2011
- 7 Ways to Take Your B2B Marketing Mobile SOCIAL MEDIA B2B | TUESDAY, JUNE 7, 2011
- What is Responsive Design? IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 7, 2012
- Mobile Optimization: How To Optimize Your Website For Mobile. B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
- 5 Tools to Measure Digital Influence SAZBEAN | TUESDAY, MAY 29, 2012
- Mobile Click-to-Call: Follow the Money BLOG MY CALLS | MONDAY, OCTOBER 29, 2012
- Lead Generation: Are You Using Marketing Analytics? FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
- 5 Ways to Use Mobile Landing Pages for More Conversions BLOG MY CALLS | MONDAY, OCTOBER 15, 2012
- 23 Marketing Technologies We’re Thankful For IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 21, 2012
- 4 Reasons Mobile Marketing Leads Are Better BLOG MY CALLS | TUESDAY, SEPTEMBER 4, 2012
- Get & Keep Customers with iPhone Apps FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
- Stop Ignoring Your Disparate Data Problems. FIFTH GEAR ANALYTICS | THURSDAY, MAY 31, 2012
- 14 Tweetable B2B Social Media Marketing Statistics SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 29, 2011
- 5 Keys of Mobile Click-to-Call Campaigns BLOG MY CALLS | TUESDAY, AUGUST 7, 2012
- 87 More Vital Social Media Marketing Facts and Stats for 2012 WEBBIQUITY | TUESDAY, OCTOBER 16, 2012
- Is Mobile Marketing Right for Industrial Companies? INDUSTRIAL MARKETING TODAY | SUNDAY, MAY 22, 2011
- Email Marketing Experts Expose All (Well, Great Tips Anyway) FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
- 8 (of the) Best Web Analytics Guides of 2010 WEBBIQUITY | FRIDAY, FEBRUARY 4, 2011
- 8 Rules For Running Online Display Ads IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011
- Improving Health Care Member Engagement on the Web with Marketing Analytics. FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 22, 2010
- Are You Making These Costly Holiday Mobile Mistakes? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 12, 2012
- Measure This, Not That In Your Web Analytics. Results May Vary. FIFTH GEAR ANALYTICS | MONDAY, JUNE 13, 2011
- The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC] HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
- Digital Marketing Strategy, Trends & Predictions for 2013 FATHOM | FRIDAY, DECEMBER 21, 2012
- 59% of B2B Decision Makers Researching with Smartphones SOCIAL MEDIA B2B | MONDAY, SEPTEMBER 26, 2011
- Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2) FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
- Time to Plan Your B2B Social Mobile Experience SOCIAL MEDIA B2B | TUESDAY, JULY 27, 2010
- What text analytics do you need for social listening? BIZNOLOGY | THURSDAY, NOVEMBER 10, 2011
- Google Redefines Mobile with Adwords Enhanced Campaigns SYNECORE | THURSDAY, FEBRUARY 7, 2013
- Digital Marketing Analytics: What SMBs Need to Know SYNECORE | TUESDAY, FEBRUARY 12, 2013
- A Tale of Mobile Website Failure SAZBEAN | TUESDAY, OCTOBER 11, 2011
- Is Mobile SEO Different from your Website’s SEO? B2B WEB STRATEGY | THURSDAY, MARCH 28, 2013
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- Case study: Fox Sports connects social media to advertiser revenue GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 11, 2013
- The 6 Step Inbound Marketing Process [Infographic] PUZZLE MARKETER | TUESDAY, JUNE 26, 2012
- Remarketing Advertising Strategies with Google Analytics NUSPARK | SUNDAY, SEPTEMBER 23, 2012
- Marketing Automation, Set It and Forget It PUZZLE MARKETER | THURSDAY, JULY 26, 2012
- Best Website, UX and Mobile Design Guides and Tips of 2011 WEBBIQUITY | WEDNESDAY, MARCH 28, 2012
