Trending Sources

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

That tells us that simply adopting responsive design, i.e. adapting the desktop user experience for mobile devices, may not be enough. For example, marketers may need to consider presenting a different, shorter registration form to mobile users, or perhaps even a different offer altogether. Why? (HS) It has to be segmentation.

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

B2B Marketing Insider

Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group.

Seven Essential Mobile Apps for Marketers

grow - Practical Marketing Solutions

Back in 2014, I wrote a post on essential mobile apps  for marketers. With Buffer, you can schedule posts and review analytics to see which drew the most engagement from your audience. Google Analytics:  https://www.google.com/analytics/. Those are some of my new favorite mobile apps for marketers. Which mobile apps do you keep on the first screen?

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. 59% of these smartphone users expect companies to make their websites mobile-friendly. Another 43% expect companies to have a mobile app. Mobile DMP.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. video traffic accounts for more than half of mobile internet traffic, so it's. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. Look for.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. In short, everyone believes mobile should be a priority, most are seeing a significant portion of traffic from mobile devices, yet many struggle to make the case for mobile and to execute on it. Reasons Your Marketing Needs to be Mobile 1.

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How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Mobile Search Percentage. Quality of Mobile Search Traffic. And ideally, the quality of inbound leads from mobile versus desktop.

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. What’s New in Mobile Search Results. But two years later, Google has found that 85% of mobile search results are optimized that way. SEO Mobile Marketing Analytics Daily Tactical

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. video traffic accounts for more than half of mobile internet traffic, so it's. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. Look for.

B2B Mobile Websites: Prepare, but Don’t Panic

Webbiquity

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? I’m not ready! But even this simple research is becoming increasingly mobile. Yikes! and research reviews.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

It's All About Revenue

Not that I should need to at this point in time - meaning every marketer in the world should be intimately aware of the fact that ours is a mobile world and as such need to engage and connect with your customers accordingly - but here are just some of the mind-blowing stats when it comes to the effect mobile has had on all of our lives. Marketing Cloud Mobile Marketing

The Mobile Data Management Platform (eBook)

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 36 percent globally, and 49 percent in the US by 2017. And a lot more.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. What’s more, she shares how customized content is being broadcast according to the individuals viewing the display and how viewers are encouraged to engage further with social and mobile campaigns.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. video traffic accounts for more than half of mobile internet traffic, so it's. leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. Look for.

15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. When Google makes this change, it will affect 40% of mobile search queries. or not. That''s it.

Is Your Website Mobile-Friendly?

Biznology

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up.  Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According Image via CrunchBase. Easily-accessible search bar.

7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before. In fact, since 2014, more of us access the internet via mobile than our desktop computers. Where do I start? Summary.

Why Your Brand Should Invest in Mobile Video Advertising

Synecore

recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising. Going Digital, Going Mobile. Looking ahead, eMarketer predicts mobile ad spend will reach $158.55

Mobility, mobile commerce, and the worst apps in the world

grow - Practical Marketing Solutions

It seems at the end of every year, pundits predict that “this is the year of MOBILE!” But as my podcasting partner in crime Tom Webster writes in his new book The Mobile Commerce Revolution: Business Success in a Wireless World  (with co-author Tim Hayden), it is mobility, not just “mobile”, that is changing the world. It’s true. It''s true.

How data supports the Mobile Conversion Strategy

Biznology

Recognizing the missed opportunity, I’d like to take a look at what types of data we collect and what we do with it in light of  mobile’s emerging dominance. Because identity is the only constant in an evolving, yet increasingly fragmented, would-be Mobile Conversion Strategy. In general, these provide some insight for Funnel Analytics, but not Customer Lifecycle analysis.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

Mobile + Marketing Automation Demystified

Modern B2B Marketing

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. When creating your mobile marketing strategy, do not think about mobile in isolation.

3 Steps to Mobile App Personalization

Modern B2B Marketing

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. But mobile is growing at a significant pace as more and more of your buyers use their mobile device to access information. But how can you apply this process to improve your mobile app?

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google Analytics needs some help from you in order to know what site to track and how to collect data.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

26 Mobile App Analytics Tools For Digital Marketers

Opentopic

Your customers are mobile, are you? Mobile technology has revolutionized digital marketing already. The post 26 Mobile App Analytics Tools For Digital Marketers appeared first on Opentopic. Now, imagine what business would look like five years from now. Knowing how your target audience consumes content is critical, if you want to build a thriving business. Truth is, the competition will keep getting stronger. Because it’s very easy to start a business. Anyone with. Cognitive Technology

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented. In fact, if you count lead scoring and content testing as part of analytics, seven of the dozen items fell into that category. But I can’t repeat that for the mid-year release. Who knew?

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. Look under attribution reports. 5) Mobile Usage: There will come a day when web designers will develop the mobile website first, and the desktop version will be an afterthought. Analytics and "What data matters most?".

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. To access this feature, click on ‘Ads’, then under ‘Analytics’, select the Audience Insights button. The post Twitter’s New Analytics: What You Need to Know appeared first on VerticalResponse Blog. How it Works. Good question.

Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters

Sales Prospecting Perspectives

According to Global Workplace Analytics , telecommuting could have the following benefits for U.S. AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. companies and commuters: For Businesses. An increase of productivity on a national scale that equals $270 billion worth of work. For Workers. Lead scoring.

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5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Even power users with a ton of account activity can fairly quickly export their Analytics data.

5 Ways To Make Sure Your Mobile Marketing Is Magical

Modern B2B Marketing

Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. billion+ mobile devices on the planet and that number isn’t slowing down (more here ). On the receiving end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls-to-action. Mobile Friendly is not Optional.

What's Holding CMOs Back From Using a Mobile Data Management Platform

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. Take Control.

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Share with us in the comments below.

How to Get into Hot Water With Mobile Marketing

grow - Practical Marketing Solutions

Few channels offer better access to your audience than mobile: 75% of Americans admit to bringing their mobile device with them to the bathroom! In their eagerness to take advantage of mobile, however, some marketers have gone a bit too far, disregarding certain best practices and legal requirements. All mobile marketing communication must be opt-in. million customers.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

Three Actionable Insights from Google Analytics

Sazbean

Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Analytics Marketing