- 5 Jobs for Tomorrow’s Marketing Team INBLURBS | THURSDAY, JULY 5, 2012
- B2B mobile strategy: Time to build an app for your business? INTEGRATED B2B | THURSDAY, APRIL 18, 2013
- B2B Marketers – How to Make Your Website Mobile-Friendly B2B MARKETING TRACTION | TUESDAY, JANUARY 15, 2013
- Is Your Salesforce Mobile-Ready? SALES CHALLENGER | MONDAY, APRIL 1, 2013
- Your Customer Segments Are on the Move! FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
- Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week HUBSPOT | SUNDAY, JANUARY 13, 2013
- Mobile Landing Pages: Step-by-Step BLOG MY CALLS | TUESDAY, APRIL 24, 2012
- 15 things marketers should stop doing and thinking in 2011 CHRIS KOCH | TUESDAY, DECEMBER 28, 2010
- 8 Reasons We Love Google Analytics BLOG MY CALLS | MONDAY, APRIL 22, 2013
- Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social MODERN B2B MARKETING | FRIDAY, NOVEMBER 16, 2012
- The ABCs of Mobile Marketing [Glossary] HUBSPOT | WEDNESDAY, JULY 27, 2011
- Is Mobile Marketing the Best Way to Reach the Professional Tradesmen? TRADESMEN INSIGHTS | THURSDAY, DECEMBER 15, 2011
- 48 Ways to Measure Social Media Success WEBBIQUITY | TUESDAY, DECEMBER 20, 2011
- The Dawn of Web 3.0: Semantics, Webhooks, Conversation Analytics, and the Rise of the Machines BLOG MY CALLS | MONDAY, APRIL 29, 2013
- New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset PWB MARKETING BLOG | MONDAY, JULY 25, 2011
- Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers HUBSPOT | THURSDAY, APRIL 19, 2012
- How Complex Is Your Communications Landscape? FIFTH GEAR ANALYTICS | MONDAY, JULY 19, 2010
- Should You Use Foursquare for Your Business? SAZBEAN | MONDAY, JUNE 7, 2010
- Is Mobile Changing the Rules of Sales Engagement? SALES CHALLENGER | MONDAY, JANUARY 28, 2013
- Paul Dunay joins Networked Insights as the CMO BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 1, 2011
- 13 Events You Should Attend In 2013 IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 18, 2012
- IDC Sees Massive Disruption From Industry’s Platform Shift PAUL GILLIN | TUESDAY, MARCH 13, 2012
- Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm. E-STORM | MONDAY, MARCH 28, 2011
- New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week HUBSPOT | SUNDAY, MARCH 31, 2013
- Seven Habits of Highly Effective B2B Websites PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- A Marketer's Guide to Picking the Perfect Analytics Tool HUBSPOT | THURSDAY, FEBRUARY 16, 2012
- 8 Technologies Marketers Should be Thankful For IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 23, 2011
- 5 Steps to a Really Good Mobile Click-to-Call Campaign BLOG MY CALLS | TUESDAY, APRIL 30, 2013
- The Whimsical Nature of Data Analytics SYNECORE | MONDAY, APRIL 22, 2013
- Best Web Analytics Tools and Tips of 2009 WEBBIQUITY | TUESDAY, MAY 18, 2010
- B2B Mobile Marketing – Are we there yet? B2B IDEAS @ WORK | TUESDAY, MAY 1, 2012
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- The 25 Most Important Mobile Media Apps HUBSPOT | WEDNESDAY, MAY 18, 2011
- Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data] HUBSPOT | TUESDAY, JANUARY 17, 2012
- Bursting the Big Data Hype Bubble MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 5, 2011
- My Secret Methods for Turning Marketing Leads into Qualified Sales Leads MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
- Top 10 Resources for Multichannel (aka Cross Channel) Analytics. E-STORM | MONDAY, DECEMBER 7, 2009
- Why Analytics Matter to Small Businesses SAZBEAN | MONDAY, JULY 16, 2012
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